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Denny’s Teams With Atari To Integrate Menu Items Into Classic Arcade Games

dennys_atari_screenshot Finally! A marketing campaign that's eschewed industry obsession with shiny new objects (Millennials) and acknowledged that older demos (in this case, Gen Xers) still exist and matter. In a campaign created by Erwin Penland, Denny's has partnered with Atari to tie its menu items to three classic Atari games: Centipede, Asteroids and Breakout. These games have been re-imagined for the Denny's mobile app, available on both iPhone and Android. Each of the three games has had Denny's menu elements baked in. Hashteroids is the new Asteroids and is a nod to Denny's hash browns. Players s [...]


Get To Know: Porch.com CMO Asha Sharma

Asha headshot Asha Sharma has served as the Chief Marketing Officer of the Seattle startup Porch.com since its pre-launch days. Working alongside other team members, Sharma helped build out the online home improvement network's operations, business teams, and strategic partnerships - including Lowe's. "It's been a whirlwind," said Sharma, "Since our September 2013 launch, we've grown from 25 to about 150 employees and have rolled out to over 1700 Lowe's stores across the country." As CMO, Sharma is responsible for Porch.com's marketing, growth product development, sales and customer delight. She a [...]


Wendy’s Brings Back #PretzelLoveSongs With Boyz II Men And Jon Secada

wendys_pretzel_love_songs Wendy's is back with its popular #PretzelLoveSongs campaign. Launched last year, the campaign featured Nick Lachey touting the chain's new Pretzel Pub Chicken Sandwich and Pretzel Cheeseburger. This year, the brand has hooked up with Boyz II Men and Jon Secada to do the same. The campaign will kick off July 7th with TV ads created by Publicis Kaplan Thaler, but the fun part centers on user-generated content consisting of solicited tweets and Facebook posts. Posts and tweets using the hashtag #pretzellovesongs will be incorporated into customized music videos. WPP's VML handled that port [...]


25 Business Books CMOs Are Reading This Year

25-biz-books-cmos-600 It's no surprise marketers are often big readers. As a book addict myself, finding out what CMOs are reading is one of my favorite questions in our Get to Know interview series. With everything from new releases like Sheryl Sandberg's Lean In to classics like The One-to-One Future by Don Peppers and Martha Rogers, it turns out we've accumulated a solid list of business book recommendations from our CMO profiles. If you're on the lookout for something to read this summer, here's a collection of titles that have earned a mention in our Get to Know column. Top 25 Books CMOs Are Reading [...]


Are You An Online Marketing Guru? Take This Quiz And Find Out!

test-quiz-shutterstock A quick search of LinkedIn reveals 1,458 people in the U.S. who describe themselves as "marketing gurus" in their profile title, 221 who list themselves as "marketing ninjas" and 5,888 who are "marketing experts." There are even 49 people who are "marketing gods," which either means that marketing is a polytheistic creed or there are 48 false prophets on LinkedIn. I hear these terms thrown around all the time, and it got me thinking: What is it that really makes someone an online marketing superstar? You could measure this by the number of years that they've been in the business, but [...]


Independence Day Campaign Lets People Sign Declaration Of Independence Using Twitter

dec_steve_hall Just in time for July 4, New Orleans-based agency Peter Mayer is out with an admirable labor of love that celebrates America's independence and, at the same time, brings some 21st century technology to the signing of the Declaration of Independence. The agency's founder, Peter Mayer, a first generation immigrant who "cherishes America's freedom and opportunities," inspired the agency to develop a piece of work that asks American if they, too, still believe in the country's core values. The work allows people to digitally "sign" the Declaration of Independence. To do so, people simply n [...]


Marketing At The Speed Of Ideas: How To Ensure Your Messaging Keeps Up

Speed_shutterstock Of the many demands on marketers, messaging is considered among the most difficult to deliver. We want our brand's message to convey the perfect balance of being fresh and creative while striking a chord of inner recognition. Not only do we need to hit this combination repeatedly, but we need to do so quickly if we want to elevate our brand in this fast-paced digital world. It's a tough standard to meet -- and many businesses turn out bland or predictable content in their efforts to keep up. Even worse, some try to ride an outdated trend or speak to a need that no longer exists. Stale, re [...]


