Everything you need to know about search marketing. Browse our most recent search marketing news stories covering the latest trends in SEO – Search Engine Optimization, PPC – paid advertising and search marketing strategies. Refer to our library of How To Guides for marketers leveraging paid and organic search channels reach consumers online.

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Maybe Google Doesn’t Have A Mobile Ads Problem After All

google-earnings-data-600 [caption id="attachment_91889" align="aligncenter" width="560"] Data Source: Google quarterly earnings statements[/caption] There have been a lot of assumptions that Google's mobile ad business is cause for concern. After its latest earnings report showed the price advertisers pay per ad click fell for the eleventh straight quarter, fears again arose that the search giant isn't keeping pace with the consumer shift to smartphones. So is Google's mobile advertising business in trouble? The truth is nobody really knows. In fact, it might be doing great. We do know that Google reported recor [...]


eBay: Google SEO Changes Hurt Core Business And Revenues

new ebay logo Yesterday, eBay announced second quarter earnings which just beat analysts' expectations. However, revenue fell short of projections. The company earned $0.69 per share (vs. $0.68 expected) against revenue of $4.37 billion (vs. $4.38 billion expected). During the quarter, eBay suffered a major security breach and global password reset. In addition, it faces intensifying competition from Google, Amazon and a host of smaller rivals. The company acknowledged that Google algorithm changes had adversely affected its growth in the quarter. On the earnings call yesterday eBay CFO Bob Swan said [...]


Reports Show Paid Search Spend Is Up Over Last Year

color_graph_going_up_shutterstock Second quarter reports coming out from the large search marketing firms this week point to continued growth in paid search investment in the US and globally. The reports also underscore the increasing influence of mobile and image-based product ads on growth. RKG's analysis of the US search market, based on its client portfolio, which skews retail, showed Q2 spend increased by 23 percent year-over-year, with investments on both Google and Bing rising. Google spend grew 24 percent year-over-year with a 13 percent increase in click volume and CPCs rising by 10 percent. Bing Ads spend rose [...]


Survey: 74% Of U.S. Adults Would Delete Themselves From Search Results If They Could

privacy-600 In the wake of the the Right to Be Forgotten controversy in Europe, Survey Monkey has conducted a survey of online adults (n=210) to explore U.S. attitudes toward search and online privacy. Eli Schwartz of Survey Monkey has written about parts of the survey on Search Engine Land: Right To Be Forgotten: Do Users Even Care? This article looks at some of the other findings in the survey. Question: What sort of precautions do you take to protect your privacy online? According to the data, consumers use a variety of strategies to protect their privacy: deleting web history, deleting [...]


10 Lies You Should Never Believe From SEO “Gurus”

shutterstock_178473206-snakeoil While the days of the snake oil salesman are long behind us, we're still plagued by people out to make a quick buck at our expense. As business owners, it's sometimes not apparent when a charlatan is trying to wheedle money from us, especially when it relates to something we don't know much about. Take search engine optimization (SEO). While it's generally accepted that a well-run SEO campaign is an essential part of any online marketing strategy, many business owners still aren't really clear on how to improve their search rankings; and so, they turn to supposed experts for help. The pr [...]


How The EU Censors Google & Search Engines Just Like China

google-eu-featured.jpg When it comes to censorship, the European Union generally isn't one of the political entities that immediately comes to mind. But it should, especially since its new Right To Be Forgotten mandate has the political union acting in the same manner as that poster child of censorship, China. Sound crazy, that the EU could possibly be imposing censorship on search engines in the same way that China is notorious for? It's not crazy. It's real. In May, the European Court of Justice felt that anyone in the EU should have the right to ask for material to be removed from search engines like [...]


