Everything you need to know about mobile marketing. Browse our most recent news stories on mobile devices, mobile usage stats and trends in mobile marketing related to mobile search and SEO, mobile apps, mobile advertising and more. Refer to our library of How To Guides for mobile marketers.
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Jun 19, 2014 at 9:50am ET by Soo Jin Oh
Father's Day has just passed, and that means many consumers were scrambling last week to ensure their father's gift arrived in time for the holiday.
While many may have begun their path to purchase on a desktop during work, others may have started on a mobile device during their commute home, ultimately completing their purchase journey on another device.
Marketers that were aiming to target consumers during their path-to-purchase journey were most successful if they adapted their messaging to fit into any device context -- from mobile to desktop, apps to display ads.
As reported in D [...]
Related Topics: Channel: Mobile Marketing | Internet Marketing | Mobile Marketing | Mobile Marketing Column
Jun 19, 2014 at 8:49am ET by Greg Sterling
Much has already been said about Amazon's Fire Phone since its formal unveiling yesterday afternoon in Seattle. The biggest surprise to me was its price: $199 with a two year contact and $650 unlocked. In other words it's priced like an iPhone.
The selling points of the phone have relatively little to do with the hardware, although it has what appears to be a very nice 13MP rear camera. Here is the combination of features that Amazon hopes will attract buyers:
Free unlimited cloud photo storage
Deep and extensive integration of the Amazon content and services ecosystem (including free [...]
Related Topics: Amazon | Channel: Mobile Marketing | Top News
Jun 18, 2014 at 8:55am ET by Greg Sterling
We're only a few hours away from the unveiling of the Amazon smartphone. In anticipation of that event, Chitika released data showing the distribution of Android traffic in North America, based upon "tens of millions of U.S. and Canadian smartphone- and tablet-based online ad impressions generated within the Chitika network from June 2 through June 8, 2014."
According to the company's data, tablets generate 21 percent of all Android traffic in the region while smartphones drive the remaining 79 percent. Samsung is by far the dominant company, however. Amazon devices (Kindle tablets) wer [...]
Related Topics: Amazon | Channel: Mobile Marketing
Jun 17, 2014 at 11:08am ET by Greg Sterling
On the eve of Amazon's anticipated release of its first smartphone, the company said that apps available through its app store had "tripled" to reach 240,000.
By comparison the iTunes App Store has more than a million apps and Google Play has a comparable number.
While the Amazon announcement would ordinarily be "headlines" it merits attention because a perceived lack of apps would be a barrier for many to considering an Amazon smartphone (vs. other Android devices). A lack of apps has held back sales of Windows Phones until very recently.
To further encourage developers to consider s [...]
Related Topics: Amazon | Channel: Mobile Marketing | Gadgets
Jun 16, 2014 at 2:12pm ET by Matt McGee
Google has given its blessing to five developers that are helping bring Google Glass to business and enterprise by making them certified partners in the Glass At Work program.
The companies, announced this morning, are:
APX: "APX Labs makes Skylight, the leading business software for Glass. It provides workers with hands-free, real-time access to enterprise data and the expertise they need to do their job. Skylight is used by Fortune 500 companies spanning multiple industries."
Augmedix: "Doctors spend over a third of their day pushing and pulling information to and from the Electroni [...]
Related Topics: Channel: Mobile Marketing | Google | Google: Glass
Jun 13, 2014 at 9:15am ET by Tim Ash
Depending on whose statistics you read, mobile device usage has increased anywhere from 125 percent to 3000 percent in the past several years.
Regardless of the actual number, the reality is the same: in order to get visitors to convert, your site must be able to meet their needs whether they're holding a mouse, a phone or a tablet. And the single best way to optimize for mobile conversions is to optimize the user experience.
Here are five practical tips for improving your mobile UX:
1. Design For The Device
The very first step in designing for the mobile device is to remember that use [...]
Related Topics: Channel: Mobile Marketing | Conversion Rate Optimization | Design, Usability & Conversion Column | Mobile Marketing
Jun 13, 2014 at 8:02am ET by Barry Schwartz
On The Daily Show with Jon Stewart, Jason Jones does a segment about the intolerance Google Glass Explorers need to deal with. Well, Jason Jones mocks Google Glass users and the intolerance they have to deal with. Note, these are real Google Glass Explorers that have documented cases of being abused because of wearing Google Glass. A few highlights....
"You can be treated just on how you look, wearing a $1500 face computer."
"It was a hate crime," from one explorer who had Glass taken from her face. "They're going to be wearing these things in a about a year"
"Interface between you [...]
