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Smartphones To Reach 90 Pct. In US, UK By 2016 — Forecast

smartphone-shutterstock An analysis by The Guardian, relying on Kantar ComTech data, asserts that the UK market will reach 90 percent smartphone penetration in 2016. The publication cites a separate analysis by Horace Dediu arguing something very similar for the US market: smartphone adoption will reach 90 percent by the end of 2016. These now sound like common sense or even bland predictions. But there was a time a few years ago when they would have sounded quite radical. But costs have come way down for smartphones (especially Android devices), and the culture has changed as well. The future of global interne [...]


Frictionless Mobile Commerce: 5 Examples Of Companies That Are Leading

frictionless_commerce In 2000, MIT professors Erik Brynjolfsson and Michael D. Smith published a paper titled, Frictionless Commerce? A Comparison of Internet and Conventional Retailers. Their thesis centered around the fact that the World Wide Web had evolved into a platform enabling a "nearly frictionless market" connecting buyers and sellers and providing the ability to instantly find whatever goods or services desired. Even more powerful, buyers could comparison shop in real time and then purchase these goods and services instantaneously. This evolution from traditional brick-and-mortar shopping gave t [...]


Facebook: App Links Allow Deep Links Between Mobile Apps

Facebook App Links Today at F8, Facebook's developer event, the company announced an initiative called App Links. It's a free and open-source solution for developers to enable deep linking between apps, which will mimic linking on the PC web. It's also cross-platform between mobile and web content, as well as between mobile operating systems. Implementation is simple and uses basic tags/HTML code: Publishing App Link metadata is as simple as adding a few lines to the <head> tag in the HTML for your content. Apps that link to your content can then use this metadata to deep-link into your app, tak [...]


Live Blog: Mark Zuckerberg Keynote At The Facebook F8 Conference

Facebook F8 Hello from San Francisco. After a three-year hiatus, Facebook is once again holding its F8 Developers Conference. Kicking things off is Facebook CEO Mark Zuckerberg, with an opening keynote. NOTE: The keynote is now over. Here are some of our formal stories out of it: Meet FAN: The Facebook Audience Network For Serving Up Mobile Ads Facebook: App Links Allow Deep Links Between Mobile Apps Facebook Will Give You The Ability To Login To Apps Anonymously Below is our live blog. Facebook is also offering a live stream, which you'll find here. [...]


Report: 70 Percent Of Mobile Ad Revenue Coming From “Interstitials”

Mobile ad breakdown China-based mobile ad network appflood.com has released its first report on the state of global mobile advertising (for Android apps). The data are based on activity gleaned from 400 million unique smartphones globally. While the company does business globally I would caution that AppFlood's data, in addition to reflecting Android only, may skew regionally and not be fully representative of the North American or European trends. AppFlood says that global cost-per-app-install rates declined in Q1 to $0.30 globally. This is a global average. North American and European markets CPI rates are [...]


Report: Apple, Samsung Lose Ground To Chinese Handset Makers In Q1

smartphone-shutterstock New numbers out from Strategy Analytics show that smartphone shipments grew at 33 percent globally in Q1 2014. However market leaders Apple and Samsung lost share to Chinese handset makers Huawei and Lenovo. Strategy Analytics' numbers must be viewed with caution however because they're based on the unreliable "shipments" metric and methodology. Shipments don't equal sales to end users and certainly don't equal usage and traffic in the real world. According to the data, Samsung's shipments-share loss was its first decline since late 2009. The lower end of the market is where competitio [...]


“Facebook Audience Network”: More Details Leak On Mobile Ad Network Launch

facebook-mobile-phones-featured More details about Facebook's mobile ad network, which Re/Code reported will be unveiled at the F8 developer conference next week, are coming out. TechCrunch today, citing"multiple sources", says the network will be called Facebook Audience Network. TechCruch reports: It will offer both simple and custom ways for advertisers and other developers to harness the power of Facebook’s ad targeting data across the mobile app market... Facebook will also bring the ad targeting muscle, allowing advertisers to reach people based on biographical and interest data, and likely with cookie-bas [...]


Report: Android Beats iOS In Mobile Ad Traffic But iOS Still Leads In Mobile Ad Revenue

sma_q1_2014_2 Opera Mediaworks released a report showing mobile ad traffic and revenue, where for the first time, Android has overcome iOS in mobile traffic impressions. The report shows Android with a 42.83% share in mobile ad traffic, with iOS trailing at 38.17%, followed by Blackberry with 1.14%. On the revenue end, iOS has 52.27% followed by Android with 33.46% and then 1.15% for Blackberry. On the tablet end, iOS is still by far the winer both on ad impressions and ad revenue. Here is a chart showing the data, click on it to enlarge: Here is a breakdown showing the UK data, showing iOS sti [...]


Google Wallet & Apple Passbook: A Brand’s Next Best Friends

google wallet POS Recently, the industry has seen a considerable amount of buzz surrounding mobile wallet applications such as Google Wallet and Apple's Passbook. Defined as an effective mobile solution for providing customer loyalty rewards and savings, there's no question as to why these apps are becoming more popular. Even though consumers have expressed a desire for mobile offers, some brands and retailers have been slow on the uptake. This column explores the loyalty and rewards features of each platform, their benefits and how they can be used to create a truly revolutionary customer experience when [...]


Study: Load Times For 69% Of Responsive Design Mobile Sites Deemed “Unacceptable”

mobile-responsive-design-featured While many brands are using responsive design to create websites that deliver a consistent experience across multiple platforms and devices, mobile web developer Trilibis found that image-heavy responsive design mobile sites are taking an "unacceptable" time to load. Evaluating page weight, images and load times for 155 prominent responsive design websites -- including Starbucks.com, Engadget.com and BoldandNoble.com -- Trilibis found 69 percent took four seconds or more to load on a smartphone. Trilibis revealed only one in five of the sites it analyzed delivered a "good" load time on [...]


