Everything you need to know about social media marketing. Browse our most recent news stories about the most popular social media platforms, tools and trends. Refer to our library of How To Guides for marketers using social media platforms and tools to reach consumers online.

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Image Search Company Madbits Says Its Joining Twitter

twitter-app-600 Moving to build out its image features, Twitter has purchased Madbits according to the visual intelligence company's website. "Today, after a tremendous year of development and iterations, we are excited to announce that we are joining Twitter," wrote Madbits co-founders Clément Farabet and Louis-Alexandre Etezad-Heydari. Madbits visual intelligence technology lends itself to image search capabilities. The company says its technology, "...automatically understands, organizes and extracts relevant information from raw media." From the announcement: Understanding the content of an [...]


LinkedIn Gives Mobile Profiles Slick New Duds & A Streamlined Look

linkedin-paint-1920 Ever find yourself yearning for one of those extreme makeovers you see on TV? Unfortunately we can't grant that wish, but you can see yourself looking better than ever in your LinkedIn profile on a mobile device. A whole new look has arrived on LinkedIn mobile that adds flair to profiles while bringing pertinent information above the fold for quick consumption. Code-named 'Blue Steel' internally, this update was geared to simplify and beautify the mobile experience.  The user profile pic is front and center and used again in the tasteful blurred 'timeline-y' background. The person's co [...]


Twitter Comes Up Big: Q2 Ad Revenues Up 129 Percent

twitter-nyse After a disappointing Q1 Twitter delivered a very strong second quarter. One might even call it a home run. Certainly it surprised analysts and investors who had been more modest in their projections. Twitter's Q2 revenues were $312 million, which was substantially above financial analysts' consensus estimates. In addition, earnings beat estimates by a penny. Its user numbers also were greater than expected. Both overall and mobile users were up, 24 and 29 percent respectively. Mobile was the source of 81 percent of the company's $277 million in ad revenues (or $224 million). Here [...]


Study: Mobile Makes Up Only 6.51% Of Retargeted News Feed Ads, Yet Drives 8.25% Of Clicks

facebook-f-logo-1920 Retargeting powerhouse AdRoll recently crunched data from their advertisers and uncovered some surprising findings on retargeting and Facebook. AdRoll supplies advertisers with options for retargeting across the web and FBX (Facebook Marketing Exchange) on the desktop and WCA (Custom Audiences from your Website) on mobile. The click and response results might not be what you'd expect. A significant discovery is that the overall CPM of News Feed on mobile is 57% lower than News Feed on desktop. Furthermore, the mobile placements generate a 10% CTR which lead to a 61% lower CPC for News Fe [...]


Duane Reade’s Prescription For Social Success: 5 Questions With The Brand’s Digital Manager

Calvin Peters headshot As part of the Walgreen's family of drug stores, New York's Duane Reade Pharmacy is a frontrunner when it comes to creating relevant and actionable conversations across social platforms. Last year, the brand surpassed one-million Twitter followers, and has since doubled their following. According to Duane Reade's Public Relations and Digital Communications Manager Calvin Peters, Walgreens sees Duane Reade as a strategic partner. "The New York metro area is key in determining social strategies and tactics," said Peters. The digital communications manager relies on what he defines as the " [...]


Winning At #RealTimeMarketing On Twitter

twitter-logo-600 The World Cup was a great lesson for social media marketers, with leading brands like Adidas, Snickers and Orbitz brilliantly showcasing Twitter's real-time marketing capabilities. Whether it's being present in those significant moments across the globe, or driving engagement for marketing campaigns, Twitter has proven to be an essential way for brands to become a part of people's lives. Real-Time Conversations & Your Brand In July, Twitter announced that there were 672 million tweets sent related to the 2014 World Cup. And that's just one event. Consider the millions of events that [...]


