Everything you need to know about mobile marketing. Browse our most recent news stories on mobile devices, mobile usage stats and trends in mobile marketing related to mobile search and SEO, mobile apps, mobile advertising and more. Refer to our library of How To Guides for mobile marketers.
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May 21, 2014 at 10:30am ET by Ginny Marvin
Google is looking ahead to a future in which ads are served up on any number of "smart" devices in your home, in your car and on your body.
In a letter to the Securities and Exchange Commission the company makes its case for not breaking out ad revenue performance by mobile devices in part by saying the definition of "mobile" is continually morphing and it could soon include serving ads on any number of devices beyond the smartphone, tablet and desktops of today:
We expect the definition of “mobile” to continue to evolve as more and more “smart” devices gain traction in the mar [...]
Related Topics: Channel: Mobile Marketing | Google | Google: AdWords | Google: Business Issues | Google: Mobile | Mobile Marketing | Top News
May 20, 2014 at 9:38am ET by Jim Yu
What does it mean to be "mobile ready"? You might say having a mobile responsive site -- and that's certainly part of it. But there's much more that goes into ultimately creating an excellent website experience for your ever-expanding and ever-discerning mobile user base.
It's a fact that people are starting to use smartphones as the go-to device. According to Google's 2013 Mobile Search Moments study, 77% of mobile searches occur at home or work, even when a PC is likely nearby.
We know that smartphones are often used as a multitasking accessory to other devices as well, with 82% using [...]
Related Topics: Channel: Mobile Marketing | Content Marketing | Google | Google: Mobile | Google: SEO | Mobile Marketing | Mobile Marketing Column
May 19, 2014 at 12:44pm ET by Barry Schwartz
Google announced they've updated their PageSpeed Insights Tool to included five new recommendations around mobile usability and speed.
The new recommendations include:
Configure the viewport: Without a meta-viewport tag, modern mobile browsers will assume your page is not mobile-friendly, and will fall back to a desktop viewport and possibly apply font-boosting, interfering with your intended page layout. Configuring the viewport to width=device-width should be your first step in mobilizing your site.
Size content to the viewport: Users expect mobile sites to scroll vertically, not ho [...]
Related Topics: Channel: Mobile Marketing | Google: Mobile
May 19, 2014 at 1:19am ET by Greg Sterling
Late last week, Apple and Google's (soon to be Lenovo's) Motorola Mobility settled their mutual mobile patent claims against one another. However, the companies declined to do a cross-licensing deal, which is often customary in these situations.
While the agreement ends the often bitter litigation between Motorola and Apple, it has no impact on the ongoing Apple-Samsung dispute(s). In that litigation, so far, Apple has won a majority of the courtroom battles, but Samsung is winning the market-share battle out in the world.
Perhaps more significant than the Apple-Google settlement, the c [...]
Related Topics: Apple: iPhone | Channel: Mobile Marketing | Google: Android | Google: Mobile | Legal: Patents
May 19, 2014 at 12:14am ET by Greg Sterling
Claiming that so-called "freemium" mobile apps mislead consumers, Italy's competition regulator is taking aim at Google, Apple, Amazon and French game developer Gameloft. According to the Wall Street Journal, Italian authorities have begun to investigate the companies and the issue.
Previously, the EU argued that freemium apps are potentially deceptive because they're initially free to download but generate revenues within the app, possibly without full awareness of users. The EU, and now the Italian authorities, worry that consumers may not know they're being charged for items within apps [...]
Related Topics: Amazon | Apple | Apple: iOS | Channel: Mobile Marketing | Google: Android | Legal: Antitrust
May 16, 2014 at 12:55am ET by Greg Sterling
The headline of today's Chitika North American smartphone usage report is that Windows Phone has finally and firmly established itself as the number three operating system. It now has the third-largest share of web traffic among mobile OSs in North America.
According to Chitika's examination of "hundreds of millions of US and Canadian smartphone-based online ad impressions" in Q1, Windows Phones are generating about 1 percent of North American mobile web traffic. The moribund BlackBerry now drives less than 1 percent.
Windows Phones' share of web traffic is flat however. So while [...]
Related Topics: Channel: Mobile Marketing | Statistics: Market Share | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Top News
May 15, 2014 at 9:05am ET by Bill Dinan
Mobile devices are our own personal Sherpas -- or, as Woz said in his popular keynote, "your most trusted advisor in the world."
Marketers are soaking up real-time info based on our location-based needs so they can reach relevant consumers' hands whenever and wherever -- ideally in the Last Mile of the purchase cycle. This is the message I addressed at the Local Search Association (LSA) Annual Conference (#LSA14) two weeks ago, and the theme came through in a number of valuable sessions.
