Everything you need to know about online video marketing. Browse our most recent news stories and expert columns about trends in viral video marketing, video advertising and video search tools. Refer to our library of How To Guides for marketers creating video content for online viewing and viral distribution.

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Video Vote-a-Thon: PopShorts Allows Users To Rate & Discover Instagram & Vine Videos

profile-screenshot With the fragmentation of the video market, it's become harder to keep tabs on what network people/brands are leveraging. PopShorts is launching today for the purpose of bringing together popular Vine and Instagram videos into one location According to PopShorts themselves this service is essentially "a 'Hot or Not' for Vine and Instagram videos." Users will be able to submit their videos by submitting the full URL of either a Vine or Instagram video. Much like traditional social aggregation sites, the community will then be able to vote on the best videos. PopShorts users can downvote [...]


YouTube Search App For Google Glass Mimics The Matrix

glass-how-3 There's no YouTube app for Google Glass quite yet, but there is a new app that searches YouTube for "how to" videos and aims to make you smarter along the way -- kinda like the "fast learning" you might know from The Matrix. It's called How Do I... and the idea is "to teach anyone, anything, anywhere and at any time via Google Glass." It uses the new "Take Note" function to send your search query to Google, and then it returns matching YouTube results. In my test, I asked "How do I ... install a dishwasher?" Here's a quick look at the steps from asking my question to getting my video ans [...]


Google’s New Virtual Helping Hand, ‘Helpouts,’ Now Taking Applications

Helpouts The first official instance of Google's new video help service, Helpouts, has been released. Helpouts will allow for users to pay for a specific time frame of video consulting from willing Helpout helpers. While it is just a simple landing page with the opportunity for users to sign-up for a registration, it's the images included that do the talking. The new landing page highlights the opportunities of Helpout. From bike repair to yoga or cooking users in a bind can quickly choose to ask an expert and pay for that time. The page has an invitation request and allows those with invitations [...]


Vine Grows To 40 Million Registered Users, More Than Tripling Its User Base Since June

vine-featured After only seven months since Twitter acquired Vine, the six-second video sharing app has reached an impressive 40 million registered users, more than three times the number of Vine users reported just two months ago. While this milestone does not reflect "monthly active user" numbers commonly shared by social networks like Facebook and Twitter, it does confirm that Vine is a competitive force within the social media landscape. In June, Twitter reported that there were a total of 13 million iOS users on Vine when it released the Android version of the app. So it appears that Android user [...]


The Google vs. MSFT YouTube App Spat Has Officially Erupted

google-microsoft-logos-volcano After simmering for the past couple months, the spat between Microsoft and Google over the YouTube app that's available for Windows Phone has now erupted. That's thank to a scathing blog post this afternoon from Microsoft VP and Deputy General Counsel David Howard that questions Google's commitment to openness and accuses Google of making Microsoft play by a different set of rules than it requires of the YouTube apps for Android and iOS. "It seems to us that Google's reasons for blocking our app are manufactured so that we can't give our users the same experience Android and iPhone users [...]


Deja Vu: Google Blocks The Windows Phone YouTube App (Again)

microsoft-google-logos The soap opera continues: Not 24 hours after Microsoft released a new YouTube app for Windows Phones, Google has disabled it. As The Verge is reporting, Google says the new app violates its terms of service: Microsoft has not made the browser upgrades necessary to enable a fully-featured YouTube experience, and has instead re-released a YouTube app that violates our Terms of Service. It has been disabled. We value our broad developer community and therefore ask everyone to adhere to the same guidelines. This is the second time Google has blocked Microsoft's try at making a YouTube a [...]


Microsoft, Google Finally Release Official YouTube App For Windows Phones

microsoft-google-logos I wouldn't call Microsoft and Google BFFs by any stretch of the imagination (ahem ... cough), but the two companies have finally buried their differences over YouTube and Windows Phones. As CNET reports, an official YouTube app -- created by Microsoft but built with Google's blessing -- is now available in the Windows Phone store. A Microsoft spokesperson gave this statement to CNET: We've released an updated YouTube app for Windows Phone that provides the great experience our consumers expect while addressing the concerns Google expressed in May, including the addition of ads. We apprecia [...]


