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Google Says Vendor Was Responsible For AdWords Account Manager’s Shocking Voice Mail

google-adwords-square-logo This week, a voice mail in which a Google AdWords account manager can be heard complaining about having to pitch AdWords products and saying he doesn't care that a client is using bridge pages even though they violate Google's advertising policy was released by Martin MacDonald. We received a response from Google in which they claim it was an outside vendor, not a Google employee, who left the unintended message. We have written about it on Search Engine Land,  Google Responds To #GoogleGate: AdWords Account Manager’s Accidental Voice Mail Recording. Many have chimed in on the state of a [...]


Questions On Google Authorship? Google Shares Some Answers

google-g-logo-2012 Trying to figure out how Google Authorship works? Google has a new post out today answering a few tricky questions such as how to deal with mascots (sorry, they don't get authorship) and what types of pages can have authorship appear in Google's search listings. Read more in Google's post and also see our longer recap on Search Engine Land: Google Provides FAQ About Authorship, From Blocking To No Mascots. Also, to learn more about authorship, check out our The Definitive Guide To Google Authorship Markup article and some of these related stories, as well: Author Rank, Authors [...]


SMX East Keynote: Richard Alfonsi Of Twitter, On “Now Moments”

Twitter has turned into a global chat room where everyone seems to be talking about everything to everyone. Many different "conversations" happen simultaneously, plus there are particular moments -- TV finales, sporting events, breaking news and more -- where many people have all "tuned in" at once. I'll be talking more about this phenomenon, and how marketers can tap into it and "now" moments, with Richard Alfonsi, Twitter's vice president of global online sales, during a keynote conversation at our SMX East conference in New York City this Oct. 1-3. We'll cover everything from the new [...]


10 Years Later, Do We Need SEMPO?

SEMPO 10 years ago, the Search Engine Marketing Professional Organization -- SEMPO -- was formed. It grew out of a desire by search marketers who wanted to gain greater recognition and support for their nascent industry. A decade later, I'm not sure whether the group is necessary any longer. SEMPO started with the best of intentions. It grew out of open forums at the conferences that I oversaw, eventually being launched on August 20, 2003. I remember most Jessie Chase Stricchiola, one of the founding board members, emotionally explaining to the first formal meeting how she hoped, in part, that S [...]


Slideshow: The Periodic Table Of SEO Success Factors Explained

Earlier this week at Search Engine Land, we updated our popular Guide To SEO with a quick slideshow summarizing the key factors of successful search engine optimization. The Search Engine Land Guide to SEO slideshow and companion guide explains each of the success factors in more detail over the course of nine chapters, each filled with additional resource links, SEO tips and tutorials in each area. This update follows the addition of Mobile as a new SEO element in the 2013 Edition of the Search Engine Land Periodic Table of SEO Success Factors, after Google's announcement that mobile [...]


Paid Search Can’t Scale Without Help

scale Whether you’re a brand or an agency, arguably the best place to be is to not know where to spend your next marketing dollar. It’s the point of scale, and all brands hit it -- from the small start-ups to the massive retailers of the world. It’s amazingly great because it means you have covered your current customer demand to the best of your ability (e.g., your brand is covered in search, SEO is a well-oiled machine, remarketing, email, etc., are all in good spots), and you need to find new avenues for acquiring new customers and growing your business. [caption id="attachment_52641" [...]


Google AdWords Enhanced Campaigns Roll-Out, Slowly: Broader CPC Impact Yet To Be Seen

google-adwords-square-logo Google's mandatory rollout of AdWords Enhanced Campaigns began this week as a trickle rather than the bang many had expected. After warning AdWords advertisers for months that the deadline for transitioning campaigns to enhanced was July 22, 2013, Google announced that day that the migration would, like most product launches, take several weeks. This also meant that Monday was much less dramatic than anticipated. The verdict is still out on how enhanced campaigns will affect advertiser costs. Many have predicted enhanced campaigns will increase CPCs as more advertisers add mobile targeting [...]


2013: The Year In Google SEO So Far

seo-featured In the first half of this year, there has been a lot of SEO-related news coming out from Google. Google has pushed out many new algorithms, made many changes to the search result interfaces, penalized many websites and tactics, as well as sent out many warnings about upcoming penalties or actions. All of this was covered in depth on our sister site, Search Engine Land, but a recap is in order for our Marketing Land readers. Below, I will summarize the changes in order of Google's Panda algorithm, Penguin algorithm, and other algorithm updates and launches. I will then discuss some of the [...]


Is The Art Of Paid Search Marketing Dead?

If you are a regular reader of this column, then you know I have a tendency to reminisce about the old days of digital marketing and the early days of our old agency. Maybe I am just getting sentimental in my old age, but I found myself reminiscing once again this past week as I looked through an old sales deck. "Search is part science, part art," read the title of a slide that tried to explain this new-fangled thing called paid search. [caption id="attachment_49985" align="alignright" width="257"] Image via Shutterstock[/caption] "Part science, part art." There was no better phrase i [...]


Will Hashtags Help Facebook In The Social TV War?

I've written a lot here about the intersection between social platforms and TV, and as these markets continue to evolve, there are still a lot of interesting things happening in both. A couple of things happened recently that probably highlight where social TV is heading, suggesting some of the things that marketers should be thinking about in order to make the best use of both. At the back end of last month, following the NewFronts (where digital media owners look to replicate the scale and success of the TV upfronts), Twitter made two important announcements. The first of these was the ex [...]


