Everything you need to know about mobile marketing. Browse our most recent news stories on mobile devices, mobile usage stats and trends in mobile marketing related to mobile search and SEO, mobile apps, mobile advertising and more. Refer to our library of How To Guides for mobile marketers.
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Mar 3, 2014 at 9:30am ET by Andy Lombard
Take a look around any party, office or public event and you’ll see someone texting on their smartphone or checking Facebook on their tablet. It’s undeniable that mobile devices have become an integral part of our day-to-day lives. Adults actually now spend more time on mobile media than they do on newspapers and magazines combined, and some experts are predicting mobile Internet usage will overtake desktop browsing this year.
On a practical level, this means that if you’re not incorporating mobile into your integrated marketing strategies, you are missing a huge opportunity to connec [...]
Related Topics: Channel: Mobile Marketing | Mobile Marketing | Mobile Marketing Column
Feb 28, 2014 at 10:39am ET by Greg Sterling
A new "year in review" report from e-commerce platform ShopVisible offers some interesting insights and confirms consumer behavior patterns seen in earlier data. In particular, mobile devices are generating an increasing amount of traffic to e-commerce sites; however, the online sales they deliver are half that volume.
Overall, mobile devices were responsible for 30 percent of traffic but only 15 percent of online orders in 2013. And, if you consider tablets to be more like PCs than smartphones (as Google does), then "mobile" orders were only 4 percent of the total.
StatCounter data [...]
Related Topics: Channel: Mobile Marketing | Statistics: Mobile Marketing | Statistics: Online Behavior | Statistics: Popularity & Usage
Feb 27, 2014 at 9:00am ET by Lionel White
Recent projections from eMarketer show that mobile ad spending will surpass desktop spending by 2017, reaching more than $35 billion compared to desktop based advertising at $27B.
The ultimate force behind the growth in ad spend is the massive increase in mobile web usage and smartphone activity by consumers. In order for the market to reach these lofty projections, it will be of paramount importance to work through key challenges such as fragmentation and cookie-based targeting.
eMarketer reports that the global smartphone audience surpassed the 1 billion mark in 2012 [...]
Related Topics: Channel: Mobile Marketing | Facebook | Facebook: Mobile | Mobile Marketing | Mobile Marketing Column | Twitter | Twitter: Mobile
Feb 26, 2014 at 3:56pm ET by Greg Sterling
Google Nexus devices (i.e., Nexus 5) have featured Google Now prominently as well as "OK Google" hands free voice search. But now the company is rolling that experience out to a slightly broader array of devices.
Google Play devices can now get these same features by installing the "Google Launcher" (app). Below are the "new" features (as represented in the Google Play store):
Google Now on your home screen
Say "Ok Google" - when you're on your home screen, just say "Ok Google" to trigger voice input. Then say your search query. Or tell your phone what to do, like send a text messag [...]
Related Topics: Channel: Mobile Marketing | Google: Android | Google: Google Now | Google: Mobile | Google: Nexus | Top News
Feb 24, 2014 at 8:58pm ET by Greg Sterling
At a Mobile World Congress press event today, Samsung unveiled its new flagship smartphone, the Galaxy S5, two new smartwatches and a fitness wristband.
The new S5 outmuscles the iPhone 5S in terms of specs but it doesn't appear significantly different than its predecessor from a design standpoint. It's a solid improvement over the S4 though it may not electrify smartphone buyers.
The same was said about the iPhone 5S, which sold extremely well in Q4. The iPhone 6 is supposed to be announced this summer and released in the fall.
We're not in Barcelona and have not had "hands-on" time [...]
Related Topics: Channel: Mobile Marketing | Samsung | Top News
Feb 24, 2014 at 6:43pm ET by Greg Sterling
[caption id="attachment_75011" align="alignright" width="212"] Credit: Samsung[/caption]
Galaxy Gear sought, perhaps too expansively, to be a new computing platform for mobile developers. The new generation of Samsung's smartwatch is called simply called "Gear," ditc [...]
Related Topics: Channel: Mobile Marketing | Google: Android | Samsung | Top News
Feb 24, 2014 at 11:24am ET by Greg Sterling
The irony of Nokia introducing low-end Android smartphones upon being absorbed into Microsoft is obvious.
Had the company put out Android devices earlier, it might not have sold to Redmond. By the same token, now that Nokia has introduced Android phones, how enthusiastically will Microsoft embrace and promote them?
Earlier today, the company announced a new line of Android-based handsets at the Mobile World Congress event in Barcelona.
The Nokia X series may or may not technically be "forked" but they don't look like traditional Android phones. They've got a Windows Phone-like tiles [...]