On YouTube, Funny Ads That Would Never Air On TV About Touchy Subjects

Bodyform With a few exceptions, outside of the Super Bowl, most TV ads I see don't take risks. That's understandable. Targeting a mass audience, advertisers largely choose to play it safe. But YouTube is a playground where taking risks may draw in an audience. Ads become content, even ads about unlikely things like women having their periods, condom use and men wiping their butts. Oh my. HelloFlo: "Like Santa For Your Vagina" Let's start with HelloFlo. If you've never heard of it, perhaps it's because you're a man and without need of feminine hygiene products. If you're a woman, well, you've neve [...]


Founders Of YouTube Take On Vine & Instagram With New Video App

MixBit-Screen YouTube Founders Chad Hurley and Steve Chen are at it again. This time the duo's company, AVOS, has built a video creation app that allows users to quickly and easily record video. The name of the app is MixBit and it is launching today for iOS. According to the NYTimes, MixBit has many of the same features as Twitter's Vine and Facebook's Instagram. From pressing-to-shoot, to shortened video lengths (MixBit is 16 seconds, Instagram is 15 seconds & Vine is 6 seconds), the concept of MixBit should be familiar. Where MixBit differs is that both the app and the website MixBit.com wi [...]


Instagram 4.1 Allows Video Uploads From Library

instagram-featured Instagram 4.1 is now available with a couple new features -- one of which should be very welcome for brands and marketers. The new app allows users to upload pre-made videos from your mobile device's video library and share them on Instagram no matter how or when they were made. One immediate thought comes to mind: Think of all the brands that have 15-second commercials they might want to share simultaneously on Instagram and television. (As an aside, it seems to me that some brands/users have already been doing this. I don't know if they had special access to this feature, or if they fi [...]


Study: The Top 100 Global Brands Winning On YouTube Publish 78 To 500 Videos A Month

youtube-featured Video marketing company Pixability's newly released study measuring YouTube activity for the Top 100 Global Brands reveals that the top performers are publishing approximately 78 videos per month, with media companies like MTV, Thomson Reuters and Disney posting upwards of 500 videos per month. According to the study, YouTube video publishing rates for the Top 100 Global brands have increased an average of 73 percent annually since 2009. The total number of uploads for the same group of companies has grown from a few dozen published in 2005 to more than 10,000 cumulative videos published in [...]


Vine’s First Hit: A Year-Old Rap Song Climbs Billboard Charts After Unofficial Video

A Vine video is being credited for helping a year-old rap song sell more than 100,000 downloads in the last two weeks, pushing it into the top five on Billboard's chart of the top R&B/Hip-Hop digital songs. It's believed to be the first time a Vine video has had such a significant role in driving music sales. As Billboard.com is reporting, the song "Don't Drop That Thun Thun" by a Los Angeles-based group called FiNATTiCZ saw a sales spike shortly after this unofficial Vine clip -- which has been tweeted more than 13,000 times at the moment -- was published on July 9th. (Note: The Vine [...]


Report: Video Ad Shares Grow 7% In Q2 With Help From Dove, Evian & The Man Of Steel

Video click Video technology company Unruly's newly released Q2 2013 Social Video Report reveals online video ad shares grew seven percent during the second quarter, even after a strong Q1 boosted by Super Bowl ads. Examining video ad shares for the entertainment, FMCG/CPG, technology, retail, auto and finance industries, Unruly found that the entertainment industry experienced the most video ad shares, while the FMCG/CPG vertical saw Dove's "Real Beauty Sketches" ad become one of the top three most viewed ads of all time. The auto industry was the only vertical to see a drop in video ad shares, dow [...]


