Facebook Continues “Getting Started” Ads Series With Introduction Of Custom Audiences

Facebook-Bike Continuing its effort to demystify its self-serving advertising process, Facebook published a how-to post about its Custom Audience targeting feature today. The post, Facebook's second installment in its "Getting Started" series aimed at small businesses, describes how marketers can upload customer lists from existing phone or email contacts or data from a website or mobile app. From the post, which includes a very good video showing the drill: When you upload your contact list, Facebook hashes the information. That means we make the data unreadable, so no one — including Facebo [...]


IAB Study Highlights Brand Awareness And Context For Native Ad Success

Native Ads Mockups From IAB Study As publishers make more in-feed (also known as in-stream or native ads) inventory available, the Interactive Advertising Bureau (IAB) and Edelman Berland conducted a study to look into what tends to make these ad campaigns successful. Many of the findings aren't particularly surprising, but the study reinforces the importance of context that advertisers need to consider when deciding what content to promote and where via native advertising. First, to clarify the types of ads that were analyzed in the study, the IAB says all sponsored content was presented as in-feed units, and did no [...]


Bad Data: Gaps In Tag Implementation Hinders Top Retailer Sites [Study]

Tag Management Data Quality Internet Retailer 100 ObservePoint Despite the fact that half of Internet Retailer 100 companies use a tag management system compared to just 18 percent of those ranked 501-600 on the list, their tag deployment rates -- and thus, data quality -- were slightly worse than those of the latter group. The key reason? Faulty implementations. Several of the elite sites failed to have tag management code placed on every page of their sites, according to a new report from tag auditing firm, ObservePoint. Overall the study found that 1 in 30 pages were not tagged across sites in both the Internet Retailer Top 100 and 501-600. For c [...]


Infographic: A “Christmas In July” Digital Marketing Checklist

holiday-retailer2-600 Christmas and the holiday shopping season is just around the corner -- that is, if you're a digital marketer. That's because to be ready for holiday shopping when consumers are, you need to be preparing months ahead of time. Like now. Below, Gareth Bull of Bulldog Digital Media has put together a six-month action plan of things to consider. The infographic starts this month and runs through the end of the year. It doesn't cover everything, may not be perfect for everyone, but there's plenty of good stuff to consider when creating your own plan: Want the infographic for yourself? You' [...]


Nike’s “The Last Game” Takes The No. 1 Spot On YouTube’s List Of Top Ten Ads In June

Nike The Last Game screen capture Last week, YouTube released its top ten ads for June, with Nike's World Cup themed "The Last Game" taking the top spot. Adidas's World Cup related "House Match" ad also made the list, ranking No. 3. In light of Father's Day, three dad-themed ads made it into the top ten list as well, with appearances by Dove, Johnson and Johnson, and Docker's. One brand - Beats by Dre - earned two top ten spots, with its "The Game before the Game" earning the No. 2 slot, and "Jungle Remix" featuring Jay Z coming in at No. 9. YouTube's Top 10 Ads for June: 1. Nike Football "The Last Game" 2. Be [...]


Pinterest Tops Social Media User Satisfaction Survey, But The Bar Is Low

pinterest-plate-kitchen-featured There's good news and bad for the social media industry in the latest American Customer Satisfaction Index Customer released Monday. The good: consumer satisfaction with social networks is increasing. The bad: it's still among the lowest-ranked business categories. The social media category scored 71 on ACSI's 100-point scale, up 4.4% over 2013, fourth worst of 43 industries tracked by the survey. Social media surpassed only airlines (69), subscription TV (65) and Internet service providers (63). Among the sectors ranking higher? Wireless telephone service (72), the U.S Postal Ser [...]


