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Google Ranked #1 Top Video Content Property With 159 Million Unique Video Views For December [comScore]

Video click Newly released data from comScore reveals Google, Facebook and AOL were the top online video content properties for December of 2013. While Google's primary video content site YouTube was the biggest driver, Google sites garnered a collective 159.1 million unique views. Facebook ranked No. 2 with 79.1 million unique views, followed by AOL winning 76.2 million unique views. ComScore noted Facebook experienced a sudden rise in its number of video views compared to previous months, claiming the increased number was the result of Vine videos and the site's new auto-play video feature. Of [...]


P&G Puts The Spotlight On Moms Once Again In New “Pick Them Back Up” Winter Olympics Ad

P&G Thank You Mom video ad After experiencing much success with its "Thank You, Mom" campaign during the 2012 London Olympics, Proctor and Gamble has launched a new mom-themed Olympics ad in time for the upcoming 2014 Winter Olympics in Sochi, Russia. Since its release on Sunday, the video has earned nearly three million views on YouTube, and ranks No. 1 on Unruly's Viral Video Global Ads Chart with over 150,000 social shares. Going on the concept of its previous "Thank You, Mom" campaign, Proctor and Gamble's new "Thank You, Mom | Pick Them Back Up" ad is a montage of video clips featuring moms "picking up" their [...]


Google Wins “Overall Brand Of The Year” & “Ad Of The Year” Awards From Ace Metrix

Ace Metrix logo Television and video analytics firm Ace Metrix has named Google the big winner in 2013. The video analytics firm assembled a list of the top performing brands based on its Ace Scores, a measurement of a brand's television advertising effectiveness. According to the Ace Score results for 2013, Google won "Brand of the Year" in the software and website category, "Ad of the Year" for its "Here's to 2013" Google Zeitgeist video, and overall "Brand of the Year." "Their [Google's] achievements over the last twelve months are a testament to Google's ability to personalize technology and create [...]


Will Social Video Ads Change TV Advertising?

FBvideoads Much has been written about Facebook's new video product, which is currently being tested by Summit Entertainment and Mindshare in the US. Much of the commentary has been around how much it will cost, whether it will affect users, data plans, and what its impact will be on Facebook's future profitability. But one area that has yet to be highly discussed is what it might do to the traditional TV spot. Many companies have set their sights on unseating TV's position as the largest recipient of ad budgets in most major markets; but, Facebook's new video product is, in some ways, an acceptanc [...]


Unruly Ranks 2013′s Top 10 Christmas Video Ads

westjet-viral-video-featured Measuring the total number of shares for holiday-themed video ads, viral video chart maker Unruly has compiled a list of the top ten Christmas video ads for 2013. At the top of the list is WestJet's "Christmas Miracle" ad, a video that went viral early on during the holiday season. Since its December 8 release last month, the WestJet video ad has generated 34.4 million views and more than two million shares. A heartwarming look at how the airline organized a surprise gift-giving event for a flight of lucky passengers, WestJet's video continues to grow in popularity, earning 2,654 shares dur [...]


Vine Launches Profile Pages, Adds “TV Mode” Viewing

vine-icon Just a couple weeks after taking reservations for profile URLs, Vine has rolled out profile pages for all of its users. This is a welcome move for anyone that uses Vine, but especially for brands that have been successful -- or want to be successful -- in using the six-second video platform to grow an audience. The profile pages now give anyone an easy way to see all of a brand's videos in one place, get embed codes and other sharing options, start to follow the brands, etc. Users can also leave comments on videos right from the profile page. Strangely, commenting still isn't possibl [...]


Vine Username Reservations Open For Verified Twitter Accounts (And Maybe Anyone?)

vine-featured Vine is finally taking the needed step of creating profile pages and giving its users the chance to reserve a permanent username/URL. I say "needed" because there's currently no way to see all of an account's Vine videos easily. So for brands (and individuals) that have been doing clever things with the six-second videos, there's been no way to point users to a Vine account page to browse through archives, get old video URLs or embed codes, etc. That will presumably change when the reservation process ends and Vine rolls out profile pages at the vine.co/USERNAME addresses. The form launc [...]