Related Topics: Channel: Mobile Marketing | Microsoft: Mobile | Microsoft: Windows Phone | Top News
Feb 21, 2014 at 10:23am ET by Greg Sterling
For months the tech press has been writing about the imminent arrival of Microsoft's answer to Siri: Cortana. The virtual assistant is modeled on a character in Microsoft's "Halo" game. Microsoft has not acknowledged Cortana or said anything public about Cortana.
Right now Cortana is a codename and it remains to be seen what the digital assistant is ultimately called. Reportedly "she" will soon be introduced with the 8.1 update of the Windows Phone software.
Unlike Siri Cortana will operate across devices and screens, including on the PC and Xbox. According to sources who spoke to The [...]
Related Topics: Channel: Mobile Marketing | Microsoft | Microsoft: Bing | Microsoft: Mobile | Microsoft: Windows Phone | Top News
Feb 20, 2014 at 4:26pm ET by Ginny Marvin
Today, AdRoll announced a private beta launch of a new mobile retargeting offering that enables marketers to retarget users across devices.
The mobile retargeting solution allows marketers to identify high-intent desktop users and target them across mobile devices to promote app installs and conversions on mobile optimized sites. AdRoll, currently the only ad tech that integrates with both Facebook and Twitter, enables advertisers to retarget desktop site visitors as they visit Facebook and Twitter on their smartphones and tablets. Marketers can also retarget mobile web visitors when they b [...]
Related Topics: Channel: Mobile Marketing | Facebook | Facebook: Advertising | Facebook: Facebook Exchange | Mobile Marketing | Retargeting & Remarketing | Social Media Marketing: Advertising | Top News
Feb 20, 2014 at 11:00am ET by Lynn Baus
The ability for mobile devices to track and report a person's location in real time with a reliable degree of accuracy has come into its own. The tendency of consumers to use that feature is increasing in popularity, as well.
According to the Pew Institute, "74% of adult smartphone owners ages 18 and older say they use their phone to get directions or other information based on their current location."
Use of a geolocation feature is more than a nice-to-have option on a smartphone or tablet -- its use has become a routine part of a consumer's daily life. With U.S. smartphone penetration [...]
Related Topics: Channel: Mobile Marketing | Check-In Services | Foursquare | Mobile Marketing | Mobile Marketing Column
Feb 19, 2014 at 9:43am ET by Greg Sterling
In a new global Mobile Media Consumption report, ad network InMobi asserts that, outside the US and UK, mobile media time spent now exceeds TV. However in the US, TV is still the top screen. The Mobile Media Consumption research was conducted by Decision Fuel and OnDevice Research and had roughly 14,000 respondents in 14 countries.
In emerging and especially less affluent markets, the InMobi report also confirms that mobile media time exceeds the PC internet. That's now also true in the US.
Also consistent with other data, InMobi says that 61 percent of mobile internet users [...]
Related Topics: Channel: Mobile Marketing | Statistics: Mobile Marketing | Statistics: Online Behavior | Statistics: Popularity & Usage | Statistics: Social Media | Top News
Feb 17, 2014 at 4:18pm ET by Greg Sterling
Late last week, the Pew Research Center released the results of multiple country surveys about mobile technology adoption and internet usage. The countries in focus were 24 "emerging markets," including Russia, China, Pakistan, Philippines, various South American markets, Turkey and South Africa among others.
The associated report has a lot of statistics about user behavior, demographic variables (e.g., education, income) and online activities. For example, the following chart shows mobile phone ownership and top activities across all the countries in the report.
Mobile phone ownersh [...]
Related Topics: Channel: Mobile Marketing | Google: Android | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News
Feb 17, 2014 at 10:13am ET by Monica Ho
If Santa hasn't already gotten himself a smartphone, it's about time he did. With US smartphone penetration now at nearly 65%, there is nary a name on his nice or naughty list that isn't addicted to their handheld technology. And this year, shoppers turned to their devices en masse to help them navigate the gifting season.
Year-over-year, we saw an 86% increase in retail-related mobile search activity on the xAd mobile-location platform during the holiday season. From big box retailers to local boutiques, advertisers understood the opportunity in mobile and planned accordingly this year.
Related Topics: Channel: Mobile Marketing | Mobile Marketing | Mobile Marketing Column | Search Marketing
Feb 14, 2014 at 12:26pm ET by Greg Sterling
Ad network Chitika has released new data about North American tablet traffic and usage. To generate the report the company looked at "tens of millions of North American tablet impressions" between January 20 to February 2, 2014.
