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Picture This: Instagram Is The Fastest Growing Social Network For Brands With 14% Growth This Quarter

Instagram-Use Since Facebook purchased the filter-friendly photo app Instagram last year, brand adoption has skyrocketed, according to a new study of the top 100 brands by SimplyMeasured. Since purchase last year, the Facebook-owned Instagram has flourished. The post-purchase growth jumped 500% in just a year, going from 22 million active monthly users to nearly 100 million current active users. Brands have joined the filtered-photo migration as well, with 67% of the top 100 brands now on Instagram as of May 1st. This number jumped a whopping 14% from February 1st, making it the fastest growing social ne [...]

Study: WordPress Grabs More Share Of Top 100 Blogs

Top Blogging Platforms 2013 WordPress continues to gain in popularity among top blog publishers. The blogging platform's market share rose to 52 percent, up from 48 percent last year, according to Royal Pingdom, which uses the Technorati Top 100 blogs list for its annual study. To get a sense of WordPress' growth trend, in Royal Pingdom's first study in 2009, they found WordPress was the blogging platform of choice on 32 percent of the top 100 blogs -- that's a 63% increase in five years, while no other platform has been able to increase share in a meaningful way. According to WordPress's own stats, there are over 6 [...]

Mobile Ad Network Sees Big Increase In “Geo-Precise” Targeting

xAd pin Local mobile ad network xAd has released its Q1 insights report. Like other such reports now in the market, it surveys trends and year-over-year changes observed on its ad network. This comes on the heels of xAd's co-sponsored "Mobile Path to Purchase" report (with Telmetrics), based on Nielsen data. That report had some truly striking findings. Chief among them: 46 percent of survey respondents said they relied exclusively on their mobile devices to conduct online research across a range of purchase categories. In other words: no PC usage. The principal finding of the Q1 insights report [...]

Study: Social Networks Deliver Most Effective Mobile App Marketing Channel For Conversions, Quality & Volume

mobile-apps-featured After analyzing billions of mobile app events during the first quarter of 2013, mobile apps measurement platform AppsFlyer discovered that social networks were the most effective mobile app marketing channel, but search delivered the highest quality of mobile app users. Comparing conversion rates, user quality and install volume across various channels, geographies, app categories, and user segments, the AppsFlyer Mobile App Discovery Report revealed that the most common mobile marketing channels included ad networks, app discovery platforms, cross sell opportunities, incentivized ad networ [...]

How To Organize A Social Media Content Strategy

How to Organize a Social Media Content Strategy Crafting a content strategy for social media is just as important as developing a strategy for what is published on the company blog and website. Social media is one of the main megaphones that a company uses to create its overall online presence, which in turn shapes brand recognition and sentiment. Social media has developed to the point that it is now more than putting a message out online and hoping for the best. Because the users are smarter and have made social media a part of their lives, it is up to companies to make the most out of every post and update they publish. Social med [...]

Global Ad Spend Estimates Lowered On Weak European Economy, Latin America To See Highest Rate Of Growth

The weakened European economy has led eMarketer to revise its 2012 global media ad spending estimates down from close to $520 billion to just over $509 billion. The revision is based on ad spending figures from more than four dozen companies that track ad spending -- including research firms, media buyers and investment banks -- that eMarketer analyzes. Overall, global ad spending grew 5.4% in 2012, up from 3.8% in 2011. eMarketer predicts 2013 will stay on pace with 5.2% growth to hit $535.5 billion. Though 2017, the research company expects growth trends to remain steady, ranging betw [...]

Study: Mobile Users & Older Generations Are Driving Social Media Growth Around The World

social-media-network-people A new GlobalWebIndex study analyzing international social media behavior revealed that mobile use and older Internet users are driving growth for Facebook, Google+, Twitter, Pinterest and LinkedIn. To conduct the Social Stream Q1 2013 study, GlobalWebIndex surveyed 31,779 consumers in 31 different countries, examining global social media behaviors during the first quarter of this year. According to the findings, Android and iOS users were more likely to be on social networks than average Internet users. In Japan, iOS users were 133 percent more likely to use Google+ than average Internet us [...]