Cool Janrain Tool Shows The Data You Expose When You Log In Socially

janrain-social-main We all do it, likely without much thought. We use our social media -- or other digital -- identities to log into multiple websites daily. It's quick, convenient and saves us the hassle of creating another username and password. But if you are concerned about privacy (and you should be), it's a good idea to stop every so often and dig into what data you are exposing with those social logins. Not so easy, you say? You don't want to wade through terms of service on a Friday afternoon? Fortunately, that's not necessary. Janrain, one of the leaders in the social login provider industry, has a [...]


Google+ Launches Showcase To Show Rich Media To Viewers Of Hangouts On Air

showcase-google-hoa Google+ rolled out a new interactive feature for Hangouts on Air today, giving producers the ability to show viewers links to websites, videos, merchandise and other content being discussed during live events. The Showcase app displays links with rich-media cards on the right-hand side of the Hangout's video player during the broadcast. If viewers click, the content opens in a new tab while the HOA continues playing. Here's how it looked during an HOA this week to promote Common's new album (click to view the tape of the event): The new feature should be especially useful for marketers a [...]


Facebook’s Ad Machine Keeps Rolling; Key Q2 Metrics For Marketers

facebook-target-aim-featured To no one's surprise, Facebook again crushed Wall Street expectations during its quarterly financial call yesterday, reporting revenue of $2.9 billion during the quarter the ended in June. The great majority -- 92% -- of that revenue total came from Facebook's advertising juggernaut, an increase of 67% over the same quarter in 2013. In short there are no signs of a slowdown for Facebook, which eMarketer expects to capture nearly 8% of global digital ad revenue, and more than 22% of mobile ad revenue this year. "Our team has a really strong belief in what we are building the world's f [...]


The Weird Al Yankovic Social Media Case Study

image Weird Al Owns Social Media Content creators, social media strategists and PR professionals should fall to the feet of Weird Al and lap up his creative genius. What Yankovic pulled off this past week in the world of content publishing was amazing. His 14th (yes, fourteenth!) studio album, Mandatory Fun, was released on July 15th, 2014. To promote it, Weird Al launched his #8videos8days project, releasing one music video per day for eight days straight, each on a different content partner's website. Eight. Days. Straight. Over 3700 articles were written about him last week, which gene [...]


Turtle Wax Mines Social Media Gold With #Reflectie Contest

turtle-wax There aren't many consumer products that inspire more adoration than cars. We love them, pamper them, polish them and show them off to our friends. There's a reason the 1975 lyrics by Queen's drummer Roger Taylor -- "I'm in love with my car, gotta feel for my automobile" -- tongue in cheek though they were, still ring true today. Except these days, instead of cruising Southern California's iconic Whittier Boulevard, car lovers are doing most of their parading on social media. That's one of the reasons Turtle Wax, which sells products that put a shine on America's auto fixation, has r [...]


Facebook Continues Expectation-Beating Streak With A $2.9 Billion Q2

Facebook-Home-Logo Facebook's financial winning streak continued today, as the social network reported $2.91 billion in revenues for the quarter ending in June. Analysts had expected 2.81 billion, so this marks the ninth consecutive quarterly report that Facebook has beaten Wall Street expectations. Earnings per share were $0.42, also beating the expected $0.32. Facebook's stock, which closed today at $71.29, was up nearly 4% in early after-hours trading. The revenue total was 61% higher than the second quarter of 2013. Here's the financial tale of the tape from the Facebook release: Revenue from adver [...]


Target By Operating System & Browser Type With New Facebook Advertising Behavior Types

facebook-f-logo-1920 It's pretty clear that Facebook is leading the way in digital ad targeting, and will for quite a while. While Google is struggling with mobile and socially-driven demographic/interest targeting, Facebook keeps on releasing the hits. The newest release is key for those marketers looking to promote plugins/extensions or specific programs/apps by OS. One of the new attributes added in the behaviors section is the "Internet Browser Used." Of course this is crucial for the plugin/extension field, but could lead to other opportunities based off of the sophistication of a user's browser. For examp [...]