More And More Mobile
comScore's executive chairman and co-founder, Gian Fulgoni, discussed the changin [...]
Related Topics: Channel: Mobile Marketing | Mobile Marketing | Mobile Marketing Column
May 15, 2014 at 8:51am ET by Matt McGee
If Google Glass is going to gain widespread consumer acceptance, it's going to happen on the strength of the apps that are available for it.
So with Google re-opening Glass sales earlier this week, it's surely not a coincidence that the company just announced that three well known companies in the travel and hospitality space have new Glass apps: Foursquare, OpenTable and TripIt.
The Foursquare app offers local search on Glass, plus check-ins (which is odd since Foursquare recently announced that check-ins are moving to its new Swarm app).
OpenTable's app adds a new "OK Glass, mak [...]
Related Topics: Channel: Mobile Marketing | Google: Glass | Top News
May 13, 2014 at 7:36pm ET by Matt McGee
If you live in the U.S. and want to buy Google Glass without needing a friend's invite, you can.
Google has opened up the Glass Explorer program again, just like it did a month ago, when supplies of the device ran out in less than 24 hours.
In a Google+ post this afternoon, Google says this isn't the consumer launch of Glass -- it's the next step in the Explorer program for early adopters.
We learned a lot when we opened our site a few weeks ago, so we've decided to move to a more open beta. We're still in the Explorer Program while we continue to improve our hardware and software, [...]
Related Topics: Channel: Mobile Marketing | Google: Glass
May 11, 2014 at 8:24am ET by Matt McGee
Attendees at this weekend's PGA event in Florida, The Players Championship, had an opportunity to buy Google Glass -- the first time Google has sold the device in a public, face-to-face setting.
Business Insider first reported the news, thanks to a tweet and photo from tournament attendee Richard Ranick that shows what looks like about 1-2 dozen Glass boxes on display:
@kylebrussell Google Glass display at #theplayerschampionship pic.twitter.com/fssBtVegRH— Richard Ranick (@triple_r73) May 9, 2014
Ranick later tweeted that the Glass rep said "sales were much better than expec [...]
Related Topics: Channel: Mobile Marketing | Google: Glass
May 8, 2014 at 4:18pm ET by Ginny Marvin
Celtra issued its Mobile Display Ads Performance Report covering the first quarter of 2014 today. The report shows ad performance rates leveled off for the first time since Celtra began reporting on it in 2012. However, areas of growth include video ad consumption, and native ads performed quite strongly.
Native ad formats accounted for just 1 percent of the total impressions, yet engagement and click through rates on native ads outperformed both standard formats and IAB Rising Stars ads. Native ads saw engagement rates hit 14 percent, well above 9.8 percent and 3.4 percent for standard and [...]
Related Topics: Channel: Mobile Marketing | Display Advertising | Mobile Marketing | Native Advertising | Top News | Video
May 8, 2014 at 9:45am ET by Bryson Meunier
If you were to ask the question posed by the title of this article a month ago, the answer would be: nothing. Unfortunately, when Google sunsetted the Keyword Tool and replaced it with Keyword Planner in July of last year, one of the things marketers lost was the ability to see traffic by device.
But mobile keywords are back! Well, sort of, as it's not exactly what we had before. If you haven't heard, Google recently added nine new features to Keyword Planner, including the ability to see percentage of search volume by device.
This allows us to do some pretty cool things to optimize for [...]
Related Topics: Channel: Mobile Marketing | Google: Mobile | Google: SEO | Mobile Marketing | Mobile Marketing Column | Search Marketing
May 7, 2014 at 9:40am ET by Greg Sterling
A $20 smartphone -- really? Yes, according to mobile devices chip vendor ARM.
AnandTech reports that at its recent "tech day" event, ARM predicted the appearance of a $20 smartphone later this year. To be clear (and fair) that's the lowest possible cost for an Android-based smartphone, the rock bottom, according to ARM.
More likely, the vendor said, the segment of entry level smartphones retailing for under $150 would dramatically grow to be twice the size it is today by 2018. That prediction is highly plausible and even inevitable.
Today the cost of premium, unlocked smartphones is s [...]
Related Topics: Amazon | Channel: Mobile Marketing | Google: Android | Top News
May 6, 2014 at 8:22am ET by Greg Sterling
According to a source who spoke with TechCrunch, Google Wallet is coming to Google Glass. The idea is to enable users to send money to friends, family and others through Glass-based voice commands.