Restaurant Chain Asks Customers to Punk Competitors On Facebook And Instagram

behind_enemy_lines In a new marketing campaign, health-conscious restaurant chain Muscle Maker Grill, with help from Pittsburgh-based agency Brunner, is sending its clientele “Behind Enemy Lines." It's asking its customers to head over to any of its competitors’ fast food restaurants and engage in a little Facebook/Instagram foolery. Through July 28, Muscle Maker Grill fans, which the brand refers to as “Warriors,” are asked to be seen, and photographed, making the three-finger “Warrior W” at some less-healthy chain eatery. Those who do and post the image to Facebook or Instagram with the hash [...]


VIDEO + SLIDESHOW: The Future Of A Brand

The Future of a Brand Today's marketers are expected to understand what makes a beautiful brand, how to build one, and grow brand loyalty. Tomorrow's consumers do not want to buy "products." They want to buy experiences from brilliant brands. What does that mean for our everyday roles as marketing practitioners? It's time to rethink your brand marketing strategies to make sure you're building a brand that consumers can and will love. Presented at the Search Engine Land Summit at SMX Advanced 2014. Speaker: Joanna Lord, CMO at BigDoor Follow along with the presentation slides below: Related Resources [...]


Heineken Makes Awesome Use Of Instagram’s Like Heart For Gay Pride Month

heineken_us_on_Instagram_1 Today, Heineken launched its "Like For Love" campaign on Instagram in celebration of Gay Pride Month. Several photos were posted on the brand's Instagram page this morning which show six couples in different pictures. The couples are posed with space between them so that when users Like the image (on the mobile app by double tapping), the Instagram heart appears between the couple. One couple is posed with their arms in the shape of a heart which Instagram's Like heart fills when a person likes that particular photo.  Of the campaign, Heineken USA Brand Director of Marketing sa [...]


Get To Know: Taco Bell CMO Chris Brandt

Chris Brandt headshot As Chief Marketing Officer for one of America's most popular quick service restaurants, Chris Brandt heads up Taco Bell's brand marketing, media and brand sponsorships, consumer insights, brand experience, and digital marketing. During his three years with the brand, Brandt has overseen marketing strategy for ongoing and new platforms, leading the launch of Doritos Locos Tacos, and developing the Cantina Bell menu. Brandt started as Taco Bell's senior director of marketing in 2010. Two years later, he was promoted to vice president of marketing, helping bring to life the brand's "Live M [...]


5 Instagram Users Helped Propel ‘The Fault in Our Stars’ To $170 Million Box Office Success

fault_in_stars While this arrived sounding like a big 'ol self-promotional press release -- they all are, actually -- our interest was sparked by this work from Instagram influencer marketing firm, theAmplify. The company makes a technology called SharedRank which is an algorithm that provides strategic analytics and advanced audience targeting. Working with 20th Century Fox to promote their recent film, The Fault in Our Stars. In advance of the film's release date, theAmplify selected five key influencers within its entertainment affinity to attend a screening of the film. The influencers were s [...]


McDonald’s Pranks Aspiring Actors With Fake Auditions For #HungerInTheNight Zombie Musical

mcdonalds_vegas_zombie Because it's Cannes Lions week and because agencies are too busy sipping rosé on the Carlton Terrace in the South of France to, you know, do any actual work, our Creative of the Day space is left with... zombies. Yes, zombies. Recently, McDonald’s pranked Las Vegas by hosting a casting call for a nonexistent, zombie-themed musical. In an effort to promote its After Midnight menu, McDonald’s held fake auditions in downtown Las Vegas for a post-apocalyptic spectacular, “Hunger in the Night.” A production crew filmed dozens of actors performing their most convincing zombie and vam [...]


