Everything you need to know about mobile marketing. Browse our most recent news stories on mobile devices, mobile usage stats and trends in mobile marketing related to mobile search and SEO, mobile apps, mobile advertising and more. Refer to our library of How To Guides for mobile marketers.
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May 2, 2014 at 9:01am ET by Greg Sterling
An analysis by The Guardian, relying on Kantar ComTech data, asserts that the UK market will reach 90 percent smartphone penetration in 2016. The publication cites a separate analysis by Horace Dediu arguing something very similar for the US market: smartphone adoption will reach 90 percent by the end of 2016.
These now sound like common sense or even bland predictions. But there was a time a few years ago when they would have sounded quite radical. But costs have come way down for smartphones (especially Android devices), and the culture has changed as well.
The future of global interne [...]
Related Topics: Channel: Mobile Marketing | Google: AdSense | Google: AdWords | Google: Android | Google: Mobile | Statistics: Market Share | Statistics: Mobile Marketing | Top News
May 1, 2014 at 9:00am ET by Aaron Strout
In 2000, MIT professors Erik Brynjolfsson and Michael D. Smith published a paper titled, Frictionless Commerce? A Comparison of Internet and Conventional Retailers.
Their thesis centered around the fact that the World Wide Web had evolved into a platform enabling a "nearly frictionless market" connecting buyers and sellers and providing the ability to instantly find whatever goods or services desired.
Even more powerful, buyers could comparison shop in real time and then purchase these goods and services instantaneously. This evolution from traditional brick-and-mortar shopping gave t [...]
Related Topics: Channel: Mobile Marketing | E-Commerce | Mobile Marketing Column
Apr 30, 2014 at 2:08pm ET by Greg Sterling
Today at F8, Facebook's developer event, the company announced an initiative called App Links. It's a free and open-source solution for developers to enable deep linking between apps, which will mimic linking on the PC web.
It's also cross-platform between mobile and web content, as well as between mobile operating systems.
Implementation is simple and uses basic tags/HTML code:
Publishing App Link metadata is as simple as adding a few lines to the <head> tag in the HTML for your content. Apps that link to your content can then use this metadata to deep-link into your app, tak [...]
Related Topics: Channel: Mobile Marketing | Facebook: Apps & App Center | Facebook: F8 | Facebook: Mobile | Top News
Apr 30, 2014 at 12:45pm ET by Danny Sullivan
Hello from San Francisco. After a three-year hiatus, Facebook is once again holding its F8 Developers Conference. Kicking things off is Facebook CEO Mark Zuckerberg, with an opening keynote.
NOTE: The keynote is now over. Here are some of our formal stories out of it:
Meet FAN: The Facebook Audience Network For Serving Up Mobile Ads
Facebook: App Links Allow Deep Links Between Mobile Apps
Facebook Will Give You The Ability To Login To Apps Anonymously
Below is our live blog. Facebook is also offering a live stream, which you'll find here.
Related Topics: Channel: Mobile Marketing | Facebook | Facebook: F8
Apr 29, 2014 at 11:41am ET by Greg Sterling
China-based mobile ad network appflood.com has released its first report on the state of global mobile advertising (for Android apps). The data are based on activity gleaned from 400 million unique smartphones globally.
While the company does business globally I would caution that AppFlood's data, in addition to reflecting Android only, may skew regionally and not be fully representative of the North American or European trends.
AppFlood says that global cost-per-app-install rates declined in Q1 to $0.30 globally. This is a global average. North American and European markets CPI rates are [...]
Related Topics: Channel: Mobile Marketing | Statistics: Mobile Marketing
Apr 29, 2014 at 10:30am ET by Greg Sterling
New numbers out from Strategy Analytics show that smartphone shipments grew at 33 percent globally in Q1 2014. However market leaders Apple and Samsung lost share to Chinese handset makers Huawei and Lenovo.
Strategy Analytics' numbers must be viewed with caution however because they're based on the unreliable "shipments" metric and methodology. Shipments don't equal sales to end users and certainly don't equal usage and traffic in the real world.
According to the data, Samsung's shipments-share loss was its first decline since late 2009. The lower end of the market is where competitio [...]
Related Topics: Channel: Mobile Marketing | Statistics: Market Share | Statistics: Mobile Marketing
Apr 25, 2014 at 5:57pm ET by Ginny Marvin
More details about Facebook's mobile ad network, which Re/Code reported will be unveiled at the F8 developer conference next week, are coming out.
TechCrunch today, citing"multiple sources", says the network will be called Facebook Audience Network. TechCruch reports:
It will offer both simple and custom ways for advertisers and other developers to harness the power of Facebook’s ad targeting data across the mobile app market...
