A must read for all e-commerce and brick-and-mortar retailers. Features include news and updates on internet shopping trends, mobile commerce and location-based marketing technology. Learn how to improve online conversions, drive consumer traffic to physical store locations and increase retail sales performance.
Thinking ahead to the Q4 holiday shopping season? Visit our special Holiday Retailer section for in-depth Black Friday and Cyber Monday coverage, plus marketing tips and tactics to round out your holiday promotional strategy.
Sign Up To Get This Newsletter Via Email:
Mar 21, 2014 at 12:15pm ET by Greg Sterling
Though many fans of QR codes will strongly disagree, I would argue that they haven't found their "sweet spot" in mobile marketing and must do so relatively soon or be marginalized. Similarly, SMS was once a much touted opportunity for marketers but has since failed to gain widespread marketing adoption.
Despite some statistics showing that as many as 38 percent US adults under 35 have at some point scanned QR codes, most smartphone owners don’t engage with them in any regular or meaningful way. And while they’re quite versatile, core QR codes use cases are now threatened by newer techn [...]
Related Topics: Channel: Retail | Marketing Tools: URL Shorteners
Mar 19, 2014 at 10:22am ET by Greg Sterling
Amazon is the Brand Keys Customer Loyalty Engagement leader for online retail. However last week, the brand measurement firm reported that the company's $20 price hike on its most loyal customers (Prime members) caused the Amazon brand to suffer a loss of engagement.
Amazon raised the cost of its innovative free shipping and loyalty program from $79 per year to $99.
In a Brand Keys survey conducted earlier this month (n=1,050 Prime members), the firm found some consumers were put off by the price increase: "the Amazon brand took a blow to its normally high overall brand engagement a [...]
Related Topics: Amazon | Channel: Retail | Statistics: Popularity & Usage
Mar 14, 2014 at 12:40pm ET by Greg Sterling
A new consumer survey by "iBeacon marketing platform" provider Swirl, which works with specialty retailers such as Alexi and Ani and Timberland, shows that consumers are ready for indoor location and marketing. Industry and retailer fears about consumer acceptance of indoor location tracking may thus be overblown.
It is true that consumers are concerned about who has access to their location data in the abstract. However when they receive clear value for sharing it they're more than comfortable with doing so.
According to the Swirl survey of 1,000 US adults, 85 percent of consumers hav [...]
Related Topics: Channel: Retail | Mobile Marketing
Mar 13, 2014 at 1:16pm ET by Ginny Marvin
When Google enabled the ability to develop retargeting lists for AdWords in Google Analytics, advertisers gained a huge opportunity to refine audience targeting by using the wealth of dimensions and metrics available in Analytics. Now Google is bringing this integration to Dynamic Remarketing display campaigns.
Launched in June of last year, Dynamic Remarketing campaigns in AdWords are powered by product feeds in Google Merchant Center. Product images are pulled from Merchant Center into ads dynamically based on what a user was browsing on an advertisers' web site. Ads are then served on th [...]
Related Topics: Channel: Retail | Google | Google: AdWords | Retargeting & Remarketing | Top News
Feb 19, 2014 at 1:12pm ET by Greg Sterling
This morning, the latest American Customer Satisfaction Index (ACSI) retail and e-commerce report came out. It covers retail, grocery stores, online brokerages and e-commerce. The results are mixed and largely negative for e-tailers.
According to the report, based on data compiled through "interviews with roughly 70,000 customers annually" by the University of Michigan and its research partners, customer satisfaction with online retail sunk to its lowest aggregate score in more than a decade. Some brick-and-mortar retailers fared better, although department store performance was lackluste [...]
Related Topics: Channel: Retail | Statistics: Popularity & Usage | Top News
Feb 19, 2014 at 9:50am ET by John Paul Mains
E-commerce websites come in all shapes and sizes, but they all have one thing in common: the shopping cart. For something that is so easy to do in real life, the online shopping experience is usually done so badly you'd think some companies were trying to turn away shoppers. Those companies that get it right find themselves on the Internet Retailer 1000 list.
When you don't have an e-commerce team to make regular changes and ensure that people find what they want and buy more stuff, what should you be doing to increase conversions?
When 1% Means 6 Figures
You need to create a clear pictur [...]
Related Topics: Channel: Retail | Conversion Rate Optimization | Design, Usability & Conversion Column | E-Commerce | Holiday Retailer | How To Guides: Retail Marketing
Feb 18, 2014 at 4:29pm ET by Amy Gesenhues
Marketing analytics firm Custora says US e-commerce sales were up eight percent this January over January 2013.
