Pinterest Bolsters Its E-Commerce Ties With Shopify Partnership

pinterest-promoted-pins-featured Pinterest, which for many users serves as an online shopping catalogue, moved further down that road this week, announcing an agreement with e-commerce platform Shopify. Pinterest has moved cautiously with advertising, finally last month launching a self-serve tool to give a limited set of businesses access to buy Promoted Pins, but it hasn't been shy about touting the online shopping proclivities of its 70 million-strong user base. Stopify, Pinterest's Vivian Chow wrote in a blog post, said its online merchants get significant referral traffic from Pinterest. Now those businesses wi [...]


WSJ: Twitter Is Cooking Up New Metrics To Convince Wall Street It’s Reaching Enough People

twitter-nyse Twitter has a growth problem -- more precisely it has a problem with Wall Street not believing that it's growing fast enough and therefore doubting its prospects for long-term profitability. Despite revenue that has doubled for five consecutive quarters, Twitter is losing the perception battle. Since the IPO last November, the microblogging company has been wrestling with expectations and comparisons to Facebook and its billion-plus base of active users. Twitter's stock price, which was once as high as $73 a share, closed today at $36.87. In April, when Twitter reported monthly active u [...]


Twitter Acquires CardSpring To Help Build “In-The-Moment Commerce”

cardspring-scree-grab In a move to enhance its e-commerce backbone, Twitter today announced it will acquire CardSpring, a startup that enables businesses to link credit- and debit-card purchases to digital coupons, rewards and loyalty programs. CardSpring, which specializes in linking and tracking online activity to offline purchases, should help Twitter further its efforts on that front, as well as helping it figure out how to better integrate purchasing actions onto the Twitter platform. From the Twitter announcement of the acquisition:  "Twitter has always been a vibrant environment for users to discover [...]


Marketing Day: Google Q2 Earnings, Facebook Tests ‘Buy’ Button, Google Analytics iOS App

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Google Q2: $16B Revenue, CPCs Down, SVP Arora Leaving This afternoon Google announced second quarter consolidated revenues of $15.96 billion. That represented a 22 percent increase vs. last year and 3 percent growth since last quarter. Revenues were higher than expected ($15.61 billion) while earnings per share missed financial analyst estimates. Paid clicks were up significantly; CPCs were down YoY but flat quarter over […] Pinterest [...]


Google Q2: $16B Revenue, CPCs Down, SVP Arora Leaving

google-money-stock-featured This afternoon Google announced second quarter consolidated revenues of $15.96 billion. That represented a 22 percent increase vs. last year and 3 percent growth since last quarter. Revenues were higher than expected ($15.61 billion) while earnings per share missed financial analyst estimates. Paid clicks were up significantly; CPCs were down YoY but flat quarter over quarter. The release also indicated that SVP and Chief Business Officer Nikesh Arora would be leaving to become Vice Chairman of SoftBank Corp. and CEO of SoftBank Internet and Media. Omid Kordestani will take over his role [...]


Pinterest Gives Users The Ability To Follow Topic Feeds

pinterest-category-interests Social bookmarking site Pinterest announced today that it is giving users the ability to follow topics. Previously users' home feeds were populated only with content pinned by individuals and brands that they follow. After the change, which has started to roll out on Pinterest's English Android, iOS and web platforms, Pinners will be able to see updates from categories they choose to follow. Software engineer Ningning Hu explained in a blog post: When you find a topic where people are Pinning lots stuff you like, click or tap the Follow button and a selection of those very Pi [...]


E-Commerce Gets Social: Facebook Is Testing A Buy Button In Ads And Page Posts

facebook-magnifying-glass-600 In another move to blend social media with e-commerce, Facebook announced today that is testing a Buy button that will enable users to purchase products from businesses without leaving the social network. The button, which is being tested with a few small- and medium-sized businesses in the United States, can be placed in either Facebook ads or Page posts. Here's how the test unit looks: Clicking the Buy button launches the user into a buying process that Facebook was built "with privacy in mind." "None of the credit or debit card information people share with Facebook when com [...]


eBay: Google SEO Changes Hurt Core Business And Revenues

new ebay logo Yesterday, eBay announced second quarter earnings which just beat analysts' expectations. However, revenue fell short of projections. The company earned $0.69 per share (vs. $0.68 expected) against revenue of $4.37 billion (vs. $4.38 billion expected). During the quarter, eBay suffered a major security breach and global password reset. In addition, it faces intensifying competition from Google, Amazon and a host of smaller rivals. The company acknowledged that Google algorithm changes had adversely affected its growth in the quarter. On the earnings call yesterday eBay CFO Bob Swan said [...]


