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Mar 28, 2014 at 12:00pm ET by Greg Sterling
According to AdWeek Foursquare is about to introduce a new ad unit/format called "Tap to Tweet." It's another flavor of "post check-in" ads that the company previously introduced.
After a venue check-in, a brand or advertiser message appears asking the user to tweet to his/her followers on Twitter (see image below).
Reportedly the company tested this with Mastercard during the SXSW conference several weeks ago. The minimum spend commitment is relatively steep: $100,000.
Cleverly this is a way to amplify Foursquare advertisers' messages using a third party platform, which is much larg [...]
Related Topics: Channel: Social Media Marketing | Foursquare | Social Media Marketing | Top News
Mar 27, 2014 at 4:02pm ET by Amy Gesenhues
After posting an overview yesterday of the Pew Research Center's State of News Media report, we wanted to dig a little deeper into the study's research on social media news consumption.
According to the Pew report, three in ten Facebook users get news from the social media site. Even with the relatively high number of people reading news on Facebook, Pew claims Facebook news consumption is an "incidental experience."
According to the report, only 22 percent of the people reading news on Facebook believe it is a useful news resource. The remaining 78 percent are on Facebook for reasons ot [...]
Related Topics: Channel: Social Media Marketing | Facebook | Statistics: Online Behavior | Statistics: Social Media | Top News
Mar 27, 2014 at 2:58pm ET by Elisabeth Osmeloski
The comedic actor and star from ABC's Modern Family, Eric Stonestreet teamed up with NFL star Richard Sherman for a creative bit which premiered at the 2014 #AdobeSummit yesterday at the end of day 'sneaks' session. Eric Stonestreet was special guest and wildly funny co-emcee as Adobe engineers made their best pitches for new possible products and services. (After last year's sneaks session, 7 out of 10 ideas pitched became actual products in the digital marketing services suite.)
Watch what happens as Eric Stonestreet tries to give personal branding and social media marketing advice to th [...]
Related Topics: Channel: Social Media Marketing | Creative Of The Day | Social Media Marketing
Mar 27, 2014 at 9:06am ET by Greg Finn
The days of Retweeting may be numbered. Twitter has been testing more mainstream verbiage by replacing "Retweet" with "Share." Twitter has been quite active in tweaking the user interface as of late. Last week, "views" were spotted and yesterday, we saw the introduction of tagging without adding a Twitter handle in the Tweet.
Eli Langer of CNBC complied a custom timeline with examples of the share button in the wild (warning - some examples may contain NFSW language):
Studies have shown that many users find Twitter too difficult to understand. This test is g [...]
Related Topics: Channel: Social Media Marketing | Top News | Twitter | Twitter: Accounts & Profiles | Twitter: User Interface
Mar 26, 2014 at 5:51pm ET by Greg Finn
Imagine Ellen trying to tag everyone in her Oscar selfie and still having room enough to insert a joke about Bradley Cooper's arm length. It wouldn't happen. Until now, the only way to notify a user that they've been included in a photo is to make sure that their Twitter handle is included in the body of the Tweet. Until now. Twitter has announced that users will have the ability to tag up to 10 people in a photo without burning through any of the precious 140 characters.
A new feature will soon be rolling out in the updated versions of the app that will allow users to see a "Who's in t [...]
Related Topics: Channel: Social Media Marketing | Twitter | Twitter: Accounts & Profiles | Twitter: Marketing
Mar 26, 2014 at 3:56pm ET by Ginny Marvin
In answering questions about Facebook's $2 billion acquisition of Oculus, CEO Mark Zuckerberg shared a couple of new user stats that show the company's mobile-first strategy is paying off.
Zuckerberg told analysts on a conference call yesterday that Facebook now has 1 billion active monthly mobile users. That's up from 945 million in December. Facebook's mobile users surpassed those on PCs in Q4 2012.
Instagram's user base has doubled since Facebook acquired the company in April 2012, boasting more than 200 million users. Two years ago, Instagram had 100 million users.
Instagram intro [...]
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Advertising | Facebook: Mobile
Mar 26, 2014 at 8:40am ET by Greg Finn
It appears that Instagram and their hefty one billion dollar price tag was one of the most valuable Facebook acquisitions over the past two years. The photo sharing network has officially topped 200 million users who have posted 20 billion photos to date.
