VIDEO + SLIDESHOW: The SEO Revolution Will Not Be Televised

seo-600 Search engine optimization has been in a state of constant flux since birth. While many of the trends and changes have received broad attention in the field, others have gone quietly unnoticed. The tactics that work, the KPIs that matter, the way searchers search, and who is practicing SEO has subtly changed not with a bang, but with a whimper. Watch the keynote presentation, The SEO Revolution Will Not Be Televised given by Rand Fishkin at Marketing Land's Digital Marketing Summit, as he explores the quiet revolution of SEO and how it will impact marketers in 2014. The SEO Revolution [...]


Report: Facebook Set To Announce Mobile Ad Network At F8 Conference Next Week

facebook-mobile-phones-featured Facebook, which up to now has concentrated its advertising sales efforts in its own environment, will soon launch a mobile ad network, according to a post today in Re/Code. Citing "multiple sources familiar with the matter," Re/code reported that Facebook will announce the move at the "F8" conference next week in San Francisco. From Re/code: Facebook will pitch the ads to publishers and developers as a way to leverage the social network’s vast database of user information for better ad targeting. And Facebook wins by expanding its ad reach — now it can make money from its billion-p [...]


Get To Know: TRIS3CT Chief Creative Officer Chris Cancilla

Chris Cancilla headshot Chris Cancilla serves as the chief creative officer of Trisect, a Chicago-based ad agency working with leading brands like Kawasaki and Kimberly-Clark. Cancilla originally joined the agency in 2011 as its executive creative director. He was instrumental in delivering the agency’s signature Ninja 300 campaign while leading the creative team for Kawasaki. As chief creative officer, Cancilla is charged with expanding Trisect’s creative capabilities and reputation. For nearly 20 years, Cancilla has been creating breakthrough, award-winning creative campaigns that live across channels. Fl [...]


Programmatic & Native: How Content & Data-Driven Marketing Can Co-Exist

nytimes-scoop-citi-bike Advertising is always most effective when it is well integrated into the customer experience. Over this past year, programmatic buying and native advertising (both popular buzzwords in our industry) have taken two very different approaches in enabling marketers to create engaging and relevant experiences for their audiences -- one by using data, and the other by masquerading as content. However, regardless of the channel or advertising strategy, the overall brand goal generally remains the same: to reach audiences, evoke brand experiences and, essentially, sell more products. The better the [...]


Facebook Confirms That It Will Use Location Data For Ad Targeting — Someday

location-history It should come as no surprise that Facebook plans to use location data from its mobile apps to customize the ads it serves consumers. The combination of an advertising-driven business plan and access to data about where users have visited and most importantly where they are at a given moment requires it. So when Facebook said yesterday that its new Nearby Friends feature isn't being used to target location-based advertising begged the question of when it would flip the switch. Today, we're no closer to the answer, but Josh Constine of TechCrunch got explicit confirmation that it is o [...]


Marketing Day: Facebook Paper 1.1 Rewards Publishers With New Cover Treatments

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: .Guru(s) Galore: New Top-Level Domain Passes 50K RegistrationsNevermind that the label/title “guru” has been getting mocked for years. That’s not stopping anyone from registering domains using the new .guru top-level domain (gTLD). In fact, according to nTLDStats.com, .guru recently became the first of the new gTLDs to pass 50,000 registrations. That puts it ahead of the far less annoying .berlin, .photography, .email [&h [...]


.Guru(s) Galore: New Top-Level Domain Passes 50K Registrations

dotguru Nevermind that the label/title "guru" has been getting mocked for years. That's not stopping anyone from registering domains using the new .guru top-level domain (gTLD). In fact, according to nTLDStats.com, .guru recently became the first of the new gTLDs to pass 50,000 registrations. That puts it ahead of the far less annoying .berlin, .photography, .email and .link, all of which round out the top five most popular new domains. Domain Incite reports that .guru just passed the 50,000 mark on Wednesday, if you exclude some infrastructural domains. And it reached this level in just [...]


Facebook Paper 1.1 Rewards Publishers With New Cover Treatments

paper-covers Facebook's iOS-only news reader app, Paper, got an upgrade today. Paper 1.1 has added features from Facebook's main stable of offerings, including birthday and event notifications and the ability to insert photos from the iPhone camera or camera roll into comments. A product of Facebook's Creative Labs, Paper was released in February and is designed to be an immersive reading experience. User reviews have been extremely positive -- some have called it the best Facebook app ever.  Although it hasn't been widely adopted, briefly dropping out of App Annie's Top 1,500 free iOS apps this w [...]


ComScore March Video Report: 46 Billion Online Videos Watched & 28.7 Billion Video Ad Views

comscore-logo According to comScore's March online video rankings report, more than 187 million Americans watched 46.6 billion online videos last month, while video ad views totaled 28.7 billion. Live Rail took the No. 1 spot for top video ad properties, earning 3.9 billion ad impressions. AOL was the leading video property in terms of delivering the highest duration of video ads, and Hulu delivered the highest frequency of video ads to viewers. ComScore reports the total time spent watching the 28.7 billion video ads totaled 10.9 billion minutes. The report noted video ads represented 38.1 percent of [...]


VIDEO + SLIDESHOW: Why “Going Viral” Means More Than Getting Pageviews

gone-viral-featured Most people don't know the true definition of virality, how to measure it or how to recognize it. Getting a piece of content to "go viral" does NOT simply equate to getting lots of page views on that piece. Content aggregator Upworthy's mission is to "spread meaningful content far and wide" but that success doesn't just 'happen' without a content promotion strategy. In this presentation, Upworthy's Editorial Director explains the main components of virality, providing a formula for how to optimize your content and the simple math for how to measure viral success. From the Marketing La [...]


