Everything you need to know about online video marketing. Browse our most recent news stories and expert columns about trends in viral video marketing, video advertising and video search tools. Refer to our library of How To Guides for marketers creating video content for online viewing and viral distribution.

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IAB Updates Digital Video In-Stream Definitions As Market Grows

IAB Instream Video Ads The digital video advertising market is expected to more than double by 2017 to $9 billion, according to eMarketer.  In response to this growth, for the first time since 2009, the Interactive Advertising Bureau has updated its “Digital Video In-Stream Ad Metric Definitions” and released them today for public comment. [caption id="attachment_76527" align="aligncenter" width="600"] Source: IAB[/caption] The point is to get the industry stakeholders speaking the same language when discussing the process of serving in-stream digital video ads. “Consensus on the language we use arou [...]


Apple Targets Brand Sensibilities: Will Debut Full-Screen, In-App Video Ads

apple-ipad-iphone-600 Full-screen video ads that launch automatically on iPhones and iPads will soon be a reality. According to a report in AdAge, Apple will debut the TV-like video ads through its mobile ad network iAds at some point this year. The ads would mark Apple's entry into the heated race to lure brand TV budgets online by giving advertisers compelling ways to re-purpose their already-produced TV ads for digital. Giving brands the ability to reach users with full-view in-app video ads on their iOS devices could prove very appealing to brands. Rather than expanding after being clicked on or hovered o [...]


French Video Site DailyMotion Adds Original Programming To Compete With YouTube

DailyMotion logo Feb 2014 According to a report yesterday from the Wall Street Journal, French-owned video sharing website DailyMotion has plans to launch six original programming series in an attempt to attract a larger US audience and become more competitive with YouTube. "People are looking for a Pepsi to YouTube's Coke," claimed DailyMotion's US managing director Roland Hamilton in the Wall Street Journal story. The French video sharing platform has a ways to go if it wants to compete with YouTube. The Wall Street Journal reports DailyMotion's unique visitors per month, including its syndication partners, tot [...]


Chevrolet Biggest Spender At Sochi Olympics, But P&G Wins The Digital Game

ispot.tv logo According to data from iSpot.tv, of the more than 250 brands that ran ads during this year's Olympic broadcasts, Chevrolet spent the most money and earned the most airtime, but P&G generated the most social buzz. After the close of the winter games in Sochi, television ad analyst firm iSpot.tv gathered key metrics on this year's Olympic advertisers to determine which brands ran the most ads and spent the most money, as well as the big winners in digital and search. With 581 spots aired during the winter games, Chevrolet topped the list for brands with the most airtime, followed by AT [...]


Microsoft Scores Upfront Video Advertising Deal With Starcom MediaVest

microsoft icon 2012 Microsoft has inked a video advertising agreement with Starcom MediaVest Group (SMG) that gives the agency and its clients access to premium video inventory across Microsoft’s portfolio of digital advertising assets which includes Xbox, Skype, Ads in Apps on Windows 8, MSN and the Microsoft Video Ad Network. “Through our suite of devices and services, we can deliver a true cross-screen, premium video advertising experience at-scale that will unlock new opportunities to truly enhance brand connections with consumers,” said Stephen Kim, vice president for Global Agencies for Microsoft A [...]


Amazon Revs Its Advertising Power: Launches Video Ads Powered By FreeWheel

amazon-icon Amazon and FreeWheel, a video advertising technology provider, announced today that they have partnered to bring short form video advertisements to the e-commerce marketplace. Users will start to see more game trailers, movie trailers, how-to videos, and other endemic video content across several product categories in the search results. The companies say the videos will integrate relevant brands and e-commerce advertising experiences within the content. Call-to-action buttons such as "Shop Now" in a video game trailer will lead users to that title's page on Amazon with a single click. Mov [...]


Budweiser “Puppy Love” Ad Wins This Year’s Super Bowl With Over 1.3 Million Shares

puppy-love-ad-featured Budweiser has been declared this year's official Super Bowl brand winner by video analytics firm Unruly, with its "Puppy Love" ad generating more than 1.3 million shares. The ad received over a million more shares than the No. 2 spot, which was also a Budweiser ad. Budweiser won three of the top ten most shared ads this year, with its "A Hero's Welcome" taking the No. 2 spot, and "Ian Up for Whatever" taking the No. 5 spot. According to Unruly's data, Budweiser's heartwarming ad, featuring a friendship between a puppy and a Clydesdale horse, is already the sixth most shared Super Bowl ad [...]


