Marketing Land’s Top Tweeted Stories of 2012: Content Marketing, Storytelling and The Google Dance

twitter-tweet-featured From the Google Dance, paid inclusion and authorship to Pinterest, content marketing, storytelling, here are the top 20 tweeted stories of 2012. Compared to our most read stories, you'll see that the list is quite different. 1. How Google Went From Search Engine To Content Destination (735 tweets) 2. Twitter Quietly Launches A User Directory (670 tweets) 3. Once Deemed Evil, Google Now Embraces “Paid Inclusion” (578 tweets) 4. Infographic: iPhone Beats Outlook As Top Email Client, As Mobile Overtakes Desktop (546 tweets) 5. Step-By-Step: How To Download All Your Tweets With [...]


Most Read Columns On Marketing Land In 2012

marketing-land-logo-square What were our most popular columns on Marketing Land over the past year? Below, the contributed columns published in 2012 that were read the the most: Once Deemed Evil, Google Now Embraces "Paid Inclusion" 8 Great Ways to Use QR Codes for Marketing How Google Went From Search Engine To Content Destination 12 Content Research Tools You Should Be Using The Return Of The Google Dance 21 Unexpected Ways Brands Can Use Pinterest Is Google's "Over Optimization Penalty" Its "Jump The Shark" Moment In Web Search? Dark Google: One Year Since Search Terms Went "Not Provided" Pengui [...]


Marketing Land’s Most Read Stories Of 2012

1st-place-award-featured What were our most popular stories on Marketing Land over the past year? Below, the news stories that were published in 2012 that were read the most: Microsoft To Make Same Privacy Change Google Was Attacked For; No One Seems To Care (October) Hands-Off: Microsoft Surface Tablet Review (June 2002) Schmidt: Google+ Not Favored, Happy To Talk Twitter & Facebook Integration (January) For Consumers, Android Is More “Clopen” Than Open (January) YouTube Is Top Free App In iTunes Charts; Google Maps To Be Next? (September) If Google’s Really Proud Of Google+, It Should Sh [...]


Marketing Land’s Most Popular Stories On Google+ In 2012: Google, Project Glass & Privacy

marketing-land-google-plus-featured Today we've begun wrapping up our top posts of 2012 series here on Marketing Land and our sister site, Search Engine Land. In the next few days we'll be sharing some of the most popular stories from 2012, including some of the most read, most tweeted and the most liked on Facebook. To get us started we've pulled together the most popular stories shared on Google+. To gather the data we used Social Crawlytics, a free tool that crawls any site analyzes each URL to show how it's been shared on the most popular social channels out there, including Twitter, Facebook, Google+, LinkedIn, StumbleUp [...]


SMX West Agenda Posted – Register by Friday for Lowest Rates!

smxwest2013-featured Optimize your paid search, SEO and internet marketing campaigns. Attend SMX West in San Jose, CA March 11-13. Register before Super Early Bird rates expire this Friday, December 21. Build your own program by selecting from any of the 50+ tactical sessions including: Essential SEO Analytics: The Performance Metrics That Truly Count Converting The Mobile Customer Forget What You Know About PPC – Best Practices Debate From Authorship To Authority: Why Claiming Your Identity Matters Supercharging Reach & Engagement On Facebook & Twitter Google Shopping Goes Pay-For-Play S [...]


For Marketing Land’s First Birthday, A New Editor-In-Chief & Expansion Plans

marketing-land-logo-square Marketing Land is celebrating its first birthday today, and as we go into our second year — some news! We have a new editor-in-chief as well as some expansion plans coming up. Congratulations to Matt McGee, on his new position as Editor-In-Chief of Marketing Land and Search Engine Land! He begins on January 1, 2013. Matt joined our publications in September 2008 as assignment editor for Search Engine Land, and he was promoted to executive news editor in December 2010. In his new position, he'll handle day-to-day operations of both Marketing Land and Search Engine Land, as well as ove [...]