Facebook Maintains Top Position In Social Logins [Gigya]

gigya-featured Facebook maintained its position as the Internet's leading identity provider in the second quarter, accounting for 55% of social logins on desktop and mobile platforms, according to data released today by customer management firm Gigya. It's an increase of two percentage points over the first quarter. Google+ remained in second place at 27%, dropping one percentage point since the first quarter. Yahoo (11%, down two percentage points), Twitter (5%) and LinkedIn (1%) rounded out the list. Gigya's data shows a significantly wider spread than rival share tool provider Janrain, which reporte [...]


Opening Mobile Wallet Opportunities For Marketers

believing seeing is There is a lot of buzz about mobile wallets -- mostly, the challenges facing mass adoption of mobile payments. This has left many marketers to wonder how they will be able to implement innovative mobile payment technologies into their mobile/brand strategies. While the industry focuses its attention on m-payments (and lack thereof), marketers who want to stand out have a unique opportunity to get ahead -- with the non-payment side of mobile wallets. It Starts With The Consumer Consumers have made their preferences clear -- they want a shopping companion. Mobile wallets eliminate the need [...]


ICANN Parks The Domain Registry Of America, Termination May Be Coming

Icann domain If you've ever registered a domain name, you're likely acutely aware of the Domain Registry of America. The company is notorious for the incessant mailing of deceptive renewal letters that essentially trick users into renewing with the Domain Registry of America (DROA) (many times at a much higher price) instead of renewing with the company where the domain was initially required. These mailings however may be stopping soon. ICANN (The Internet Corporation for Assigned Names and Numbers) has suspended Brandon Gray Internet Services (dba namejuice.com) the company behind the DROA. Brando [...]


MarTech: Technology Management As A Marketing Discipline

martech_570x280 As marketers, we've had a slightly conflicted relationship with technology. The culture, philosophy, and mental models of marketing have been largely driven by "soft science" -- psychology, sociology, anthropology, economics -- and an even broader notion of "art." We pride ourselves on the power of creativity, design, and language to affect people's emotions, perceptions, and behaviors. As a profession, we're really good at applying those talents to grow brands and businesses. Collectively, however, our profession has been less adept at engineering. Processes, systems, and technol [...]


Rakuten’s Quarterly Report Shows Growth On All Fronts, With Mobile Commerce Up 87%

rakuten-r-logo Based on its 2014 2Q results, Rakuten Marketing has experienced year-over-year growth on all fronts, including mobile, search and affiliate marketing. The company reported mobile phone orders in its affiliate channel have increased 87 percent in the US. Rakuten also saw international mobile commerce growth, with the UK up 117 percent, Canada 197 percent, Japan 32 percent, and Australia 28 percent. Rakuten claims tablet orders increased 21 percent in the US, 37 percent in the UK, 157 percent in Canada and 55 percent in Japan. According to the report, Rakuten's search side of busine [...]


Italian Privacy Police Give Google 18 Months To Make Changes

google-italy-800 European privacy regulators have been critical of Google's unified privacy policy since it was announced in early 2012. They have demanded various changes, including more disclosures to users, to bring the law in compliance with EU and individual country rules. Italy is the latest country to issue what amounts to an ultimatum to Google to change its privacy practices or face fines (up to $1 million euros) and unspecified "possible criminal proceedings," according to Reuters. There is a similar history in France, which ordered Google to change its privacy behavior in June 2013. Google mai [...]


Facebook Drives Nearly One-Fourth Of All Referral Traffic [Shareaholic Report]

shareaholic2q2014 Facebook, the king of social media referral traffic, is strengthening its reign, according to social analytics and publishing firm Shareaholic. In June, Facebook generated 23.39% of the total share of visits to Shareaholic's network of 300,000 websites. That total, a gain of 10.09% and 2.14 percentage points since March, is the highest Shareaholic has ever registered for Facebook. Meanwhile, all of Facebook's social competitors registered decreases in referral traffic since the first quarter. Second-place Pinterest (5.72%) fell 19% and 1.38 percentage points and third-place Twitter ( [...]