Facebook will also bring the ad targeting muscle, allowing advertisers to reach people based on biographical and interest data, and likely with cookie-bas [...]
Related Topics: Channel: Mobile Marketing | Facebook | Facebook: Advertising | Facebook: Mobile | Mobile Marketing | Top News
Apr 24, 2014 at 9:47am ET by Barry Schwartz
Opera Mediaworks released a report showing mobile ad traffic and revenue, where for the first time, Android has overcome iOS in mobile traffic impressions.
The report shows Android with a 42.83% share in mobile ad traffic, with iOS trailing at 38.17%, followed by Blackberry with 1.14%. On the revenue end, iOS has 52.27% followed by Android with 33.46% and then 1.15% for Blackberry. On the tablet end, iOS is still by far the winer both on ad impressions and ad revenue.
Here is a chart showing the data, click on it to enlarge:
Here is a breakdown showing the UK data, showing iOS sti [...]
Related Topics: Apple: iOS | Channel: Mobile Marketing | Google: Android | Mobile Marketing
Apr 24, 2014 at 9:20am ET by Cezar Kolodziej
Recently, the industry has seen a considerable amount of buzz surrounding mobile wallet applications such as Google Wallet and Apple's Passbook. Defined as an effective mobile solution for providing customer loyalty rewards and savings, there's no question as to why these apps are becoming more popular.
Even though consumers have expressed a desire for mobile offers, some brands and retailers have been slow on the uptake.
This column explores the loyalty and rewards features of each platform, their benefits and how they can be used to create a truly revolutionary customer experience when [...]
Related Topics: Apple | Channel: Mobile Marketing | Google: Wallet | Mobile Marketing | Mobile Marketing Column
Apr 22, 2014 at 9:05am ET by Amy Gesenhues
While many brands are using responsive design to create websites that deliver a consistent experience across multiple platforms and devices, mobile web developer Trilibis found that image-heavy responsive design mobile sites are taking an "unacceptable" time to load.
Evaluating page weight, images and load times for 155 prominent responsive design websites -- including Starbucks.com, Engadget.com and BoldandNoble.com -- Trilibis found 69 percent took four seconds or more to load on a smartphone.
Trilibis revealed only one in five of the sites it analyzed delivered a "good" load time on [...]
Related Topics: Channel: Mobile Marketing | Mobile Marketing | Statistics: Mobile Marketing | Top News
Apr 17, 2014 at 2:30pm ET by Matt McGee
How's this for felicitous timing? Just days after Google Glass does its first public sale, which sells out all available units, the newest official Glassware added to the Glass app directory is our very own Marketing Land for Glass.
The app offers the latest internet marketing news as reported by the Marketing Land crew delivered directly to your Google Glass, ready to be read -- actually, listened to! -- at your convenience.
Marketing Land for Glass offers
"Read Aloud" functionality so you can get our news via audio; no need to try reading lengthy text on the display screen
Related Topics: About Marketing Land | Channel: Mobile Marketing | Features & Analysis | Google: Glass
Apr 16, 2014 at 3:55pm ET by Matt McGee
Google's one-day public sale of Google Glass was apparently a success.
The online store where Glass and its accessories are sold to Glass Explorers now lists all five colors of Glass as "out of stock." During the day Tuesday, Google listed the white ("Cotton") version of Glass as out of stock while continuing to sell the other four colors.
Google isn't sharing any specific sales figures, but a spokesperson sent out this statement a short time ago about the device going out of stock:
"We were getting through our stock faster than we expected, so we decided to shut the store down. Whi [...]
Related Topics: Channel: Mobile Marketing | Google: Glass
Apr 16, 2014 at 10:32am ET by Greg Sterling
Mobile web traffic has grown 50 percent over the past year and now represents more than 25 percent of all internet visits according to a study by Wpromote. The company looked at traffic to 35 of its client sites, including e-tailers, B2B industries and consumer services.
Consumer services was the category with the highest percentage of mobile traffic at 33 percent. B2B sites had the lowest percentage of mobile traffic at 16 percent.
With a much larger sample of sites, StatCounter shows a higher aggregate percentage of mobile traffic in the US market:
Related Topics: Channel: Mobile Marketing | Statistics: Mobile Marketing | Statistics: Online Behavior | Statistics: Popularity & Usage
Apr 15, 2014 at 12:43pm ET by Greg Sterling
App Annie's new Q1 Market Index shows Google Play beating iTunes in terms of app downloads by a significant 45 percent. However, Apple's App Store still generates 85 percent more revenue than its Google-owned rival -- though the gap is closing.