Facebook Launches Mentions, An iOS App To Help Public Figures Connect With Fans

facebook-mentions Facebook's latest app is not for you, unless you are a public figure. The new iOS app, Facebook Mentions, will make it easier for celebrities and other public figures to interact with fans on the social network. Here's the explanation from Facebook product manager Allison Swope: Nearly 800 million people are connected to public figures on Facebook, and interacting with athletes, musicians, actors and other influencers is an important part of their experience. From cheering on World Cup players to checking out updates from favorite celebrities, there are more than a billion interactions [...]


At Last, Google Analytics App Comes To The iPhone

google-analytics-600 Google has released its official Google Analytics app for iPhone, now available for download in the app store. The app is compatible with iPhone, iPad and iPod touch, though is optimized for the iPhone 5. It requires iOS 6.0 or later. An Android version of the Google Analytics app has been available for a couple of years now. The app launches with a real-time view of the number of visitors on your site followed by Audience numbers from the time frame selected. It's easy to drill in to get more data by tapping on each card on the screen -- such as Real-Time or Audience in the s [...]


Microsoft Cutting 18K Jobs As It Integrates Nokia And Tries To “Move Faster”

microsoft-earnings-business-featured Driven in part by its Nokia hardware acquisition and a recognition of the need to restructure for "post-PC" competitiveness, Microsoft CEO Satya Nadella announced widely anticipated layoffs this morning. A total of 18,000 jobs will be eliminated by June 30, 2015, most by the end of the year. The bulk of the layoffs ("12,500 factory direct and professional employees") will impact former Nokia personnel. The company said it will take a charge of up to $1.6 billion related to employee severance and other associated expenses. In a letter to employees, Nadella said the cuts were intended to [...]


Whiskey Maker Turns Cannes-Winning Ad Into Shareable Social Campaign

tullamore_parting_shot At the end of last year, New York boutique agency Opperman Weiss created a spectacularly somber ad, The Parting Shot, for Tullamore Dew Irish Whisky which became a 2013 Creativity pick and won a Silver Lion at Cannes. The ad, at first, appears to be a somber send off for a dead friend but, ultimately, turns out to be a celebration of one man's impending wedding. To date, the long version of the ad has been viewed 390,000 times and the :30 has been viewed 1.6 million times. Now, working with We Are Social, the brand has launched a social campaign that encourages people to send their own [...]


The Ultimate Beginner’s Guide To Finding Your Audience In Social Media

targeting-shutterstock Social media marketing platforms are constantly evolving, so newcomers are at a disadvantage compared to those who've been around the social media block over the last decade. There are more platforms to learn, more features to leverage, and larger audiences to engage. For small or new businesses venturing into social media marketing for the first time, focusing on the fundamentals is key. In this two-part series, we'll do just that.  Read on for a guide to getting started, including defining your target market and choosing the right channels to reach them. Step 1: Defining Your Target Mar [...]


Are Sponsored YouTubers With Undisclosed Deals Breaking The Law?

YouTube-Large As YouTube publishers specializing in commentating and reviewing have become ultra popular, the pressure to infiltrate with brand messaging has followed suit. Yesterday, Eurogamer released a dissertation on undisclosed advertorials on YouTube in the gaming industry. While there are set rules in the U.S. and Britain concerning endorsements, internationally the lines are more blurred. Due to the massive increase in gaming audiences, lead by PieDiePew with more than 28.6 million subscribers, agencies have sprouted up to push their releases on YouTube. Electronic Arts (EA) has an entire di [...]


