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Will Chipotle “Series” Usher In Era Of Advertainment?

Chipotle logo If you want comprehensive coverage of yesterday's Super Bowl ads check out our #Hashtag Bowl site. My own view is that most of the ads failed and won't help the brands or their products at all. Indeed, studies indicate that most Super Bowl advertising has little or no impact. In contrast, Mexican QSR chain Chipotle may be ushering in a new era of "strategic entertainment" (not my term) with its Farmed and Dangerous mini-series on Hulu. It premieres on February 17 and reportedly cost about $1 million to produce the four-episode series. Time offers a good synopsis: [Farmed and Dangerous] [...]


iSpot.tv: 2014 Super Bowl Spots Have Already Generated 130 Million Views & 1 Million Social Actions

Super_Bowl_XLVIII_logo Brands pay big money to be in the Super Bowl because all the eyeballs watching. But the eyeballs are already watching Super Bowl ads well before the big game starts. This year, over 130 million Super Bowl-related video views have been racked up, according to video analytics company iSpot.tv. These have generated more than 1 million social actions, the company says The data is as of 9pm PT last night, for the 52 pre-released Super Bowl ads or teasers that iSpot.tv is tracking. Way in the lead, as we also covered in our Super Bowl ads preview yesterday, is the Budweiser "Puppy Love" spot [...]


Today Only: Watch This Powerful Guinness Ad Today Or Miss Out

In case you missed last week's touching Olympic moment: after qualifying for the U.S. Olympic Team, biathlete Tracy Barnes gave up her spot to her twin sister Lanny. Lanny had been sick during the qualifiers and unable to compete for a spot on the team. Guinness has released a one-day ad featuring the sisters' story. As Ad Age reported, the ad will likely be pulled after today due to U.S. Olympic Committee rules that prohibit Olympic athletes from appearing in advertisements by non-official sponsors. The blackout dates start tomorrow, January 30, and run through February 26. http://y [...]


Where To Watch All The 2014 Super Bowl Ads Online

Marketing Land YouTube Super Bowl Ads Playlist With just days to go before Super Bowl XLVIII, many of this year's expected Super Bowl advertisers have been rushing to release full versions of their commercials that will air nationally during the big game. While it may be taking out some of the anticipation and element of surprise for some viewers, nearly half of all ads expected to air are now available online and already have garnered millions of views. If you want to keep up with all of the 2014 Super Bowl Ads appearing online ahead of the game, Marketing Land has created a page where you can watch all of the 2014 Super Bowl Ads onlin [...]


5 Ways Super Bowl Advertisers Are Still Losing The Digital Game

watching-tv-featured Super Bowl ad season is here. Yes, it's become its own season as we've seen advertisers start their campaigns earlier and earlier to get the most out their enormous investment. Yet, beyond posting ads on YouTube and their websites, true digital integration continues to be an afterthought for too many of these brands. Super Bowl ad campaigns should be omni-channel operations, and brands that don't adopt digital strategies are simply losing out. Social, search, email, video, landing pages -- any (and possibly all) of these online channels should be leveraged as part of the campaign.  For [...]


Volkswagen Wins Title Of Most Shared Super Bowl Brand Ever With Over 7 Million Shares

unruly_logo-76 After putting together its list of the top 20 most shared Super Bowl ads of all time, video marketing firm Unruly determined the top ten most shared Super Bowl brands ever, with Volkswagen leading the list. To rank the most shared Super Bowl brands, Unruly measured the combined number of online shares earned by each brand's catalog of Super Bowl ads. Not only did Volkswagen's 2011 "The Force" win the No. 1 spot for most shared Super Bowl ad of all time, the automotive brand's full list of Super Bowl ads has earned more than 7,071,522 combined shares, making Volkswagen the most shared Sup [...]


Top 20 Most Shared Super Bowl Ads Of All Time: The Force Is Strong With Volkswagen

Video marketing firm Unruly has assembled a list of the top 20 most shared Super Bowl ads of all time. Volkswagen has the most appearances of any brand on the list. The automobile company took four of the top 20 spots, including the No. 1 ranking for its "The Force" video which generated 5.24 million shares. Unruly's data is based on the number of shares each video has received on Twitter, Facebook and within the "blogosphere." Of the top 20 Super Bowl ads, eight represent the automobile industry. Food and beverage brands earned five spots, divided between Budweiser, Doritos and M&M. [...]


