At Last, Google Analytics App Comes To The iPhone

google-analytics-600 Google has released its official Google Analytics app for iPhone, now available for download in the app store. The app is compatible with iPhone, iPad and iPod touch, though is optimized for the iPhone 5. It requires iOS 6.0 or later. An Android version of the Google Analytics app has been available for a couple of years now. The app launches with a real-time view of the number of visitors on your site followed by Audience numbers from the time frame selected. It's easy to drill in to get more data by tapping on each card on the screen -- such as Real-Time or Audience in the s [...]


Microsoft Cutting 18K Jobs As It Integrates Nokia And Tries To “Move Faster”

microsoft-earnings-business-featured Driven in part by its Nokia hardware acquisition and a recognition of the need to restructure for "post-PC" competitiveness, Microsoft CEO Satya Nadella announced widely anticipated layoffs this morning. A total of 18,000 jobs will be eliminated by June 30, 2015, most by the end of the year. The bulk of the layoffs ("12,500 factory direct and professional employees") will impact former Nokia personnel. The company said it will take a charge of up to $1.6 billion related to employee severance and other associated expenses. In a letter to employees, Nadella said the cuts were intended to [...]


Whiskey Maker Turns Cannes-Winning Ad Into Shareable Social Campaign

tullamore_parting_shot At the end of last year, New York boutique agency Opperman Weiss created a spectacularly somber ad, The Parting Shot, for Tullamore Dew Irish Whisky which became a 2013 Creativity pick and won a Silver Lion at Cannes. The ad, at first, appears to be a somber send off for a dead friend but, ultimately, turns out to be a celebration of one man's impending wedding. To date, the long version of the ad has been viewed 390,000 times and the :30 has been viewed 1.6 million times. Now, working with We Are Social, the brand has launched a social campaign that encourages people to send their own [...]


The Ultimate Beginner’s Guide To Finding Your Audience In Social Media

targeting-shutterstock Social media marketing platforms are constantly evolving, so newcomers are at a disadvantage compared to those who've been around the social media block over the last decade. There are more platforms to learn, more features to leverage, and larger audiences to engage. For small or new businesses venturing into social media marketing for the first time, focusing on the fundamentals is key. In this two-part series, we'll do just that.  Read on for a guide to getting started, including defining your target market and choosing the right channels to reach them. Step 1: Defining Your Target Mar [...]


Are Sponsored YouTubers With Undisclosed Deals Breaking The Law?

YouTube-Large As YouTube publishers specializing in commentating and reviewing have become ultra popular, the pressure to infiltrate with brand messaging has followed suit. Yesterday, Eurogamer released a dissertation on undisclosed advertorials on YouTube in the gaming industry. While there are set rules in the U.S. and Britain concerning endorsements, internationally the lines are more blurred. Due to the massive increase in gaming audiences, lead by PieDiePew with more than 28.6 million subscribers, agencies have sprouted up to push their releases on YouTube. Electronic Arts (EA) has an entire di [...]


Understanding The Complexity Of Mobile Ad Attribution

advertising_mobile_devices_hand In this complex and fragmented marketing landscape where a consumer's purchasing journey moves from desktop to mobile to offline channels, measuring the contribution of all these touch points is exceedingly complicated. Recently, one of these media has become increasingly challenging: mobile. While consumer usage of mobile devices is ballooning, mobile ad spend is still lagging behind. Marketers know that consumers are on their smartphones and tablets 24/7 and that this usage will only continue to grow, but a lot of uncertainty remains around attribution and how to accurately measure mobile [...]


Everything You Need To Know About The New Google+ Name Policy: An Explainer

google-plus-featured Yesterday's news that Google+ has dumped its real-name requirement raised a number of interesting questions, both philosophical and practical. Will Google+ become a haven for trolls? Will YouTube's notorious commenters now be able to unleash more ugliness behind a fresh cloak of anonymity? What is the process for changing a user name? What if you want to use only one name? Is it possible to change a Google+ vanity url? What about display of usernames via authorship? Will we start seeing CatLuvr34 and the like on Google search and News pages? I'll do my best to answer the questions be [...]