Marketing Day: Facebook’s “Read It Later” Option, Google’s Mobile Ad Problem & More

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Save — A New Read-It-Later Option For Facebook Posts & Pages Facebook tied up one of the loose ends in its mobile and web product today, announcing a bookmarking feature that allows users to save posts for later viewing. The new feature, called Save, is arriving fairly late in the read-it-later game, behind well developed services like Pocket and Instapaper that have grown popular with people […] Maybe Google Doesn’t H [...]


Yahoo Seeks To Grow Mobile Display With Flurry Acquisition

yahoo-mobile-phones-featured There was a rumor circulating last week that Yahoo was buying Flurry for north of $350 million. That rumor (though not the price) was confirmed today when Yahoo officially announced it was buying the company. Flurry was being shopped apparently and Yahoo needed a mobile ad network/platform that extends its reach beyond the boundaries of Yahoo itself. Flurry got the nod: When completed, our acquisition of Flurry will be a meaningful step for the company and reinforces our commitment to building and supporting useful, inspiring and beautiful mobile applications and monetization solutions. By [...]


Facebook Save — A New Read-It-Later Option For Facebook Posts & Pages

IntroducingSave2 Facebook tied up one of the loose ends in its mobile and web product today, announcing a bookmarking feature that allows users to save posts for later viewing. The new feature, called Save, is arriving fairly late in the read-it-later game, behind well developed services like Pocket and Instapaper that have grown popular with people looking to store their reading lists in one convenient place. Those services also cache stories to be read offline. Facebook's doesn't. But Facebook's Save does has something no similar product has: the enormous scale of Facebook's 1.28 billion active users. [...]


Maybe Google Doesn’t Have A Mobile Ads Problem After All

google-earnings-data-600 [caption id="attachment_91889" align="aligncenter" width="560"] Data Source: Google quarterly earnings statements[/caption] There have been a lot of assumptions that Google's mobile ad business is cause for concern. After its latest earnings report showed the price advertisers pay per ad click fell for the eleventh straight quarter, fears again arose that the search giant isn't keeping pace with the consumer shift to smartphones. So is Google's mobile advertising business in trouble? The truth is nobody really knows. In fact, it might be doing great. We do know that Google reported recor [...]


SMX East Super Early Bird Rates Expire Friday – Register Now & Save $300

east14_570x280_a[1] Struggling to keep up with algorithm updates named after exotic animals? Could automating paid search campaigns be your get out of Excel-hell-free card? Attend Search Marketing Expo – SMX East, Sept. 30 - Oct.2 in NYC, and learn the latest SEO, paid search advertising and conversion-driving tactics. SMX East is the world’s largest search engine marketing conference featuring more than 60 tactic-stuffed sessions for advanced, intermediate and beginning search marketers. That means we can dive-deep into topics relevant to your interests and experience level. Local advertising, m [...]


Tracking Intent Data Across Channels For B2B Marketers

shutterstock_102068095-woman-with-tablet-at-airport-web Savvy digital marketers have learned that by now, when it comes to boosting results and efficiency, you can't beat intent data for the ability to reach and engage users who are "in market." For B2B marketers, where the buying process is more intricate and collaborative, intent is an even more important factor in building and nurturing relationships with customers. Knowing just when to reach out to them with exactly what they need is what keeps long term B2B relationships going. Within the B2B buyer’s journey, there are several stages where marketers must actively nurture that rela [...]


Full Twitter Direct Message History Will Soon Be Available Via Mobile Apps

twitter-logo-600 While the synchronization between Twitter's mobile apps and the web version has been a bit disjointed in the past, this soon may change. To date, there have been issues with the limitations on the history of DM's on mobile as well as a disconnect with DM deletion and  viewing between mobile and web. A new Tweet eludes to fixings on the forefront that will soon bridge the gap between the web and mobile versions for both iOS and Android. We're also making an update to the Twitter iPhone and Android apps that will allow you to access your entire DM history. — Twitter Support (@Support) Jul [...]


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