How video ad quality affects campaign performance on Facebook
How much time and money should you put into a video to get results? Contributor Aden Andrus looks at the relationship between video ad quality...
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Everything you need to know about online video marketing. Browse our most recent news stories and expert columns about trends in viral video marketing, video advertising and video search tools. Refer to our library of How To Guides for marketers creating video content for online viewing and viral distribution.
Google shows off its VR advertising concept
With the VR ad format still very much in the experimental phase, Google is looking to work with developers on testing...
Innovid now screens inventory for HTML5 video ads for the first time
As Flash ads face their final fadeout, the video ad platform is working with authentication service DoubleVerify to keep away fraudulent or...
YouTube Studio beta on the way with new design, inbox features & way to organize comments
Formerly YouTube Creator Studio, YouTube says it is rebuilding its platform for creators from the ground up....
Facebook to launch app for video creators later this year
Facebook's app will enable creators to add intros, outros and Snapchat-style frames to live and recorded videos produced through the...
YouTube tops 1.5 billion logged-in viewers every month
YouTube CEO Susan Wojcicki debuts product tweaks, including responsive video and 180-degree video formats, at...
It’s time for SMBs to go all in on social and mobile video
Due to tight budgets and time restraints, video is still a hurdle for many small business owners. But columnist Jordan Kasteler explains why...
With brand safety in mind, YouTube steps up efforts to ‘fight online terror’
Among the four steps the company outlined is a new effort that will remove ads from extremist videos that don't expressly violate YouTube...
Long-form video now makes up majority of time watched across all devices
Ooyala says Q1 2017 was the first time long-form video content won the most watch-time across TVs, PCs and mobile...
Want to start shooting video in-house but still want a professional look? Here’s what to buy
Shooting your videos in-house can save you a lot of money, but it requires the right gear. Contributor Aden Andrus walks you through some...
The top 10 YouTube ads in May earned a total 115M views, 87M belonged to Clash of Clans
The video game ranked No. 1 last month with 87.7 million views, while the No. 2 ad from Heineken generated a meager 6.5 million in comparison....
AdColony launches a new interactive mobile video format
Called Aurora, it offers in-video interactivity, 360-degree video, haptic rumbles, no buffering HD and high-end...
Report: 67% of US marketers have paid to promote video on Facebook in past year
A new Animoto survey shows marketers are focused most on Facebook but plan to boost social video investments on YouTube, Twitter and Instagram,...
Google updates YouTube creator guidelines for ad-friendly content
For advertiser brand safety protections, hateful and incendiary content will not be...
A tale of two cake smashes: How to choose between live and recorded video
Should you use prerecorded or live video? Contributor Brent Hieggelke discusses what he learned from a “cake to the face” experiment and how...
YouTube SEO: How to find the best traffic-generating keywords
Want to increase the chances of your videos showing up in YouTube’s search results? Columnist Sherry Bonelli explains how to glean keyword...
Vimeo launches new tools aimed at making video platform more appealing to marketers
Part of Vimeo's Business Membership, the enhancements include updated video cards, new end screens and more email capture...
Facebook wants to automate publishers’ direct-sold video ad deals
Facebook is testing a program to facilitate publishers' direct-sold video ad deals with A&E Networks, ESPN, Hearst and...
Facebook enables all Pages to add guests to Live broadcasts on iOS
Facebook’s Live With feature lets marketers add a brand spokesperson or member of the audience to a...
Facebook will live-stream 20 MLB games starting Friday
Twitter won't be the only social network broadcasting a Major League Baseball game tomorrow...