Search Remains First, Social Second For How People Find Websites

forrester-search2012-600x505 Each year, Forrester Research publishes a report detailing how consumers find websites. The findings are always fascinating, because they reveal different preferences between generations, and the popularity of different discovery methods changes from year to year, sometimes in surprising ways. For 2012, 54% of respondents found websites through natural search results, up from 50% in 2011. Social networks were the second-most preferred discovery resource, with 32% using them in 2012, up from 25% in 2011 and 18% in 2010. Links were the third important means of website discovery, with 28% say [...]


Studies Show Google Enhanced Campaigns Fuel AdWords CPC Rise

google-g-logo-2012 One of the first reactions many advertisers had to Google's enhanced campaigns announcement in February was that CPCs would rise -- more advertisers would enter mobile auctions, pushing mobile CPCs up, and tablet CPCs would rise as a result of being tethered to desktop bids. Early reports from Adobe and iProspect seem to show the higher CPC theory bearing out. Adobe found CPCs rose 6 percent across devices in the past three months. Based on last quarter's performance, Adobe now predicts Google CPCs will start rising for the first time in two years. iProspect also reported CPC in [...]


Unboxing Google Engage

GoogleEngage-Edited I’ve got big plans for my agency. Apparently, so does Google. While the agency world’s demise has been the subject of quite a bit of opinion over the years, it seems Google is embracing the fact that advertisers often hire professional services firms to help them -- at least for now. Agency “certification” programs are nothing new in search, and the last time I wrote about them back in 2005, they were overwhelmingly engineered to cater to larger advertisers.  The names and target audiences of ambassador programs have changed over the years, but the goal of increasing stable rev [...]


Mad Men’s Joan Harris: The New Face Of Google Now?

joan as google now If Google's predictive search service Google Now needed a catchier name similar to Apple's "Siri," how about "Joan?" As in Joan Harris, who effectively personified herself in the last episode of Mad Men as doing what Google Now does. Joan Harris, junior partner with Sterling Cooper Draper Pryce Cutler Gleason & Chaough at the start of last Sunday's episode, which becomes just Sterling Cooper & Partners by the end, is out on what she mistakenly thought was a date but turns into a client pitch to Avon. Asked what she does for the agency (good question, I'm not even sure of her [...]


The Changing Definition of Inbound Marketing: Why SEOs & SEMs Should Care

inbound-marketing-600x575 There’s been a lot of talk over the past few days about inbound marketing – see this discussion at Inbound.org in response to Rand Fishkin’s post announcing the rebranding of SEOmoz as just “Moz.” In that post, Rand sets up a distinction between “inbound marketing” and “interruption marketing,” as shown here: [caption id="attachment_46214" align="aligncenter" width="600"] Image courtesy of Moz, used with permission[/caption]   A lot of marketers are rolling their eyes and wondering why we need another term – inbound marketing – when SEO, PPC (or SEM), etc., [...]


EU-Google “Rival Links” Antitrust Settlement Provision Creates New Controversy

Google Europe legal The US Federal Trade Commission declined to address the alleged "search bias" (vertical search) claim against Google in its settlement with the company earlier this year. It's a highly problematic issue from a legal standpoint but it's the one Google's critics and rivals care most about. In short they would like to blunt or stop Google's ability to place its own content (e.g., Maps, Travel, Shopping) at or near the top of search results (Universal Search). Google's display of structured content at the top of search results is diverting or siphoning off "their" traffic, they argue. Europe [...]


Local Search On Google Glass: Part 4 Of The Google Glass Diary Series

If (When?) Google Glass becomes popular, local businesses could stand to gain a lot of visibility -- and perhaps new customers -- from wearers looking for information about what's around them or what's in the place where they're going. Local search and navigation should be a pretty common usage of Glass, and it's certainly one of the main uses that Google has had in mind all along. Glass is mobile search, but in a new form: voice-controlled with results coming back to the user in the form of single-business "cards" with business name, address, phone and sometimes the hours that the busin [...]


Official: Google Confirms “Conversational Search” Is Live In Chrome

Now, you can speak your queries to Google on the desktop in the way you can on mobile devices and get responses spoken back. It's pretty impressive, but more impressive is the way this new "conversational search" takes what you've previously said and "remembers" that as you continue to search. Google hasn't done an official blog post about the new feature, which works for its Google Chrome browser, but it confirmed to us officially that it's live, saying: Conversational search has started rolling out in the latest version of Chrome. You can just click the mic in the search box, ask your [...]


Searching On Google Glass? See How In Glass Diary Part 3

google-glass-logo-200px Search may become a common activity for Google Glass owners, but it's a different kind of search to anything I've done before. Since Glass is a mobile device and has no Web browser, it's currently built for informational searches. Transactional queries (like [buy seattle mariners tickets]) and navigational queries (like [facebook]) don't work well because Glass doesn't have a Web browser. It'll show you webpages that match those search terms, but you can't visit them. In other words: Search on Google Glass is about finding information, not webpages. And, for the most part, Glass seems to [...]


Google Now Arrives For iOS, Expands “Predictive Search” To iPhone & iPad Users

Google Now for iOS Google's "predictive search" service Google Now has finally arrived for iOS users, after being Android-only since it launched last June. Ironically, the ground-breaking service is now available to more iPhone and iPad users than Android ones, because on Android, only the minority with Android 4.1 or higher can access Google Now. We have full coverage of the roll-out on our sister-site Search Engine Land: iPhone & iPad Users To Get Google Now, As It Comes To iOS: News about the launch & how Google Now is part of the Google Search App The Amazing “Google Now” — When Google [...]


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