Airbnb Offers A Bird’s Eye View Of Its Properties By Designing 50 Birdhouses Inspired By Actual Homes

Airbnb logo Airbnb's "Home to You" campaign is taking its rental properties to a new level, offering the winged inhabitants of Louisiana's Audubon Park Island a stylish collection of birdhouses. The rental property website known for its unique selection of vacation, apartment and home rentals has created 50 birdhouses inspired by actual properties as part of its "Home to You" campaign. Equipped with detailed furnishings and decor to match the real-life rentals, the miniature replicas of Airbnb properties were designed by an artistic team that included a miniature prop artist, miniature expert, birdhous [...]


Pantene “Labels Against Women” Ad Gets Global Launch After Winning Sandberg’s Recognition

Pantene ad screen shot After going viral this month, the Philippines Pantene "Labels Against Women" video ad will be released globally in an online media campaign. According to a report on AdAge.com, Proctor & Gamble Co. decided to push the ad's global launch after Facebook's COO Sheryl Sandberg shared the ad on her Facebook page, helping it earn more than 7.5 million views on YouTube. The ad highlights the double standard between how women and men are perceived in the workplace. Using a cover of the Tears for Fears song "Mad World", the ad spotlights a series of professional situations, showing how a man' [...]


Google Reorgs To Grab Brand Spend, YouTube The Anchor

youtube-ios-app Google bought YouTube in 2006 for $1.65 billion. There were two (or three) primary reasons: YouTube had "won" as the top online video destination, it was considered a "social media" property and Google saw it as the gateway to brand advertising dollars. For three or four years thereafter, financial analysts and institutional investors complained loudly that YouTube was too costly and wasn't making money -- "when was it going to make a profit?" was the tired refrain. There were also numerous concerns about copyright liability (exemplified by Viacom’s $1 billion lawsuit against the company [...]


Apple’s “Misunderstood” Holiday Video Ad Offers Fresh Look At How Teens Are Using Their iPhones

apple-logo-240 While Buick's recent campaign is urging people to stop looking at their phones, Apple's new ad takes the opposite approach, showing how an iPhone synced with Apple TV can bring an entire family to weep tears of joy. Posted yesterday, Apple's holiday TV Ad "Misunderstood" is set to a slightly melancholy version of "Have Yourself a Merry Little Christmas." The video follows around a teenage boy glued to his iPhone during a holiday visit at his grandparent's house. While members of his family make snow angels, build snowmen, and decorate the tree, it appears the teenager can't be bothered to l [...]


WSJ: Facebook Launching Video Ads This Week

facebook-video-300px NOTE: The WSJ report was mostly correct. Facebook did announce more video ads today, but it's only a test and involves one advertiser. For more, see our more recent coverage: Bring On The News Feed Commercials: Promoted Video Ads Officially Land In The Facebook Feed. Facebook appears set to end 2013 with one of the biggest changes to its News Feed yet: video ads. The Wall Street Journal reported early Tuesday morning that Facebook will begin showing video ads in the News Feed -- on both desktop and mobile devices -- on Thursday. If it happens, it'll be about a year since video ad rumors [...]


Apple Building Mobile Exchange, Shifting Focus To Radio

apple-logo-black According to an article in AdWeek, Apple is quietly building an RTB exchange to manage in-app ad buying. This is apparently at the direction of Apple's Eddy Cue who is now in charge of software, including Maps and Siri. Apple's is reportedly concentrating on iTunes Radio advertising. AdWeek says that "In a staff meeting before the holidays, Cue indicated that iTunes Radio is the top priority, and app ads are not." Pandora appears to be the model and the iAds team has been redirected to selling radio spots. Pandora reported revenues $181.6 million in the third quarter. On an annualized [...]


Buick’s “Get Off The Phone” Ad Has Comedy Duo Rhett & Link Urging People To Get #InTheMoment

Buick Get off the phone screen capture Buick's latest advertising campaign is replacing automobile pitches with a public service announcement, encouraging everyone to pay more attention to what is going on around them. The campaign is being promoted on Buick's "Get in the Moment" Tumblr blog, featuring the music video "Get Off the Phone" by comedy duo Rhett & Link. While the comedy pair are filmed driving in a Buick Regal, along with the car in the background during some scenes, the video focuses on the song's lyrics, a commentary on all the moments we miss in lieu of our obsession with smartphones. Poking fun at everyone [...]


