Facebook’s Ad Machine Keeps Rolling; Key Q2 Metrics For Marketers

facebook-target-aim-featured To no one's surprise, Facebook again crushed Wall Street expectations during its quarterly financial call yesterday, reporting revenue of $2.9 billion during the quarter the ended in June. The great majority -- 92% -- of that revenue total came from Facebook's advertising juggernaut, an increase of 67% over the same quarter in 2013. In short there are no signs of a slowdown for Facebook, which eMarketer expects to capture nearly 8% of global digital ad revenue, and more than 22% of mobile ad revenue this year. "Our team has a really strong belief in what we are building the world's f [...]


Expedia Leverages #TBT With #ThrowMeBack to Literally Throw People Back To Their Memories

expedia_throwmeback Today is Throwback Thursday, the day when all of us unearth some gem from our past and share it with our friends across social media. Today is also the day when Expedia is launching its #ThrowMeBack photo contest on Instagram and Twitter. Starting today and running through September, people can post an image to Twitter or Instagram, tag it with #ThrowMeBack and earn the chance to win a travel voucher which can be used on Expedia. Here's one entry: Each week, Expedia will choose one lucky winner (who must be following Expedia on Twitter or Instagram and affix @expedia and #ThrowMeBac [...]


The Weird Al Yankovic Social Media Case Study

image Weird Al Owns Social Media Content creators, social media strategists and PR professionals should fall to the feet of Weird Al and lap up his creative genius. What Yankovic pulled off this past week in the world of content publishing was amazing. His 14th (yes, fourteenth!) studio album, Mandatory Fun, was released on July 15th, 2014. To promote it, Weird Al launched his #8videos8days project, releasing one music video per day for eight days straight, each on a different content partner's website. Eight. Days. Straight. Over 3700 articles were written about him last week, which gene [...]


SMX East Super Early Bird Rates Expire Friday – Last Chance to Register & Save $300!

east14_570x280_a[1] Time is running out! SMX East Super Early Bird rates – the lowest offered – expire end of day Friday, July 25th. Register now for an All Access pass. Here’s what you get: Exceptional content: 3 days featuring 60+ tactic-packed sessions that will help you build site traffic, grow sales, boost your ROI and acquire customers. Invaluable connections: Meet others like you online and in-person while you’re there at our many networking events. Essential conveniences: Stay productive and comfortable with hot lunches, all-day snacks, and Wi-Fi in session rooms. Join us for SMX East, [...]


LinkedIn Launches Direct Sponsored Content, Enables Testing With “Dark Posts”

linkedin-featured Today, LinkedIn launched a "dark" version of its Sponsored Updates ad product called Direct Sponsored Content. These new native-style ads don't get published to a company's LinkedIn page, so advertisers can customize and test ad messaging and creatives to targeted audiences. LinkedIn isn't the first social network to enable testing through posts that aren't published to a company or brand page. Facebook has offered "dark posts" for over a year now. Like Facebook's offering, LinkedIn Direct Sponsored Content ads gives companies the ability to target and test messaging without having to s [...]


Does Mobile Advertising Work?

advertising_mobile_devices_hand We've all heard for several years that the effectiveness of advertising -- print, television, radio and even digital -- is suffering from the law of diminishing returns. While there is some truth to that phenomenon, advertising in all forms is far from dead. In fact, since 1926 (with the exception of a dip during World War II), ad spending has moved along at a regular clip, steadily accounting for a little over 1% of the U.S.'s (growing) GDP. What has changed is the mix of where advertising dollars are spent. Why the history lesson? Sometimes the best way to predict the future is by loo [...]


Turtle Wax Mines Social Media Gold With #Reflectie Contest

turtle-wax There aren't many consumer products that inspire more adoration than cars. We love them, pamper them, polish them and show them off to our friends. There's a reason the 1975 lyrics by Queen's drummer Roger Taylor -- "I'm in love with my car, gotta feel for my automobile" -- tongue in cheek though they were, still ring true today. Except these days, instead of cruising Southern California's iconic Whittier Boulevard, car lovers are doing most of their parading on social media. That's one of the reasons Turtle Wax, which sells products that put a shine on America's auto fixation, has r [...]