Coke Creates Giant Rainbows To Help South Africa Celebrate 20 Years Of Democracy

coke_south_africa_rainbow Here's some Happiness from Coke to brighten your day and your spirits. Twenty years ago South Africa held its first democratic election and Nelson Mandela was elected into office. And Bishop Desmond Tutu coined the term "the rainbow nation." The rainbow, of course, represents the country's diversity and its many achievements. To celebrate the 20th anniversary and highlight the country's diversity, Coke created a giant rainbow atop its billboard-covered building in Johannesburg using some technological wizardry, high-powered water cannons, the sun and a dollop of magic. The brand also [...]


Infographic: How To Deal With Complaining Customers On Social Media

Social media has turned into a new and important channel for customers to reach out to brands when they have complaints, though sometimes in a most-unsocial manner. Here's a guide to five types of customers you might encounter and how to deal with them. Meek, Aggressive, High-Roller, Opportunist and Chronic Complainer are the customer types that ExactTarget outlines in this infographic. The Meek Customer has a low "difficult to fix" and "irrational" metric, where a simple "I'm sorry" may be enough to solve the problem. The Aggressive Customer is suggested as better dealt with by taking t [...]


UK Survey: Facebook Is Most Marketing Friendly Social Media Platform

facebook-magnifying-glass-600 Facebook is the marketer's best friend, at least in the United Kingdom. According to a survey of 171 UK social marketers, Facebook is the favored platform for social media campaign development and evaluation. The survey was conducted by the Social Media Council of the London-based Direct Marketing Assn. in September and the results were released this week. Survey participants were asked to rate each social network from 1 to 10 in campaign planning, execution and post-campaign analysis. Facebook ranked highest in each, with a 4.8 score for planning, a 4.5 (tied with Twitter) for execu [...]


On An International And Mobile Push, LinkedIn Passes 300 Million Users

linkedintopper LinkedIn announced today that it has more than 300 million users, 100 million in the United States. "While this is an exciting moment, we still have a long way to go to realize our vision of creating economic opportunity for every one of the 3.3 billion people in the global workforce," Deep Nishar, LinkedIn senior vice president for products and user experience, wrote in a blog post. LinkedIn has been making a push for more international users this year, most notably by launching a beta site in Simplified Chinese in February. The results from the effort to woo China's 140 million pr [...]


Video, Detailed Photo Data & Simple Sharing Highlight The Sexy New Flickr 3.0 App

Flickr-App Remember when the entire Internet asked Marissa Mayer, Yahoo CEO, to make Flickr awesome again? Well it turns out that she was listening. YesterdayYahoo released a new, beautiful version of their Flickr app for iOS and Android. The app is  chock full of helpful features and tools that appeal to the photography community. Here's a look at some of the biggest improvements: Video Hits Flickr The biggest change that will affect users is the ability to include video. A slick interface allow users to capture HD video from within the app and upload it directly to Flickr. The video can [...]


4 Tips To Survive Your Email Subscriber’s Digital Spring Cleaning

email-marketing-600 Spring is here -- that time of year when everyone starts cleaning out all the "stuff" they've accumulated. But while the spring cleaning ritual will undoubtedly include some heavy dusting, house-wide reorganization and purging of clutter, it's no longer limited to people's physical lives. With today's digital lifestyle, that clutter invariably lives on PCs, tablets and mobile phones, so expect consumers to "spring clean" their devices, too. Why should this matter to us as marketers? Because if we're not careful, our communications will get tossed out with the junk. Now is the time to [...]


No, Facebook’s New “Nearby Friends” Data Can’t Be Leveraged With Ad Targeting

Nearby-Friends Yesterday Facebook announced the optional feature "Nearby Friends." This feature allows users to see Facebook friends that are physically nearby their current location. This new feature (as with any location sharing functionality) brings up both privacy questions and marketing opportunities. According to AdAge, this new functionality will not offer advertisers any additional targeting options. With "Nearby Friends" there is an opportunity to deliver specific  to a user and friends that a marketer knows are in a specific location. Think bars, restaurants & entertainment. However Fac [...]


Facebook Local Page Ratings Now Come With A Numerical Display

sprinkles-review It appears that Facebook is working to re-emphasize its star-rating system for brand Pages. As reported first today by Inside Facebook, the social network is displaying numerical ratings, rather than only the star icons it previously showed. And when you hover your cursor over the ratings, a full rundown of all the establishment's ratings appears. Here's how it looks: The ratings feature appears on Pages that choose to include a physical address in their Pages settings. When Facebook rolled out the star system last November, it was seen as a possible competitor for Yelp, Foursquare a [...]


Marketing Day: Spending On Facebook Advertising Soared 83% YOY In Q1

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Heineken Turns Living Room Into Gigantic Pinball MachineIn a super cool activation, Publicis Italia created an awesome piece of experiential marketing for the introduction of Heineken’s “The Sub,” a futuristic-looking, advanced technology method of dispensing beer. Effectively, it’s a really cool keg. It was designed by Marc Newson and the agency decided to tout Newson’s masterful achievement in Milan during D [...]


Heineken Turns Living Room Into Gigantic Pinball Machine

heineken_sub In a super cool activation, Publicis Italia created an awesome piece of experiential marketing for the introduction of Heineken's "The Sub," a futuristic-looking, advanced technology method of dispensing beer. Effectively, it's a really cool keg. It was designed by Marc Newson and the agency decided to tout Newson's masterful achievement in Milan during Design Week by inviting people to a seriously tricked out "living room" called, appropriately, The Sub Living Room. While people were invited to appreciate the masterful design, that's not all they were in for. When the lever of a par [...]


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