StepsAway launches in-store, WiFi-based marketing for retailers
Approach offers personalized offers without app-install requirement....
Retail
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Two social media heavyweights show us inside Amazon’s Influencer Program
The Deal Guy and What's Up Moms, original participants in the program, are pleased with early...
Google’s “buy button” is moving forward; now taking beta requests
US merchants can now request access to the Purchases on Google ads...
Salesforce makes Einstein a bit smarter in its Commerce Cloud
The company has enhanced its customer-based Predictive Sorting, plus updated Order Management to better support ‘order online/pickup at...
E-commerce sales reach $105.7B in Q1 2017, to make up 8.5% of all retail sales
According to the US Census Bureau's latest report, e-commerce sales saw a 14.7% year-over-year increase compared to the first quarter of...
A smarter approach to ‘back to school’ marketing
Columnist James Green explains why marketers need to evolve from a decades-old traditional paradigm and instead view back-to-school marketing as...
Amazon undercuts Walmart’s free shipping minimum — dropping order amount to $25
After lowering the free shipping minimum to $35 in February to match Walmart, Amazon has dropped the minimum once again for non-Prime members....
The other side of brick-and-mortar retail: Survival of the fittest
As the battle between online and in-store shopping ramps up, columnist Allan Haims explains what brick-and-mortar retailers can do to innovate...
Top mistakes new online retailers make
Are you a new online store owner or looking to improve your e-commerce strategy? Contributor Steve shares the top five errors you should avoid...
With 80M members, Amazon Prime will generate $104B in topline revenue
Report estimates that Prime members spend an average of $1,300 per year vs. $700 for...
Amazon launches self-serve marketplace for subscription-based sellers
Wall Street Journal, Chicago Tribune, Dropbox among initial group of companies offering products and services via 'Subscribe with Amazon'...
Survey: Almost one-third of Amazon sellers plan to expand to Walmart.com this year
According to Feedvisor's "State of the Amazon Marketplace 2017" report, nearly half of Amazon sellers sell almost exclusively on Amazon....
Cost-per-visit ad models, offline verification set to shake up online advertising
Placed CEO David Shim says demand for offline attribution at a tipping...
3 steps for retailers to perfect one-to-one customer segmentation
In retail, customer segmentation is a basic building block of personalization. Dividing shoppers into groups that share demographics, purchase...
Watch this retail space: 2017 retail prediction
Google has dominated consumer search for nearly 20 years. While this dominance continues today, there is one area of search where it is losing...
Newest perk for Amazon Prime members? NFL football livestreams
Amazon reportedly spends about $50 million to livestream 10 games, five times more than what Twitter paid in...
Amazon beta testing Influencer Program aimed exclusively at social media bigwigs
Amazon says the the program is designed for, "... social media influencers with large followings and a high frequency of posts with shoppable...
Start thinking now about how to tug at the heartstrings of your holiday shoppers
It's never too early to start planning your holiday marketing strategy. Contributor Giovanni Strocchi takes a look at how marketers can boost...
Google Customer Reviews launches, replacing Google Trusted Stores program
The new program, accessible through Google Merchant Center, sheds the consumer protection piece of Trusted...
Why some brands are letting Amazon handle their e-commerce operations
With Amazon dominating online sales in the US, some brands and manufacturers are rethinking the role of the...