PC Free: 46 Percent Used Only Mobile Devices In Purchase Process According To New Study

immediacy of needs mobile path to purchase Perhaps the most potent – even shocking – finding of the 2013 US Mobile Path-to-Purchase Study is that 46 percent of survey respondents said they relied exclusively on their smartphones or tablets in conducting online research across a range of purchase categories. Nearly half of the adults involved in this study did not consult PCs as part of their pre-purchase research, search and discovery process. I was taken aback by that finding, so much so that I had to confirm and reconfirm it with xAd, one of the companies that co-sponsored the study. While these mobile-first or mobile-only [...]

Consumer Survey Shows Windows Phone Growth In US Market

windows-phone-featured Despite seemingly flat to declining market share for many months, Kantar Worldpanel (the market-research unit of ad agency holding company WPP) now says that Windows Phones are seeing gains in the US market as well as abroad. The chart below offers a comparison of smartphone OS share in Q1 2012 and the same period this year. According to the data Windows Phone grew from 3.7 percent in 2012 to 5.6 percent in Q1 2013 The company attributed the gains to first-time smartphone buyers upgrading from feature phones. Kantar says that its US consumer panel "is the largest continuous consum [...]

Study: 39% Of Americans Took Part in Political Or Social Activity During The 2012 Campaign

Political-Engagement During the 2012 it may have felt like 100% of the people you saw on Twitter and Facebook featured politically-oriented content the the actual number was far less. A new Pew Internet study shows that 39%  of adults took part in some form of political activity on  a social network. The majority of the activity came in the form of liking or sharing political material (23% of all adults polled). Of all social networking specific users, 38% were active liking or sharing political material. The second most social activity to do with politics (35%) was to encourage others to vote. Social network [...]

Study: Millennials More Comfortable Sharing Personal Data For Targeted Ads & Relevant Offers

personal-data-privacy-featured A recent survey conducted by the USC Annenberg Center for Digital Future and Bovitz Inc., revealed "Millennials" (those 18-35)  have a different attitude than Internet users 35 years and older when it comes to sharing their personal data online with businesses. While 70 percent of Millennials agreed with the statement, "No one should ever be allowed to have access to my personal data," 56 percent said they would share their location with a nearby company in return for a relevant coupon or promotional deal. Only 42 percent of users 35 years and older agreed they would share their location. [...]

Survey: 92% Agree Ad Supported Online Content Is Important To The Overall Value Of The Internet

Digital Advertising Alliance poll In a poll commissioned by the Digital Advertising Alliance (DAA), 92 percent of 1,000 Americans surveyed agreed that free news, weather, email, blogs and video content was either somewhat or extremely important to the overall value of the Internet. Less than 10 percent of the people polled would prefer an ad-free Internet where users paid to access  blogs, entertainment sites, videos and social media sites, while 75 percent surveyed said they prefer the existing Internet model where most content is free, but includes ads. Conducted earlier this month, the poll measured attitudes reg [...]

“Who’’s in Charge? Realigning Organizations for the Digital Age – Webcast, April 23

Chris Sherman will moderate a live panel discussion on how large organizations are successfully re-aligning to meet the challenges of marketing in the digital age. “Who'’s in Charge? Realigning Organizations for the Digital Age" will air Tuesday, April 23rd at 1 PM EDT/10 AM PDT. It's free, and registration is currently open. Panelists include Sameer Khan, Marketing, Analytics and Tech Leader at RackSpace; Randy Gelfand, Web Analytics Program Manager at IBM, and Scott Nickels, SEO Evangelist and Online Marketing Strategies at The Home Depot. With today's consumer interacting through [...]

