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Klout 2.0 For iOS Brings Content Discovery & Scheduling Functionality To The iPhone

Content-Topics Fresh off of an acquisition by Lithium Technologies, Klout has launched a new feature-rich upgrade to their iOS app. The Klout 1.0 iOS app was quite limited, only showing the Klout score of a user. The 2.0 version is a major upgrade, tying in the significant advances in content discovery and sharing that Klout has created as a web application. Just like the web version, users can now see content on the rise from a list of topics that they've subscribed to and share instantly. Klout will customize a list of "discoverable" articles that can be dragged and dropped into a update box. The [...]


Twitter And Facebook Declare #MarchMadness Victories

twitter-ncaa-peak-moments Did anyone win March Madness? No question, Shabazz Napier and his Connecticut teammates were the ones cutting down the nets after holding off Kentucky for the NCAA men's basketball championship. But when it comes to the battle for big event social media supremacy, the clock is still running and the major players are battling for position. Twitter and Facebook each posted social tales-of-the-tape today, touting high activity related to the three-week celebration of hoops. Each social network focused on different metrics, so it's not possible to declare a victor. Still it's instructive [...]


Huge Header Images, Pinned Tweets & Better Filters Highlight Twitter’s New Profile Design

twitter-new-profile-600 Last month we found out that one of the biggest reasons that folks quit Twitter is due to the lack of sorting, filtering and media. Today Twitter has announced new profile pages that should curtail concerns thanks to a handful of bold new features. The most noticeable change is the colossal profile header picture that spans full width across the monitor. While users may notice the header first, some of the biggest functionality that will appease users falls beneath. New profiles will allow users to pin Tweets to the top of the page, something that disrupts the chronological timeline for the [...]


LinkedIn Business Users Not Happy With Move To Eliminate Product And Services Pages

nike_link LinkedIn's plan to discontinue Product and Services pages on company pages, effective April 14, has raised the hackles of vocal group on the network's help forum. LinkedIn, which announced the change via email last month, suggests that companies focus their efforts on posting updates from their accounts, noting that such posts are more apt to reach followers feeds, or creating Showcase pages. Showcase pages, LinkedIn says, are designed to highlight a particular brand or product. They give customers the ability to follow the Showcase page, and therefore receive updates about the focus [...]


Study: Fan Engagement On Google+ Narrowly Trails Facebook, Nearly Doubles Twitter

google-plus-600 Here's more evidence that smart marketers shouldn't neglect to include Google+ in their social media mix: Google+ generates nearly as much engagement per follower as Facebook and nearly twice as much as Twitter. The surprising results come from a Forrester Research study of the social profiles of 50 global brands on Facebook, Google+, Instagram, LinkedIn, Pinterest, YouTube and Twitter. Forrester looked at more than 3 million user interactions with more than 2,500 brand posts during the first quarter of 2014 and found that Google+'s rate of engagement per post compared very well with it [...]


HootSuite Recasts The Game Of Thrones Opening Credits With Your Favorite Social Networks

A Game of Social Thrones - YouTube 2014-04-04 14-52-43 2014-04-04 14-53-10 HBO's bloody fantasy series Game of Thrones returns for Season 4 tonight, and HootSuite has pulled together a creative reminder of how social media life can imitate art. You don't have to know the difference between House Stark and House Lannister to appreciate HootSuite's homage to the show's opening credits with Facebook, Google, Twitter and LinkedIn standing in for Game of Thrones kingdoms. HootSuite explains: Just like at the start of the show, geometric buildings emerge section by section from a flat plane as you fly over them from above. Each of the kingdoms has characteristics a [...]


Report: Twitter Is Gearing Up For A Major Advertising Push

Twitter For Business Twitter is preparing a major upgrade to its advertising offerings according to a story in the Wall Street Journal today. The Journal reported that Twitter will introduce 15 types of new ad products in the next six months. First up in the next few weeks -- and already visible for some Twitter users (see screen grab) -- is an ad unit that sends users who click directly to Google or Apple app markets. Facebook has offered similar "app install" ads since 2012, and, according to the Journal, Facebook users downloaded 245 million mobile apps last year after clicking on the ads in their News F [...]


The Drop In Facebook Page Reach Is All About The Competition

facebook-like-600 One key reason that Facebook Pages are reaching fewer of their fans with posts: the number of Pages Liked by the average Facebook user has increased by more than 50% in the last year. That statistic, provided by Will Cathcart, Facebook's News Feed director of product management, in a recent interview with Josh Constine of TechCrunch, is a plausible explanation for the approximate 50% drop in organic Page reach per fan in the last six months, illustrated in this chart from EdgeRank Checker: Constine's detailed explanation of how Facebook determines what to show in users' News Feeds is exc [...]


Emojis For All! Twitter Emojis Make Their Web Debut

Twitter-Support Until today, it's been a bit of a sad experience for web-only Twitter users. While these users have been viewing Tweets on their large monitors they've been missing some crucial context in Tweets -- the emojis. While mobile users were able to visually express their feelings with emojis, web users would have no context, and would simply see a square box ✨ .   Thankfully, this week Twitter has announced they now support the use of emojis on the web client. Until this point, there was no real reason for brands and marketers to use emojis as the square box for web users typically [...]


Did Samsung Go Too Far With Big Papi-President Obama Selfie?

ortiz-obama-selfie-600 Samsung's aggressive celebrity social media marketing strategy took a bit of a hit this week when the White House recoiled after learning that the selfie Boston Red Sox slugger David Ortiz took with President Barack Obama had promotional strings attached. Ortiz, the 2013 World Series MVP, snapped the picture with a Galaxy Note 3 on Tuesday during the Red Sox visit to the White House, and posted it on Twitter, where he has 636,000 followers. Someone -- looking at video, it doesn't appear to be Ortiz -- said "Cha-ching" as Big Papi took the shot. The tweet has been retweeted more than [...]