Report: Super Bowl Ad Shares Jumped 89% Between 2012 & 2013

unruly_logo-76 According to a report released today by video technology firm Unruly, the number of shares for the top ten Super Bowl ads climbed from 5.4 million in 2012 to more than 10 million shares in 2013, representing an 89 percent increase in total shares across Facebook, Twitter and the blogosphere. Not only did the number of shares for Super Bowl ads dramatically increase between 2012 and 2013, but shares have climbed 30 times during the last three Super Bowls, with ads aired during the 2010 Super Bowl generating only 355,325 shares. Unruly claims the most shared Super Bowl ad of all time remai [...]


Axe “Peace” Super Bowl Ad Featuring North Korean & Middle Eastern Leaders Gets Early Launch

Axe Peace Super Bowl ad Posted to YouTube two days ago, Unilever's Axe brand Super Bowl ad appears to be the first 2014 Super Bowl Ad to hit the internet. While the spot posted on Axe's YouTube channel is a 60-second spot, BBH London, the agency that produced the ad, posted an 1:50 extended version of the ad on its YouTube channel yesterday. Axe's Super Bowl ad is a departure from its usual sexist advertising, making hippies out of North Korean and Middle Eastern  leaders. Using a Kim Jong-Un lookalike along with a generic Middle Eastern leader, the spot features a series of war scenes with the North Korean le [...]


Jaguar Teases First-Ever Super Bowl Ad, Says It Wants To Win The “Real-Time” Game

jaguar logo Watch out, Oreo. Jaguar says it's gunning to be "the most real-time engaged advertiser" of the Super Bowl this year. MindShare, which managed the communications planning and buying for Jaguar's first-ever Super Bowl spot, has developed a war room it calls "The Loop," with multiple screens for monitoring and acting on real-time consumer data. Jaguar's Super Bowl ad will star Sir Ben Kingsley, Tom Hiddleston and Mark Strong will star as "British Villains" in the 60-second spot directed by Tom Hooper. Jaguar teased the ad with this spot called "The Setup" starring Kingsley during the NFL Di [...]


Will This “Devil Baby” Video Scare You Into Watching “Devil’s Due” In Theaters?

Devils Due prankvert With a box office release scheduled for this Friday, the people behind the motion picture "Devil's Due" have released a video ad for the film that is scaring up lots of attention online. Since being posted on YouTube yesterday, the "Devil Baby Attack" video ad has earned more than six million views. Produced as a prankvert, an ad where individuals fall victim to a prank used to promote a brand or product, the "Devil Baby Attack" video features an unmanned baby stroller roaming the streets of New York City. Inside the stroller is a crying, devil-faced, robotic baby that launches forward, fri [...]


Duracell “Trust Your Power” Ad Featuring Seattle Seahawk Coleman Winning Cheers Online

derrick-coleman-ad-featured A new ad from Duracell featuring Seattle Seahawk running back Derrick Coleman, the first ever legally deaf NFL player, is gaining more and more buzz online. Since showing up on YouTube four days ago, the video has earned more than 2.3 million views and 48,474 shares. The Duracell "Trust Your Power" ad begins with Coleman and his teammates about to enter a stadium, and includes a powerful voiceover of Coleman relating the struggles he has endured as a football player with impaired hearing. "Coaches didn't know how to talk to me, they gave up on me, told me I should quit," says Coleman bef [...]


YouTube Releases New “Central” Page To Manage Comments All In One Place

youtube-logo-200 YouTube announced a new "Central" page for comments today, allowing users to moderate and respond to comments from a single location: From this central page you can easily remove comments, flag comments for spam or abuse, give a thumbs up, or click over to the video watch page and reply. Quickly toggle between comments that are published on the channel, comments that are pending channel manager approval, or comments that have been marked as spam. The new Comments page can be accessed once a user is logged in to their account by going to youtube.com/comments. According to the announcem [...]


