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Powerful New Multi-Product Ads & Retargeted Custom Audiences Arrive On Facebook

Multiple-Products Remember back when Facebook went public and the stock dropped due to the lack of any significant monetization plans? Nope, me either. Today Facebook has unloaded two potent new tools for Facebook advertisers: Multi-Product Ads and better audience creation For Custom Audiences (including solid retargeting options). This catches Facebook up to Twitter on the retargeting forefront and gives eCommerce marketers a serious new ad unit. The boldest visible change will be the Multi-Product ads. This ad unit will allow for ads to scroll various products within the ad unit. Each item has its own [...]


Twitter Expands Certified Program With 5 Internationally Focused Partners

Twitter-Large Pushing forward with its global efforts, Twitter announced today that is has added five internationally focused companies to its Twitter Certified Program. The companies -- Luxembourg-based Talkwalker; Conversocial, with offices in London and New York; SocialBro, launched in Spain, now based in London; Argentina-based Socialmetrix, and New York-based Unmetric -- specialize in the European, Latin Americans and Indian markets. The Certified Program was launched in 2012 to help third-party companies develop tools to help businesses use Twitter to connect with customers and potential cust [...]


Buffer Launches A Hot-Or-Not Content Discovery & Sharing App For iOS

Daily-launch Buffer wants to make your content discovery and sharing routine dead simple with Daily by Buffer, officially released today in the iOS app store. The free app strips the process down to basics, serving a full screen view of one story at a time and giving you three choices: Click a button to read the content, swipe left to dismiss, swipe right to transfer it to your Buffer queue for later social media posting. It's something of a hot-or-not process, and Buffer head of content marketing Courtney Seiter said some beta testers have been calling the app Tinder for Content. "The idea or [...]


Twitter Wins Real-Time Marketing Smackdown; Agency Strategist Declares Facebook Organic Reach 100% Dead

snickers-twitter-v-facebook It looks like the perfect A/B test of real-time marketing. One tweet, one Facebook post for all the marbles. Snickers, like many a brand yesterday, joined the bite-jacking fray after Uruguay's Luis Suarez appeared to sink his teeth into an Italian defender during a FIFA World Cup soccer match. Snickers posted similar messages on both Twitter and Facebook. And what happened? The tweet -- "Hey @luis16suarez. Next time you're hungry just grab a Snickers. #worldcup #luissuarez #EatASNICKERS" -- got 39,000 retweets and 17,000 favorites. The Facebook post -- "Next time you're hungry just grab [...]


Brands Can’t Resist Taking Chomp Out Of Luis Suarez World Cup Bite Controversy

whataburger-suarez It probably won't be a laughing matter for Uruguay after star player Luis Suarez is punished for his latest on-field biting incident -- his third since 2010! But the incident proved irresistible for brands trolling for real-time marketing opportunities. Suarez, the controversial striker, was caught on film apparently biting the back of Italian defender Giorgio Chiellini late in Uruguay's 1-0 World Cup Group D victory. The loss knocked Italy out of the World Cup. The alleged bite, likely to be cause for suspension, drove Twitter wild; in the first hour the bite was mentioned 339,269 times on [...]


Facebook’s Media APIs Bring Social Conversation To “Today Show” and “Street Outlaws”

facebook-today-show Facebook's courtship of live television took a couple steps forward this week as NBC's "Today Show" and Discovery Channel's "Street Outlaws" rolled out features tied to the social network's media APIs. This morning the "Today Show" debuted a real-time trending-on-Facebook screen, said to be the first use of Facebook's Trending API. Last night, on the season premier of "Street Outlaws," viewers were able to vote for their favorite street-racing team using the Hashtag Counter. Both of the features were developed by Spredfast, one of the partners that Facebook tabbed to work to integrate t [...]


Wait A Minute. Facebook Is Still A Big Hit Among Teens

facebook-teens-youth-featured It's an idea with staying power: Teens are abandoning Facebook, moving on to messaging apps, and leaving the social network to their less-cool elders. The notion picked up steam last October, when Facebook signaled that there was a slight reduction in youth use of the network, and since then it has become almost a truism among social media professionals and other smart observers. Parents of adolescents have added their experiences into the mix and soon even President Obama was saying that kids "don't use Facebook anymore." But the data don't support that conclusion. Yes, there has been s [...]