Overall the iPad drives far more traffic in North America than its rivals. However Microsoft Surface users "generate a slightly greater share of their collective daily traffic between the hours of 12-5 p.m. ET." Otherwise usage patterns are similar.
With its accompanying keyboard, Surface is marketed as a more work-friendly tablet, which appears to be consis [...]
Related Topics: Channel: Mobile Marketing | Statistics | Statistics: Market Share | Statistics: Mobile Marketing
Feb 13, 2014 at 5:40pm ET by Ginny Marvin
Kontagent and HasOffers say they were caught off guard by Facebook's sudden termination of their Mobile Measurement Program partnerships for violating the terms of service agreement. Facebook has told the app developers that rely on the two companies for mobile app campaign analytics that they'll lose data access on April 15 and to find new partners.
In an email to HasOffers customers (forwarded anonymously to Marketing Land) Facebook says as of the 15th, the mobile analytics company "will no longer have access to past or future mobile measurement data" and offers three suggestions for new [...]
Related Topics: Channel: Mobile Marketing | Facebook | Facebook: Advertising | Facebook: Mobile | Mobile Marketing | Top News
Feb 13, 2014 at 10:00am ET by Bryson Meunier
We know 2013 was the year that Google finally started to improve the smartphone search experience, warning webmasters and marketers about things that make a site less usable for smartphone users -- like Flash, faulty redirects, slow loading pages and so on.
I know sites can be difficult for mobile searchers to use, regardless of whether they're dedicated mobile sites, dynamic serving, or responsive web design -- so let's focus instead on what we can do to improve the mobile searcher experience on our sites.
I'll be suggesting ways to improve the mobile searcher experience througho [...]
Related Topics: Channel: Mobile Marketing | Google: Google Now | Google: Mobile | Google: Search | Mobile Marketing | Mobile Marketing Column | Search Marketing
Feb 13, 2014 at 9:13am ET by Greg Sterling
According to hardware tracking firm IDC, "Android and iOS accounted for 95.7 percent of all smartphone shipments in the fourth quarter of 2013, and for 93.8 percent of all smartphone shipments for the year." Yet Windows Phone wasn't entirely shut out.
On a percentage basis, Windows Phones grew more than other platforms. But in real handset terms, Windows Phone is still very much a bit player, except in a few markets where its share has approached or reached 10 percent.
As new Microsoft CEO Satya Nadella takes the helm in Redmond, he must contemplate how to accelerate [...]
Related Topics: Channel: Mobile Marketing | Microsoft: Business Issues | Microsoft: Mobile | Microsoft: Windows Phone | Statistics: Market Share | Statistics: Mobile Marketing | Top News
Feb 12, 2014 at 4:29pm ET by Ginny Marvin
HasOffers and Kontagent are out of Facebook's mobile marketing partner program. The social network dropped the two companies for policy violations including holding onto data too long and not requiring advertisers to update their privacy policies to notify users of data collection, AdExhanger is reporting.
According to the report, the app developers that rely on HasOffers and Kontagent for tracking downloads and monetization performance of their app install campaigns on Facebook will no longer have access to this data. Both companies have been removed from Facebook's list of mobile measurem [...]
Related Topics: Channel: Mobile Marketing | Facebook | Facebook: Advertising | Facebook: Mobile | Top News
Feb 12, 2014 at 2:50pm ET by Greg Sterling
Local directory and advertising provider Hibu published a study on small businesses (SMBs) and mobile marketing in the US and UK. It was based on a survey of 1,800 US and UK SMB respondents conducted in November and December 2013. The sample included a range of industries and business sizes.
The survey found that a whopping 45 percent of US and UK SMBs still didn't have a website let alone a mobile optimized site. In both cases only 6 percent of respondents with websites said they were mobile optimized.
Among other findings Hibu exposes the distribution of SMB reven [...]
Related Topics: Channel: Mobile Marketing | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News
Feb 12, 2014 at 8:50am ET by Greg Sterling
Mobile ad network xAd has released its 2013 year-in-review report. The data and findings are drawn from "more than 400 billion location-verified ad requests on xAd’s platform last year."
The company, which specializes in location-targeted mobile ads, boasted that its geo- and audience-targeted display campaigns saw performance metrics "nearly 15 percent above the industry average" and search-ad response rates that were "37 percent higher than current CTR benchmarks."' Part of this has to do with ad creative and part with use of location in campaigns.
Retail emerged as the highest sp [...]
Related Topics: Channel: Mobile Marketing | Statistics | Statistics: Mobile Marketing | Statistics: Spend Projections