While Facebook has taken some slack recently for their perception in the young teen market, Instagram has seen great growth in this space. More than 90% of Instagram users are under the the age of 35 and the network is rapidly growing. Of the total 200 million users 50 million of them have joined over the past 6 months.
For the of [...]
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Instagram | Facebook: Mobile
Mar 25, 2014 at 7:46pm ET by Greg Sterling
In the wake of the $2 billion Oculus acquisition announcement by Facebook people on Twitter are expressing their opinions of the deal and speculating about potential copycat acquisitions by Yahoo and AOL.
BREAKING: Yahoo buys ViewMaster pic.twitter.com/dbMtDq6rTd— Evan Kirstel (@evankirstel) March 25, 2014
AOL is embracing 3D Virtual Reality too, it seems! pic.twitter.com/YTidIYe5qg— Scott Hanselman (@shanselman) March 25, 2014
Facebook is really taking its name too literally. pic.twitter.com/Anqf4RCRnr— Jason Foral (@jasonforal) March 25, 2014
These tweets [...]
Related Topics: Channel: Social Media Marketing
Mar 25, 2014 at 7:27pm ET by Greg Finn
It's now been nearly two years since Facebook purchased Instagram for a mere one billion dollars. Before the initial purchase (and in today's current iteration of the app) users input their location of an Instagram photo by tagging the location from information pulled in by Foursquare. According to Fast Company, Facebook is now testing the integration of Facebook Places rather than Foursquare in a test -- with the goal of bouncing Foursquare out of the app.
Facebook has been making a big push in the local space and leveraging their own property (Instagram) to push Places only makes sense. N [...]
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Instagram | Foursquare
Mar 25, 2014 at 6:23pm ET by Greg Sterling
Facebook has just acquired "the platform of tomorrow." The company announced this afternoon that it was acquiring Oculus -- the company behind the Oculus Rift virtual reality (VR) gaming headset and platform -- for $2 billion in cash and stock:
Facebook today announced that it has reached a definitive agreement to acquire Oculus VR, Inc., the leader in immersive virtual reality technology, for a total of approximately $2 billion. This includes $400 million in cash and 23.1 million shares of Facebook common stock (valued at $1.6 billion based on the average closing price of the 20 trading day [...]
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Acquisitions | Facebook: Business Issues | Facebook: Mobile | Top News
Mar 25, 2014 at 4:47pm ET by Ginny Marvin
Facebook announced today it is adding more targeting capabilities to lookalike audiences.
Now advertisers will be able to create audiences based on the people who visited their websites, use their mobile apps or are connected to their Facebook pages. Whereas back in the olden day of last week, advertisers could only create lookalike audiences based on CRM data like email addresses, phone numbers and user IDs.
The expanded targeting options will give advertisers more opportunities to scale their campaigns while still maintaining a fair amount of targeting control.
Here's the rundown of [...]
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Advertising | Social Media Marketing | Social Media Marketing: Advertising | Top News
Mar 25, 2014 at 9:00am ET by Greg Finn
While Twitter has been lauded by brands for the ability to provide an unfiltered stream, some users just can't handle it. A recent study from Deutsche Bank suggested that users simply couldn't gather the data they were looking for on the social networking site.
Of the 270 person sample polled, 82% of those that quit Twitter were able to find information elsewhere while 76% thought that there were too many tweets and that "Twitter wasn't helping by sorting or filtering." Even further, the sorting issue was something that would in fact bring Twitter quitters back if fixed. 80% of those that [...]
Related Topics: Channel: Social Media Marketing | Top News | Twitter | Twitter: Marketing | Twitter: Statistics
Mar 25, 2014 at 8:00am ET by Greg Finn
Two weeks ago, Facebook announced a significant update to the Pages layout that turned the presence of Page more personal. The crux of the redesign was that the two column business pages were soon turning to a one column format. This initial image was quite bare and failed to show where Apps and custom tabs were to be located (if at all.) Seeing that the initial release spawned so many questions, Facebook has released their own Q & A on the topic.
The answers should help calm the fears of marketers, and here are the Reader's Digest version of their answers:
What's on the Left-side [...]
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Pages
Mar 24, 2014 at 3:00pm ET by Ginny Marvin
Promoted Pins could be making their paid debut on Pinterest as soon as next month, according to a report from the Wall Street Journal. Pinterest began experimenting with Promoted Pins last October.
