Conversion Optimization: Measuring Usability In The User Experience (UX) – Part 3

shutterstock_193851854-usability One of the joys of measuring usability on websites is being able to continually improve the user experience. During usability testing, I often observe the effect of improved interfaces first hand. Additionally, I commonly observe a shift in perception. Before usability testing, many users believe they are at fault, the ones who are making mistakes. After usability testing, users realize that they did not make mistakes. The poor or substandard interface is the reason for a compromised user experience. In Part 1 and Part 2 of this article series, I went over four of the six items that usab [...]


Key Data From Pew’s “State Of News Media” Report

Pew State of News Media 2014 The Pew Research Center’s Journalism Project has released its 11th State of the News Media report. A comprehensive "document," it covers TV, newspapers, magazines, radio and digital. I won't try to summarize the full sweep of this "best of times, worst of times" report. However, below I've excerpted a few key findings and charts that provide a snapshot into where things stand in US journalism and news consumption. Across platforms and industries news generates just over $63 billion in annual (mostly ad) revenues. The charts above show the revenue breakdown by medium and revenue so [...]


Martin Beck, From LA Times, Joins Marketing Land As Social Media Correspondent

Martin Beck It's a pleasure to announce that the Third Door Media editorial staff is growing again. Martin Beck will be joining the news team that produces both MarketingLand.com and SearchEngineLand.com as our new Social Media Correspondent. His first day will be Monday, March 3rd. Martin comes to us from the Los Angeles Times, where he served as the paper's social media and reader engagement editor since January, 2010. In that role, he managed the Times' social media team and trained hundreds of journalists to integrate social media into their daily work routines. His career at the Times began in [...]


Must Attend: The All New Marketing Land Digital Marketing Summit

As a marketer, you're constantly striving to gain an edge, to create a unique voice that compels people to listen, to learn, to desire. Every day you reach within to tune and hone this voice: to add richness to its timbre, to add emotion to the stories you weave, to add color and depth to the images you paint. As hard as you work, sometimes the best way to push your own performance to the next level is to look outside for inspiration - to pathfinders who share your passion, who have thought deeply about the things you care about, and who are eager to share their excitement and knowledge in [...]


Marketing Land’s Top News Stories Of 2013: New Devices, Hashtag Bowl, Google Reader & More

ml-2013-year-featured Another calendar year is almost in the books, and here on Marketing Land it's been a year of dramatic growth. All of the metrics that matter to us were up in the neighborhood of 75-100 percent for the year! We're thankful to all of our readers for making 2013 such a big year. Before we close the books on 2013, the editorial team that brings you daily news and features on Marketing Land and Search Engine Land will be looking back at the most popular content we published during these past 12 months. Over the next week couple weeks, we'll reveal our most popular columns (overall, and br [...]


Reminder: Take Marketing Land’s Marketing Technology Survey & You May Win An iPad Air!

marketing-land-logo-square This is a quick reminder that we're surveying Marketing Land readers about which brands you think of first in different marketing technology categories. Take Marketing Land's brief Marketing Technology Brand Survey and you could win an iPad Air or other great prizes! The survey is just 11 easy-to-answer questions about marketing technology brands you recognize. But time is running out -- the survey is only open through December 20th. Click here to take the survey! Completing the survey takes less than five minutes. We ask for your email address only so that we can notify prize winners [...]


Amazon Drone Delivery Ready For Takeoff But Are We Ready?

amazon-drone-featured On the CBS news magazine 60 Minutes Amazon CEO Jeff Bezos revealed that the company had developed flying delivery drones. Called Amazon Prime Air, the technology has been tested and works today. The objective, according to Amazon, is "to get packages into customers' hands in 30 minutes or less using unmanned aerial vehicles." This certainly solves the same-day delivery problem that Amazon has tried repeatedly to crack. The drones can carry up to five pounds, which would address the majority of Amazon's package delivery inventory (86 percent according to Bezos). There are and will be t [...]


Digital Agencies 2014: A Buyer’s Guide – Updated Second Edition Just Released

dmd-agencies2014 Selecting a digital agency is a critical business decision that can be difficult, regardless of how big or small your company may be. Finding the right 'fit' means evaluating the agency's services, technology, and personnel. It also means identifying what type of agency you want to consider in the first place. Our sister site, Digital Marketing Depot can help in the evaluation process, with its updated second edition of Digital Advertising Agencies 2014: A Buyer's Guide. The report draws on primary and secondary research sources to provide an overview of the agency landscape, including [...]


Take Marketing Land’s Marketing Technology Survey; You May Win An iPad Air!

marketing-land-logo-square What brands do you think of first in marketing technology categories? Tell us! Take Marketing Land's brief Marketing Technology Brand Survey and you could win an iPad Air or other great prizes! The survey is just 11 easy-to-answer questions about marketing technology brands you recognize. Click here to take the survey! Completing the survey takes less than five minutes. We ask for your email address only so that we can notify prize winners. We won't sell your email or send you more stuff because you took the survey. Everyone who fills out the survey with a corporate e-mail address by [...]


Live @ SMX Social Media Marketing: Social Tools Super Session

If you're involved with social media in any way, you know that tools are essential to help you make the most of your time and resources. But which tools are best for your needs? Are you taking advantage of automation, analytics and other tools to their fullest advantage? In the Social Tools Super Session at SMX Social Media Marketing in Las Vegas on November 20-21, you'll hear about dozens of tools that are must-have time-savers for some of the most savvy social media experts in online marketing. Want a quick taste? The tools you'll hear about and see demonstrated will include: B [...]