Vine Adds Private Messaging To Vine Friends And Other Contacts

vine Vine, Twitter's six-second video sharing app, added the ability to send private messages today: From Vine’s early days, we recognized that there was a growing desire and need for private messaging on Vine. We’ve watched the community come up with some clever ways to send videos to their friends as we’ve been working on this solution. Now you can privately send Vine videos and text messages to your friends. You can even send videos to anyone in your address book, even if they aren’t on Vine. With the update, available on iOS 6+ and Android 4.0+ devices, Vine pushes further into Sn [...]


Survey Shows Twitter Users Find Ads On The Network Irrelevant, Random

twitter-app-600 Twitter's efforts to increase its user base and to encourage users to spend more time on the service are well documented and widely seen as crucial for the company as it works to extract value from the post-IPO social network. Last week, Deutsche-Bank released a largely bullish report (PDF) recommending that investors buy Twitter stock, based on a survey of 1,100 residents of the United States. As we reported last week, the survey showed that many people who leave Twitter were overwhelmed by the stream of information in their feeds but would consider returning if there were better [...]


On Social Media Networks, The Mobile-Desktop Tipping Point Is Captured By This Chart

timespent It will come as no surprise that social media users are going mobile, more often. But a new comScore report presents the fact in stark relief, as shown in the chart above. "As desktop usage has largely remained flat over the past year for top web properties, mobile usage continues to surge," comScore concluded. The mobile-desktop balance of time spent by U.S. users in December 2013 on Facebook was 68%-32%. On Twitter it was 86%-14%. Pinterest checked in at a no-doubt tablet-skewed 92%-8%. Only on LinkedIn and Tumblr did users spend a majority of their time on the desktop sites. Mobi [...]


Is Marketing On April Fool’s Day Fool’s Gold Or Worth The Effort?

april-fools-men-silly-600 Prank idea: don't.— Denny's (@DennysDiner) April 1, 2014 Another April 1 has come and gone and we've got a few questions. Were you fooled? Were you amused? And most importantly for marketers who targeted the day: Was it worth it? Certainly, it's one way for brands to show customers that they have a sense of humor. And you can argue that giving employees a chance to stretch their imaginations is a valuable exercise. But the AFD playing field is getting so crowded that we wonder whether the costs are worth the benefits. The April Fool's flood now starts in late Mar [...]


Social Media: The Perfect Tool For Spying On Your Customers (Aka Doing Market Research)

social-media-spying Marketers need to take a page out of the modern parenting handbook and utilize social media to spy on their customers and target audience. Okay, that sounds bad -- but just like parents that keep tabs on their 14-year-old's Instagram account, marketers should follow people in their target demographic to see where they are, who they're with and what they're doing. Like the parent, marketers have their customers' best interest at heart -- we just want to give them what they need. But, like the 14-year-old kid, they won't always tell us directly. If you aren't already doing so, here are [...]


Twitter’s Advanced Search Now Comes With Easier Access To Date Range

Twitter   Advanced Search Twitter's powerful -- and underused -- Advanced Search feature has added date-range fields. Now if you are looking for tweets during a certain time period, there's a quick and easy way to narrow down your search. Previously, such searches required users to use arcane coding -- since:2014-02-03 until:2014-04-01 -- in the search box. It's a small step but it clearly is in keeping with Twitter's recent efforts to simplify its product. [...]


Reddit’s April Foolery Wins A Slow Day For Social Media Pranking

meow It's April 1, the day when every fool thinks he (or she) is a master prankster and just about any company with an online presence can't resist joining the fun. Our colleagues at Search Engine Land are compiling definitive roundups here and here. Surprisingly (mercifully?), the major social media networks seem to be sitting the foolishness out or at least not trying very hard. Facebook posted a video of a group of friends pranking a buddy by wrapping his sports car in tin foil, using Facebook messenger to communicate before the reveal. And Twitter barely made an effort, announcing the [...]


You Can’t Own What You Don’t Pay For (In Social Media)

social-network-data-featured There's been a lot of discussion recently about ongoing changes that Facebook is making to its Newsfeed algorithms and how those tweaks impact brands. Notably, there was the release of a paper by PR agency Ogilvy discussing the notion of "Facebook Zero" and its potential implications, whilst food delivery start-up Eat24, in a more concrete and immediate move, posted a breakup note to Facebook, blaming the same changes. Whilst Eat 24's note, which ends with a threat/promise to delete its Facebook page (it should be gone by the time you read this), it's amusing in a snarky kind of way [...]


YouTube, Google+ Have An Engagement Advantage In Shareaholic Survey

shareaholic clip They may lag in total referral traffic, but YouTube and Google+ bring in a more engaged audience, according to a Shareaholic survey released Monday. The data, pulled from Shareaholic's network of 200,000 sites and 250 million unique visitors for six months ending in February, showed that users coming from YouTube and G+ easily beat Facebook and Twitter on three key metrics: average time on site, average pages viewed per visit and average bounce rate. It's important to note that we are talking about very small numbers of referrals. Shareaholic's data also show that traffic from YouTu [...]


In Response To #CancelColbert, Stephen Colbert Closes “Colbert Report” Twitter Account

It was one of the strangest things I've seen related to Twitter on TV. The host of a popular comedy show killing his show's Twitter account with the help of a Twitter founder. But that's what Stephen Colbert did with Twitter founder Biz Stone on Monday's show, and the Colbert Report's account is now gone. Perhaps it will turn out to be some strange April Fool's prank. But I don't think so. The segment happened after Colbert responded to concerns about the #CancelColbert campaign that started on Thursday, where a joke he made was tweeted out of context, offending some who felt it was offensi [...]


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