A must read for all e-commerce and brick-and-mortar retailers. Features include news and updates on internet shopping trends, mobile commerce and location-based marketing technology. Learn how to improve online conversions, drive consumer traffic to physical store locations and increase retail sales performance.
Thinking ahead to the Q4 holiday shopping season? Visit our special Holiday Retailer section for in-depth Black Friday and Cyber Monday coverage, plus marketing tips and tactics to round out your holiday promotional strategy.
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Jul 23, 2014 at 12:54pm ET by Greg Sterling
The large majority of consumers have not had any experience with indoor location or indoor marketing on mobile devices. However there are already more than a dozen surveys asking how consumers feel about having their in-store movements tracked.
Having read every single one of these surveys and conducted several myself I can tell you the following: consumers are concerned about location tracking. However if the reason behind tracking is legitimate (e.g., Waze, Uber) they're generally fine with it. More specifically, in a retail environment, most consumers are willing to share personal data ( [...]
Related Topics: Channel: Retail | Legal: Privacy | Statistics: Mobile Marketing | Top News
Jul 22, 2014 at 2:27pm ET by Marketing Land Infographics
Christmas and the holiday shopping season is just around the corner -- that is, if you're a digital marketer. That's because to be ready for holiday shopping when consumers are, you need to be preparing months ahead of time. Like now.
Below, Gareth Bull of Bulldog Digital Media has put together a six-month action plan of things to consider. The infographic starts this month and runs through the end of the year. It doesn't cover everything, may not be perfect for everyone, but there's plenty of good stuff to consider when creating your own plan:
Want the infographic for yourself? You' [...]
Related Topics: Channel: Retail | Holiday Retailer | Infographics
Jul 16, 2014 at 4:52pm ET by Ginny Marvin
The push to pass a so-called Online Sales Tax is back in play after languishing for nearly a year. A bipartisan group of senators have introduced the Marketplace and Internet Tax Fairness Act (MITFA), which essentially tacks on a slightly amended Internet Tax Freedom Act to the Marketplace Fairness Act that it passed last year.
The bill was introduced in the Senate yesterday by Mike Enzi (R-WY), Dick Durbin (D-IL), Lamar Alexander (R-TN), Heidi Heitkamp (D-ND), Susan Collins (R-ME) and Mark Pryor (D-AR). It's a move by the Senate to reclaim the issue of allowing states to collect sales tax on [...]
Related Topics: Channel: Retail | E-Commerce | Top News
Jul 15, 2014 at 12:54pm ET by Pamela Parker
It may be sweltering out there, but if you aren't thinking about turkeys, snowflakes and gift-giving, you may be falling behind already. That's why, here at Marketing Land, we're launching our Holiday Retailer section today, in July, to help you ensure you're ready for that most important of shopping seasons.
The foundation you lay right now with all of your marketing programs will be the key to success or failure for Q4, and, for many, the whole year. And the stakes have never been higher.
According to the U.S. Census Bureau (PDF), consumer spending on e-commerce, when measured as a [...]
Related Topics: About Marketing Land | Channel: Retail | Holiday Retailer | Top News
Jul 15, 2014 at 12:50pm ET by David Rekuc
Although it feels early to be talking about the holiday season, anyone in retail will tell you it's impossible to be too prepared for the busiest season of all.
In fact, it's a good idea to start the holiday preparation now, as the most important items take the most time to get ready. Here are some of the best ways to prep your e-commerce store.
No holiday rush is complete without door busting sales. But there are a couple key components I always consider when deciding which promotions to run and when.
What Are My Competitors Doing? For the most part, retail sales are [...]
Related Topics: Channel: Retail | E-Commerce | Holiday Retailer | Retail Column
Jul 8, 2014 at 10:30am ET by Jonathan Opdyke
Return On Ad Spend, or ROAS, is a wonderful metric of digital media, but it is ultimately a measure of an acceptable cost of advertising. The real goal for product manufacturers is volume – to actually see a rise in orders shipping out of the factory. When something really works at scale, you don’t need fancy metrics to know.
But most consumer product brands want to take baby steps into digital, or at least into new digital media opportunities.
Modest budgets can generate incremental sales, but it will probably be hard to actually “feel” the incremental sales among the larger oce [...]
Related Topics: Channel: Retail | E-Commerce | Retail Column | Search Marketing
Jun 23, 2014 at 9:06am ET by Lynn Baus
Each year, the retail shopping season seems to catch us off guard, beginning sooner than we expect. Retailers begin to see a lift in sales during the back-to-school season, which continues through post-holiday sales at the end of the year.