Budweiser & Esurance Take Top Spots In Top 10 Most Popular 2014 Super Bowl Ads Online

Budweiser Puppy Love screen capture It looks like the Seattle Seahawks weren't the only big winners last night. According to video analytics firm iSpot.tv, Budweiser's "Puppy Love" was the No. 1 most popular Super Bowl ad online, with two more of the brand's ads making it into iSpot.tv's top ten list. Ranking Super Bowl ads based on online views and digital activity, iSpot.tv claims Budweiser held the No. 1, 2 and 3 spots during the game. But post-game, Esurance's ad starring John Krasinski has since taken over second place. Airing immediately following the Super Bowl, the Esurance ad asked viewers to tweet the hashtag #E [...]


Will Chipotle “Series” Usher In Era Of Advertainment?

Chipotle logo If you want comprehensive coverage of yesterday's Super Bowl ads check out our #Hashtag Bowl site. My own view is that most of the ads failed and won't help the brands or their products at all. Indeed, studies indicate that most Super Bowl advertising has little or no impact. In contrast, Mexican QSR chain Chipotle may be ushering in a new era of "strategic entertainment" (not my term) with its Farmed and Dangerous mini-series on Hulu. It premieres on February 17 and reportedly cost about $1 million to produce the four-episode series. Time offers a good synopsis: [Farmed and Dangerous] [...]


iSpot.tv: 2014 Super Bowl Spots Have Already Generated 130 Million Views & 1 Million Social Actions

Super_Bowl_XLVIII_logo Brands pay big money to be in the Super Bowl because all the eyeballs watching. But the eyeballs are already watching Super Bowl ads well before the big game starts. This year, over 130 million Super Bowl-related video views have been racked up, according to video analytics company iSpot.tv. These have generated more than 1 million social actions, the company says The data is as of 9pm PT last night, for the 52 pre-released Super Bowl ads or teasers that iSpot.tv is tracking. Way in the lead, as we also covered in our Super Bowl ads preview yesterday, is the Budweiser "Puppy Love" spot [...]


Today Only: Watch This Powerful Guinness Ad Today Or Miss Out

In case you missed last week's touching Olympic moment: after qualifying for the U.S. Olympic Team, biathlete Tracy Barnes gave up her spot to her twin sister Lanny. Lanny had been sick during the qualifiers and unable to compete for a spot on the team. Guinness has released a one-day ad featuring the sisters' story. As Ad Age reported, the ad will likely be pulled after today due to U.S. Olympic Committee rules that prohibit Olympic athletes from appearing in advertisements by non-official sponsors. The blackout dates start tomorrow, January 30, and run through February 26. http://y [...]


Where To Watch All The 2014 Super Bowl Ads Online

Marketing Land YouTube Super Bowl Ads Playlist With just days to go before Super Bowl XLVIII, many of this year's expected Super Bowl advertisers have been rushing to release full versions of their commercials that will air nationally during the big game. While it may be taking out some of the anticipation and element of surprise for some viewers, nearly half of all ads expected to air are now available online and already have garnered millions of views. If you want to keep up with all of the 2014 Super Bowl Ads appearing online ahead of the game, Marketing Land has created a page where you can watch all of the 2014 Super Bowl Ads onlin [...]


5 Ways Super Bowl Advertisers Are Still Losing The Digital Game

watching-tv-featured Super Bowl ad season is here. Yes, it's become its own season as we've seen advertisers start their campaigns earlier and earlier to get the most out their enormous investment. Yet, beyond posting ads on YouTube and their websites, true digital integration continues to be an afterthought for too many of these brands. Super Bowl ad campaigns should be omni-channel operations, and brands that don't adopt digital strategies are simply losing out. Social, search, email, video, landing pages -- any (and possibly all) of these online channels should be leveraged as part of the campaign.  For [...]