Marketing Day: Facebook Ad Manager Goes Mobile, Paid Search Climbs & Yahoo Earnings Drop

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Rolls Out Ads Manager For Mobile Devices Facebook announced today that it is launching a mobile ad manager to give advertisers the means to better manage their accounts on the go. The mobile manager will allow users of the iOS and Android apps and Facebook’s mobile site to: Pause or resume campaigns Edit budgets and schedules View insights Respond to alerts Facebook […] ShareThis Goes Mobile With An AT&T Text To Share Bu [...]


Senators Resuscitate E-Commerce Sales Tax Issue With New Bill

tax-money-180px The push to pass a so-called Online Sales Tax is back in play after languishing for nearly a year. A bipartisan group of senators have introduced the Marketplace and Internet Tax Fairness Act (MITFA), which essentially tacks on a slightly amended Internet Tax Freedom Act to the Marketplace Fairness Act that it passed last year. The bill was introduced in the Senate yesterday by Mike Enzi (R-WY), Dick Durbin (D-IL), Lamar Alexander (R-TN), Heidi Heitkamp (D-ND), Susan Collins (R-ME) and Mark Pryor (D-AR). It's a move by the Senate to reclaim the issue of allowing states to collect sales tax on [...]


Facebook Rolls Out Ads Manager For Mobile Devices

facebook-like-600 Facebook announced today that it is launching a mobile ad manager to give advertisers the means to better manage their accounts on the go. The mobile manager will allow users of the iOS and Android apps and Facebook's mobile site to: Pause or resume campaigns Edit budgets and schedules View insights Respond to alerts Facebook said the new feature will be rolled out globally in the coming days and be available to all advertisers by the end of the summer. It will be accessible via an Ads Manager bookmark within Facebook apps or the mobile site: [...]


ShareThis Goes Mobile With An AT&T Text To Share Button

mobile-phone-stock ShareThis, aiming to help publishers better tap into peer-to-peer messaging, announced yesterday that it has created an AT&T Text to Share button. It's a natural move since publishers are starting to take note of readers' shift to mobile devices. Last month, Radium One added a WhatsApp button to its Po.st suite of buttons. WhatsApp, which is in the process of being acquired by Facebook, has 500 million global users who send as many as 64 million messages a day and there's some evidence that WhatsApp share buttons are popular with readers. SMS isn't as sexy as WhatsApp or SnapChat, [...]


Now That The World Cup Is Done, Twitter Tries To Interest You In Something Else

twitter-so-much-more You mean to tell us that there's a world out there beyond the World Cup? Twitter sent an email Tuesday reminding users that though the monthlong celebration of futbol is over there's plenty more to discuss -- and by the way Twitter is a great place to engage in that conversation. By all appearances, Twitter had a very successful World Cup month with 672 million tweets sent, including a record 618,725 tweets per minute at the end of Germany's 1-0 championship game victory over Argentina. But it's crucial that Twitter -- fighting to satisfy Wall Street that is has a growing base of ac [...]


Reports Show Paid Search Spend Is Up Over Last Year

color_graph_going_up_shutterstock Second quarter reports coming out from the large search marketing firms this week point to continued growth in paid search investment in the US and globally. The reports also underscore the increasing influence of mobile and image-based product ads on growth. RKG's analysis of the US search market, based on its client portfolio, which skews retail, showed Q2 spend increased by 23 percent year-over-year, with investments on both Google and Bing rising. Google spend grew 24 percent year-over-year with a 13 percent increase in click volume and CPCs rising by 10 percent. Bing Ads spend rose [...]