Google Ranked #1 Top Video Content Property With 159 Million Unique Video Views For December [comScore]

Video click Newly released data from comScore reveals Google, Facebook and AOL were the top online video content properties for December of 2013. While Google's primary video content site YouTube was the biggest driver, Google sites garnered a collective 159.1 million unique views. Facebook ranked No. 2 with 79.1 million unique views, followed by AOL winning 76.2 million unique views. ComScore noted Facebook experienced a sudden rise in its number of video views compared to previous months, claiming the increased number was the result of Vine videos and the site's new auto-play video feature. Of [...]


P&G Puts The Spotlight On Moms Once Again In New “Pick Them Back Up” Winter Olympics Ad

P&G Thank You Mom video ad After experiencing much success with its "Thank You, Mom" campaign during the 2012 London Olympics, Proctor and Gamble has launched a new mom-themed Olympics ad in time for the upcoming 2014 Winter Olympics in Sochi, Russia. Since its release on Sunday, the video has earned nearly three million views on YouTube, and ranks No. 1 on Unruly's Viral Video Global Ads Chart with over 150,000 social shares. Going on the concept of its previous "Thank You, Mom" campaign, Proctor and Gamble's new "Thank You, Mom | Pick Them Back Up" ad is a montage of video clips featuring moms "picking up" their [...]


Google Wins “Overall Brand Of The Year” & “Ad Of The Year” Awards From Ace Metrix

Ace Metrix logo Television and video analytics firm Ace Metrix has named Google the big winner in 2013. The video analytics firm assembled a list of the top performing brands based on its Ace Scores, a measurement of a brand's television advertising effectiveness. According to the Ace Score results for 2013, Google won "Brand of the Year" in the software and website category, "Ad of the Year" for its "Here's to 2013" Google Zeitgeist video, and overall "Brand of the Year." "Their [Google's] achievements over the last twelve months are a testament to Google's ability to personalize technology and create [...]


Will Social Video Ads Change TV Advertising?

FBvideoads Much has been written about Facebook's new video product, which is currently being tested by Summit Entertainment and Mindshare in the US. Much of the commentary has been around how much it will cost, whether it will affect users, data plans, and what its impact will be on Facebook's future profitability. But one area that has yet to be highly discussed is what it might do to the traditional TV spot. Many companies have set their sights on unseating TV's position as the largest recipient of ad budgets in most major markets; but, Facebook's new video product is, in some ways, an acceptanc [...]


Unruly Ranks 2013′s Top 10 Christmas Video Ads

westjet-viral-video-featured Measuring the total number of shares for holiday-themed video ads, viral video chart maker Unruly has compiled a list of the top ten Christmas video ads for 2013. At the top of the list is WestJet's "Christmas Miracle" ad, a video that went viral early on during the holiday season. Since its December 8 release last month, the WestJet video ad has generated 34.4 million views and more than two million shares. A heartwarming look at how the airline organized a surprise gift-giving event for a flight of lucky passengers, WestJet's video continues to grow in popularity, earning 2,654 shares dur [...]


Vine Launches Profile Pages, Adds “TV Mode” Viewing

vine-icon Just a couple weeks after taking reservations for profile URLs, Vine has rolled out profile pages for all of its users. This is a welcome move for anyone that uses Vine, but especially for brands that have been successful -- or want to be successful -- in using the six-second video platform to grow an audience. The profile pages now give anyone an easy way to see all of a brand's videos in one place, get embed codes and other sharing options, start to follow the brands, etc. Users can also leave comments on videos right from the profile page. Strangely, commenting still isn't possibl [...]


Vine Username Reservations Open For Verified Twitter Accounts (And Maybe Anyone?)

vine-featured Vine is finally taking the needed step of creating profile pages and giving its users the chance to reserve a permanent username/URL. I say "needed" because there's currently no way to see all of an account's Vine videos easily. So for brands (and individuals) that have been doing clever things with the six-second videos, there's been no way to point users to a Vine account page to browse through archives, get old video URLs or embed codes, etc. That will presumably change when the reservation process ends and Vine rolls out profile pages at the vine.co/USERNAME addresses. The form launc [...]


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