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Could “Liking” A Brand On Facebook Waive Your Legal Rights?

social-media-dislike-thumb-down-featured There is a very disturbing trend in the world of corporate terms and conditions. Consumers (and small merchants) are increasingly being forced by fine-print clauses into binding arbitration to resolve disputes with companies. The very pro-business US Supreme Court not long ago ruled this was entirely legal. What it means as a practical matter is that individuals give up their right to sue in court as well as the right to join together in class action litigation against corporations. The problem is that consumers, even if they're permitted to sue individually, won't because they don't h [...]


Twitter Expands Mobile Ad Offering With App Install Ads & New Twitter Publisher Network

twitter-advertising-featured Nearly 6 months ago, Twitter purchased mobile ad startup MoPub for a reported $350M to help bolster their overall mobile offerings. Today, Twitter is making good use of this acquisition with the launch of a new mobile app promotion suite and the announcement of the Twitter Publisher Network. The new suite not only follows suit with Facebook-like App Ads for Installs, but also helps promotes apps outside of Twitter thanks to the MoPub network. The mobile app promotion suite consists of targeting, creative and measurement tools to help push mobile apps. Right now this is in private be [...]


Now You Can Tell Facebook Friends Where You’re ‘Traveling To’

fb-travelnew Facebook has added "Traveling To" to its roster of feeling-and-doing status update options. Now people can share their travel plans with friends in a Facebook-official manner. The feature is accessed by the smiley-face icon on status updates from the desktop and mobile apps. Among the other choices:  Feeling, Watching, Reading, Listening To, Eating, Playing. Currently, sharing a Traveling To status won't change the information that Facebook serves users, but we can imagine future enhancements that will tailor your experience to the place you are visiting. It could connect you with fri [...]


Spring Cleaning: Why You Lost Instagram Followers

Instabig You might have noticed a few fewer followers on your Instagram account. It's not a glitch. Instagram has just stopped including inactive accounts in the follower/following totals, as stated in an update on Instagram apps (see screen grab below). The details, from an Instagram spokesperson: "After receiving feedback from members in the Instagram community, we recently fixed an issue that incorrectly included inactive accounts in follower/following lists. We believe this will provide a more authentic experience and genuinely reflect people who are actually engaging with each other's content. [...]


Simply Measured Offers Facebook Insights With Ads Report

SimplyM3 Social media analytics provider Simply Measured is now offering its customers a Facebook report that merges analytics for organic and paid posts on the social network. Simply Measured said it is the first metrics platform to provide such a report: "Because of the intricacy and manual effort involved with stitching multiple Facebook APIs together (it takes one of our customers a day and a half each week!), most social marketers currently report on paid media separately from the rest of their fan page performance." As the sample chart above shows, the report gives a top-level reading o [...]


Brands Can Now Turn Google+ Posts Into Interactive Display Ads

google+-post-ads-600x464 Touting it as a way for brands to "make the entire web their social stream," Google today announced the full rollout of +Post ads. The ad program gives advertisers the ability to place Google+ posts onto Google's display advertising network. In testing since December, the program is now available to any Google+ page with at least 1,000 followers. The +Post ads are essentially promoted posts -- links, photos, videos, Hangouts on Air -- that are pushed into the Google Display Network, where they appear as fully interactive content. Viewers see a "Click to Expand" button that triggers [...]


Union Metrics Beefs up Social Offering With Instagram Analytics

Instagram-Analytics When it comes to tricky social media tracking, Union Metrics has been on the forefront of innovative products. The first ever Analytics for Tumblr was launched in 2012, and Union Metrics also created TweetReach, a service that monitors both Twitter accounts and  tracks historical Twitter reach. But wait, there's more! Today a new professional grade product is unveiled: Union Metrics for Instagram. Union Metrics for Instagram is a tool that will allow marketers to track both Instagram accounts and hashtags. The design replicates other Union Metrics tools  and shows overall growth, po [...]


