Google Issues AdSense Publisher Scorecards For Performance Benchmarking

Google is introducing a new benchmarking tool for AdSense accounts called Publisher Scorecards. Located on the Home tab in your AdSense account, the scorecard offers a performance summary of your ad settings, webpages and content relative to other AdSense publishers. Each performance category -- revenue optimization, site health, and, notably, Google+ -- are scored on a scale of one to five blue dots. A red or yellow exclamation indicates issues that should be fixed. The scorecard is updated to reflect any improvements you make. Google reiterated that it will not take any action [...]


See Who’s Speaking at SMX Advanced – Early Bird Rates Expire Friday

smxadvanced-featured Search Marketing Expo – SMX Advanced’s faculty features nearly 100 leading authorities on SEO, paid search, mobile, social media and more. Don’t miss this once a year opportunity to meet them and learn what they know! Early bird rates expire this Friday - register today! SMX Advanced speakers are selected for their expertise and their willingness to share the knowledge and tactics that make them successful. They will tackle master-level topics you won’t hear discussed anywhere else. Check out the agenda. Join us for SMX Advanced June 11-12 to exchange ideas, influence the industr [...]


70% of SMX Advanced Tickets Sold – Register Now!

smxadvanced-featured Time is running out to register for Search Engine Land's SMX Advanced. With over 70% of tickets gone, we’re expecting the conference to sell out again this year… the 7th year in a row. So, why does this conference book up every year? Here are the key reasons: The program: You’ll participate in expert level sessions that don’t stop to explain the basics. Advanced sessions on SEO, paid search, mobile marketing, social media marketing and more. See the agenda. The network: You’ll meet internet marketers from the most recognized brands and agencies through in-person and pre-conf [...]


Six to Choose from: Attend a Workshop June 13 at SMX Advanced, Seattle

Attend SMX Advanced June 11-12 for pro-level sessions on maximizing paid search campaigns, building quality links, optimizing search results across multiple devices and more. Register soon to secure your spot at the only search marketing conference designed exclusively for experienced internet marketers. Want more? We've got six deep-dive workshops conducted by leading experts on June 13. Choose from: Advanced AdWords Training: Boost your PPC campaign performance with this full day of AdWords best practices and advanced strategies. We’ll give you step-by-step instructions to increase y [...]


The “Who’s Getting Google Glass” List, Including Geordi La Forge & Mythbuster Adam Savage

google-glass-glow-featured Want to know who will get early versions of Google Glass, Google's forthcoming smart eyeglasses? There's an awesome new list out with lots of names you'll know. Last month, Google announced it would expand its "Explorer" program beyond developers and invited people to apply through submissions via Google+ or Twitter, with 8,000 openings up for grabs. The Google Glass #ifihadglass Winners list from Andrej Karpathy (spotted via BetaBeat) looked for confirmations that Google began posting to winners on Twitter this week, then backtracked to show what their entry was. The list is order [...]


SMX Advanced Agenda Available – Super Early Bird Rates Expire Friday

smx-advanced-featured Search Engine Land's SMX Advanced agenda is now posted! Check it out and then register before our lowest rates expire this Friday. Fluent in search marketing? SMX Advanced is for you. This year’s agenda is packed with expert-level tips to drive traffic, increase conversions and boost ROI. Session topics include: Managing Search In A Multiscreen World From Microdata & Schema To Rich Snippets: Markup For The Advanced SEO Legit Link Acquisition: Master Class Rocking It With PLAs Maps & Metros: Surviving And Thriving In Local Search New PPC Best Practices In An Enhanc [...]


Congrats Monica Wright & Elisabeth Osmeloski, New Director Of Community & Director Of Audience Development

monica and elis Along with our new writer and editor hires announced today, more news: Monica Wright and Elisabeth Osmeloski are gaining new titles, reflecting their work on growing and working with our Search Engine Land community. Monica joined Marketing Land and Search Engine Land as our community editor in July 2011, overseeing all of our social media and community efforts. In her role as Director Of Community, Monica will continue to reach out and interact with our existing Marketing Land & Search Engine Land community as she's been doing, plus explore new ways of serving our community in th [...]


