Everything you need to know about online video marketing. Browse our most recent news stories and expert columns about trends in viral video marketing, video advertising and video search tools. Refer to our library of How To Guides for marketers creating video content for online viewing and viral distribution.
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Jan 3, 2014 at 3:12pm ET by Matt McGee
Just a couple weeks after taking reservations for profile URLs, Vine has rolled out profile pages for all of its users.
This is a welcome move for anyone that uses Vine, but especially for brands that have been successful -- or want to be successful -- in using the six-second video platform to grow an audience. The profile pages now give anyone an easy way to see all of a brand's videos in one place, get embed codes and other sharing options, start to follow the brands, etc.
Users can also leave comments on videos right from the profile page. Strangely, commenting still isn't possibl [...]
Related Topics: Channel: Video | Top News | Twitter: Vine
Dec 20, 2013 at 3:18pm ET by Matt McGee
Vine is finally taking the needed step of creating profile pages and giving its users the chance to reserve a permanent username/URL.
I say "needed" because there's currently no way to see all of an account's Vine videos easily. So for brands (and individuals) that have been doing clever things with the six-second videos, there's been no way to point users to a Vine account page to browse through archives, get old video URLs or embed codes, etc. That will presumably change when the reservation process ends and Vine rolls out profile pages at the vine.co/USERNAME addresses.
The form launc [...]
Related Topics: Channel: Video | Twitter: Vine
Dec 20, 2013 at 12:38pm ET by Amy Gesenhues
Airbnb's "Home to You" campaign is taking its rental properties to a new level, offering the winged inhabitants of Louisiana's Audubon Park Island a stylish collection of birdhouses.
The rental property website known for its unique selection of vacation, apartment and home rentals has created 50 birdhouses inspired by actual properties as part of its "Home to You" campaign. Equipped with detailed furnishings and decor to match the real-life rentals, the miniature replicas of Airbnb properties were designed by an artistic team that included a miniature prop artist, miniature expert, birdhous [...]
Related Topics: Channel: Video | Creative Of The Day | Features & Analysis | Top News | Video
Dec 18, 2013 at 3:17pm ET by Amy Gesenhues
After going viral this month, the Philippines Pantene "Labels Against Women" video ad will be released globally in an online media campaign.
According to a report on AdAge.com, Proctor & Gamble Co. decided to push the ad's global launch after Facebook's COO Sheryl Sandberg shared the ad on her Facebook page, helping it earn more than 7.5 million views on YouTube.
The ad highlights the double standard between how women and men are perceived in the workplace. Using a cover of the Tears for Fears song "Mad World", the ad spotlights a series of professional situations, showing how a man' [...]
Related Topics: Channel: Video | Creative Of The Day | Video
Dec 18, 2013 at 7:49am ET by Greg Sterling
Google bought YouTube in 2006 for $1.65 billion. There were two (or three) primary reasons: YouTube had "won" as the top online video destination, it was considered a "social media" property and Google saw it as the gateway to brand advertising dollars.
For three or four years thereafter, financial analysts and institutional investors complained loudly that YouTube was too costly and wasn't making money -- "when was it going to make a profit?" was the tired refrain. There were also numerous concerns about copyright liability (exemplified by Viacom’s $1 billion lawsuit against the company [...]
Related Topics: Channel: Video | Google | Google: Business Issues | Google: Display Advertising | Google: TV | Google: YouTube | Top News
Dec 17, 2013 at 2:40pm ET by Amy Gesenhues
While Buick's recent campaign is urging people to stop looking at their phones, Apple's new ad takes the opposite approach, showing how an iPhone synced with Apple TV can bring an entire family to weep tears of joy.
Posted yesterday, Apple's holiday TV Ad "Misunderstood" is set to a slightly melancholy version of "Have Yourself a Merry Little Christmas." The video follows around a teenage boy glued to his iPhone during a holiday visit at his grandparent's house. While members of his family make snow angels, build snowmen, and decorate the tree, it appears the teenager can't be bothered to l [...]
Related Topics: Apple | Channel: Video | Creative Of The Day | Video
Dec 17, 2013 at 2:41am ET by Matt McGee
NOTE: The WSJ report was mostly correct. Facebook did announce more video ads today, but it's only a test and involves one advertiser. For more, see our more recent coverage: Bring On The News Feed Commercials: Promoted Video Ads Officially Land In The Facebook Feed.
Facebook appears set to end 2013 with one of the biggest changes to its News Feed yet: video ads.
The Wall Street Journal reported early Tuesday morning that Facebook will begin showing video ads in the News Feed -- on both desktop and mobile devices -- on Thursday.
If it happens, it'll be about a year since video ad rumors [...]