Live @ SMX Social Media Marketing: Social For The Sale & ROI

SMX social media marketing 2013 You may have excellent reach and engagement with your customers via social media channels - but are you leveraging social media to actually help move product? Social For The Sale & ROI at SMX Social Media Marketing in Las Vegas on November 20-21 offers specific tactics and success stories for making social media a key component of your sales strategy. You'll hear from: David Mink, Co-Founder & Chief Legal, Avalaunch Media, will show how the best B2B marketers are generating sales through social media. Avalaunch Media works with a lot of B2B businesses like Salesforce, ADP, and AtTas [...]


Live @ SMX Social Media Marketing: Keynote Conversation With Boston Celtics’ Peter Stringer

smx_smm_spotlight There are both benefits and challenges to being a brand with an enormous fan base. The obvious benefits involve having a large audience that wants to hear what you're saying and engage with you on social channels. The flip side is that passion runs high and can lead to difficult situations if those fans aren't happy with the brand. There may be no professional basketball team with a more passionate fan base than the NBA's Boston Celtics, and it's Peter Stringer's job to develop the strategies to serve that audience on social networks and other digital content channels. During our Keynote [...]


Live @ SMX Social Media Marketing: Google+, Authorship & SEO Issues For Social Media

smx_smm_spotlight Still not convinced Google+ is a social platform you need to pay attention to? By using Google's prescribed rules to signal ownership of your content, you can significantly enhance your presence in search results. While it can have significant benefits, it needs to be done carefully, and making sure your Google+ profile is set up correctly is just the first step. Google+, Authorship & SEO Issues For Social Media at SMX Social Media Marketing in Las Vegas on November 20-21 takes an in-depth look at how your Google+ presence, +1's and creating authoritative identities for your brand and i [...]


Live @ SMX Social Media Marketing: Managing Your Social Community

smx_smm_spotlight Social media is all about building, engaging with, and nurturing community. So are you giving proper care and attention to how you manage your community? Yes, manage. If you're taking a lassiez-faire, casual approach to your community you're likely both wasting time and possibly alienating some potentially very important customers, fans and influencers. Managing Your Social Community at SMX Social Media Marketing in Las Vegas on November 20-21 is a soup-to-nuts session on effective online community management. It's your ticket to a healthier, happier, more engaged network of customers, [...]


Live @ SMX Social Media Marketing: Social Success Starts With Blogging & Great Content

smx_smm_spotlight For many, a blog is the hub of a company’s social media marketing efforts. But building a consistently high-quality blog is a challenge. How do you keep your blog updated with fresh and appealing content? Is there a way to get more comments and build a community of readers? Can you use your blog to generate leads and increase sales? All excellent questions that will be answered during Blogging & Content: Social Success Starts Here at SMX Social Media Marketing in Las Vegas on November 20-21. In this PowerPoint-free conversational summit, some of the most successful bloggers in the wor [...]


Live @ SMX Social Media Marketing: Maximizing Your Impact With Twitter Ads

twitter ad effectiveness It may seem counter-intuitive that a marketing channel like Twitter, which limits tweets to 140 characters, is actually a rich resource for advertisers. Just as with short but effective search ads on Google and Bing, Twitter ads can drive a lot of traffic to your website landing pages or microsites that are custom-built to satisfy the needs of Twitter users. During Maximizing Your Impact With Twitter Ads at SMX Social Media Marketing in Las Vegas on November 20-21, you’ll learn how the experts craft killer creative, select effective ad formats and targeting, and create landing pages that [...]


Live @ SMX Social Media Marketing: Winning Fans & Boosting Facebook Engagement

smx_smm_spotlight All marketers now recognize the importance of maintaining a Facebook page for your brand. But are you really getting the most traction and impact for your efforts? Sure, you can follow the rules and best practices of social media – consistently posting content, engaging with fans, but still not move the needle. How can you take the next step and win more fans and boost engagement with them? We're here to help with the Winning Fans & Boosting Facebook Engagement session at SMX Social Media Marketing in Las Vegas on November 20-21. Climb aboard this session for a deep dive into some ser [...]


Despite Being A Smaller Percentage, The Younger End Of The Key TV Demo Is Easier To Reach Online [Nielsen]

target-audience-featured Reaching precisely the right audience is the holy grail of advertising -- both online and off. A new Nielsen study finds that precision targeting online is working, sort of, and that those targeting younger consumers are apt to find the most success. Advertisers targeting consumers ages 18 to 49 (51 percent of the US online population) stand a very good chance of reaching their key consumers online. Just over three quarters (76 percent) of online campaigns targeting this standard TV demo connect with their intended audience. Where it gets interesting is in the finer targeting efforts. Th [...]


Welcome Lauren Litwinka, New Community Editor & Congrats Monica Wright, New Director Of Audience Engagement

lauren and monica Marketing Land keeps growing our staff! Today, we're happy to announce that Lauren Litwinka is coming on as our new Community Editor while Monica Wright moves up into a new Director Of Audience Engagement position. Lauren will be directly interacting with our audience on Twitter, Facebook, Google+, LinkedIn, Pinterest, Tumblr and many other places where Marketing Land maintains a social media presence. She'll also watch over our comments and interact with our community in other ways. Lauren is known to many in the search and social spaces from her time previously with aimClear, whe [...]


Google Has 35 Days To Delete UK “SpyView” Data Or Face “Criminal Action”

google-street-view-car The UK data protection authority Information Commissioner’s Office (ICO) has served notice that Google must destroy personal information obtained from its Street View WiFi "payload" data collection within 35 days. While Google has a right to appeal the decision, a refusal to comply (absent an appeal) is considered a "criminal office" and could result in prosecution. The ICO letter (.pdf and below) is dated June 11, so the deadline would be mid-July. This ultimatum is the culmination of a UK investigation that began in 2010 following the "WiSpy" revelations that launched investigations [...]


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