Welcome Amy Gesenhues, Jessica Thompson & Ginny Marvin To Marketing Land, Search Engine Land

We've filled three positions on our editorial team and it's a pleasure to introduce you to the newest Third Door Media staffers: Amy Gesenhues, Jessica Thompson and Ginny Marvin. Amy Gesenhues is our new, full-time General Assignment Correspondent. She'll be covering a variety of marketing- and search-related stories for us on both Marketing Land and Search Engine Land. Amy has more than 10 years of marketing management experience, and was an award-winning syndicated newspaper columnist before joining our team. She's also written for sites such as Marketing Profs and Software CEO. Amy's [...]


SMX Advanced Registration Open

Ready to exchange ideas, influence the industry and build your network? Join the most accomplished search marketers in the world for Search Marketing Expo - SMX Advanced. The conference will be held June 11-12 at the Bell Harbor International Conference Center in Seattle, WA. The focus of SMX Advanced is unique. Conference sessions and keynotes are designed for sophisticated search engine marketers; they are fast paced, detailed, and don’t review basic concepts. You’ll choose from in-depth sessions on organic search engine optimization (SEO), paid search advertising (PPC), and social me [...]


SMX West Starts Monday; Learn SEO, SEM & Social Media – Register Now

SMX West kicks off this Monday in the San Jose. Don’t miss out! Register today for the pass option that meets your needs, budget and schedule. Get It All with an All Access Pass - March 11-13 Paid search. SEO. Social media marketing. With nearly 60 sessions and keynotes, you’ll get the tactics and solutions needed to exceed your marketing and sales goals. Three day All Access passes are available for just $1595, an outstanding value. Have only a day to spend? One Day All Access passes are also available for $895. Just Getting Started? Attend SMX Boot Camp Getting started can be [...]


SMX West Starts Next Monday in San Jose; Register by March 10 and Save

smxwest2013 The clock is ticking! Search Marketing Expo - SMX West begins next Monday in San Jose, CA. Register now to reserve your spot! The search and social marketing landscape changes daily. At SMX West you’ll learn: how to take advantage of Google’s new Enhanced AdWords; the potential of Facebook Graph Search; and steps to take to minimize the chances of SEO penalties. The all-star SMX programming team created a comprehensive agenda that is tactical, strategic and inspiring. Our diverse faculty – from leading brands, agencies, and search engines – will share practical steps [...]


AdSense Turns 10: Reflections On Google’s Great Leap Beyond Search Ads

google-adsense-featured Google AdSense turns 10 today. For Google, AdSense was its first big push into advertising beyond search ads. It led directly to Google's eventual growth in display advertising. It led to the birth of new, good sites being able to fund themselves easily off of ads. It also gave birth to "made for AdSense" garbage sites that Google has to fight against. Time for some reflection... You won't find Google marking the AdSense anniversary today. Similar to how Google itself has at least two different birthdays, AdSense also has several. Today's date marks ten years since Google launched its [...]


Facebook and Google Advertising, SEO Sessions in the Spotlight – SMX West in Two Weeks!

smxwest-2013 Just two months into 2013, and Facebook has introduced Graph Search and Google enhanced AdWords to improve multi-channel campaign management. These are just a couple of the developments we’ll be covering in-depth at Search Engine Land's SMX West in San Jose, March 11-13. You’ll hear firsthand about Facebook Graph Search and other paid advertising options in a Keynote Conversation with Grady Burnett, VP of Global Marketing Solutions. We’ll follow that up with Meet Facebook Graph Search, a deep dive into the opportunity for internet marketers. Hear directly from Google about the [...]