Girl Fakes First Period, Mom Throws ‘Full Moon’ Party In Wickedly Hilarious HelloFlo Ad

hellflo_full_moon_party Last summer you may recall seeing an ad which featured a young girl who becomes a powerful counselor at a camp. Why? Because she just got her period and she made it her mission to help guide other girls as they, too, experience their first period. Sort of a drill sergeant for menstruation, if you will. The video has accumulated over 7 million views. Fast forward to this summer and the brand behind that viral success, HelloFlo, is at it again. In a new video, a girl is worried she isn't getting her period in a timely fashion so... she decides to fake it. A little red nail polish on a maxi [...]


Orangina Causes Outrage Among World Cup Fans by Hijacking TVs With ‘The Antifoot Can’

logo misso With devilishly delicious deviousness, Orangina has pulled a big one over on soccer fans -- and during the World Cup, no less! Working with Fred & Farid Paris, the drink brand has created the AntiFoot Can. The can has been tricked out with electronics that, with a subtle flick of a switch on the bottom of the can, will switch off every TV that's airing a soccer game -- at least in the bar the agency modified with TVs that would receive the signal from the can. Predictably, soccer viewers jump up on their feet and express their outrage while the woman in the corner slyly smiles at h [...]


Get To Know: Harvard Business School Chief Marketing & Communications Officer Brian Kenny

Brian Kenny headshot Since 2008, Brian Kenny has served as the Chief Marketing and Communications Officer (CMCO) for Harvard Business School, overseeing the school's global brand. With more than two decades of experience leading marketing efforts for large global institutions, Kenny's responsibilities include the coordination, planning and implementation of the school's marketing, communications and public relations efforts around the world. Working with the dean's executive team and leading faculty, Kenny oversees the alignment of branding, marketing, and media relations efforts across the school's enterpri [...]


Microsoft’s Internet Explorer Influencer Campaign Backfires: Another High-Profile Example Of Why Details Matter

Another case of poor marketing campaign execution is making waves this morning, with news that an agency has been soliciting paid posts on behalf of Microsoft's Internet Explorer. TechCrunch founder, Michael Arrington, posted a solicitation from advocate marketing agency, Socialchorus, to: "collaborate on a sponsored post opportunity for Internet Explorer... If you accept our invitation to work on this program, we would like for you to write a blog post by July 10th, in addition to sharing links to the new Internet Explorer across your social channels. Compensation for this post is availabl [...]


Canal+ Turns Cannes-Winning Ad Into Interactive Web Experience

canal_bear_interactive Many of you may remember the French Canal+ ad from BETC Paris which won a Grand Prix Lion at Cannes in 2012. It featured a film director dressed as a bear with all the usual stereotypes one assumes directors embody. And it ended with a witty punchline -- the bear is actually a talking bear rug who, because he faces the TV, has plenty of opportunity to comment on what he sees. Now, the award-winning work has been transformed into an interactive adventure, Being the Bear, which allows people to view a scene, call "cut" and, when prompted by an assistant, choose another direction. Viewers c [...]


There’s No “I Didn’t Sign Up For This” In Digital Marketing

change_shutterstock We've all found ourselves in that familiar place -- the one where we find ourselves remarking, "I didn't sign up for this." Whether in family situations, relationships and/or business/career scenario, we can often end up feeling duped by the old switcheroo. It feels like falling for the oldest trick in the book. You agreed to a chore as a kid and you were given a bigger one. You fell in love with a poet, got married, and your W.B. Yeats went to work on Wall Street. You accepted a job and, on the first day, found out your boss was on maternity leave. Being flipped outside our comfort zone [...]


Hellmann’s #ReciTweet Campaign Offers Recipes To Fix “What’s In The Fridge” Disappointment

hellmanns_recitweet We've all been there. Standing in front of our refrigerator, staring inside hoping something delicious will magically manifest itself. It's very frustrating, but there is a solution. No, it's not the replicator on the Enterprise; it's ReciTweet from Hellmann's. Working with Ogilvy & Mather Brazil, Hellmann's created ReciTweet, a Twitter hashtag campaign which came to the rescue of starving deer in refrigerator headlights in Brazil or, given the internet's reach, anyone anywhere in the world. With ReciTweet, all frustrated refrigerator gawkers need to do is tweet some of the ingre [...]


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