June is the perfect time for digital marketers to examine last year's trends and prepare to execute on new ideas that will help drive this year's sales.
Based on the customer behaviors that we saw last year, we expect mobile -- browsing, showrooming and purchasing -- to continue to grow in 2014, supported by research-savvy shoppers who browse user revi [...]
Related Topics: Channel: Retail | Mobile Marketing | Mobile Marketing Column
Jun 20, 2014 at 9:41am ET by Greg Sterling
According to Wpromote, photography processing site Shutterfly does the best overall job of online marketing among 500 companies evaluated for its Online Marketing Scorecard.
The scorecard is a clever lead-gen tool for Wpromote. However it also provides a snapshot of how effective these 500 marketers are in promoting themselves online.
To generate the scores, Wpromote evaluated a range of activities: PPC, SEO, social, email, mobile, blogging and e-commerce. The categories were weighted as follows:
PPC -- 25 percent
SEO -- 25 percent
Social Media -- 10 percent
Email Marke [...]
Related Topics: Channel: Retail | Statistics: General | Statistics: Online Advertising
Jun 4, 2014 at 10:00am ET by Jonathan Opdyke
Consumer product marketers have long had to operate under the assumption that direct sales attribution, while an ultimate goal, is largely unobtainable and that marketing success must be judged through predictive modeling and sophisticated estimation.
The exception is when brands decide to operate their own stores or e-commerce sites, where they can use and measure direct response tactics to drive traffic and purchases.
However, the vast majority of product brands either do not have their own stores, or they operate a small e-commerce site that serves as the brand backbone but carefully [...]
Related Topics: Channel: Retail | E-Commerce | Marketing Strategies Column | Search Marketing
May 28, 2014 at 2:03pm ET by Marketing Land Infographics
If you do online retail, you probably know all about SEO, SEM and other acronyms. But how about UGC: user generated content? UGC might be a good way to allow your own customers to make pitches to new ones about your products.
The folks at Offerpop have put together an infographic pull of ideas, such as using photos and videos from customers to aggregating customer reaction to your social campaigns:
Want the infographic for yourself? You'll find it here: How to Fuel your Sales Engine with Social Content. [...]
Related Topics: Channel: Retail | E-Commerce
May 22, 2014 at 4:31pm ET by Martin Beck
Restaurants that market on Facebook were served up a new appetizer today by the social network. Facebook pages associated with restaurants can now upload PDF versions of their menus and display them in their page tabs.
The feature is accessible worldwide in page settings.
Facebook also announced that restaurateurs in the United States and Canada who use the Constant Contact listings tool SinglePlatform can now use it for menu display on Facebook. SinglePlatform provides a centralized dashboard to manage price, business hours and other details that can be pushed out to review sites, s [...]
Related Topics: Channel: Retail | Facebook | Social Media Marketing | Top News
May 13, 2014 at 2:06pm ET by Greg Sterling
Among top US retailers, Kohl's enjoys the highest percentage enrollment of Millennials (18 - 33 years old). That's according to survey data from white-label retail loyalty platform provider PunchTab.
The firm conducted two separate surveys of more than 1,000 US Millennials in late 2013 and early 2014.
Kohl's is one of the largest US retailers by number of stores and sales. That may factor into the finding of its loyalty program popularity.
The survey also found, as with other groups, that Millennial shoppers tend to trust and rely upon word of mouth and the opi [...]
Related Topics: Channel: Retail | Statistics: Mobile Marketing | Statistics: Popularity & Usage | Statistics: Social Media
May 9, 2014 at 9:04am ET by Shari Thurow
Many online marketers dismiss usability as a critical part of the user experience. A delightful experience requires effective and efficient goal attainment. A delightful experience also occurs on websites that are easy to use and easy to remember.
As I've mentioned previously, usability should take into account the following 6 elements:
Effectiveness: Can users achieve their desired goals on your website?
Efficiency: How quickly can users achieve their goals on your website?
Learnability: Is the website easy to learn the first time users encounter it?
Memorability: Can repeat visi [...]
Related Topics: Channel: Retail | Conversion Rate Optimization | Design, Usability & Conversion Column
May 7, 2014 at 9:59am ET by Amy Gesenhues
According to a report from the Wall Street Journal yesterday, Apple has edged its way into the No. 2 spot on Internet Retailer's list of 2013 e-commerce sales leaders, second to Amazon, and now ahead of office supply store Staples.
