Everything you need to know about mobile marketing. Browse our most recent news stories on mobile devices, mobile usage stats and trends in mobile marketing related to mobile search and SEO, mobile apps, mobile advertising and more. Refer to our library of How To Guides for mobile marketers.
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May 7, 2014 at 9:40am ET by Greg Sterling
A $20 smartphone -- really? Yes, according to mobile devices chip vendor ARM.
AnandTech reports that at its recent "tech day" event, ARM predicted the appearance of a $20 smartphone later this year. To be clear (and fair) that's the lowest possible cost for an Android-based smartphone, the rock bottom, according to ARM.
More likely, the vendor said, the segment of entry level smartphones retailing for under $150 would dramatically grow to be twice the size it is today by 2018. That prediction is highly plausible and even inevitable.
Today the cost of premium, unlocked smartphones is s [...]
Related Topics: Amazon | Channel: Mobile Marketing | Google: Android | Top News
May 6, 2014 at 8:22am ET by Greg Sterling
According to a source who spoke with TechCrunch, Google Wallet is coming to Google Glass. The idea is to enable users to send money to friends, family and others through Glass-based voice commands.
Last year at the Google developer conference, I/O, the company introduced the ability to send money through Gmail. It's a simple, almost frictionless process. Square also offers a similar way ("Square Cash") to send money to friends/family.
It's not clear how many people are taking advantage of the send money feature in Gmail. Google hasn't shared any data to my knowledge; and since I never he [...]
Related Topics: Channel: Mobile Marketing | Google: Glass | Google: Wallet
May 5, 2014 at 2:27pm ET by Greg Sterling
You have to wonder what Apple and its lawyers are now thinking. Last Friday's patent victory did almost nothing for the company and nothing to deter or stop the momentum of chief rival Samsung.
After a hard fought and widely publicized trial, Apple extracted a jury verdict of just $119 million against the Korean company. It's a far cry from the roughly $2 billion Apple was seeking. As a financial penalty it's trivial; as a "moral victory" there may be some satisfaction there -- but not much.
Apple won roughly $1 billion in damages -- a landmark in patent litigation -- from Samsung last J [...]
Related Topics: Apple | Apple: iOS | Apple: iPhone | Channel: Mobile Marketing | Google: Android | Google: Business Issues | Google: Legal | Legal: Patents | Samsung | Top News
May 3, 2014 at 10:34am ET by Greg Sterling
Yesterday afternoon comScore released its US smartphone and mobile app rankings for March. Interestingly the company appears to have discontinued its ranking for mobile websites and is now only reporting on the top apps.
In terms of smartphone marketshare, the story remains largely unchanged over the past six months, except that Samsung continues to incrementally gain share among Android OEMs. The firm gained almost a point since December.
On the operating system front, Apple lost some share in the last quarter while both Android and Microsoft gained share. In October 2013 Android ha [...]
Related Topics: Apple: iOS | Apple: iPhone | Channel: Mobile Marketing | Google: Android | Microsoft: Windows Phone | Statistics: Market Share | Statistics: Mobile Marketing | Top News
May 2, 2014 at 1:16pm ET by Ginny Marvin
In March, click-through rates on ads for mobile adds on iOS devices reached new heights, increasing fivefold from the previous year. CTRs on Android were nearly three times higher than a year ago, reports mobile app marketer Fiksu in its latest pulse of the app market.
All those clicks are driving record downloads. While the report doesn't capture Android downloads, a new high of 7.1 million iOS apps were downloaded daily in March, up 41 percent from a year ago.
Fiksu says that in addition to apps themselves becoming more compelling, programmatic solutions, better targeting and ad format [...]
Related Topics: Channel: Mobile Marketing | Mobile Marketing | Statistics | Statistics: Mobile Marketing | Top News
May 2, 2014 at 9:09am ET by Lynn Baus
Mobile traffic is on a steep upward climb, with people now looking at their mobile devices an average of 150 times per day.
Businesses that aren't selling an e-commerce-friendly products will need to get very creative if they are to transmute this increasing mobile traffic into more revenue. But even businesses that have the advantage of products which are easy to order online still need to find clever ways to capitalize on such an active mobile user base.
One of the emerging mobile marketing opportunities that brands can take advantage of is to use geo-location technology to reach users [...]
Related Topics: Channel: Mobile Marketing | How To Guides: Mobile Marketing | Mobile Marketing | Mobile Marketing Column
May 2, 2014 at 9:01am ET by Greg Sterling
An analysis by The Guardian, relying on Kantar ComTech data, asserts that the UK market will reach 90 percent smartphone penetration in 2016. The publication cites a separate analysis by Horace Dediu arguing something very similar for the US market: smartphone adoption will reach 90 percent by the end of 2016.