WPP Doubling Twitter Ad Spend This Year To $100 Million

WPP Doubles Twitter Ad Spend WPP, the world's largest advertising holding company, is doubling its commitment to Twitter this year. WPP CEO, Sir Martin Sorrell, mentioned that his company will spend about $100 million in 2014, up from $50 million in 2013, during a conversation with Twitter CEO, Dick Costolo, and President and CEO of Viacom, Philippe Dauman at Cannes Lions last Friday. WPP and Twitter signed a deal last June that focused on using Twitter data and analytics to inform client strategy on the platform. During the Cannes chat, Sorrell mentioned that he doesn't believe in making defined ad spend commitmen [...]


The Highly Effective Habits Of Web Readers — What We Aren’t Doing

social-media-content-sharing-600 We all do it. When we read online, we skim, scan, and sometimes rifle through content, the same way we (used to) flip through fluff magazines or cumbersome pages of newsprint. Thanks to aggregate web analytics, we now have a better idea of what web readers are up to... and what they're not. Bottom line: read-through rates suck. I wrote about the issue in 2011, and it seems the problem has only gotten worse since. A 2013 aggregate web reader study conducted by Josh Schwartz, a data scientist at web traffic monitoring service Chartbeat, showed that: Over 30 percent of readers bounce [...]


Now You Can Edit Posts From Facebook’s Pages Manager App

facebook-pages-manager Facebook updated its Pages Manager mobile app today, most notably giving Page administrators the ability to edit posts from within the app. That's a handy feature for those typos discovered while you are on the go. The update, available now for iOS and Android devices, also has a new look, and according to Facebook's blog post, provides: Easier access to admin tools Quicker navigation to Page Activity and Insights More direct access to an “action bar” that lets you quickly write a post, add a photo, edit your Page and more Here's the new look on iOS (which is very similar to [...]


Facebook Adjusts News Feed Algorithm To Serve People More Relevant Video

facebook-video-featured Facebook announced today a News Feed algorithm change that is intended to show more relevant video to users. Now instead of considering likes, comments and shares to rank a video's popularity, Facebook will also take into account whether and how long a video is viewed. "People who tend to watch more video in News Feed should expect to see more videos near the top of their Feed," Facebook wrote in a blog post. "Conversely, people who tend to skip over videos without watching them should expect to see fewer videos." The change applies to videos uploaded directly to the Facebook platform [...]


Survey: 62% Of Consumers Say Social Media Doesn’t At All Influence Their Purchasing Decisions

gallup-social-media-myth     It shouldn't come as a surprise to savvy social media marketers, but consumers really aren't interested in what you are selling. That is the main social media finding in a report released by Gallup today, showing that people say they use social media to be ... social ... with friends and family and don't believe that messages from brands and businesses are affecting their buying habits.   Sixty-two percent of the 18,000 survey respondents claimed that social media had no influence at all on their purchasing decisions. A meager 5% said social media exerted "a [...]


Improved Facebook Right Hand Ads Will Roll Out Next Week, Limited Availability Will Raise CPCs

Right-Hand-Facebook-Ads A few months ago, Facebook promised a revamped, larger ad size for those Right-Hand Column ads. Today, they've announced a launch date of "early next week" along with a warning of scarcity. Seeing that the ads take up more real estate on the screen, there will obviously be less space for ads. This means that advertisers will likely see an increase in their overall cost-per-clicks as the competition will be tighter. Facebook also touted the benefit of the new ad size on the overall click-through rates -- an issue that has plagued the right-hand ads for awhile now -- as they cited the lar [...]