Twitter A-Listers Are More Likely To Have Their Tweets Indexed In Google Search Results [Study]

twitter-indexation-by-followers If you are counting on Google indexing your tweets, you had better have Twitter influence -- we are talking serious influence. As in, if you have fewer than a million followers, your tweet isn't likely to surface on a Google search at all. That's one of the key findings of a study that Stone Temple Consulting released today. After analyzing the last 20 tweets for 963 Twitter accounts, it found that tweets by accounts with one million+ followers were indexed at least 30% of the time. There were 58 of those in the sample, including nine with 3 to 5 million followers and 26 with more than 5 mi [...]


Thanks To “Right To Be Forgotten,” Google Now Censors The Press In The EU

right-forgotten-erase-past-600 The EU's Right To Be Forgotten removals have been happening for about a week on Google, and now news publications are discovering the fallout. For some searches, you can't find their news stories relating to certain people. In particular, both the BBC and the Guardian have shared examples of content that's now been "forgotten" in Google. The stories remain on the sites of both publications. You just can't locate them for certain searches related to the names of individuals they are about. (Postscript 5:50pm ET: Add the Daily Mail to the list, which has posted about removal notices it [...]


The Future Of Paid Search (From A Data Perspective)

future-computer-woman-shutterstock Over the past five years, the media buying world has changed dramatically. The incredible advances in adTech (Advertising Technology) and consumer electronics have opened up the doors for never-before-seen targeting and measurement capabilities. Especially in the field of programmatic and audience-based buying, we have made progress at a rate that has even outpaced consumer behavior. As I've mentioned previously, we know more about our consumers today than we can leverage without creeping them out. So how has this inside knowledge changed marketers' online ad-buying behavior? Histor [...]


VIDEO + SLIDESHOW: All Search Is Now Social

social-network-data-featured "Social is all about discovery, search is about validation. These two are so inextricably linked today..." ~ Tami Cannizzaro, Global Director of Marketing, Social Business at IBM. Google has placed a huge bet on social, not just on integrating Google+ into all of the online giant’s moving pieces, but also in increasing the strength of social signals in determining search relevance. Similarly, search is becoming much more important to social sites like Facebook and Twitter, like intelligent string intertwining users, content and activities. As social and search become increasingly like the o [...]


Prepare For Future Search: SEO For The Connected Home(Kit)

connected-devices My wife called me at work last week to let me know that she locked herself out of the house. Oddly enough, she had her phone with her but not her keys. If this had happened six months in the future, I would have never received her call because she would have just unlocked the door with her phone. This is all thanks to a newly announced iOS feature called HomeKit, coming to iPhones and iPads this fall. HomeKit, which premiered earlier this month at Apple's WWDC (World Wide Developers Conference), turns your iPhone or iPad into a remote control for your house, giving you the ability t [...]


The SocialChorus Lesson: Use “Nofollow” In Native Ads, To Avoid Google Penalties

SocialChorus Brand building service SocialChorus has learned a lesson that other native advertising players should also know. Even when you're focused on building awareness through social media, you can't ignore Google and its rules, not if sponsored posts and links in native advertising are involved. The company's platform came under attention this week after an agency working on behalf of Microsoft used it to launch a campaign designed to raise buzz about Microsoft's Internet Explorer browser. Mistake number one was trying to involve TechCrunch founder Michael Arrington with a cold-call pitch that [...]


New Study Charts Influence Of Facebook Ad Spend On Paid Search Conversions

Following up on last year's study that found increased Facebook advertising yielded higher paid search conversions, Kenshoo released new data and a formula for determining the ideal Facebook spend required to move the needle on paid search. The study, conducted by Kenshoo and commissioned by Facebook, analyzed the paid search performance of data services company, Experian, in which some segments were exposed to Facebook advertising while others saw paid search ads only. For the three groups also exposed to Facebook advertising, on average, total conversions increased by 19 percent, conv [...]


