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Essential Mobile SEO Resources

folders-files-resources- shutterstock It occurred to me as I was making my personal site responsive and adding recommended resources that I've been doing this column for over five years and have yet to share with you readers a comprehensive list of the mobile SEO resources I recommend. This month, I'd like to right that wrong by citing the people, publications and tools that I find essential for mobile SEO, all in one place. People Pierre Far - Pierre said at one point that he wants to be the Matt Cutts of mobile search, and along with Maile Ohye (and sometimes even Matt Cutts), that’s the role he plays at [...]


4 Data-Driven Tips For A Successful Mobile Marketing Plan

mobile-devices-trends Mobile marketing is coming into its own. With the 2013 mobile e-commerce market valued at $43 billion and mobile traffic making up nearly 50% of site visits in the first quarter of 2014, the savviest retailers -- e-commerce, brick-and-mortar and omni-channel alike -- are investing in building out dedicated mobile marketing teams and capabilities. These numbers come from the Custora E-Commerce Pulse Mobile Report, soon to be published by Custora (disclosure: my employer). These metrics and others hint at the size of the opportunity for marketing teams that are able to harness the power [...]


Going All Responsive Is Not Always “One Size Fits All” With Mobile

responsive-web-design-mobile-tablet-shutterstock What if I told you that you could recover upwards of 200 percent in lost smartphone traffic by ensuring your site's mobile experience was implemented well? Would you make your mobile configuration a top priority? New research coming from BrightEdge shows that brands with misconfigured mobile solutions are missing out on a big opportunity. We know that Google is putting mobile front and center with features and solutions that cater to what's happening in real time. Increasingly, your customers are accessing your site via a mobile device. Run a quick report in your Google Analytics; h [...]


Pandora: More Than Half Our Revs Will Be Local In A Few Years

Pandora Gatorade It might surprise you to know that internet radio provider Pandora has outside sales reps ("feet on the street") in 37 markets in the U.S. These are people knocking on doors and taking offline meetings. It's part of a larger push (since roughly 2012) into "local advertising." The company's focus is on national and regional businesses with multiple stores or locations (e.g., HomeDepot) but extends to individual small businesses. Pandora can sell a surprising array of ad units and types to marketers: audio, video, display and branded content (native). In the latter category Pandora works w [...]


Google’s Answer To Facebook’s Oculus Rift Is Cheap “Cardboard”

Google Cardboard VR Goggles I was blown away when I recently strapped on the Oculus Rift headset and experienced the potential of virtual reality (VR). Facebook saw that potential and spent roughly $2 billion on the company earlier this year. At last week's Google I/O, the company introduced its answer to Oculus Rift and may have largely undermined Facebook's move to dominate the virtual-reality future of the internet. The image at right is Google's cardboard headset. It uses a smartphone, some open-source software and a few other bits of inexpensive hardware to create a low-cost VR headset. The company introduced [...]


Comscore: Apps Now Account For Half Of All Digital Media Time

mobile-devices-trends Even if you never looked at a single survey or piece of data you'd know that time spent with smartphones and tablets is growing dramatically, just from anecdotal experience. However, there are multiple studies that have reported mobile devices drive more than 50 percent of internet time. Digital metrics firm comScore now says that mobile devices (smartphones and tablets) "accounted for 60 percent of total digital media time spent" in May. More remarkably apps represent 51 percent of all digital media time. (Per comScore, apps constitute roughly 83 percent of mobile time spent; Nielsen sa [...]


5 Key Trends To Watch (And Use) In Mobile/Location-Based Marketing

mobile-devices-trends Mobile is quickly becoming one of the most important (if not the most important) channels for marketers to focus on. As more and more users do more and more on their smart phones and tablets, understanding the needs and wants of prospects and customers is critical. On the heels of mobile/internet analyst extraordinaire Mary Meeker's now famous Internet Trends presentation -- and with a nod to the fact that we are halfway through 2014 -- the timing seems right to take a look at some key trends in mobile and location-based marketing. The Trends Within Ms. Meeker's report, it's interes [...]


Android Wear Smartwatches Compared: Samsung Gear Live, LG’s G Watch & Moto 360

android wear watches Google's Android Wear smartwatches are here! Well, almost. Those from Samsung and LG are available for pre-order now, with delivery early next month. A third from Motorola arrives later this summer. Should you go for one of the July releases and if so, which one? Or should you wait on Motorola? Here's our guide that may help. Want Google Now For Your Wrist? What's especially unique about Android Wear devices compared to other smartwatches like the Pebble or the Galaxy Gear is Google Now integration. Anyone who uses Google Now on their phone already -- and loves it -- may want to consider [...]


Google I/O Big Takeaway: Android Will Be Everywhere

android-600 The big theme of the Google Keynote at its developer conference was "Android everywhere." That wasn't an official slogan or mantra, but it was the ambition behind the many announcements: Android Wear, Android Auto, Android TV. Google wants to put Android powered screens on your wrist, in your car and on your TV, everywhere you're likely to be throughout the day. In addition, its Drive/Docs/Cloud-related enterprise announcements were about making Google the center of work. It's interesting that Google is not ceding anything or any category to Apple, Microsoft or Amazon. Indeed, it's emula [...]


Google’s Android Wear Watches Now Available From LG & Samsung

google-android-wear-600 Ready for a smart watch from Google? Well, Google's not actually making them. But the first smart watches based on its Android Wear platform are now available from LG and Samsung. Well, available very soon. Google has said both will be offered for purchase via its Google Play today, though they've yet to appear. When they do, we'll update with pricing information. Meanwhile, watch this space. As for Motorola, its Moto 360 smart watch will be coming in "the coming months," Google says. [...]