Related Topics: Channel: Video | Facebook | Facebook: Advertising | Facebook: News Feed | Social Media Marketing | Social Media Marketing: Advertising | Top News
Dec 16, 2013 at 5:17pm ET by Greg Sterling
According to an article in AdWeek, Apple is quietly building an RTB exchange to manage in-app ad buying. This is apparently at the direction of Apple's Eddy Cue who is now in charge of software, including Maps and Siri.
Apple's is reportedly concentrating on iTunes Radio advertising. AdWeek says that "In a staff meeting before the holidays, Cue indicated that iTunes Radio is the top priority, and app ads are not."
Pandora appears to be the model and the iAds team has been redirected to selling radio spots. Pandora reported revenues $181.6 million in the third quarter. On an annualized [...]
Related Topics: Apple | Apple: Apple TV | Apple: iOS | Channel: Video | Top News
Dec 13, 2013 at 4:32pm ET by Amy Gesenhues
Buick's latest advertising campaign is replacing automobile pitches with a public service announcement, encouraging everyone to pay more attention to what is going on around them. The campaign is being promoted on Buick's "Get in the Moment" Tumblr blog, featuring the music video "Get Off the Phone" by comedy duo Rhett & Link.
While the comedy pair are filmed driving in a Buick Regal, along with the car in the background during some scenes, the video focuses on the song's lyrics, a commentary on all the moments we miss in lieu of our obsession with smartphones.
Poking fun at everyone [...]
Related Topics: Channel: Video | Creative Of The Day | Video
Dec 12, 2013 at 11:45am ET by Amy Gesenhues
A video ad for Pantene in the Philippines is picking up steam, gaining more than five million views on YouTube and over 105,000 shares according to Unruly's Viral Video Chart.
A commentary on the role of women in the workplace and how they are perceived, the Pantene "Labels Against Women" ad even received a call-out on today's MSNBC Morning Joe Show from Donnie Deutsch while discussing the role of female CEOs with Martha Stewart.
Illustrating how the same professional behaviors are interpreted differently depending on whether it is a man or woman exhibiting the behavior, the ad is set [...]
Related Topics: Channel: Video | Creative Of The Day | Google: YouTube | Top News | Video
Dec 11, 2013 at 11:25am ET by Amy Gesenhues
YouTube announced its top ten trending videos for the year, with the official music video for "The Fox (What Does the Fox Say?)" by Ylvis leading the list. The video has earned more than 276 million views since it was posted September 13.
Two ads also made YouTube's top ten trending videos list, with Evian's "Baby&Me" ranking No. 5 and Volvo's "The Epic Split" ranking No. 6. Both the Evian and Volvo videos also made Unruly's top ten list of most shared videos for 2013, a compilation that ranks videos based on the number of shares earned versus number of views.
YouTube's Top Ten Trendin [...]
Related Topics: Channel: Video | Google: YouTube | Marketing Land’s 2013 Digital Marketing Year In Review | Statistics: Social Media | Top News | Video
Dec 10, 2013 at 2:03pm ET by Matt McGee
Oreo began the year with a viral tweet during the Super Bowl, and the cookie-maker seems to be hoping to end the year with another touchdown -- this one in the form of a new video that's gaining steam on YouTube and social networks.
It's called "Oreo Cookie Balls," and the 76-second video seems to have everything it takes to go viral this Christmas: a catchy tune, funny lyrics and -- this is important for the sake of virality, folks -- several just-risqué-enough references to cookie balls. The video also manages to include several ideas for eating and serving cookie balls, which is kinda s [...]
Related Topics: Channel: Video | Features & Analysis | Top News | Video
Dec 10, 2013 at 11:00am ET by Amy Gesenhues
Video marketing firm Unruly has assembled a top ten list of the most shared social video brands of 2013, with Samsung leading the pack.
Earning 7.3 million shares for its "S4: Sound & Shot" social video campaign, Samsung holds the honor of being Unruly's top shared brand of 2013.
[youtube width="560" height="315"]http://www.youtube.com/watch?v=RAEgmeiDbJo[/youtube]
In second place is Geico, a new entrant on the list of most shared social video brands this year.
Earning the distinct title of most viewed online video ad campaign of all time, Dove's record-breaking "Real Beauty Sk [...]
Related Topics: Channel: Video | Google: YouTube | Marketing Land’s 2013 Digital Marketing Year In Review | Social Media Marketing | Statistics: Popularity & Usage | Video
Dec 4, 2013 at 4:27pm ET by Amy Gesenhues
Ron Burgundy is showing up everywhere in anticipation of Anchorman 2's December 18 release. Last weekend, Will Ferrell's Anchorman 2 character visited the news desk of a local newscast in Bismarck, North Dakota, and on Monday night he made an appearance in Winnipeg to cover Roar of the Rings, Canada's biggest curling event of the season.