Google: We’ll Be Giving More Feedback For Reconsideration Request & Other Search Changes

matt-cutts-throwing-hummingbirds-1402575217 Last Wednesday at the SMX Advanced show, Google's head of search spam, Matt Cutts, shared some news and announcements with us during his keynote session. Here are some of the highlights from Matt's talk: Payday Loan 3.0 Launches Matt Cutts announced Wednesday night that Google would launch version 3.0 of the Payday loan algorithm. 3.0 actually began rolling out the following day and specifically was aimed at spammy queries, whereas 2.0, which launched a couple weeks earlier, targeted more spammy sites. Payday 3.0 specifically targets spammy queries, versus spammy sites. What exactly t [...]


Pearls Of Wisdom: Our 30 Favorite Tweets From #SMX Advanced 2014

tweet-twitter-bird-bullhorn-featured Well, dear search marketing friends -- as quickly as it came, the Advanced arm of our Search Marketing Expo (SMX) conference has come to an end. It was a heck of week, filled with tremendous knowledge and insights shared by industry luminaries from all walks of the digital marketing landscape. If you couldn't make it to our show this past week, we have a little gift for you -- a heaping handful of tweets from the street (that is to say, live-tweets from the show) -- that's right, a round-up of some of the most thought-provoking, eye-opening (or otherwise hilarious) content shared last week [...]


Google’s Right To Be Forgotten Form Gets 12,000 Submissions On First Day

right to be forgotten eu logo Google's new Right To Be Forgotten from has been up for just about a day now, and the company says that over 12,000 submissions have been received. Google confirmed the figures to Marketing Land, which had earlier been reported by Reuters. Google also said that at one point, it had been getting up to 20 requests per minute. Which countries generated the most requests? Google's not breaking that down, it said. But if the several thousand requests that Google already received before the form went up are any guide, Germany is likely the leader. Germans generated 40% of removal reques [...]


How Google’s Panda Filter May Have Hurt Ask, eBay & Google-Backed RetailMeNot

google-panda-generic-featured On Tuesday, Google released a rewrite to their Panda filter algorithm and both large and small sites took notice. Some sites gained in traffic and some sites dove in traffic, we have the Winners & Losers chart for Panda 4.0 already published. But as of this morning, Searchmetrics has updated their weekly US charts, showing the real impact for the top sites that lost traffic. In our previous reports, Searchmetrics told us that Ask.com was hurt most, losing about 75% or more of their search visibility (not traffic) from Google. It seems like eBay and Google's venture-backed RetailMeNot al [...]


Google Updates “Panda” Filter, Impacts 7.5% Of Search Results

google-panda-generic-featured Yesterday, Google has made a significant change to their Panda filter, named Panda 4.0. This is the biggest update to the Panda algorithm in ages and may be the cause of some ranking changes you may be noticing in Google today and throughout the week. Google's head of search spam, Matt Cutts announced on Twitter that the update Panda filter began rolling out yesterday. Here is Matt's tweet: Google is rolling out our Panda 4.0 update starting today. — Matt Cutts (@mattcutts) May 20, 2014   Google told us "Panda 4.0 affects different languages to different degrees." Adding that [...]


Is Our Industry Finally Maturing? Thoughts From Internet Week NY

logo_IWNY_2-bigger For many a year at many a major seasonal conference, seasoned attendees would look around and see no end to the hype. While legitimate, long-standing business themes -- integrated marketing, leveraging your media mix, standards, attribution and allocation and, of course, ecosystem "complexity" -- always get their airtime... we often see sort of a hazy frenzy around a few new bright shiny objects. For a while, that was search, and then social had its day. Then it was mobile. It stayed mobile for a while. Next up, we swirled around programmatic. Then it was Big Data. But, it seems to m [...]


How To Sell Your CEO On Investing More In Search. Hint: It’s About Insights

comScore-Magnetic-Image If you're the CMO of any business, you're likely aware of popular search strategies and how search can take consumers along the purchase journey from intent to action. According to Fleishman-Hillard and Harris Interactive's 2012 Digital Influence Survey, 96% of consumers worldwide indicated that they searched for information about brands or products on the internet, with 89% relying on search engines to help make purchase decisions. comScore has also released data showing that there are billions of searches every month, with 65% happening on search engines. Despite these statistics, c [...]


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