Last Call: Attend Marketing Land’s Social Media Conference this Wednesday in Las Vegas

smxlogo-200 Time is running out! Marketing Land's SMX Social Media Marketing is this Wednesday and Thursday in Las Vegas. Register now! Attend SMX Social Media Marketing and you’ll get proven tactics to increase engagement with current followers, introduce your brand to new people, optimize your paid campaigns, boost SERPs and drive sales/conversions. Conference chairs Danny Sullivan and Chris Sherman, and the all-star SMX programming team, have developed a comprehensive agenda that is tactical, strategic and inspiring. Whether you live social media 24/7 or are just starting out, work as an in [...]


Social Media Marketing Tactics that Work – Join the Marketing Land Team Next Week in Las Vegas

smx-social-vegas-featured January is just around the corner! Do you have your social media marketing KPIs lined up for the new year? Are you looking for innovative new ways to boost your fan base, site traffic and convert your followers into paying customers? Learn the latest tactics and best-practices for Facebook, Google+, Twitter and Pinterest. Whether you’re managing your brand’s communities, driving traffic with content or buying paid ads, SMX Social Media Marketing is meant just for you. Have a look at the agenda, jam-packed with proven techniques and tools. SMX Social Media Marketing is programmed by t [...]


Jumpstart Your 2013 – Attend SMX Social Media Marketing in 2 Weeks

Get proven tactics for leveraging Facebook, Twitter, Google+ and other social media platforms to drive traffic, boost conversions and improve customer service. Attend SMX Social Media Marketing for the insight and ideas to hit your 2013 goals. Here’s why you need to join us December 5-6 in Las Vegas: The agenda is 100% focused on social media marketing. Sessions on owned, earned and paid tactics for driving engagement and reach, turning followers into customers and optimizing your campaigns. Over 40 social media experts from respected brands and specialty agencies will share the i [...]


Google AdSense Adds New Half Page Ad Unit Sized 300×600

google-adsense-logo Google announced the addition of a new ad unit, their largest ad unit to date, sized at 300x600 pixels. The new ad unit is commonly referred to as a half page unit, which Google is calling "brand friendly" ad units. Google said this ad size is one of the "top requests from publishers" last year. Google's display ad study show that this ad unit is one of the fastest growing sizes by impressions. When publishers first place these ad units on their sites, you will notice a "large number of text ads in these placements," Google said. But over time Google will fill those ad spots with " [...]


Marketing Land’s Must Attend Social Media Marketing Conference in 3 Weeks!

Calling all internet marketers! Markketing Land's SMX Social Media Marketing is coming to Las Vegas in just 3 short weeks. Immerse yourself in two days 100% dedicated to social media marketing - it's an investment you'll be pleased you made in 2013 and beyond. Here’s why: Content: Over forty-five brand managers and social media specialists will share the tactics and strategies that have made them successful in earned, owned and paid social media. Click on the titles below to see what you’ll learn by attending these sessions: Earned Media Track Tactics to Increase Facebook Reach [...]


Leaving Las Vegas… with Expert Marketing Tactics! Last Chance to Save $300 on Marketing Land’s Social Media Conference

SMX Social Media Marketing Early Bird rates expire this Saturday, November 10. Register now and save on all pass options! Join us December 5-6 in Las Vegas for: Expert speakers dealing out jackpot-winning tactics on paid, earned and owned social media. High roller keynotes from Twitter’s safety team lead Del Harvey, and Vic Gundotra, head of Google+. Industry connections you'll take with you (not everything needs to stay in Vegas!) A chance to double-down on your learning with an intensive pre-conference workshop. “Comped” hot lunches, snacks, Wifi and access to a [...]


Keynoting At Marketing Land’s Social Media Show: Vic Gundotra, Head Of Google+

VicGundotra_130x130 In just one month, Marketing Land’s SMX Social Media Marketing conference comes to Las Vegas on Dec. 5 & 6. The show will end in a great way, a keynote talk with Vic Gundotra, Senior Vice President of Engineering, for Google+. Vic oversees all of Google's social efforts, and he'll be filling conference attendees in on all the progress that Google+ has made over the past year plus perhaps give some hints on what's next with the up-and-coming service. You won't want to miss the keynote, which happens on Dec. 6. Nor will you want to miss the show! Learn more at our SMX Social M [...]