William Shatner Boldly Goes Into Facebook Mentions App For Celebrities, Calls It “Ill Conceived”

800px-William_Shatner_02_(7559659118) Actor William Shatner is exactly the type of celebrity Facebook is catering to with the launch of the Mentions app last week. Active, engaged and social media savvy, Shatner has a Facebook Page with nearly 800,000 likes. He even seems to run the page and his other outspoken social media efforts himself, unlike many celebs who hide behind publicists. So it's fitting that Shatner took Mentions for a test drive, and posted about his experience on his Tumblr today. And his conclusion? He was underwhelmed. Like many admins of verified celebrity Facebook Pages, Shatner was prompted to d [...]


Facebook Continues “Getting Started” Ads Series With Introduction Of Custom Audiences

Facebook-Bike Continuing its effort to demystify its self-serving advertising process, Facebook published a how-to post about its Custom Audience targeting feature today. The post, Facebook's second installment in its "Getting Started" series aimed at small businesses, describes how marketers can upload customer lists from existing phone or email contacts or data from a website or mobile app. From the post, which includes a very good video showing the drill: When you upload your contact list, Facebook hashes the information. That means we make the data unreadable, so no one — including Facebo [...]


Pinterest Tops Social Media User Satisfaction Survey, But The Bar Is Low

pinterest-plate-kitchen-featured There's good news and bad for the social media industry in the latest American Customer Satisfaction Index Customer released Monday. The good: consumer satisfaction with social networks is increasing. The bad: it's still among the lowest-ranked business categories. The social media category scored 71 on ACSI's 100-point scale, up 4.4% over 2013, fourth worst of 43 industries tracked by the survey. Social media surpassed only airlines (69), subscription TV (65) and Internet service providers (63). Among the sectors ranking higher? Wireless telephone service (72), the U.S Postal Ser [...]


Facebook Maintains Top Position In Social Logins [Gigya]

gigya-featured Facebook maintained its position as the Internet's leading identity provider in the second quarter, accounting for 55% of social logins on desktop and mobile platforms, according to data released today by customer management firm Gigya. It's an increase of two percentage points over the first quarter. Google+ remained in second place at 27%, dropping one percentage point since the first quarter. Yahoo (11%, down two percentage points), Twitter (5%) and LinkedIn (1%) rounded out the list. Gigya's data shows a significantly wider spread than rival share tool provider Janrain, which reporte [...]


Facebook Drives Nearly One-Fourth Of All Referral Traffic [Shareaholic Report]

shareaholic2q2014 Facebook, the king of social media referral traffic, is strengthening its reign, according to social analytics and publishing firm Shareaholic. In June, Facebook generated 23.39% of the total share of visits to Shareaholic's network of 300,000 websites. That total, a gain of 10.09% and 2.14 percentage points since March, is the highest Shareaholic has ever registered for Facebook. Meanwhile, all of Facebook's social competitors registered decreases in referral traffic since the first quarter. Second-place Pinterest (5.72%) fell 19% and 1.38 percentage points and third-place Twitter ( [...]


Facebook Save — A New Read-It-Later Option For Facebook Posts & Pages

IntroducingSave2 Facebook tied up one of the loose ends in its mobile and web product today, announcing a bookmarking feature that allows users to save posts for later viewing. The new feature, called Save, is arriving fairly late in the read-it-later game, behind well developed services like Pocket and Instapaper that have grown popular with people looking to store their reading lists in one convenient place. Those services also cache stories to be read offline. Facebook's doesn't. But Facebook's Save does has something no similar product has: the enormous scale of Facebook's 1.28 billion active users. [...]


Full Twitter Direct Message History Will Soon Be Available Via Mobile Apps

twitter-logo-600 While the synchronization between Twitter's mobile apps and the web version has been a bit disjointed in the past, this soon may change. To date, there have been issues with the limitations on the history of DM's on mobile as well as a disconnect with DM deletion and  viewing between mobile and web. A new Tweet eludes to fixings on the forefront that will soon bridge the gap between the web and mobile versions for both iOS and Android. We're also making an update to the Twitter iPhone and Android apps that will allow you to access your entire DM history. — Twitter Support (@Support) Jul [...]


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