The report claims Apple's leap into the No. 2 position is a result of Internet Retailer's recent decision to include Apple's online hardware sales. Previously, Internet Retailer had only used digital sales from Apple's App Store and iTunes.
Wall Street Journal claimed Apple's online sales were up 24 percent last year, reaching $18.3 million, while Staples onli [...]
Related Topics: Apple | Channel: Retail | E-Commerce | Statistics: General | Top News
May 5, 2014 at 10:20am ET by Ginny Marvin
In a sign that Google's pilot program for same day delivery has legs, the program is now available on both coasts. Consumers in Manhattan and the West Los Angeles area can turn to Google to get items from local shops delivered to their doorstep within a matter of hours.
The company began testing its same-day delivery program, Google Shopping Express, in the San Francisco Bay area last spring. The program is designed to marry the convenience of online shopping with the instant satisfaction of brick-and-mortar purchasing -- and compete head-to-head with the Amazon Prime delivery service.
Related Topics: Channel: Retail | E-Commerce | Google | Google: Business Issues | Google: Partnerships | Google: Shopping | Google: Wallet
May 1, 2014 at 11:10am ET by Amy Gesenhues
Based on e-commerce data from over 100 US retailers, Custora's E-Commerce Pulse report claimed online retail revenue saw an 11 percent year-over-year growth rate for the first quarter of 2014, with online orders up 13 percent compared to the same quarter last year.
Tracking online and offline retail revenue, the report showed online retail revenue has experienced a steady incline since 2000:
At the end of 2013, the share of online sales out of all retail sales in the US was six-percent, up from only one-percent in 2000, three-percent in 2006, and five-percent in 2012.
Online Retail Reven [...]
Related Topics: Channel: Retail | E-Commerce | Statistics: Online Behavior | Top News
Apr 25, 2014 at 9:30am ET by Jonathan Opdyke
Shopping has undergone a revolution, and it is still changing. It started with an Internet bookstore and an online swap meet introducing new ways to shop. Fast forward two decades, and online shopping continues to grow.
In fact, in its report, "US Online Retail Forecast, 2012 To 2017," Forrester predicts that e-commerce will reach $371 billion by 2017, when it will account for 10% of all retail sales.
The explosion of digital devices and media, open information, real-time word of mouth, and same-day delivery illustrate the landscape is still being created.
Today's shopper is differen [...]
Related Topics: Channel: Retail | E-Commerce | Marketing Strategies Column
Apr 24, 2014 at 4:22pm ET by Amy Gesenhues
According to a new report from Radware, the time it takes for a retail website to load is getting worse, with load times now 47 percent slower than in 2012.
Analyzing the top 500 retail websites, Radware's Ecommerce Page Speed and Web Performance State of the Union report found the median load time for ecommerce home pages has reached 10 seconds, more than three-seconds slower than 2012's median load time of 6.8 seconds.
Median Load Times for Retail Home Pages Since 2012:
Radware also discovered that the median load time for the top 100 websites was seven percent slower than top 500. Acco [...]
Related Topics: Channel: Retail | E-Commerce
Apr 22, 2014 at 2:37pm ET by Amy Gesenhues
A 42-page paper published by researchers from Ohio State University claims Amazon shoppers in states that have enacted online sales tax laws have reduced their spending on Amazon by 10 percent.
Bloomberg.com reported on "The Amazon Tax" study which tracked the spending habits of 245,000 households that had spent at least $100 on Amazon during the first half of 2012 and followed their spending habits through 2013.
According to the report, not only did spending drop 10 percent in the states with online sales taxes, but purchases totaling more than $300 plummeted 24 percent in those same st [...]
Related Topics: Amazon | Channel: Retail | E-Commerce
Mar 28, 2014 at 10:56am ET by Amy Gesenhues
According to Custora's latest reports, last month's e-commerce revenue climbed 10 percent over February, 2013.
The growth in online sales represents a significant increase compared to overall US retail sales which Custora says grew a meager 1.5 percent compared to last February.
Tracking over 100 US retailers and 70 million shoppers, the report revealed transactions were also up 12 percent year-over-year, along with average order value which experienced a slight one-percent growth rate.
Custora's numbers show mobile e-commerce continues to grow, with purchases made on smartphones and [...]
Related Topics: Channel: Retail | E-Commerce | Statistics: Online Behavior | Top News