Volkswagen Wins Title Of Most Shared Super Bowl Brand Ever With Over 7 Million Shares

unruly_logo-76 After putting together its list of the top 20 most shared Super Bowl ads of all time, video marketing firm Unruly determined the top ten most shared Super Bowl brands ever, with Volkswagen leading the list. To rank the most shared Super Bowl brands, Unruly measured the combined number of online shares earned by each brand's catalog of Super Bowl ads. Not only did Volkswagen's 2011 "The Force" win the No. 1 spot for most shared Super Bowl ad of all time, the automotive brand's full list of Super Bowl ads has earned more than 7,071,522 combined shares, making Volkswagen the most shared Sup [...]


Top 20 Most Shared Super Bowl Ads Of All Time: The Force Is Strong With Volkswagen

Video marketing firm Unruly has assembled a list of the top 20 most shared Super Bowl ads of all time. Volkswagen has the most appearances of any brand on the list. The automobile company took four of the top 20 spots, including the No. 1 ranking for its "The Force" video which generated 5.24 million shares. Unruly's data is based on the number of shares each video has received on Twitter, Facebook and within the "blogosphere." Of the top 20 Super Bowl ads, eight represent the automobile industry. Food and beverage brands earned five spots, divided between Budweiser, Doritos and M&M. [...]


Report: Super Bowl Ad Shares Jumped 89% Between 2012 & 2013

unruly_logo-76 According to a report released today by video technology firm Unruly, the number of shares for the top ten Super Bowl ads climbed from 5.4 million in 2012 to more than 10 million shares in 2013, representing an 89 percent increase in total shares across Facebook, Twitter and the blogosphere. Not only did the number of shares for Super Bowl ads dramatically increase between 2012 and 2013, but shares have climbed 30 times during the last three Super Bowls, with ads aired during the 2010 Super Bowl generating only 355,325 shares. Unruly claims the most shared Super Bowl ad of all time remai [...]


Axe “Peace” Super Bowl Ad Featuring North Korean & Middle Eastern Leaders Gets Early Launch

Axe Peace Super Bowl ad Posted to YouTube two days ago, Unilever's Axe brand Super Bowl ad appears to be the first 2014 Super Bowl Ad to hit the internet. While the spot posted on Axe's YouTube channel is a 60-second spot, BBH London, the agency that produced the ad, posted an 1:50 extended version of the ad on its YouTube channel yesterday. Axe's Super Bowl ad is a departure from its usual sexist advertising, making hippies out of North Korean and Middle Eastern  leaders. Using a Kim Jong-Un lookalike along with a generic Middle Eastern leader, the spot features a series of war scenes with the North Korean le [...]


Jaguar Teases First-Ever Super Bowl Ad, Says It Wants To Win The “Real-Time” Game

jaguar logo Watch out, Oreo. Jaguar says it's gunning to be "the most real-time engaged advertiser" of the Super Bowl this year. MindShare, which managed the communications planning and buying for Jaguar's first-ever Super Bowl spot, has developed a war room it calls "The Loop," with multiple screens for monitoring and acting on real-time consumer data. Jaguar's Super Bowl ad will star Sir Ben Kingsley, Tom Hiddleston and Mark Strong will star as "British Villains" in the 60-second spot directed by Tom Hooper. Jaguar teased the ad with this spot called "The Setup" starring Kingsley during the NFL Di [...]


Will This “Devil Baby” Video Scare You Into Watching “Devil’s Due” In Theaters?

Devils Due prankvert With a box office release scheduled for this Friday, the people behind the motion picture "Devil's Due" have released a video ad for the film that is scaring up lots of attention online. Since being posted on YouTube yesterday, the "Devil Baby Attack" video ad has earned more than six million views. Produced as a prankvert, an ad where individuals fall victim to a prank used to promote a brand or product, the "Devil Baby Attack" video features an unmanned baby stroller roaming the streets of New York City. Inside the stroller is a crying, devil-faced, robotic baby that launches forward, fri [...]


Duracell “Trust Your Power” Ad Featuring Seattle Seahawk Coleman Winning Cheers Online

derrick-coleman-ad-featured A new ad from Duracell featuring Seattle Seahawk running back Derrick Coleman, the first ever legally deaf NFL player, is gaining more and more buzz online. Since showing up on YouTube four days ago, the video has earned more than 2.3 million views and 48,474 shares. The Duracell "Trust Your Power" ad begins with Coleman and his teammates about to enter a stadium, and includes a powerful voiceover of Coleman relating the struggles he has endured as a football player with impaired hearing. "Coaches didn't know how to talk to me, they gave up on me, told me I should quit," says Coleman bef [...]


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