App Annie said that Google Play download growth was largely driven by emerging markets, while Apple revenue growth came from China and the US.
The top download market for Google Play was the US but the top revenue market was Japan. For iOS the US occupied both positions.
Currently in the US, Android controls 52.1 percent of the smartphone [...]
Related Topics: Apple | Apple: iOS | Channel: Mobile Marketing | Google: Android | Google: Business Issues
Apr 15, 2014 at 8:32am ET by Matt McGee
Google Glass owners have been waiting since December for what used to be monthly software updates. The wait will be over later this week.
Google offered a preview of the changes that are coming in the XE16 software update, which is due to be pushed out to Explorers later this week.
The biggest change mentioned is an upgrade to KitKat, the current version of Android software, as the underlying software that Glass will run. With it, Google says battery life will improve and Glass will be more reliable and easier to update in the future. It also means Glass developers can take advantage of [...]
Related Topics: Channel: Mobile Marketing | Google: Glass
Apr 11, 2014 at 6:02pm ET by Greg Sterling
According to a report appearing in the Wall Street Journal (WSJ) this afternoon, Amazon will, in fact, be releasing a smartphone in the second half of the year. This development had been rumored for a some time.
The WSJ says that Amazon hopes to distinguish the phone with a 3D display that doesn't require glasses. However, that by itself is unlikely to differentiate the phone sufficiently to ensure success.
It's probably the case that an Amazon smartphone will be like a smaller version of Kindle Fire: a device that would use the Amazon app store, with its roughly 200,000 Android-based ap [...]
Related Topics: Amazon | Channel: Mobile Marketing | Top News
Apr 11, 2014 at 10:22am ET by Greg Sterling
The strategic importance of apps is now self-evident, with roughly 90 percent of mobile internet time being spent there, according to Nielsen. However if companies' apps don't engage users quickly and effectively, they may churn -- never to return.
That's according to Localytics, which offers some very useful data and advice about what it calls the "app-churn window." The longer the interval between the initial app use and a second use, the greater the risk of churn the company says.
Localytics analyzed app usage patterns of iOS devices and found the following "rules":
The "me [...]
Related Topics: Channel: Mobile Marketing | Statistics: Mobile Marketing | Statistics: Online Behavior | Statistics: Popularity & Usage | Top News
Apr 10, 2014 at 4:03pm ET by Matt McGee
Although a wider consumer launch of Google Glass is still expected to happen later this year, the Glass Explorer program is running along and slowly getting bigger as Google occasionally sends out additional invites to interested people.
It's going to get a little bigger next week, too, as Google forgoes the invite process and opens up the Explorer program to any US adult that wants to buy the device. From Google's announcement:
Next Tuesday, April 15th at 6am PDT, we're opening up some spots in the Glass Explorer Program. Any adult in the US* can become an Explorer by visiting our sit [...]
Related Topics: Channel: Mobile Marketing | Google: Glass
Apr 10, 2014 at 9:56am ET by Bryson Meunier
If you’re lucky enough to be a huge brand marketer with unlimited budgets, what I’m about to say probably doesn’t apply to you. You have the good fortune to focus on providing not only a phenomenal mobile website experience, but a great experience in mobile apps, as well. Not or, but and, as it should be.
So, you can feel free to use the contact info below to discuss how to take your campaigns to the next level and stop reading this column.
For the other 99% of us, the recent announcement by app analytics provider Flurry that users are still spending more time in apps than the mob [...]
Related Topics: Channel: Mobile Marketing | Facebook: Advertising | Facebook: Apps & App Center | Facebook: Insights | Facebook: Marketing | Facebook: Mobile | Facebook: News Feed | Facebook: Statistics | Google: Mobile | Google: Search | Google: SEO | Mobile Marketing | Mobile Marketing Column | Native Advertising | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Statistics: Social Media
Apr 8, 2014 at 12:35pm ET by Greg Sterling
First there was Facebook Home, then Yahoo with Aviate and now Twitter with Cover. Cover is another Android launcher or intelligent homescreen.
Yesterday Cover announced it was being acquired by Twitter. Terms weren't disclosed. Cover says it will be business as usual, at least for the time being.
Like Aviate, Cover will show different apps in different locations, at different times of day. It's a personalization tool essentially.
It's possible that the Cover team will be deployed to create more personalization and contextually relevant experiences on Twitter for mobile devices general [...]
Related Topics: Channel: Mobile Marketing | Google: Android | Google: Mobile | Twitter: Advertising | Twitter: Business Issues | Twitter: Mobile | Twitter: User Interface