Understanding The Complexity Of Mobile Ad Attribution

advertising_mobile_devices_hand In this complex and fragmented marketing landscape where a consumer's purchasing journey moves from desktop to mobile to offline channels, measuring the contribution of all these touch points is exceedingly complicated. Recently, one of these media has become increasingly challenging: mobile. While consumer usage of mobile devices is ballooning, mobile ad spend is still lagging behind. Marketers know that consumers are on their smartphones and tablets 24/7 and that this usage will only continue to grow, but a lot of uncertainty remains around attribution and how to accurately measure mobile [...]


Everything You Need To Know About The New Google+ Name Policy: An Explainer

google-plus-featured Yesterday's news that Google+ has dumped its real-name requirement raised a number of interesting questions, both philosophical and practical. Will Google+ become a haven for trolls? Will YouTube's notorious commenters now be able to unleash more ugliness behind a fresh cloak of anonymity? What is the process for changing a user name? What if you want to use only one name? Is it possible to change a Google+ vanity url? What about display of usernames via authorship? Will we start seeing CatLuvr34 and the like on Google search and News pages? I'll do my best to answer the questions be [...]


Marketing Day: Facebook Ad Manager Goes Mobile, Paid Search Climbs & Yahoo Earnings Drop

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Rolls Out Ads Manager For Mobile Devices Facebook announced today that it is launching a mobile ad manager to give advertisers the means to better manage their accounts on the go. The mobile manager will allow users of the iOS and Android apps and Facebook’s mobile site to: Pause or resume campaigns Edit budgets and schedules View insights Respond to alerts Facebook […] ShareThis Goes Mobile With An AT&T Text To Share Bu [...]


Senators Resuscitate E-Commerce Sales Tax Issue With New Bill

tax-money-180px The push to pass a so-called Online Sales Tax is back in play after languishing for nearly a year. A bipartisan group of senators have introduced the Marketplace and Internet Tax Fairness Act (MITFA), which essentially tacks on a slightly amended Internet Tax Freedom Act to the Marketplace Fairness Act that it passed last year. The bill was introduced in the Senate yesterday by Mike Enzi (R-WY), Dick Durbin (D-IL), Lamar Alexander (R-TN), Heidi Heitkamp (D-ND), Susan Collins (R-ME) and Mark Pryor (D-AR). It's a move by the Senate to reclaim the issue of allowing states to collect sales tax on [...]


Facebook Rolls Out Ads Manager For Mobile Devices

facebook-like-600 Facebook announced today that it is launching a mobile ad manager to give advertisers the means to better manage their accounts on the go. The mobile manager will allow users of the iOS and Android apps and Facebook's mobile site to: Pause or resume campaigns Edit budgets and schedules View insights Respond to alerts Facebook said the new feature will be rolled out globally in the coming days and be available to all advertisers by the end of the summer. It will be accessible via an Ads Manager bookmark within Facebook apps or the mobile site: [...]


ShareThis Goes Mobile With An AT&T Text To Share Button

mobile-phone-stock ShareThis, aiming to help publishers better tap into peer-to-peer messaging, announced yesterday that it has created an AT&T Text to Share button. It's a natural move since publishers are starting to take note of readers' shift to mobile devices. Last month, Radium One added a WhatsApp button to its Po.st suite of buttons. WhatsApp, which is in the process of being acquired by Facebook, has 500 million global users who send as many as 64 million messages a day and there's some evidence that WhatsApp share buttons are popular with readers. SMS isn't as sexy as WhatsApp or SnapChat, [...]


Get Our News, Everywhere!

Daily Email:

Follow Marketing Land on Twitter @marketingland Like Marketing Land on Facebook Follow Marketing Land on Google+ Subscribe to Our Feed! Join our LinkedIn Group Check out our Tumblr! See us on Pinterest

 
 

Click to watch SMX conference video

Join us at one of our SMX or MarTech events:

United States

Europe

Australia & China

Learn more about: SMX | MarTech


Free Daily Marketing News!

Marketing Day is a once-per-day newsletter update - sign up below and get the news delivered to you!