These now sound like common sense or even bland predictions. But there was a time a few years ago when they would have sounded quite radical. But costs have come way down for smartphones (especially Android devices), and the culture has changed as well.
The future of global interne [...]
Related Topics: Channel: Mobile Marketing | Google: AdSense | Google: AdWords | Google: Android | Google: Mobile | Statistics: Market Share | Statistics: Mobile Marketing | Top News
May 1, 2014 at 9:00am ET by Aaron Strout
In 2000, MIT professors Erik Brynjolfsson and Michael D. Smith published a paper titled, Frictionless Commerce? A Comparison of Internet and Conventional Retailers.
Their thesis centered around the fact that the World Wide Web had evolved into a platform enabling a "nearly frictionless market" connecting buyers and sellers and providing the ability to instantly find whatever goods or services desired.
Even more powerful, buyers could comparison shop in real time and then purchase these goods and services instantaneously. This evolution from traditional brick-and-mortar shopping gave t [...]
Related Topics: Channel: Mobile Marketing | E-Commerce | Mobile Marketing Column
Apr 30, 2014 at 2:08pm ET by Greg Sterling
Today at F8, Facebook's developer event, the company announced an initiative called App Links. It's a free and open-source solution for developers to enable deep linking between apps, which will mimic linking on the PC web.
It's also cross-platform between mobile and web content, as well as between mobile operating systems.
Implementation is simple and uses basic tags/HTML code:
Publishing App Link metadata is as simple as adding a few lines to the <head> tag in the HTML for your content. Apps that link to your content can then use this metadata to deep-link into your app, tak [...]
Related Topics: Channel: Mobile Marketing | Facebook: Apps & App Center | Facebook: F8 | Facebook: Mobile | Top News
Apr 30, 2014 at 12:45pm ET by Danny Sullivan
Hello from San Francisco. After a three-year hiatus, Facebook is once again holding its F8 Developers Conference. Kicking things off is Facebook CEO Mark Zuckerberg, with an opening keynote.
NOTE: The keynote is now over. Here are some of our formal stories out of it:
Meet FAN: The Facebook Audience Network For Serving Up Mobile Ads
Facebook: App Links Allow Deep Links Between Mobile Apps
Facebook Will Give You The Ability To Login To Apps Anonymously
Below is our live blog. Facebook is also offering a live stream, which you'll find here.
Related Topics: Channel: Mobile Marketing | Facebook | Facebook: F8
Apr 29, 2014 at 11:41am ET by Greg Sterling
China-based mobile ad network appflood.com has released its first report on the state of global mobile advertising (for Android apps). The data are based on activity gleaned from 400 million unique smartphones globally.
While the company does business globally I would caution that AppFlood's data, in addition to reflecting Android only, may skew regionally and not be fully representative of the North American or European trends.
AppFlood says that global cost-per-app-install rates declined in Q1 to $0.30 globally. This is a global average. North American and European markets CPI rates are [...]
Related Topics: Channel: Mobile Marketing | Statistics: Mobile Marketing
Apr 29, 2014 at 10:30am ET by Greg Sterling
New numbers out from Strategy Analytics show that smartphone shipments grew at 33 percent globally in Q1 2014. However market leaders Apple and Samsung lost share to Chinese handset makers Huawei and Lenovo.
Strategy Analytics' numbers must be viewed with caution however because they're based on the unreliable "shipments" metric and methodology. Shipments don't equal sales to end users and certainly don't equal usage and traffic in the real world.
According to the data, Samsung's shipments-share loss was its first decline since late 2009. The lower end of the market is where competitio [...]
Related Topics: Channel: Mobile Marketing | Statistics: Market Share | Statistics: Mobile Marketing
Apr 25, 2014 at 5:57pm ET by Ginny Marvin
More details about Facebook's mobile ad network, which Re/Code reported will be unveiled at the F8 developer conference next week, are coming out.
TechCrunch today, citing"multiple sources", says the network will be called Facebook Audience Network. TechCruch reports:
It will offer both simple and custom ways for advertisers and other developers to harness the power of Facebook’s ad targeting data across the mobile app market...
Facebook will also bring the ad targeting muscle, allowing advertisers to reach people based on biographical and interest data, and likely with cookie-bas [...]
Related Topics: Channel: Mobile Marketing | Facebook | Facebook: Advertising | Facebook: Mobile | Mobile Marketing | Top News
Apr 24, 2014 at 9:47am ET by Barry Schwartz
Opera Mediaworks released a report showing mobile ad traffic and revenue, where for the first time, Android has overcome iOS in mobile traffic impressions.