2 Questions That Will Make You A Statistically Significant Marketer

statistics_shutterstock Yay, statistics! If you run any portion of an online marketing program, you better still be reading. Marketers who don’t embrace the porcupine of statistics over the next couple of years run the risk of becoming insignificant. If you’re still reading, I’m about to put your career or business on the fast track to statistical significance. Let’s consider three scenarios. Scenario One: The Failing Email List Prim just completed sending the monthly email to her company prospect list of 3,000 people. Last month, she got 31 inquiries from the email. This month, however,  she only g [...]


Marketing Day: Facebook’s Q2 Revenue, Shelf Life Of Mobile Ads & App Reviews By Shatner

mday240px Here's our daily recap of what happened in online marketing today, as reported on Marketing Land and other places across the web. From Marketing Land: Facebook Continues Expectation-Beating Streak With A $2.9 Billion Q2 Facebook’s financial winning streak continued today, as the social network reported $2.91 billion in revenues for the quarter ending in June. Analysts had expected 2.81 billion, so this marks the ninth consecutive quarterly report that Facebook has beaten Wall Street expectations. Earnings per share were $0.42, also beating the expected $0.32. Facebook’s stock, which [...]


Facebook Continues Expectation-Beating Streak With A $2.9 Billion Q2

Facebook-Home-Logo Facebook's financial winning streak continued today, as the social network reported $2.91 billion in revenues for the quarter ending in June. Analysts had expected 2.81 billion, so this marks the ninth consecutive quarterly report that Facebook has beaten Wall Street expectations. Earnings per share were $0.42, also beating the expected $0.32. Facebook's stock, which closed today at $71.29, was up nearly 4% in early after-hours trading. The revenue total was 61% higher than the second quarter of 2013. Here's the financial tale of the tape from the Facebook release: Revenue from adver [...]


Most Consumers Reject In-Store Mobile Tracking — Or Do They?

privacy-600 The large majority of consumers have not had any experience with indoor location or indoor marketing on mobile devices. However there are already more than a dozen surveys asking how consumers feel about having their in-store movements tracked. Having read every single one of these surveys and conducted several myself I can tell you the following: consumers are concerned about location tracking. However if the reason behind tracking is legitimate (e.g., Waze, Uber) they're generally fine with it. More specifically, in a retail environment, most consumers are willing to share personal data ( [...]


How Spirit Airlines Embraced Brand Hatred And Won

Spirit Airlines Embrace The Hate Spirit Airlines is a brand people love to hate. Perhaps you've seen one of the many tweets trashing the brand for charging fees for just about everything. Many brands offer up bland, apologetic statements when they run afoul of people's expectations. But not Spirit Airlines. Spirit Airlines proudly stands behind its "cheap seats" approach to marketing and embraces it fully. Spirit airlines is the absolute WORST airline to fly with. How do you charge someone $50 for carry on luggage??? — Adaeze (@_Adaeze_) July 8, 2014 Speaking of embracing, a couple months ago, the airline reacted [...]


Get To Know: North Lake Tahoe Convention & Visitor Bureau CMO Andy Chapman

Andy Chapman headshot As the Chief Marketing Officer for the North Lake Tahoe Convention and Visitor Bureau and the North Lake Tahoe Resort Association, Andy Chapman has lived in Lake Tahoe for more than 20 years and is happy to call it home. While Chapman's day job is spent promoting the North Lake Tahoe region to traveling consumers both domestically and internationally, he can also be found outside enjoying all the recreational activities the area has to offer. Chapman says he knows how to make the most of his home base, from a morning paddle across flat waters, to an afternoon spent mountain bike riding a [...]