While combined offline and online transactions were down 0.4 percent last month compared to a year ago, Custora claims January was a strong month for e-commerce, with a 6 percent increase in traffic to e-commerce stores.
Based on e-commerce transactions from over 100 retailers and 70 million shoppers, Custora's data also revealed a slight increase in the average conversion rate last month, holding at 2.2 percent compared to 2.1 percent in January 2013.
Mobile accounted for a [...]
Related Topics: Channel: Retail | E-Commerce | Marketing Tools: Analytics | Statistics: Online Behavior | Top News
Feb 10, 2014 at 3:29pm ET by Amy Gesenhues
Target is continuing to build on its relationship with Pinterest users, announcing today a collaboration with three top designers who each have a substantial number of followers on the social media site.
According to an announcement on Target's A Bull's Eye View blog, the retailer is partnering with Joy Cho, of the blog Oh Joy!, Jan Halvarson of Poppytalk.com and Kate Arends, the owner of the fashion and design site Wit & Delight. Each of the designers will create a line of party products to include party décor items, paper products and serving pieces.
"Pinterest is such a popular d [...]
Related Topics: Channel: Retail | Pinterest | Social Media Marketing | Top News
Feb 7, 2014 at 10:05am ET by Jonathan Opdyke
Last year, Google made what was to some a surprising announcement: its previously free Google Product Search would become Google Shopping, which would ask a fee of product brands and retailers that wanted to be included in new Product Listing Ads.
I can't say that I disagree with Google's decision. The company has hit on a solid way to increase both its revenue and its visibility as a retail platform, and the shift to pay-to-play has been considered successful -- particularly for Google, but for e-commerce retailers as well.
It's less beneficial to product brands.
Shoppers get on Goo [...]
Related Topics: Channel: Retail | Google | Google: Shopping | Search Marketing Column
Jan 31, 2014 at 8:03pm ET by Matt McGee
If a screenshot found today on Fancy.com's website is accurate, the company may be close to partnering with Twitter to bring e-commerce to individual tweets.
Re/code broke the news this afternoon of a program called Twitter Commerce and reported that Fancy.com would be at least one of the consumer-facing partners that would make shopping from a tweet reality.
Fancy.com's part of the program is detailed in publicly available image that Re/code discovered on Fancy.com's website. The image was available at s3.amazonaws.com/twitter_fancy/Twitter-Fancy-storyboard.png but has since been remove [...]
Related Topics: Channel: Retail | E-Commerce | Top News | Twitter | Twitter: Business Issues
Jan 27, 2014 at 10:00am ET by James Green
You visit your favorite retailer's website. Upon your arrival, the site drops cookies on your browser. Next thing you know, you're seeing a television ad promoting deals available via the retailer's mobile app. And before you know it, you are accessing information on your mobile device and then visiting the brick-and-mortar store. As you browse through the store, you look up products online and perhaps even scan a QR code in search of a deal. Meet the omni-channel consumer -- you.
In MIT's recent report, "Beyond the Checkout Cart," the omni-channel consumer is the central force shaping the [...]
Related Topics: Channel: Retail | E-Commerce | Marketing Strategies Column
Jan 17, 2014 at 9:35am ET by Benny Blum
Over the past few months, I’ve had the opportunity to help a few prominent manufacturers strategize direct-to-consumer e-commerce experiences while balancing their relationships with their retail partners. Entering the engagements, my thought was that any brand should strive to capture their sales through direct channels in order to maximize margins.
But politics are fascinating in the manufacturer/retailer ecosystem; and as a result, the economics don’t always make sense. By the end, I came to realize that there’s a time and a place to sell direct, but there are some very particular [...]
Related Topics: Channel: Retail | Marketing Strategies Column
Jan 15, 2014 at 9:10am ET by Ginny Marvin
Driving 5.32 percent of traffic to retailer websites over the holiday season, Facebook accounted for more than half of all social referrals to retailers in the Hitwise 500, according to data shared by Experian.
YouTube came in second with 1.65 percent of upstream traffic to retailers. Facebook's share of referral traffic increased a relatively modest 38 percent. YouTube's share grew 55 percent.
Only Yahoo Answers sent less traffic to retailer sites year-over-year. Yet, though Google+, Instagram, Reddit and Tumblr each drove big percentage increases in traffic, each sent less traffic th [...]
