Everything you need to know about mobile marketing. Browse our most recent news stories on mobile devices, mobile usage stats and trends in mobile marketing related to mobile search and SEO, mobile apps, mobile advertising and more. Refer to our library of How To Guides for mobile marketers.

Sign Up To Get This Newsletter Via Email:  


Nielsen: All Top Brands Lost Web Users To Mobile In 2013

mobile-web-apps-featured According to data released last week by Nielsen, all the major web brands lost uniques on a year-over-year basis in 2013. The period measured was January through the end of October. The ranking of the top sites was more or less the same as we've seen in other data. However the relative loss of monthly uniques was not uniform. According to Nielsen, Ask lost the highest percentage of its monthly uniques. Next was Facebook and then YouTube. Nielsen broadly attributes the decline in "web" traffic to the rise of tablets and smartphones. However the company didn't provide a holistic vie [...]


Pew: 50 Percent In US Now Own Tablet Or E-Reader

New iPad Mini This morning, the Pew Research Center released new data about tablet and e-reader ownership among US adults. Previously, the organization said that 43 percent of Americans (over 16) owned either a tablet or e-reader (or both). After the holiday, that number has jumped to 50 percent of all American adults (18 and over). The Pew survey, which also explores e-reading habits, specifically reports that "42 percent of adults now own tablet computers, up from 34 percent in September." It was conducted in early January "among a nationally representative sample of 1,005 adults." Source: Pew Inte [...]


SEO Can’t Be Done Without Mobile SEO

mobile-devices-featured It's 2014, which means we are officially one year away from the year that Kelsey Group predicted mobile search will eclipse desktop search. Are you making your mobile resolutions to ensure you're ready for when that time comes? [caption id="attachment_70213" align="aligncenter" width="600"] Mobile share of overall search traffic was nearly one third in Q3 of last year according to RKG.[/caption] 2013 In Review Hopefully, you were with us last year as well, when we used this column to give tactical advice on how to do mobile SEO well, provided case studies to illustrate mobile SEO success, [...]


Galaxy S3 And 10″ Tablets Dominate Samsung-Android Traffic

Galaxy S3 Android is the world's dominant smartphone operating system; and Samsung is the dominant Android handset maker. In North America the Samsung devices that generate the most traffic are the Galaxy S3 handset and the 10-inch Galaxy tablet. These data come from ad network Chitika, which analyzed "tens of millions of [North American] Samsung smartphone- and tablet-based online ad impressions" in December. According to the Chitika data, the Galaxy S3 generates a full third of Samsung-Android handset traffic. That's followed by the Galaxy S4, roughly 10 points behind. North American Samsung-An [...]


Google To Acquire Nest Labs For $3.2 Billion

Google is to acquire Nest Labs, best known for its smart thermostats and smoke detectors, for $3.2 billion in cash. Google shared the news in a press release, saying that the deal is expected to close within a few months. The full release: Google Inc. (NASDAQ: GOOG) announced today that it has entered into an agreement to buy Nest Labs, Inc. for $3.2 billion in cash. Nest’s mission is to reinvent unloved but important devices in the home such as thermostats and smoke alarms. Since its launch in 2011, the Nest Learning Thermostat has been a consistent best seller--and the recently lau [...]


It’s 2014 — Is Your Content Mobile Ready?

girls-smartphones-mobile-featured Mobile traffic has been growing steadily over the past five years, but increased more than 50 percent in the last 12 months. In fact, global tablet and smartphone traffic grew to 20 percent of all internet traffic in December 2013. Considering this 1-in-5 milestone, you cannot afford to ignore mobile users in 2014. It is imperative that your content is not only readily available to mobile users, but is optimized for mobile consumption. Is your content mobile ready? There are many steps you can take to ensure mobile visitors have a positive experience when browsing your content. Consider [...]