Android: Now More Than 1 Billion Active Users Per Month

google-io14-600b Google opened its annual developers conference today with some staggering statistics about the growth of its Android mobile operating system. Sundar Pichai told the packed keynote audience that there are now more than one billion active Android users per month, up from about 530 million at last year's I/O conference. He said Google is going to report monthly active users going forward, rather than the general activation count that it used to share. Pichai also shared these stats about Android user activity: Android users send 20 billion texts per day. They take 93 million selfi [...]


Google I/O 2014 Keynote: Android Everywhere: Watches, TV & In Your Car

google-io14-lobby-600 During the keynote of Google's annual developers conference today --  Google I/O 2014 -- the company shared how it will be bringing Android beyond phones and tablets to watches, televisions and cars. Google also shared stats that Android has grown to one billion active users, that any developer will be able to integrate their apps into mobile search results and gave an update on Chromebook, including that Chromebook will soon be able to run some Android apps. Our live blog coverage of the event -- which was interrupted twice briefly by protesters -- is below. But first, here are ou [...]


VIDEO + SLIDESHOW: The Coming Paradigm Shift In Mobile Marketing

mobile-devices-featured Thanks to the proliferation of mobile devices, the necessary ingredients for a complete paradigm shift are in place: decreasing cost of wireless communication and wireless sensors, combined with the increased ease of access to cheap data storage and data processing means major changes in both online and offline marketing. Smart companies are planning for the future by thinking about cross-device compatibility, but also thinking about big data, and how it will change the way we think about marketing. From the Marketing Land Digital Marketing Summit at SMX West 2014. The Coming Paradigm S [...]


Google Glass Gets A Pre-I/O Hardware & Software Upgrade, Lots Of New Apps

(Photo by lawrencegs and used via Creative Commons license.) On the eve of Google's biggest annual event, the I/O developer's conference, Google Glass is getting a number of hardware and software updates, along with nearly a dozen new apps. [caption id="attachment_88782" align="alignnone" width="600"] (Photo by lawrencegs and used via Creative Commons license.)[/caption] New Glass Hardware The company just announced a new version of the Glass hardware that doubles its RAM to 2GB. Glass product manager Steve Lee tells The Verge that the upgrade should make Glass "a bit faster and more reliable," and "will allow for more Glassware to run in parallel [...]


Facebook’s AppLinks Hit More Than 1 Billion Deep Links & Adds Back Button For Previous App

App-Links This year at f8, Facebook announced AppLinks, a solution to link from app-to-app easily. This essentially gave marketers and developers a way around the browser, instead going straight from one app to another. Today, Facebook has announced that developers have enabled more than one billion unique deep links with App Links. This means that users can now deep link to more than one billion locations from their apps, a feature that many prominent apps have taken advantage of. Now, partners like Live Nation, Vimeo, Spotify, Mailbox, Quip, Redfin and Goodreads have taken advantage of this lin [...]


Chipotle Customers Are Smarter Than McDonald’s And Other Insights From Smartphone Data

PlaceIQ QSR Where do the smartest QSR customers eat? Where do the wealthiest go? What about the youngest? These questions could previously be answered (sort of) by surveys and other expensive market research. Now, smartphones and real-world behavior provide the answers. Using a variety of information sources, including anonymous aggregated smartphone and Census data, location intelligence provider PlaceIQ profiled fast-food customers at several competing restaurant chains: Chipotle, McDonalds, KFC, Five Guys, Chick-fil-A, Subway, Panera and Taco Bell. According to the data, McDonald's customers [...]


Nearly 90 Percent Of Google Apps Revenue Coming From “Freemium” Games

Google Play Logo black Mobile developers have long complained that Google Play doesn't generate as much revenue for them as the iOS app store. However, a new report from App Annie argues that revenue growth is increasing rapidly. The firm said that Google Play "quarterly app revenue more than doubled from Q1 2013 to Q1 2014." The top market for Google Play revenue is Japan, followed by the US, South Korea, Germany and the UK. By comparison the top markets for download volume are the US, Brazil, Russia, South Korea and India. There are now roughly 1.5 million apps on Google Play according to t [...]


Google Glass Heads Overseas As Explorer Program Launches In The UK

glass-uk-flag-600 On the eve of its Google I/O conference, Google has announced that its Glass Explorer program is expanding to the United Kingdom. The Explorer Program is Google's current beta testing system where interested parties that purchase Glass are given direct support from Google and asked to provide feedback as the device develops. Although the program is wide open in the US to anyone that wants to join, the device still hasn't officially launched to consumers. That may happen later this year, though Sergey Brin recently expressed uncertainty on that timing. Joining the Explorer Program com [...]


What To Expect This Week At Google I/O

Google I/O Google is "gearing up" for its annual developer conference this week, Google I/O. On Wednesday, there will be a two-hour keynote to be delivered or emceed by Android and Chrome SVP Sundar Pichai. We'll be there. Based on an array of rumors, we expect to see and hear a number of hardware and software announcements. Here's a non-exhaustive roundup of what some of those might include. Android Wear Smartwatches Android Wear was previously announced, but we expect to see a number of watches finally on display. Devices from Motorola and LG should be among those being shown off at the event, [...]


oPhone DUO May Increase Online Sales With The Power Of Smell

Imagine the aromas! Have you heard of the oPhone DUO? I’ll bet you haven’t because it's brand new! And it has very interesting implications for online marketing. The oPhone DUO is a combination of oSnap and oPhone which was unveiled at the Connected Conference in Paris this week. oSnap is an application that allows you to share smells online and oPhone is the delivery system. (No, this isn't a joke, though Google did joke about something similar on April Fool's day in 2013.) [caption id="attachment_88367" align="aligncenter" width="600"] Limited Edition oPhone[/caption] This amazing new product has so many [...]


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