In the vein of native advertising, Pinterest ads share the same look and feel as organic pins with the exception of a "Promoted Pin" tag. With Promoted Pins, advertisers can reach more of the 70 million active users on the platform than just their own followers and those that see followers' repins. The ads have been tested on both the web and Pinterest’s mobile apps in search results and catego [...]
Related Topics: Channel: Social Media Marketing | Pinterest | Pinterest: Business Use & Advertising | Top News
Mar 21, 2014 at 8:30pm ET by Martin Beck
Twitter is bringing more metrics to the people, experimenting with showing users how many times their tweets have been viewed.
This test -- another potential tweak to provide positive feedback and encourage more use of Twitter -- was spotted on a users' iOS Twitter app and reported late today by Casey Newton in The Verge.
Twitter has long provided analytics to advertisers and selected users about how well tweets performed but those metrics focused heavily on retweets, favorites and replies. If rolled out to all users, this would move Twitter closer to Facebook Pages in the effort [...]
Related Topics: Channel: Social Media Marketing | Top News | Twitter | Twitter: Analytics | Twitter: Marketing
Mar 21, 2014 at 2:37pm ET by Amy Gesenhues
After announcing Tumblr sponsored posts earlier this year, the Yahoo-owned blogging platform has joined the growing list of social media sites making advertising deals with television programming networks.
According to a report on CNET.com yesterday, Tumblr has entered into a marketing partnership with television programming company Viacom.
From the CNET.com article:
Viacom -- the parent of channels like MTV, Nickelodeon, and Comedy Central -- will inject custom content developed for Tumblr's blogging platform that connects to shows and events on its networks, using Tumblr's suite of ad [...]
Related Topics: Channel: Social Media Marketing | Social Media Marketing | Tumblr
Mar 21, 2014 at 1:39pm ET by Martin Beck
It’s hard out there for a Facebook marketer. Anyone who manages a Facebook Page feels it. It might be anecdotal, but the anecdotes are piling up and the conclusion is undeniable: Organic reach is down and fewer people who have liked your page are seeing your posts.
The ominous headlines hit almost daily, including two from this week:
Facebook Is Ending the Free Ride, in which Valleywag quoted a source familiar with Facebook’s marketing strategy saying that Facebook is in the process of throttling organic reach for Pages down to 1 or 2 percent.
A Glut Of Facebook Updates Result [...]
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: Advertising | Facebook: Marketing | Features & Analysis | Top News
Mar 20, 2014 at 3:41pm ET by Martin Beck
Pinterest still isn't selling ads, but when it does they won't come cheap. AdAge reported today that the network is seeking spending commitments between $1 and $2 million, and is hoping to price CPMs between $30 and $40.
Marketers have long been eager to tap consumers on Pinterest, which according to the Pew Research Center trails only Facebook and LinkedIn in percentage of online adult users in the United States. And the 70 million active users of Pinterest use the network in a way that's especially attractive to marketers, regularly sharing photos of products they are planning to buy. [...]
Related Topics: Channel: Social Media Marketing | Pinterest | Pinterest: Business Use & Advertising
Mar 20, 2014 at 10:21am ET by Greg Finn
It's hard to believe that Twitter is turning 8 years old already. To celebrate their octennial existence Twitter has released a simple tool that allows users to head back in time to view their first Tweeting Experience. The #FirstTweet tool allows users to look up any account's first Tweet.
Users can then quickly share and interact with others using the #FirstTweet hastag.
To view your #FirstTweet just head over to the tool or check the official Twitter blog post to view other notable First Tweets. [...]
Related Topics: Channel: Social Media Marketing | Twitter | Twitter: Marketing | Twitter: User Interface
Mar 19, 2014 at 2:31pm ET by Martin Beck
It's a minor, but annoying bug. Sporadically, when someone tries to share a Marketing Land or Search Engine Land post on Facebook, the social network displays a 404 error.
It's not an actual 404 error, mind you. If you click the link, you are taken to a live page with all the great content you'd expect from us. Obviously, no publisher wants to be associated with such error messages.
And ours aren't the only sites being hit by the bug, which we first noticed several months ago. Here's how it manifest itself on a post from GameSpot.com today:
And here are a couple unresolved bug rep [...]
Related Topics: Channel: Social Media Marketing | Facebook | Facebook: News Feed | Features & Analysis | Top News