Why You Suddenly Lost All Those Google+ Followers

google-plus-analytics-featured On March 25, many Google+ brand accounts noticed a big dip in followers displayed on profile pages. In fact, Marketing Land decreased by 20%, even Search Engine Land decreased by 40%. Initially some have thought that this was a "spring cleaning" of spammy Google+ accounts following profiles pages; however, it's really pulling out the followers from a combined follower and +1 number. Google+ brand pages, until recently, didn't show a true follower count, and Google+ badges still don't. [caption id="attachment_80167" align="aligncenter" width="600"] Average growth of number of followers as [...]


Curalate Adds Tumblr To Its Visual Analytics Platform

curalate Continuing to extend its visual analytics platform, Curalate announced this week that it's adding Tumblr metrics to the mix. Building from its Pinterest beginnings, the Philadelphia-based startup added Instagram last year and with the addition of Tumblr, the company said it's now the only provider of visual analytics data across Pinterest, Instagram, Facebook and Tumblr. Tumblr, which has included Curalate among its "A-List" preferred partners, is an especially valuable network for mining visual insights because of the 130 million photos shared there daily. And according to Curalate, [...]


Twitter UK Creates #OwnTheMoment Tool To Help Real-Time Marketers

#OwnTheMoment 2014-04-15 12-15-53 2014-04-15 12-17-30 Whether you call it real-time marketing, newsjacking or joining the conversation surrounding a news event, marketers are looking for opportunities to insert their brands into online banter about current events. Typically, the successful examples, like Oreo's tweet during the 2013 Super Bowl blackout or Arby's shout out to Pharrell Williams and his hat during the 2014 Grammy's, can be traced back to smart advance planning. To help with that task, Twitter recommends creating a detailed editorial calendar, and its United Kingdom and Ireland small and medium business team has created an inte [...]


Report: Advertiser Revenue From Facebook Ads Rose 191 Percent YoY, 12 Percent From Paid Search

Search vs Social Trends Q1 Kenshoo Advertisers saw revenue from Facebook advertising shoot up 191 percent year-over-year in the first quarter of 2014, while paid search drove revenue increases of 12 percent on the year. That's according to Kenshoo's quarterly look at ad campaigns run through the platform. A new infographic shows both paid search and Facebook advertising experienced strong year-over-year growth in the first quarter of 2014. Seasonal dips from Q4 were expected after coming off a strong holiday retail season. [caption id="attachment_80279" align="aligncenter" width="600"] Source: Kenshoo Q1 2014 Search & [...]


Report: Facebook Is Giving News Publishers Free Mobile Ads

facebook-like-600 Well, it is called the News Feed. For at least the last six months, Facebook has been adjusting its algorithm to reward high-quality content and has admitted a strong bias toward news publishers. Now as Digiday's John McDermott noticed last week, Facebook is placing what amounts to free ads for publishers in users' mobile news feeds. McDermott noted that CNN's growth in Facebook likes has soared by 1.2 million in the last month, to more than 11 million, while in the same time span last year it added only 76,000. To be clear, the evidence is very circumstantial (obligatory remin [...]


Twitter Doubles Down On Data By Acquiring Gnip, One Of Its Longtime Firehose Partners

gnip Twitter is bringing one of its Firehose providers in-house, announcing today that it has acquired Gnip, a longtime partner that sells social media data to companies seeking information about consumers and their behavior. The move is seen as a indication that Twitter is looking to extract more revenue from its data. Previously, the company has left it to a limited group of third-party companies, such as Gnip, to manage the organization and reselling of Twitter data. According to its SEC filing last year, Twitter made $47 million selling that data, about 10% of its total revenue. Bould [...]