Last year at the Google developer conference, I/O, the company introduced the ability to send money through Gmail. It's a simple, almost frictionless process. Square also offers a similar way ("Square Cash") to send money to friends/family.
It's not clear how many people are taking advantage of the send money feature in Gmail. Google hasn't shared any data to my knowledge; and since I never he [...]
Related Topics: Channel: Mobile Marketing | Google: Glass | Google: Wallet
May 5, 2014 at 2:27pm ET by Greg Sterling
You have to wonder what Apple and its lawyers are now thinking. Last Friday's patent victory did almost nothing for the company and nothing to deter or stop the momentum of chief rival Samsung.
After a hard fought and widely publicized trial, Apple extracted a jury verdict of just $119 million against the Korean company. It's a far cry from the roughly $2 billion Apple was seeking. As a financial penalty it's trivial; as a "moral victory" there may be some satisfaction there -- but not much.
Apple won roughly $1 billion in damages -- a landmark in patent litigation -- from Samsung last J [...]
Related Topics: Apple | Apple: iOS | Apple: iPhone | Channel: Mobile Marketing | Google: Android | Google: Business Issues | Google: Legal | Legal: Patents | Samsung | Top News
May 3, 2014 at 10:34am ET by Greg Sterling
Yesterday afternoon comScore released its US smartphone and mobile app rankings for March. Interestingly the company appears to have discontinued its ranking for mobile websites and is now only reporting on the top apps.
In terms of smartphone marketshare, the story remains largely unchanged over the past six months, except that Samsung continues to incrementally gain share among Android OEMs. The firm gained almost a point since December.
On the operating system front, Apple lost some share in the last quarter while both Android and Microsoft gained share. In October 2013 Android ha [...]
Related Topics: Apple: iOS | Apple: iPhone | Channel: Mobile Marketing | Google: Android | Microsoft: Windows Phone | Statistics: Market Share | Statistics: Mobile Marketing | Top News
May 2, 2014 at 1:16pm ET by Ginny Marvin
In March, click-through rates on ads for mobile adds on iOS devices reached new heights, increasing fivefold from the previous year. CTRs on Android were nearly three times higher than a year ago, reports mobile app marketer Fiksu in its latest pulse of the app market.
All those clicks are driving record downloads. While the report doesn't capture Android downloads, a new high of 7.1 million iOS apps were downloaded daily in March, up 41 percent from a year ago.
Fiksu says that in addition to apps themselves becoming more compelling, programmatic solutions, better targeting and ad format [...]
Related Topics: Channel: Mobile Marketing | Mobile Marketing | Statistics | Statistics: Mobile Marketing | Top News
May 2, 2014 at 9:09am ET by Lynn Baus
Mobile traffic is on a steep upward climb, with people now looking at their mobile devices an average of 150 times per day.
Businesses that aren't selling an e-commerce-friendly products will need to get very creative if they are to transmute this increasing mobile traffic into more revenue. But even businesses that have the advantage of products which are easy to order online still need to find clever ways to capitalize on such an active mobile user base.
One of the emerging mobile marketing opportunities that brands can take advantage of is to use geo-location technology to reach users [...]
Related Topics: Channel: Mobile Marketing | How To Guides: Mobile Marketing | Mobile Marketing | Mobile Marketing Column
May 2, 2014 at 9:01am ET by Greg Sterling
An analysis by The Guardian, relying on Kantar ComTech data, asserts that the UK market will reach 90 percent smartphone penetration in 2016. The publication cites a separate analysis by Horace Dediu arguing something very similar for the US market: smartphone adoption will reach 90 percent by the end of 2016.
These now sound like common sense or even bland predictions. But there was a time a few years ago when they would have sounded quite radical. But costs have come way down for smartphones (especially Android devices), and the culture has changed as well.
The future of global interne [...]
Related Topics: Channel: Mobile Marketing | Google: AdSense | Google: AdWords | Google: Android | Google: Mobile | Statistics: Market Share | Statistics: Mobile Marketing | Top News
May 1, 2014 at 9:00am ET by Aaron Strout
In 2000, MIT professors Erik Brynjolfsson and Michael D. Smith published a paper titled, Frictionless Commerce? A Comparison of Internet and Conventional Retailers.
Their thesis centered around the fact that the World Wide Web had evolved into a platform enabling a "nearly frictionless market" connecting buyers and sellers and providing the ability to instantly find whatever goods or services desired.
Even more powerful, buyers could comparison shop in real time and then purchase these goods and services instantaneously. This evolution from traditional brick-and-mortar shopping gave t [...]
Related Topics: Channel: Mobile Marketing | E-Commerce | Mobile Marketing Column