After declaring Winnipeg, "The Paris of Canada," Burgundy showed up in an ESPN video on Monday, interviewing Peyton Manning to promote his and Anchorman 2 cohort Champ Kind's appearance this Thursday night on SportsCenter.
Adweek claims Anchorman 2 promo [...]
Related Topics: Channel: Video | Google: YouTube | Statistics: Online Advertising | Statistics: Popularity & Usage | Top News | Video
Dec 4, 2013 at 11:28am ET by Ginny Marvin
Brands love YouTube pre-roll ads for reaching target audiences at scale. The young males Burger King wants to reach, however, hate those ads. So, Colenso BBDO and Burger King chose to make 64 highly customized ads written for each type of video favored by the young male demo Burger King wants to reach -- comedy, sports, music videos, movie trailers and more -- that show off the burger chain's empathy and sense of humor.
The ads directly acknowledge how annoying they are. Two young guys sit around a Burger King table and lament the fact that the male viewer is stuck watching an ad when all h [...]
Related Topics: Channel: Video | Google | Google: YouTube | Top News | Video
Dec 4, 2013 at 5:00am ET by Amy Gesenhues
According to video marketing firm Unruly, the top three video ads of 2006 earned a combined 244,395 shares. This year, the company says Dove's "Real Beauty Sketches," GEICO's "Hump Day," and Evian's "Baby and Me" video ads have generated a total of 11.6 million shares, representing 47.5 times more shares than the top three ads in 2006.
"We've been tracking the most shared videos at Unruly - UGC and branded - since we launched the Unruly Viral Video Chart back in 2006," said the company's COO Sarah Wood, "Over that time, we've seen an explosion in both the number of videos brands are making [...]
Related Topics: Channel: Video | Google: YouTube | Marketing Land’s 2013 Digital Marketing Year In Review | Statistics: Online Advertising | Statistics: Popularity & Usage | Top News | Video
Nov 27, 2013 at 12:40pm ET by Danny Sullivan
In less than two weeks, the GoldieBlox "Princess Machine" video showing girls building a Rube Goldberg machine set to the "Girls" song by the Beastie Boys racked up nearly 9 million views. But after the Beastie Boys objected to their music being used, GoldieBlox dropped the song from the video. Will the same video, with more generic music, do as well?
Here's the new video, spotted via Time:
[youtube width="601" height="338"]http://www.youtube.com/watch?v=IIGyVa5Xftw[/youtube]
GoldieBlox Removes “Girls” Music From Video Parody, Hopes For Peace In Letter To The Be [...]
Related Topics: Channel: Video | Word Of Mouth Marketing
Nov 27, 2013 at 10:20am ET by Amy Gesenhues
The GoldieBlox legal battle against the Beastie Boys over the band's song "Girls" being used in a parody ads may be nearing an end. Today, GoldieBlox removed the original video, replaced it with one that no longer uses the Beastie Boys music and published an open letter to the band hoping for peace.
In a post titled "Our Letter to the Beastie Boys" posted on the GoldieBlox blog, the toy company says it has removed the song from its parody video and is willing to stop legal action it took to use the song as long as the Beastie Boys halt any legal threats.
"We don't want to fight with yo [...]
Related Topics: Channel: Video | Google: YouTube | Legal: Copyright & Trademark | Top News
Nov 26, 2013 at 2:38pm ET by Amy Gesenhues
Yesterday on the YouTube Creator Blog, Google announced updates to "Combat the increase in spammy comments" on YouTube.
According to the blog post, Google has updated its system to include, "Better recognition of bad links and impersonation attempts, improved ASCII art detection, and changed how long comments are displayed." The updates are in response to what the company claimed were "new opportunities for abuse" since the new system was rolled out two weeks ago.
Google refrained from making any mention about the backlash it has received concerning Google+ integration into YouTube com [...]
Related Topics: Channel: Video | Google: Google+ | Google: YouTube
Nov 26, 2013 at 1:42pm ET by Amy Gesenhues
Last week, toy company GoldieBlox released its "Goldieblox, Rube Goldberg & Beastie Boys Princess Machine" YouTube video, an ad set to the music of the Beastie's Boys song Girls with reworked lyrics. The video's positive message to empower girls resulted in the ad going viral, generating more than 8.6 million views.
The only problem is GoldieBlox never received approval from Beastie Boys to use the band's music.
According to a New York Times report yesterday, GoldieBlox filed a suit against the Beastie Boys to deflect a copyright infringement lawsuit, claiming its version of the song [...]
Related Topics: Channel: Video | Google: YouTube | Legal: Copyright & Trademark