Related Topics: Channel: Mobile Marketing | Google: Glass
Jun 12, 2014 at 1:58pm ET by Amy Gesenhues
After evaluating mobile activity for permission-based email marketing campaigns during 2013, digital marketing provider Knotice claims the number of emails opened on mobile devices reached 48 percent by the end of last year.
Dividing its findings per the first half and second half of 2013, the Knotice Mobile Email Opens Report is based on a sampling of 500 million emails sent across 11 industry segments, auditing email opens and engagement rates on phones, tablets and desktops.
Going back to 2010, Knotice has tracked mobile email activity for the past four years now. As the data proves, [...]
Related Topics: Channel: Mobile Marketing | Email Marketing | Statistics: Email Marketing | Statistics: Mobile Marketing | Top News
Jun 10, 2014 at 12:13pm ET by Greg Sterling
Various news outlets are now reporting that Apple has effectively killed location tracking or offline analytics for iPhones with a change in iOS 8 that conceals the phone's correct MAC address. That's not exactly true, however.
Here's a slide from a presentation given at WWDC last week that explains the change:
Ad networks, WiFi hotspots and other third parties will no longer be able to grab an iOS 8 iPhone's real MAC address. This is designed to thwart tracking that seeks to tie an individual to a specific location and potentially match that individual phone with other data for late [...]
Related Topics: Apple | Apple: iOS | Apple: iPhone | Channel: Mobile Marketing | Top News
Jun 10, 2014 at 10:00am ET by Cezar Kolodziej
Margarine, potatoes, artificial intelligence, Femat's Last Theorem, steam tractors, canned goods. The common link? Sweepstakes.
Dating from the 15th century, sweepstakes have been used to motivate the masses -- incentivized, of course, by a handsome prize.
[caption id="attachment_85159" align="aligncenter" width="600"] RMM Sweepstakes[/caption]
The aforementioned inventions were the result of governments, companies and individuals calling on the public to solve major problems of the times, resulting in solutions that endure today. Advertisers in the 1950s paved the way for the present [...]
Related Topics: Channel: Mobile Marketing | How To Guides | How To Guides: Mobile Marketing | Mobile Marketing | Mobile Marketing Column
Jun 5, 2014 at 10:22pm ET by Greg Sterling
Mobile push messaging platform Urban Airship released its latest "Good Push Index" study. It found that an average of 62 percent of mobile users share their location with apps that request it. This leads Urban Airship to assert that privacy advocates' fears about location may be overstated.
As I wrote earlier today, about the Forrester survey on consumer trust and privacy, people are willing to share personal information -- California treats location as "personally identifiable information" -- in a specific context when there's a clear benefit. Use of location to personalize mobile [...]
Related Topics: Channel: Mobile Marketing | Statistics: Mobile Marketing | Top News
Jun 5, 2014 at 11:40am ET by Bryson Meunier
Last month, we discussed what we can learn about mobile searchers from Google's redesigned keyword planner, including that mobile searchers are often local searchers and that most of them use "near me" instead of "nearby."
This month, I want to give you three specific ways you can use the new Keyword Planner data to help your business become more visible to mobile searchers.
Data-Driven Mobile Configuration Strategy
The first thing you should do is look at your high-revenue, brand keywords to see how the majority of searchers are finding you and your competitors online. This can help you [...]
Related Topics: Channel: Mobile Marketing | Google: Mobile | Mobile Marketing | Mobile Marketing Column
Jun 5, 2014 at 9:43am ET by Greg Sterling
On June 18 it appears that Amazon CEO Jeff Bezos will introduce the company's first smartphone -- or smartphones, plural. The big question is: what will distinguish it/them from the pack of Android competitors?
Rumored for many months, the phone is supposed to have a 3D interface, which a video on Amazon's site seems to tease. "That's really awesome," apparent users keep repeating. It's doubtful that a novel UI will by itself be enough to make Amazon a serious smartphone competitor.
At one point there was a rumor that the phone would be free. However that was quickly quashed by Amazo [...]
Related Topics: Amazon | Channel: Mobile Marketing | Features & Analysis | Google: Android
Jun 4, 2014 at 12:20pm ET by Amy Gesenhues
According to comScore's recent smartphone market share numbers, Apple was the top manufacturer in April, while Android kept its lead as the top smartphone platform.
Facebook was the No. 1 smartphone app, followed by three Google apps: Google Play, YouTube and Google Search.