Benjamin Moore Creates World’s Largest Wooden Yo-Yo

benjamin_moore_arborcoat_yo_yo Sometimes you stumble upon a marketing stunt and you wonder why in the world a marketer or ad agency would go there. Then you look at the sheer creativity of the stunt and you begin to realize marketing isn't always about giving a person information about a product. Oh sure, doing stunts just for fun with no connection to a brand really isn't going to be all that productive, but this stunt created by The Martin Agency for Benjamin Moore accomplishes both quite nicely. Aiming to tout the benefits of Benjamin Moore Arborcoat stain which revitalizes old wood, the agency created what it's [...]


Get To Know: CMO & SVP Of Business Development For Sperry Top-Sider Chris Lindner

Chris Lindner headshot Part of Wolverwine Worldwide's family of branded footwear, Sperry Top-Sider was founded in 1935 by Paul Sperry, an avid sailor and inventor. During World War II, the brand's boat shoe was named one of the official shoes of the US Navy. Sperry Top-Sider later became the lead sponsor for the U.S. sailing team, and is currently the official boat shoe for The Head of the Charles Regatta. As Sperry Top-Sider's CMO, Chris Lindner oversees global marketing and brand strategy for the iconic brand, in addition to e-commerce, licensing, and international initiatives. Prior to this position, Lin [...]


Finding Tumblr’s Place In Your Social Strategy

Tumblr logo Jonathan Gillette is credited with first using the term tumbleblogs to refer to short-form or microblogs in 2005.  In the following year, a 20-year old David Karp would borrow the term to name his new microblogging platform, Tumblr. Tumblr launched in 2007 and within weeks had over 75,000 users. In 2012, Yahoo! acquired Tumblr -- and, as of the time of this writing (July 15, 2014), the site boasts 195 million blogs, 83.1 billion total posts, and 97 million daily posts. For the 13- to 25-year-old demographic, Tumblr is more popular than Facebook. It would be a mistake to think that Tumbl [...]


How To Do Location-Based Push Marketing Without Going Too Far

mobile-target-location-targeting-shutterstock Location-based marketing has been described as "the intersection of people, places, and media." This evolving new capability centers around the idea of understanding your customers' context -- such as their current location, their location history and their current or historical beacon proximity -- to deliver more relevant, timely content as a result. Enabled by apps, mobile marketing leaders are using location-based audience segmentation to craft smarter messages to engage their mobile customers and win a greater share of smartphone and tablet screen time. However, brands must tread [...]


Eight U.S. Firms Control 80 Percent Of Worldwide Mobile Ad Revenue

money-growth-chart-featured As we saw yesterday, Yahoo is struggling to get its display business back in black. Data aggregator eMarketer says that will happen, but that the company's share of the global advertising market will fall to fourth place -- after Microsoft. Google and Facebook will continue to be the top global advertising players, though Google far exceeds others in its overall share. Yet, even Google is under pressure from intensifying competition and the increasing "mobilization" of the internet. In mobile, Facebook has just under half of Google's global ad share according to eMarketer. Twitter is num [...]


Survey: 74% Of U.S. Adults Would Delete Themselves From Search Results If They Could

privacy-600 In the wake of the the Right to Be Forgotten controversy in Europe, Survey Monkey has conducted a survey of online adults (n=210) to explore U.S. attitudes toward search and online privacy. Eli Schwartz of Survey Monkey has written about parts of the survey on Search Engine Land: Right To Be Forgotten: Do Users Even Care? This article looks at some of the other findings in the survey. Question: What sort of precautions do you take to protect your privacy online? According to the data, consumers use a variety of strategies to protect their privacy: deleting web history, deleting [...]


Yahoo Earnings Disappoint, But Search And Mobile Revs Up

Yahoo Q2 earnings Yahoo's second quarter earnings disappointed investors who had expected somewhat higher numbers. However, there were a number of encouraging spots around product and user metrics and isolated revenue improvements. First the top-line numbers: The company had $1.04 billion in revenue ex-TAC, down 3 percent year over year (YoY). Display revenue came it an $394 million, ex-TAC, down  7 percent YoY Search revenue was $428 million, ex-TAC, up 6 percent YoY As indicated search revenues were up and so were CPCs. This was the 10th quarterly increase in search revenue for Yahoo, said [...]


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