Live @ SMX East: How BuzzFeed Mastered The Art Of Viral Content

smx_east14_spotlight Everyone likes to talk about creating a buzz, but few have mastered the art of making content go viral like Jonah Peretti, founder of BuzzFeed, the wildly popular social news and entertainment website that has scored huge successes with quizzes, listicles and even long-form content. Peretti also co-founded the Huffington Post, and is well-known for thinking deeply about how people are sharing and distributing things like journalism, brand messaging, entertainment and other types of content online. You can expect to learn a lot about leveraging the viral aspect of the internet during the [...]


6 Common Mistakes Of Acquisition Marketers

shutterstock_205698988-digging-treasure-prospecting New customers are the lifeblood of any business, and often the most expensive area of investment. Brands often build complex processes and campaigns to drive new interest, and measure it to the point of conversion. Yet, despite its importance and the extent of the investment, there are six errors that are repeated time and time again. 1. You Aren’t Really Buying Prospecting! When it comes to media buying, the problem of knowing what you are buying is an ongoing problem. Programmatic marketing is mostly provided as a black box solution, but because it performs well, it is increasing [...]


Target By Operating System & Browser Type With New Facebook Advertising Behavior Types

facebook-f-logo-1920 It's pretty clear that Facebook is leading the way in digital ad targeting, and will for quite a while. While Google is struggling with mobile and socially-driven demographic/interest targeting, Facebook keeps on releasing the hits. The newest release is key for those marketers looking to promote plugins/extensions or specific programs/apps by OS. One of the new attributes added in the behaviors section is the "Internet Browser Used." Of course this is crucial for the plugin/extension field, but could lead to other opportunities based off of the sophistication of a user's browser. For examp [...]


LinkedIn To Acquire Bizo In A Deal Valued At $175 Million

Linkedin Logo In an effort to build out its marketing and mobile products, LinkedIn announced it has entered into an agreement to acquire Bizo, a B2B marketing technology provider. According to the announcement, the deal is valued at approximately $175 million. Founded in 2008 by Russell Glass, Bryan Burdick, Donnie Flood, Mark Dye, Lee Byrne and Yonatan Stern, Bizo provides measurable display and social ad programs built for B2B audiences. According to LinkedIn: B2B marketers use Bizo to target prospects within professional segments, and nurture them at every stage of their sales and marketing f [...]


The Shelf Life Of A Mobile Ad: Shorter Than You May Think

shutterstock_alarmclock When a user loads a webpage, they aren't doing so with the intent of clicking on an ad. Yet, millions and millions of users do just that every single day. However, this isn't just a numbers game -- intelligent marketers (like those who are reading this article) are looking to get the most out of their advertising spend by targeting the right users in the right way at the right time. But even when an ad is shown based on any number of criteria, what's its proverbial shelf life for that user? Two seconds? One minute? Five minutes? Within this article, we'll be analyzing a week's worth of a [...]


William Shatner Boldly Goes Into Facebook Mentions App For Celebrities, Calls It “Ill Conceived”

800px-William_Shatner_02_(7559659118) Actor William Shatner is exactly the type of celebrity Facebook is catering to with the launch of the Mentions app last week. Active, engaged and social media savvy, Shatner has a Facebook Page with nearly 800,000 likes. He even seems to run the page and his other outspoken social media efforts himself, unlike many celebs who hide behind publicists. So it's fitting that Shatner took Mentions for a test drive, and posted about his experience on his Tumblr today. And his conclusion? He was underwhelmed. Like many admins of verified celebrity Facebook Pages, Shatner was prompted to d [...]


Microsoft Reports $23 Billion In Revenue For Q4 2014

microsoft-building-logo2-1920 Microsoft posted its Q4 2014 revenue earnings report this afternoon, with $23.38 billion generated during the last quarter of its fiscal year. Noting it had completed the acquisition of "substantially" all of the Nokia Devices and Services in April, Microsoft CEO Satya Nadella claimed the company is: Galvanized around our core as a productivity and platform company for the mobile-first and cloud-first world, and we are driving growth with disciplined decisions, bold innovation, and focused execution. Nadella went on to say Microsoft's commercial cloud revenue doubled this year to a $4 [...]


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