What 2014 Holds For Mobile Marketing: 5 Predictions

2014 mobile predictions It's that time again. That's right, I'm talking about 2014 mobile marketing prediction time. A few weeks ago, I asked some of my smart friends in the mobile/location-based marketing space for their 2014 predictions. As promised, in this month's column, I am delivering a few of my own. If you want to look at last year's predictions, you can keep me honest (and see some of the stats for the space). To that end, I'm kicking off this post with additional current stats to set context around my 2014 predictions. Key Mobile/Social Statistics Global mobile subscriptions: 6,587.4 million (I [...]


Will Aviate Become “Yahoo Home” Or “Yahoo Now”?

Aviate One of the most interesting things announced by Yahoo yesterday was the acquisition of the "intelligent [Android] home screen" Aviate. Aviate was in private beta, but I had a chance to use it for a week last year. It's clear that Yahoo could do a number of interesting things with the acquisition. The question is: will the company "go for it"? First, what is Aviate? Aviate is a home screen replacement for Android devices. It organizes all installed apps by category into a bookshelf-like display. It's personalized, time and location aware. It changes throughout the day and presents informa [...]


Apple: People Spent $10 Billion On Apps In 2013

Apple app store logo Apps have turned into a nice little business for Apple. This morning the company issued a press release stating that app store users spent more than $10 billion on apps and digital content for the iPhone, iPod Touch and iPad in 2013. Under its 70/30 rule, Apple would have kept roughly $3 billion of that revenue. In the month of December alone the company said that users spent more than $1 billion and downloaded three billion apps. Overall, Apple says it has now paid developers more than $15 billion -- roughly half of which would have come this past year. According to app analytics pro [...]


Mobile Market: Windows Phone Flat, Pandora Now #2 App After Facebook

mobile-apps-featured ComScore released US November smartphone metrics today. The company says smartphone penetration in the US is 63.8 percent. By comparison Nielsen reports that it's 65 percent. As it has been for many months running, Apple remains the top individual smartphone OEM, followed by Samsung. All others, however, lost some share. Yet these numbers don't include the holiday period. We'll probably have to wait for late February or March to see those. Apple controlled 41.2 percent of the US smartphone market according to comScore, representing growth of 0.5 percent since last month. That's also [...]


Google Announces Open Auto Alliance To Bring Android Into The “Connected Car”

android-mascot-featured Echoing its early "Open Handset Alliance" to promote Android development and adoption, Google and a number of car makers this morning announced the "Open Automotive Alliance" (OAA). The objective is to build Android into the "connected car." Members of the OAA currently include Audi, GM, Hyundai and NVIDIA. In June 2012, Apple announced partnerships with a number of car manufacturers including BMW, GM, Mercedes, Jaguar, Audi, Land Rover, Toyota, Chrysler and Honda to incorporate "eyes free" Siri-compatibility into the car. However, the OAA is more sweeping and ambitious than Apple's in [...]


YP Buys Local-Mobile Ad Platform Sense Networks

shutterstock_112609958-mobilelocal Location-based advertising provider YP has acquired Sense Networks for an undisclosed amount of money. Sense Networks was founded in roughly 2003 and evolved into a data aggregator and mobile ad targeting platform. It offers real-time bidding and inventory via mobile ad exchanges. Sense Networks offers location, behavioral targeting and audience targeting capabilities. It also offers offline "store visits" measurement to advertisers. Sense Networks caters primarily to national advertisers, while YP works primarily through not exclusively with small businesses. The acquisition will bolste [...]


Mobile Affiliate Sales Hit All-Time High Of 27% In December, Affiliate Window Says

affiliate-marketing-featured More evidence of the big shift to mobile in 2013: Affiliate Window, an affiliate network based in the US and UK, says that sales made via mobile devices hit an all-time high of 27.09 percent in December. That's almost double the 14.77 percent that mobile sales accounted for in January 2013. In fact, when we last checked in with Affiliate Window in May 2013, mobile sales were at a then-record of 18 percent. (The company says it's now using an improved tracking system, and that figure from May has been revised upward to 19 percent.) Since May, mobile sales through Affiliate Window's net [...]