Social Media Lessons From The Stanley Cup Champion Of Twitter

la-kings-stanley-cup-600 [caption id="attachment_88110" align="aligncenter" width="600"] Pat Donahue Jr. after the Kings' Game 5 victory over the Rangers.       Photo by Hannah Barnick[/caption] Ask Pat Donahue Jr., the man behind the Los Angeles Kings hockey team's famously snarky Twitter account, to pick a memorable tweet during his team's amazing three-year run, and you might be surprised that the example lacks bite. The tweet came after the Kings were knocked out of the 2013 Western Conference finals by the Chicago Blackhawks and was directed at the Pittsburgh Penguins, who had been bounced out of their s [...]


Twitter Snaps Up Live-TV Clipping Platform SnappyTV

twitter-snappy-tv Twitter announced today that it is acquiring SnappyTV, a live-TV clipping service that enables broadcasters to quickly create snippets of live events to share on social media. Launched in 2010, San Francisco-based SnappyTV makes it dead simple for video producers and rights holders to create near real-time clips and distribute them on Twitter, Facebook, YouTube, Tumblr, Brightcove and various other social and web platforms. The platform supports placement of in-stream advertising, and can create animated GIFs and captioned memes from video content. The clips serve as complementary co [...]


The Best Animated GIFs So Far From Brands On Twitter

grammy-twitter-gif Talk about pent-up demand. Twitter opened the animated GIF floodgate today and brands, publishers and, oh just about everyone with a Twitter account, wasted no time taking advantage of the new feature. The first GIF tweets were basically all variations on a theme: finally, there's great joy in the land! There's a danger of course that this new power will be abused, but today it's all about the fun of discovery and novelty of a feature that before today had been mostly relegated to Reddit, Tumblr and Google+. Marketers will no doubt appreciate the ability to bring more movement into t [...]


Twitter Brings Tweets To Life Through The New Support Of Animated GIFs

twitter-logo-600 Twitter may start looking a lot more like Tumblr soon thanks to the new support of animated GIF files. Across the web, Android & iOS platforms users will be able to view their favorite GIF images in full motion. This is a tad surprising since Twitter also owns Vine, the 6-second video social network. While a 6-second video is different than an animated GIF, the length is similar and may replace Vines in some cases. Starting today, you can share and view animated GIFs on http://t.co/wJD8Fp317i, Android and iPhone. http://t.co/XBrAbOm4Ya — Twitter Support (@Support) June 18, 2014 O [...]


Yelp Gives Customers The Ability To Send Messages To Businesses

yelp-messages Yelp, the review site created to enable people to talk about local businesses, is giving customers the ability to communicate with restaurants and shopkeepers more directly. Now, customers will be able to send messages to businesses within Yelp. The new feature, available for all businesses who have claimed their free business owner's account, places a messaging link in a business' contact information. "While some customers prefer to pick up the phone, others would much rather communicate via a keyboard," Yelp wrote in a blog post, "so this feature adds one more way to reach out [...]


Twitter, Starcom MediaVest Group Research Shows That Twitter Is Helping TV Ad Campaigns

twitter-social-tv-top Twitter wants to be the first choice for your second-screen. And today, it released research that backs up its aspirations. The study, a product of Twitter's Social TV Lab partnership with media buying agency Starcom MediaVest Group, presents evidence that combining Twitter and TV results in strong gains in brand awareness, TV ad recall, engagement with television shows and sales lift. "Results confirm that social TV is here and the opportunity to use it to enhance and amplify brand experiences is only getting bigger," Twitter and SMG wrote in a release. "Thus far, lab results demonstrat [...]


Tumblr Ads Can Now Run Across Yahoo Via Yahoo Gemini

tumblr-featured In a sign of how Yahoo's new mobile search and native ad marketplace, Yahoo Gemini, is becoming integral to the company's ad growth plans, Yahoo announced today that Yahoo Gemini will power the syndication of Tumblr Sponsored Posts across Yahoo content. For the first time, content from Tumblr Sponsored Posts will be seamlessly promoted across Yahoo and Tumblr, which reach more than 800 million average monthly visitors. Tumblr Sponsored Posts are now integrated and available through Yahoo Gemini, the industry’s only marketplace where advertisers can buy mobile search and native advertising. [...]


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