Paid, Earned & Owned Tactics from the Experts; SMX Social Media Marketing Conference Rates Increase End of Week

smxlogo-200 Sometimes “winning” is just a matter of improving the odds. And stacking the deck in your favor with successful social media marketing tactics and strategies is a smart bet. Improve your odds. Attend SMX Social Media Marketing, December 5-6 in Las Vegas. Here’s what you get: More than 45 of the world’s most knowledgeable social media specialists – from both brands and agencies – will present. They were selected based on ability AND willingness to share what makes them successful…and what they’ve learned along the way. See who’s speaking. We’ll cover it all with [...]


Upgrade Your Social Media Marketing Skills – Attend SMX Social Media Marketing, Register Now to Save $300

Social media marketing is evolving so rapidly. Just last week Twitter added gender targeting. Facebook’s new Suggested Posts now allow you to reach people who have no connection to your brand. And Pinterest may drive even more visits now that it’s a top-50 trafficked web property. With major developments coming daily, it’s difficult to sort through the opportunities. At SMX Social Media Marketing, we won’t just tell you what’s new. We’ll give you the tactics and strategies to benefit most from paid, earned and owned social media. Join us December 5-6 in Las Vegas for 4 inte [...]


What You Can Expect at SMX Social Media Marketing – Conference Sneak Peek

For marketers, social media is the "new" normal. With Facebook surpassing a billion users, Twitter influencing brand perception and social change, and viral YouTube videos generating phenomenal buzz (positive and negative), marketing via social media is a must for brands and businesses, large and small. We designed SMX Social Media Marketing to help you understand, navigate and leverage the richly varied, but sometimes confusing channels that make up the social online universe. Sessions focus on best practices, tactics, tips and success stories from some of the most effective social media m [...]


Infographic: How To Promote Your Blog Posts

If a blog post is written and no one reads it, does it really exist? Rather than ask philosophical questions like this, just ensure people are reading your blog posts! There are a variety of easy ways this can be done, from social media to email. The people at Launch Grow Joy assembled a number of promotion ideas into a an easy-to-review infographic: You can get the infographic for yourself here: 30 Ways to Promote Your Blog Posts. A few caveats to keep in mind. When it comes to bookmarking sites, submitting your own content to places like Reddit may not be the wisest of ideas. Th [...]


Webcasts Next Week: What Makes an Ad Great? – Tues 10/23 and Link Building Demystified – Thurs 10/25

Our sister site, Digital Marketing Depot, will host two webcasts next week: On Tues, October 23 at 1 PM, Matt Van Wagner and Dave Schwartz will present "What Makes an Ad Great? Don't Just Keep Guessing, Prove It!." They'll discuss the two critical steps to developing perfect ads – creative techniques and conversion analysis. Then on Thursday, October 25, we'll hear from Jon Ball in the webcast "Link Building Demystified." Topics will include the latest trends in long-term link building strategy, effects on ranking and more. Both webcasts begin at 1 PM EST, last about 45-50 minutes, an [...]


2 Days Left to Save $400 on SMX Social Media Marketing

SMX Social Media Marketing Super Early Bird rates – the lowest offered – expire tomorrow, Saturday, October 13. Register now. Here’s all you get: Exceptional content: 2 days featuring tactic-packed sessions and keynotes 100% focused on paid, earned and owned social media Invaluable connections: Meet other’s like you and the expert speakers pre-show and in-person while you’re there at our networking events Essential conveniences: stay productive and comfortable with hot lunches, all-day snacks, and Wi-Fi in session rooms Join us for SMX Social Media Marketing, [...]


Lowest Rates Expire Saturday for Marketing Land’s Conference SMX Social Media Marketing

smxlogo-200 With a community of one billion people, Facebook’s reach is undeniable – but how can you make sure you actually connect with your fans and cultivate new ones? Twitter’s new user directory will drive more search traffic – and more advertising opportunities – but is it worth the investment? Attend SMX Social Media Marketing for cutting-edge tactics to capitalize on new opportunities and confront the challenges of social media. Whether you are responsible for buying social media advertising or managing communities, you’ll get the techniques and best practices you need to increa [...]


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