NeverWet Gets 30-Second TV Ad, But Product’s 5-Minute Demo Is Real Viral Sensation

neverwet-video-featured Can a simple product demonstration outperform a slick TV commercial? You bet, in the case of Rust-Oleum's NeverWet, the spray that seemingly causes anything to magically resist water. The product's five-minute YouTube video demo has had four million views since it was released a month ago, versus its new 30-second ad-agency produced commercial with at 600 views. The demonstration, which went up on June 16, has company employees, including the CEO, demonstrating various ways the NeverWet hydrophobic coating spray can be used, from waterproofing a toilet bowl scrub brush to coating the [...]


This Week On Vine: The Bieber Effect, Celebrating Wimbledon & Celebrity Crossovers

We’ve been keeping a secret. The fact is, each week the most popular Vines by a wide margin are coming from athletes, pop stars and brands with tie-ins to those folks. Singing celebrities like Little Mix or Harry Styles can do anything or nearly nothing at all and still have their Vine’s share count reach five figures. Hordes of Beliebers descended on the Omaha mall to catch a glimpse of Justin Beiber. Sadly, the official JC Penney account seemed not to notice that their outlet was featured prominently in a Vine that was shared nearly 45k times. #omahamall https://t.co/5ujTEUl1VF [...]


(Steve) Jobs Filmmakers Debut New Trailer On Instagram

jobs-movie-featured It had to happen soon, right? As Gizmodo is reporting, the makers of the upcoming movie, Jobs, have published a 15-second trailer on Instagram. The video, which is an edited version of the film's official preview clip, is thought to be the first mainstream movie trailer to premiere on Instagram's new video service. About four months ago, a six-second trailer for The Wolverine debuted on Vine. You can bet that Hollywood will continue using these new platforms to promote their feature films, and TV networks will, too (if they're not already). Jobs features Ashton Kutcher in the tit [...]


This Week On Vine: Brands Celebrate The 4th Of July, FLOTUS On Vine, #HDHacks & More

vine-featured Vine was all about fireworks and BBQs this week in celebration of American Independence Day on the 4th of July. Lowes kicked it off with a hardware fireworks display by one of our favourite Vine-a-mators Meagan Cignoli. https://twitter.com/Lowes/status/352498739845398528 VH1 celebrated the day more traditionally, with an actual fireworks display. https://twitter.com/VH1/status/353014832380911616 And Red Vines is never one to let an occasion pass without making a Vine. I think the clue is in their name. https://twitter.com/RedVines/status/352812078421114880 Vine won the Presi [...]


Big Vine Update Includes Re-Vining, Protected Posts, Improved Camera & More

vine-icon Vine has started to rollout several of its promised upgrades as it finds itself in a battle with Instagram for social video supremacy. It's also introduced a new word into the lexicon: revining, which is explained below. At least a couple of the new features could help increase visibility for both Vine users and their best videos. Today's update includes these five items, as explained on Vine's blog post: Revining: Share other people's posts with your all of your followers in one tap. Protected Posts: Most Vine posts are public, which means they can be viewed, discovered and shared [...]


This Week On Vine: NBA, NHL, MLB, #StandWithWendy, “Scrubs” Duet & More

vine-icon This week Vine saw a lot of dunking, batting, scrumming and serving – as sports Vines collectively dominated the leaderboards. But Hollywood had its own moments, as did Texas state senator Wendy Davis and her filibuster. Sports! We love this vine from NHL as the Chicago Blackhawks went 1-0 up in a recent match. It captures the moment and the elation of fans perfectly, giving you a behind the scenes view of the action in 6 seconds like never before. https://twitter.com/NHL/status/348605793509195776 Like with the Chicago Blackhawks, this vine by the Official RFU captures the exact mome [...]


A Week After Instagram’s Video Launch, Vine Sharing Tanks On Twitter

instagram-vs-vine-featured It's now been a full week since Instagram added video recording to its popular camera app, and it's already had a dramatic impact on its main competitor: Vine sharing on Twitter has tanked. We can use Topsy's free analytics tool to compare how many times Twitter users have shared instagram.com links versus vine.co links, and the chart isn't pretty for Vine. Vine sharing went into a nosedive on June 20, the day of Instagram's announcement. Topsy shows there were almost 2.5 million Vine links shared on June 19, then a little more than 1.5 million on the 20th -- a drop of almost 40 perce [...]


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