With 41.4 percent of the market share, Apple kept its lead as the top manufacturer even though its market share had a slight drop (.2%). Samsung ranked No. 2 with 27.7 percent market share, followed by LG, Motorola and HTC.
Representing 52.5 percent of the market share, Android was the top smartphone platform i [...]
Related Topics: Apple: iOS | Channel: Mobile Marketing | Google: Android | Mobile Marketing | Statistics: Market Share
Jun 3, 2014 at 9:54am ET by Greg Sterling
According to the new "Mobile Path to Purchase Study" from xAd and Telmetrics (conducted by Nielsen), mobile devices continue to grow in importance for consumers. Now in its third year, the study found roughly half of survey respondents believe mobile is the "most important resource" in their purchase decision-making.
More than a third said they only used mobile exclusively. This finding varies by vertical but in the aggregate is striking and something of a counter-weight to the "'mobile first' is so last year" argument now being made by Google and others.
The Mobile Path to Purchase stud [...]
Related Topics: Channel: Mobile Marketing | Statistics: Mobile Marketing | Statistics: Online Behavior
Jun 1, 2014 at 9:31pm ET by Greg Sterling
People have been anticipating an Apple smartwatch for what seems like a very long time now. However it's unlikely, at tomorrow's WWDC keynote in San Francisco, that one will be revealed. Financial analysts say to expect an Apple iWatch debut in Q3 this year.
Apple's rivals, by comparison are busy bringing their wrist computers to market.
Samsung has been the busiest of the bunch with its Galaxy Gear 1.0 and 2.0 efforts, as well as the recently announced Samsung Digital Health Initiative. Samsung's first generation Android-based smartwatches didn't sell particularly well. The new genera [...]
Related Topics: Apple: iOS | Channel: Mobile Marketing | Google: Android | Google: Mobile | Microsoft: Mobile | Top News
May 30, 2014 at 12:37pm ET by Ginny Marvin
When Mary Meeker, partner at Kleiner Perkins Caufield Byers, released her annual Internet Trends Report released this week there weren't many surprises. However, one of the slides called out the gap in advertiser spending on mobile relative to the time users spend consuming media on mobile devices and the enormous opportunity mobile still presents.
The graphic is clunky, but the takeaway we're meant to grasp for mobile is that it's still being undervalued by advertisers.
Users in the US spent 20 percent of their time consuming media on mobile devices last year. Yet, advertisers dedicate [...]
Related Topics: Channel: Mobile Marketing | Mobile Marketing
May 30, 2014 at 9:44am ET by Ian Sefferman
Weather forecasters often talk ominously of “convergence zones,” the areas where two flows of fast moving air come together to create interesting weather patterns.
If I were to put on my weather forecaster hat to predict the future of search, I’d say we’re sitting right in the middle of a convergence zone between the web and the fast-growing state of native mobile apps.
These two forces are coming together quickly, and when they do, the future of search will be incredibly interesting. But what does interesting mean, exactly?
Over the past couple of weeks we’ve seen two an [...]
Related Topics: Apple | Channel: Mobile Marketing | Facebook | Google | Mobile Marketing | Mobile Marketing Column
May 30, 2014 at 7:15am ET by Greg Finn
Earlier this year, Apple bought the popular iOS app distribution tool TestFlight along with the parent company Burstly to bolster its suite of tools for developers. To nobody's surprise, TestFlight quickly terminated Android support in March. So what's a multi-platform app creator to do? Enter Crashlytics's new tool 'Beta.'
Last year, Twitter acquired Crashlytics, a mobile crash reporting solution, and folded the features into the main Twitter product. Well this year, the Crashlytics team has continued its innovation by creating a "fun" tester experience that is fully integrated with C [...]
Related Topics: Channel: Mobile Marketing | Mobile Marketing | Twitter | Twitter: Mobile
May 29, 2014 at 10:05am ET by Greg Sterling
Smartphone growth continues according to the latest "shipments share" numbers from IDC. The firm anticipates Android will reach 80 percent global market share this year but decline to roughly 77 percent in four years largely because of Windows Phone growth.
The iPhone remains strong in developed markets and weak in developing markets where the handset is too expensive for many. The report acknowledges the potential positive impact of a larger-screen iPhone but doesn't believe that will significantly affect Apple's global market share.
IDC sees Windows Phone handset share growing from [...]
Related Topics: Apple: iPhone | Channel: Mobile Marketing | Google: Android | Google: Mobile | Microsoft: Business Issues | Microsoft: Mobile | Statistics: Market Share | Statistics: Mobile Marketing