Report: Apple Gains Smartphone Share But The iPad Slips

mobile-chart-growth-analytics-featured Ad network Chitika is out this morning with a post-holiday analysis of smartphone and tablet traffic. Based on "tens of millions of smartphone and tablet online ad impressions from the Chitika network," the study looked at North American internet traffic from December 20 to December 29, 2013. According to the study, the iPhone saw a nearly 2 point traffic-share gain while Android grew about 0.7 percent (Nexus devices). From the data below I infer that there's no mobile traffic growth for Windows Phones. It will take a little time to see if these traffic-percentage figures are mirrore [...]


Google’s Eric Schmidt: “Mobile Has Won”

mobile-devices-analytics-featured In an "ask a billionaire" interview with Bloomberg, Google Executive Chairman Eric Schmidt makes a number of predictions about the coming year and beyond. Among them he says, "Mobile has won." What does he mean? The simple meaning of his remark -- and the one he intends -- is that there are more tablets and smartphones being sold than consumer PCs now. Schmidt also makes the relatively safe assertion that almost all consumers will have smartphones in the near future. This year, 2014, we'll probably see US smartphone penetration hit 75 percent (from 65 percent today). It's possible that [...]


Our 10 Most Popular Mobile Marketing Columns Of 2013

ml-mobile2013-featured QR Codes are dead and Responsive Design is controversial. Those are two of the takeaways from our most popular Mobile Marketing columns in 2013. There's no denying that Mobile is one of most explosive and fast-changing sectors in digital marketing, and we're thankful to have had such knowledgeable experts share their views and insights about its development throughout the year. We had the benefit this year of bringing aboard columnists who'd been writing for Search Engine Land's mobile column, so we were able to explore more of the search-related consequences of mobile marketing decisions [...]


Q&A With Anna Bager, GM Of The IAB’s Mobile Marketing Center Of Excellence

anna-bager-headshot Look around you almost anywhere -- on public transit, in a restaurant, at a sporting event, and even in the car -- and it's impossible to ignore the impact that mobile devices have had on our society in the past year. And that influence is only growing in significance. Needless to say, digital marketers go where consumer interest is strong and, in 2013, that meant smartphones and tablets. There's so much going on in this fast-moving space, so we jumped on the opportunity to buttonhole Anna Bager, the VP and GM of the Mobile Marketing Center of Excellence at the Interactive Advertising B [...]


Apple’s iOS Trumps Google’s Android On Christmas With 5X More Sales Driven Through iOS Devices

iphone-android-ios-phones-featured Business Insider reports that IBM released numbers over Christmas showing how iOS drove five-times more mobile commerce sales than Android. In addition, iOS users spent nearly twice as much as Android users on a per-order average. Finally, iOS users drove more traffic in general to sites, compared to Android. Here is the breakdown on the numbers we have access to: iOS 5X Android in Online Sales: As a percentage of total online sales, iOS was more than five times higher than Android, driving 23 percent vs. 4.6 percent for Android. iOS 2X Android on Per Order Value: On average, iOS use [...]


Tablets Poised To Overtake Smartphones As Shopping Device Of Choice

tablet-ipad-money-featured When we talk about devices in mobile marketing, most marketers’ thoughts still jump directly to smartphones. And for good reason. They're cheaper and more portable than tablets (at least when subsidized by the carriers), and smartphones are a consumer’s constant companion. They also account for the largest market share of mobile devices. According to a recent industry survey 56% of adult Americans have a smartphone, while 35% of US citizens over the age of 16 own a tablet device. And if patterns established during past holiday seasons continue -- even to a lesser extent as the market be [...]


Now Official: Google Glass Supports iOS With MyGlass App

google-glass-featured The growing number of Google Glass wearers now have a more legitimate choice to make in terms of which mobile operating system to use with Glass. It's been eight months since the Android version came out, and now Google has released the iOS version of My Glass, the companion app that serves as a sort of control panel for Google Glass. The app appeared briefly in the App Store earlier this week, but that was a premature release and Google removed it quickly. MyGlass for iOS offers mostly similar functionality to the Android version: Glass setup, turn-by-turn directions, contact and app ma [...]


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!