Official: Google Approves The Marketing Land Google Glass App

ml-glass-app-600 How's this for felicitous timing? Just days after Google Glass does its first public sale, which sells out all available units, the newest official Glassware added to the Glass app directory is our very own Marketing Land for Glass. The app offers the latest internet marketing news as reported by the Marketing Land crew delivered directly to your Google Glass, ready to be read -- actually, listened to! -- at your convenience. Marketing Land for Glass offers "Read Aloud" functionality so you can get our news via audio; no need to try reading lengthy text on the display screen [...]


After 15-Hour Sale, Google Says All Glass Units Are Sold Out

glass-sold-out-600 Google's one-day public sale of Google Glass was apparently a success. The online store where Glass and its accessories are sold to Glass Explorers now lists all five colors of Glass as "out of stock." During the day Tuesday, Google listed the white ("Cotton") version of Glass as out of stock while continuing to sell the other four colors. Google isn't sharing any specific sales figures, but a spokesperson sent out this statement a short time ago about the device going out of stock: "We were getting through our stock faster than we expected, so we decided to shut the store down. Whi [...]


Reports: Mobile Traffic Up 50 Percent, M-Commerce Doubles

mobile-devices-featured Mobile web traffic has grown 50 percent over the past year and now represents more than 25 percent of all internet visits according to a study by Wpromote. The company looked at traffic to 35 of its client sites, including e-tailers, B2B industries and consumer services. Consumer services was the category with the highest percentage of mobile traffic at 33 percent. B2B sites had the lowest percentage of mobile traffic at 16 percent. Source: Wpromote With a much larger sample of sites, StatCounter shows a higher aggregate percentage of mobile traffic in the US market: Desktop [...]


Download Index: Android Beats iTunes But Not In Revenue

Google Play iOS app store App Annie Index App Annie's new Q1 Market Index shows Google Play beating iTunes in terms of app downloads by a significant 45 percent. However, Apple's App Store still generates 85 percent more revenue than its Google-owned rival -- though the gap is closing. App Annie said that Google Play download growth was largely driven by emerging markets, while Apple revenue growth came from China and the US. The top download market for Google Play was the US but the top revenue market was Japan. For iOS the US occupied both positions.  Currently in the US, Android controls 52.1 percent of the smartphone [...]


Google Offers Sneak Peek At Latest Google Glass Software Update

google-glass-600 Google Glass owners have been waiting since December for what used to be monthly software updates. The wait will be over later this week. Google offered a preview of the changes that are coming in the XE16 software update, which is due to be pushed out to Explorers later this week. The biggest change mentioned is an upgrade to KitKat, the current version of Android software, as the underlying software that Glass will run. With it, Google says battery life will improve and Glass will be more reliable and easier to update in the future. It also means Glass developers can take advantage of [...]


Report: Amazon Releasing Smartphone Later This Year

amazon-logo According to a report appearing in the Wall Street Journal (WSJ) this afternoon, Amazon will, in fact, be releasing a smartphone in the second half of the year. This development had been rumored for a some time. The WSJ says that Amazon hopes to distinguish the phone with a 3D display that doesn't require glasses. However, that by itself is unlikely to differentiate the phone sufficiently to ensure success. It's probably the case that an Amazon smartphone will be like a smaller version of Kindle Fire: a device that would use the Amazon app store, with its roughly 200,000 Android-based ap [...]


The “App-Churn Window”: 60 Pct. Of Users Might Never Return

smartphone-shutterstock The strategic importance of apps is now self-evident, with roughly 90 percent of mobile internet time being spent there, according to Nielsen. However if companies' apps don't engage users quickly and effectively, they may churn -- never to return. That's according to Localytics, which offers some very useful data and advice about what it calls the "app-churn window." The longer the interval between the initial app use and a second use, the greater the risk of churn the company says. Localytics analyzed app usage patterns of iOS devices and found the following "rules": The "me [...]


Want Google Glass? Google’s Selling It For One Day On April 15

google-glass-frame-600 Although a wider consumer launch of Google Glass is still expected to happen later this year, the Glass Explorer program is running along and slowly getting bigger as Google occasionally sends out additional invites to interested people. It's going to get a little bigger next week, too, as Google forgoes the invite process and opens up the Explorer program to any US adult that wants to buy the device. From Google's announcement: Next Tuesday, April 15th at 6am PDT, we're opening up some spots in the Glass Explorer Program. Any adult in the US* can become an Explorer by visiting our sit [...]


Native Mobile Apps May Dominate Now, But The Mobile Web Will Endure

Time spent with apps If you’re lucky enough to be a huge brand marketer with unlimited budgets, what I’m about to say probably doesn’t apply to you. You have the good fortune to focus on providing not only a phenomenal mobile website experience, but a great experience in mobile apps, as well. Not or, but and, as it should be. So, you can feel free to use the contact info below to discuss how to take your campaigns to the next level and stop reading this column. For the other 99% of us, the recent announcement by app analytics provider Flurry that users are still spending more time in apps than the mob [...]


With Cover Buy Twitter Joins Battle Of Android Homescreens

Cover acquired by Twitter First there was Facebook Home, then Yahoo with Aviate and now Twitter with Cover. Cover is another Android launcher or intelligent homescreen. Yesterday Cover announced it was being acquired by Twitter. Terms weren't disclosed. Cover says it will be business as usual, at least for the time being. Like Aviate, Cover will show different apps in different locations, at different times of day. It's a personalization tool essentially. It's possible that the Cover team will be deployed to create more personalization and contextually relevant experiences on Twitter for mobile devices general [...]


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