The report shows Android with a 42.83% share in mobile ad traffic, with iOS trailing at 38.17%, followed by Blackberry with 1.14%. On the revenue end, iOS has 52.27% followed by Android with 33.46% and then 1.15% for Blackberry. On the tablet end, iOS is still by far the winer both on ad impressions and ad revenue.
Here is a chart showing the data, click on it to enlarge:
Here is a breakdown showing the UK data, showing iOS sti [...]
Related Topics: Apple: iOS | Channel: Mobile Marketing | Google: Android | Mobile Marketing
Apr 24, 2014 at 9:20am ET by Cezar Kolodziej
Recently, the industry has seen a considerable amount of buzz surrounding mobile wallet applications such as Google Wallet and Apple's Passbook. Defined as an effective mobile solution for providing customer loyalty rewards and savings, there's no question as to why these apps are becoming more popular.
Even though consumers have expressed a desire for mobile offers, some brands and retailers have been slow on the uptake.
This column explores the loyalty and rewards features of each platform, their benefits and how they can be used to create a truly revolutionary customer experience when [...]
Related Topics: Apple | Channel: Mobile Marketing | Google: Wallet | Mobile Marketing | Mobile Marketing Column
Apr 22, 2014 at 9:05am ET by Amy Gesenhues
While many brands are using responsive design to create websites that deliver a consistent experience across multiple platforms and devices, mobile web developer Trilibis found that image-heavy responsive design mobile sites are taking an "unacceptable" time to load.
Evaluating page weight, images and load times for 155 prominent responsive design websites -- including Starbucks.com, Engadget.com and BoldandNoble.com -- Trilibis found 69 percent took four seconds or more to load on a smartphone.
Trilibis revealed only one in five of the sites it analyzed delivered a "good" load time on [...]
Related Topics: Channel: Mobile Marketing | Mobile Marketing | Statistics: Mobile Marketing | Top News
Apr 17, 2014 at 2:30pm ET by Matt McGee
How's this for felicitous timing? Just days after Google Glass does its first public sale, which sells out all available units, the newest official Glassware added to the Glass app directory is our very own Marketing Land for Glass.
The app offers the latest internet marketing news as reported by the Marketing Land crew delivered directly to your Google Glass, ready to be read -- actually, listened to! -- at your convenience.
Marketing Land for Glass offers
"Read Aloud" functionality so you can get our news via audio; no need to try reading lengthy text on the display screen
Related Topics: About Marketing Land | Channel: Mobile Marketing | Features & Analysis | Google: Glass
Apr 16, 2014 at 3:55pm ET by Matt McGee
Google's one-day public sale of Google Glass was apparently a success.
The online store where Glass and its accessories are sold to Glass Explorers now lists all five colors of Glass as "out of stock." During the day Tuesday, Google listed the white ("Cotton") version of Glass as out of stock while continuing to sell the other four colors.
Google isn't sharing any specific sales figures, but a spokesperson sent out this statement a short time ago about the device going out of stock:
"We were getting through our stock faster than we expected, so we decided to shut the store down. Whi [...]
Related Topics: Channel: Mobile Marketing | Google: Glass
Apr 16, 2014 at 10:32am ET by Greg Sterling
Mobile web traffic has grown 50 percent over the past year and now represents more than 25 percent of all internet visits according to a study by Wpromote. The company looked at traffic to 35 of its client sites, including e-tailers, B2B industries and consumer services.
Consumer services was the category with the highest percentage of mobile traffic at 33 percent. B2B sites had the lowest percentage of mobile traffic at 16 percent.
With a much larger sample of sites, StatCounter shows a higher aggregate percentage of mobile traffic in the US market:
Related Topics: Channel: Mobile Marketing | Statistics: Mobile Marketing | Statistics: Online Behavior | Statistics: Popularity & Usage
Apr 15, 2014 at 12:43pm ET by Greg Sterling
App Annie's new Q1 Market Index shows Google Play beating iTunes in terms of app downloads by a significant 45 percent. However, Apple's App Store still generates 85 percent more revenue than its Google-owned rival -- though the gap is closing.
App Annie said that Google Play download growth was largely driven by emerging markets, while Apple revenue growth came from China and the US.
The top download market for Google Play was the US but the top revenue market was Japan. For iOS the US occupied both positions.
Currently in the US, Android controls 52.1 percent of the smartphone [...]
Related Topics: Apple | Apple: iOS | Channel: Mobile Marketing | Google: Android | Google: Business Issues