Related Topics: Channel: Retail | Email Marketing | Facebook | Google: YouTube | Statistics: Online Behavior
Jan 9, 2014 at 10:09am ET by Ginny Marvin
More than one in four US e-commerce orders this holiday season came from mobile devices. Custora released its complete E-Commerce Pulse data for the 2013 holiday season, an update of its post-Cyber Monday report that showed record sales in the US. This final analysis looks at e-commerce performance between November 1st through December 31st, highlighting Black Friday, Cyber Monday and online's last-minute rush period between December 12 through 18.
Overall, holiday online orders are estimated to be up 12 percent over 2012, compared to just three to four percent growth estimated for total US [...]
Related Topics: Channel: Retail | E-Commerce | Holiday Retailer | Statistics | Statistics: Mobile Marketing | Statistics: Online Advertising | Statistics: Online Behavior | Top News
Jan 8, 2014 at 4:14pm ET by Amy Gesenhues
A report on Re/code claims Groupon is testing a new business initiative, partnering with independently owned retail shops in Chicago to help the stores sell extra inventory.
According to the report, Groupon's pilot program would work as a "liquidation service" for stores, notifying Groupon customers when a local business was offering discounted products.
In the article, Re/code reporter Jason Del Rey references "two people" who were given information on how the new Groupon initiative would work:
Under the new business, Groupon customers would order a product from a local store through [...]
Related Topics: Channel: Retail | E-Commerce
Jan 6, 2014 at 3:07pm ET by Greg Sterling
Experian is out with a study of "deal personas." It seeks to measure how different consumer groups identify themselves and their interest in offers and discounts. The data are drawn from the "Spring 2013 Simmons National Consumer Study, a comprehensive survey of 24,374 US adults."
Experian says these data can be projected to the entire US population. If that's true, then every adult in the US would fall into one of six primary deal orientation categories according to the study.
Among the total US adult population, 42 percent of people are totally or largely impervious to deals while the [...]
Related Topics: Channel: Retail | Top News
Dec 23, 2013 at 9:03am ET by Kevin Lindsay
This year was all over the map in terms of consumer optimization and conversion trends. Crowdfunding was propelled into the next stratosphere and mobile maximized every moment in our lives, while apps and couch commerce exploded, thanks in part to a semi-restored global economy that gave billions even more disposable income to toss around — and shifted emerging markets to the (almost) top of the buying food chain.
It was an amazing year for marketers, no doubt. We shopped from our phones and from our couches, and we consumed content in every imaginable way. Cheers to what was a great year [...]
Related Topics: Channel: Retail | Marketing Land’s 2013 Digital Marketing Year In Review | Marketing Strategies Column
Dec 19, 2013 at 10:41am ET by Amy Gesenhues
According to a report from marketing technology provider BrightTag, online retailers experienced a 30 percent increase in traffic volume on the Monday preceding Black Friday this year, compared to the same day in 2012.
BrightTag says the gains in shopping traffic were most likely the result of retailers sending Black Friday promotions a full week prior to Thanksgiving week, a stretch of days that now includes the biggest shopping weekend on record.
Processing data for more than 1,000 clients, BrightTag says it measures online traffic volume for a selection of the world's largest brands [...]
Related Topics: Black Friday & Cyber Monday | Channel: Retail | E-Commerce | Statistics: Online Behavior
Dec 19, 2013 at 10:25am ET by Greg Sterling
Last minute shoppers this holiday season will shift their activity from PCs to mobile devices, according to an analysis of retail traffic data xAd. The mobile ad network found that mobile lookups and search activity spiked during Black Friday weekend but were even higher on Xmas Eve, which xAd is calling "mobile eve" (perhaps unfortunately).
The findings show that mobile-retail activity was 24 percent higher, using last year's data, on Xmas Eve than on Black Friday weekend and so-called Cyber Monday, which this year emerged as the largest single day for e-commerce to date.
This all makes [...]
Related Topics: Channel: Retail | Statistics: Mobile Marketing | Statistics: Online Behavior
Dec 13, 2013 at 11:08am ET by Amy Gesenhues
Target has launched an online catalog with products completely curated from Pinterest, taking its relationship with the image-focused social media site to a new level in online shopping.
According to a report on InternetRetailer.com, the Target Awesome Shop is a Pinterest-powered site being tested by the retailer, featuring the "best-reviewed" and "most-pinned" items from Target.com.
As of today, the site included 1,229 products total, but Internet Retailer claims products on the site will be refreshed daily.
To access the Awesome Shop, Target has placed a frame at the very top of its [...]
Related Topics: Channel: Retail | E-Commerce | Pinterest | Social Media Marketing | Top News