Mobile Ad Revenues $3.4 Billion, Search The Biggest Contributor

smartphones-featured Yesterday, the IAB released digital ad revenue figures for the US market in 2012. Overall Internet ad revenue came in at nearly $37 billion, making the Internet the second largest medium after broadcast TV. Mobile and video advertising were the two biggest digital advertising growth drivers, according to the report (PDF). Mobile ad revenues came in slightly under $3.4 billion for the year, representing 111 percent growth over 2011. Mobile revenues grew from 5 percent in 2011 to 9 percent of total digital ad spending in 2012. Source: IAB, PwC The $3.4 billion mobile advertising fi [...]

The Crazy Way The IAB Defines Internet Ad Revenues

iab-logo-0922 The Internet Advertising Bureau released its latest statistics on Internet advertising spend yesterday, with digital ad revenues now poised to overtake broadcast TV spend. And, look at that growth in mobile! But then again, digging into the stats, the way IAB classifies spend into different categories raises some serious questions. There's no doubt in my mind that Internet ad spend continues to see phenomenal growth. But, how much is search really growing? Or digital? Or mobile? If you get into the fine print, it becomes clear that answers to this aren't clear at all. When A Search Ad Isn' [...]

Study: 27% Of Time Online In The US Is Spent On Social Networking

Time-Spent-Online We know that social media is an important part of many people's lives, but it is also a lengthy portion, as well. Experian Marketing Services released a study showing that in the United States, 16 minutes out of every hour online was spent on social networking and forums, roughly 27% of all time spent on personal computers. The next closest online actions were entertainment sites (9 minutes/hour) and shopping (5 minutes/hour). While these numbers are quite large, the trend is actually down a bit from 2011 when the US saw 30% of all time allocated to Social Networking. The additional mi [...]

Epicurious Becomes Latest Brand To Suffer Social Backlash From Tragedy-Related Tweets

oops-mistake-featured If only Epicurious had been using Social Flow or Buffer, it might've avoided the headaches associated with social media's latest tragedy-related faux pas. But it appears the food-lover's website wasn't using either of those social management services, and sent out a couple tweets on Tuesday that looked like an attempt at self-promotion in the aftermath of a terrible event. Twitter user Thomas Powell seems to have been the first to notice (that's his image above), and coverage on other websites has quickly picked up steam, as is always the case when brands take this route with their s [...]

Winning With Demand Generation & Marketing Automation

CustomerBuyingJourney Most companies don’t get value out of marketing automation. One way to win, though, is to  get started on the best foot possible. This is the first in a short series on Winning with Demand Generation – the art and science of creating lead flow for sales – and Marketing Automation – the technology supporting demand generation. What’s The Definition Of Victory? Either you have a marketing automation system already or you’re getting one soon. Either way, you need to be successful. The Big Objective of marketing automation is to create and qualify valuable lead flow to your sales te [...]

Social Ad Revenue To Grow 18.6% By 2017 [Report]

money-social-network-featured According to new forecasts from local media analyst firm BIA/Kelsey, U.S. social ad revenues are projected to grow from $4.7 billion earned in 2012 to $11 billion in 2017, an $18.6 compound growth rate (CAGR). While BIA/Kelsey expects mobile local ad revenue to experience an astounding 49. 3 percent growth rate during the next four years, locally targeted social ad revenues are expected to grow as well, generating $3.6 billion by 2017, an increase of 26.4 percent from $1.1 billion earned in 2012. The analyst firm attributes this growth to more local penetration by both brands and SMBs as so [...]

Blab Offers Marketers A Crystal Ball, Giving Insight Into What Will Trend Next

With its launch today at the 2013 ad:tech Summit, Blab claims to be the first commercial platform to predict social media conversations up to 72 hours before they happen. Applying algorithms that analyze text, images, and videos from more than 50,000 real-time data sources, Blab organizes billions of conversations to predict future conversations within 24, 48 and 72-hour windows. Designed using a SaaS platform, marketers access Blab's Conversation Canvas dashboard to find opportunities and threats in real-time, making it possible to devise strategies and develop content based on future conv [...]

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