“Beyond Last Touch: Understanding Campaign Effectiveness” – Webcast next Tuesday, Feb. 26

Our sister site, Digital Marketing Depot, will host a webcast next Tuesday, February 26, that explores which metrics are important when evaluating a digital advertising campaign. "Beyond Last Touch: Understanding Campaign Effectiveness" features David Grant of Quantcast, who will provide an overview of the current challenges in understanding the effectiveness of display advertising. He'll also highlight the shortcomings of many common approaches to attribution. Jessie Mamy, Media Director at WebMetro will share a case study to illustrate how to better account for the contribution of disp [...]


Search Engine Land’s SMX West Rates Increase Today – Register Now!

Early Bird rates for Search Engine Land's SMX West end today, February 1. Register now and save! Join us March 11-13 in San Jose for: New sessions on the topics internet marketers want to know about! Attend Meet Facebook Graph Search, Converting the Mobile Customer and The Search Police with Google’s Matt Cutts and Bing’s Duane Forrester. Check out the more than 50 sessions. Thought-provoking keynotes from Grady Burnett, Facebook’s VP of Global Marketing Solutions, and Google search policy specialist Patrick Thomas. More than 100 internet marketing experts sharing their money- [...]


SMX West 2013: A Must-Attend Event For All Serious Marketers

Search Engine Land's SMX West search marketing conference is returning to San Jose on March 11-13, 2013. We've got a revamped, updated agenda, and have already confirmed more than 100 world-class speakers. If you're involved in marketing, PR, social media or any other customer-facing activity, you owe it to yourself (and the ultimate benefit of your company or client's bottom line) to attend the show. Why? Here are a few of the highlights I'm excited about (for all of the juicy details, see The BIG SMX West Preview: Why You Should Attend over on our sister site, Search Engine Land): [...]


Now Hiring! We Have Three Openings At Marketing Land & Search Engine Land

were-hiring-featured As we promised last month, our expansion continues. In addition to the two positions that we added last week, we're now ready to accept applications for three more positions on our editorial team. In response to some questions that have come in, we've added a little more information at the end of this article. Please be sure to read to the end. Thanks! All three openings are full-time, salaried positions, and each is a telecommuting opportunity. The three positions are listed below in alphabetical order, and instructions for applying are included after the job listings. If you have journa [...]


More Than 100 Internet Marketing Experts Speaking At SMX West – Join Them In San Jose, March 11-13

smx-west-2013-featured The SMX West conference faculty features more than 100 of the world’s leading authorities on SEO, paid search, social media and related internet marketing topics. Learn what the experts know! Register today and attend SMX West, March 11-13 in San Jose, CA. SMX West speakers will share tactics and techniques to boost your visibility, traffic, ROI and conversions. You’ll hear from: Brand marketers from the Fortune 500, e-retailers and innovative startups. Learn the latest from Home Depot, Harry & David, Adobe, Salesforce.com and many more. Experts from full-service and boutique [...]


Welcome AJ Kohn & Ginny Marvin To Marketing Land, Search Engine Land

marketing-land-logo-square It's a pleasure to announce the two newest members of our Third Door Media editorial team: AJ Kohn and Ginny Marvin. Ginny joins us as a Contributing Writer and will focus primarily on covering paid advertising topics -- paid social media/display advertising here on Marketing Land and paid search on Search Engine Land, for example. When she's not writing for our sites, Ginny works as Director of Demand Generation at Yeoman Technology Group, a company that specializes in internet sales channel development for B2B, hi-tech and industrial manufacturers and publishers. You can follow her on Twi [...]


Marketing Land’s Top Shared Stories on Facebook of 2012

f_logo Today is our final round up of our top stories of 2012 with the Marketing Land stories most shared on Facebook. Unlike the top stories shared on Google+ - where our audience clearly preferred Google-related stories - Facebook sharers preferred different kinds of marketing articles, including content marketing, Facebook marketing, using Twitter and other social media posts. Anecdotally, Facebook posts do well on Facebook, and Google-related posts are popular on Google+. Facebook popularity also depend on other factors such as whether the social post incorporated an image or video, when it wa [...]


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