Pantene Ad Highlighting Double Standards For Men & Women Professionals Makes Way Around The World

Video click A video ad for Pantene in the Philippines is picking up steam, gaining more than five million views on YouTube and over 105,000 shares according to Unruly's Viral Video Chart. A commentary on the role of women in the workplace and how they are perceived, the Pantene "Labels Against Women" ad even received a call-out on today's MSNBC Morning Joe Show from Donnie  Deutsch while discussing the role of female CEOs with Martha Stewart. Illustrating how the same professional behaviors are interpreted differently depending on whether it is a man or woman exhibiting the behavior, the ad is set [...]


What Does The Fox Say? With 276 Million Views, “The Fox” Wins Top Trending Video On YouTube For 2013

youtube-logo-200 YouTube announced its top ten trending videos for the year, with the official music video for "The Fox (What Does the Fox Say?)" by Ylvis leading the list. The video has earned more than 276 million views since it was posted September 13. Two ads also made YouTube's top ten trending videos list, with Evian's "Baby&Me" ranking No. 5 and Volvo's "The Epic Split" ranking No. 6. Both the Evian and Volvo videos also made Unruly's top ten list of most shared videos for 2013, a compilation that ranks videos based on the number of shares earned versus number of views. YouTube's Top Ten Trendin [...]


Oreo Cookie Balls: The Next Viral Christmas Video?

cookie-balls Oreo began the year with a viral tweet during the Super Bowl, and the cookie-maker seems to be hoping to end the year with another touchdown -- this one in the form of a new video that's gaining steam on YouTube and social networks. It's called "Oreo Cookie Balls," and the 76-second video seems to have everything it takes to go viral this Christmas: a catchy tune, funny lyrics and -- this is important for the sake of virality, folks -- several just-risqué-enough references to cookie balls. The video also manages to include several ideas for eating and serving cookie balls, which is kinda s [...]


Top 10 Most Shared Video Brands Of 2013: Samsung Takes The Lead, Followed By Beer, Babies & Pranks

samsung-featured Video marketing firm Unruly has assembled a top ten list of the most shared social video brands of 2013, with Samsung leading the pack. Earning 7.3 million shares for its "S4: Sound & Shot" social video campaign, Samsung holds the honor of being Unruly's top shared brand of 2013. [youtube width="560" height="315"]http://www.youtube.com/watch?v=RAEgmeiDbJo[/youtube] In second place is Geico, a new entrant on the list of most shared social video brands this year. Earning the distinct title of most viewed online video ad campaign of all time, Dove's record-breaking "Real Beauty Sk [...]


How Viral Is Ron Burgundy: The Top 20 Most Shared Anchorman Videos

ron-burgundy-featured Ron Burgundy is showing up everywhere in anticipation of Anchorman 2's December 18 release. Last weekend, Will Ferrell's Anchorman 2 character visited the news desk of a local newscast in Bismarck, North Dakota, and on Monday night he made an appearance in Winnipeg to cover Roar of the Rings, Canada's biggest curling event of the season. After declaring Winnipeg, "The Paris of Canada," Burgundy showed up in an ESPN video on Monday, interviewing Peyton Manning to promote his and Anchorman 2 cohort Champ Kind's appearance this Thursday night on SportsCenter. Adweek claims Anchorman 2 promo [...]


Burger King’s 64 YouTube Ads Turn Pre-Roll On Its Head With A Laugh

Burger King YouTube Pre Roll Ads Brands love YouTube pre-roll ads for reaching target audiences at scale. The young males Burger King wants to reach, however, hate those ads. So, Colenso BBDO and Burger King chose to make 64 highly customized ads written for each type of video favored by the young male demo Burger King wants to reach -- comedy, sports, music videos, movie trailers and more -- that show off the burger chain's empathy and sense of humor. The ads directly acknowledge how annoying they are. Two young guys sit around a Burger King table and lament the fact that the male viewer is stuck watching an ad when all h [...]


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