Report: Priceline CEO Says Twitter And Facebook Ads Don’t Drive Results

hdr_negotiator Priceline CEO Darren Huston, who presides over one of the biggest spenders on online advertising, says Twitter and Facebook ads aren't effective for the travel site. “For Facebook and Twitter, we have endless amounts of money,” Huston told Bloomberg today. “But we haven’t found anything there.” Priceline's online marketing costs were $1.8 billion last year, according to Bloomberg, and the great majority of its advertising dollars are spent on Google ads. Those keyword targeted ads are more effective in drawing reservation-making customers. Facebook and Twitter's ad products hav [...]


U.S. Airways Deletes, Apologizes After A Pornographic Reply On Twitter

shutterstock_167343158 Routine social media customer service turned into a not-safe-for-work nightmare today for U.S. Airways. During an exchange with a disgruntled customer, the company's Twitter account replied with a link to a pornographic twitpic image. Although the tweet was a reply and therefore didn't appear on the timeline of all @USAirways' 418,000 followers, it was sensational enough to pick up serious viral steam. The tweet, which was deleted within the hour, was up long enough for countless screen-grab opportunities and Deadspin, and other chroniclers of Internet mayhem, quickly followed up with po [...]


Facebook Is Testing A ‘Pages Popular In Your Area’ Feature

FB-popular-pages Facebook is testing a new suggestion module on its right sidebar: Pages Popular In Your Area. The suggestion box, first brought to our attention Friday by online media strategist Samuel Edwards of Tenthwave Digital, has been appearing intermittently today for me. Results, as you would expect from an experiment, have been spotty, with pages for Eminem and Lil Wayne -- by no means local for my Costa Mesa, California location -- mixing it up with local restaurant and cupcake providers. And clicking through to the "See All" link -- https://www.facebook.com/pages/?category=local -- takes m [...]


Without Fanfare, Facebook Releases Updated Android App, And It Still Has Chat

fb-new-android Facebook quietly released an updated Android app Thursday, and those attached to the ability to chat within the app will be happy. But that's likely to be a short-lived satisfaction, given confirmed news reports this week that Facebook will eventually remove chat from its mobile apps and force users who want to keep in instant contact with Facebook friends to download the Messenger app. The current update, available now in the Google Play store, isn't remarkable different than the old version. Facebook's very limited release notes say improvements have been made to reliability and sp [...]


Study: Only 16% Of People Use Social Media While Watching Prime Time TV

twitter-tv-200px A newly released study from The Council of Research Excellence found only 16.1 percent of survey respondents claimed to have used social media while watching prime time television. To evaluate social media influence on TV viewing habits, 1,665 survey participants were instructed to log any social posts about a prime time TV show, as well as any time they discussed a TV show on their social networks. The study's findings were based on 78,310 diary entries covering nearly 1,600 shows reported via a mobile app supplied by the research group. According to the report, social media has very li [...]


Katherine Heigl Vs Duane Reade Lawsuit May Serve Up Lesson In How Not To Tweet

shutterstock_141487798 New York pharmacy chain Duane Reade's social media team might be getting an expensive lesson in how not to tweet. And that means the rest of us get a free reminder about the perils of using celebrity photos in social media. First the news: Actress Katherine Heigl is suing Duane Reade in New York federal court, seeking $6 million for posting -- on Twitter and Facebook -- a paparazzi shot of her walking out of one of chain's stores last month. Here's the text of the tweet (which was deleted from the @DuaneReade account this week, after news of the suit broke): Love a quick #DuaneR [...]


Twitter Announces Real-Time Notifications For Users Of Twitter.com

twitter-logo-600 It seems that Twitter really wants you to sign onto Twitter.com. After introducing a splashy new profile design  Tuesday, it announced today that users who sign in on Twitter.com will get real-time activity notifications. The feature, which Twitter said will be rolled out "over the coming weeks," will send users a notification when someone replies to, favorites or retweets a tweet. The notifications will be fully interactive; users will be able to reply, favorite, RT and follow from the notification. Read more on the Twitter blog. [...]


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