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Bank’s ‘Gaming Wall’ At Stadium Milks World Cup Afterglow

OLYMPUS DIGITAL CAMERA The World Cup may be over but BBVA Compass bank, which has the naming rights to the Houston stadium that's home to the MSL Houston Dynamo and the NWSL Houston Dash, is milking the sport's increased popularity for all it's worth, erecting an interactive game that lets players share their experiences via social media. Working with MVP Interactive, the bank put up a 60-square-foot wall consisting of nine 47" flat screen TVs as well as four cameras and a Microsoft Kinect motion sensor, inside the stadium concourse. BBVA is calling it the Interactive Gaming Wall. Anyone who feels they are [...]


Expedia Leverages #TBT With #ThrowMeBack to Literally Throw People Back To Their Memories

expedia_throwmeback Today is Throwback Thursday, the day when all of us unearth some gem from our past and share it with our friends across social media. Today is also the day when Expedia is launching its #ThrowMeBack photo contest on Instagram and Twitter. Starting today and running through September, people can post an image to Twitter or Instagram, tag it with #ThrowMeBack and earn the chance to win a travel voucher which can be used on Expedia. Here's one entry: Each week, Expedia will choose one lucky winner (who must be following Expedia on Twitter or Instagram and affix @expedia and #ThrowMeBac [...]


How Spirit Airlines Embraced Brand Hatred And Won

Spirit Airlines Embrace The Hate Spirit Airlines is a brand people love to hate. Perhaps you've seen one of the many tweets trashing the brand for charging fees for just about everything. Many brands offer up bland, apologetic statements when they run afoul of people's expectations. But not Spirit Airlines. Spirit Airlines proudly stands behind its "cheap seats" approach to marketing and embraces it fully. Spirit airlines is the absolute WORST airline to fly with. How do you charge someone $50 for carry on luggage??? — Adaeze (@_Adaeze_) July 8, 2014 Speaking of embracing, a couple months ago, the airline reacted [...]


Coffee Bean Debuts New #PurpleStrawCam Instagram Filter

coffee_bean_purple_straw Coffee Bean & Tea Leaf is out with a cross media campaign to tout the brand's iced beverages, notably, the Original Ice Blended drink which promises customers they will "keep cool and summer on." The campaign includes outdoor, radio, social, mobile, video and online media. The campaign's video, directed by The Real McCoys, has a bit of fun with the pronunciation of the word "cool." Or is it "kewl"? [youtube]http://youtu.be/EUDzazgbnwo[/youtube] Aimed at 18-35 year old millennials, radio ads will air in LA and on Pandora with online activity encompassing Twitter, Pinterest, Vine and [...]


LEARN: Lucy The Movie’s Web Site Teaches You To Speed Read Scarlett Johansson-Style

lucy_movie Movie websites, more than any other type of marketing site, seem to span every point of the scale between horrifically lame and ingeniously brilliant. Far over on the ingeniously brilliant end of the scale is this promotional area within the Lucy web site, the new movie starring Scarlett Johansson movie, Lucy. Lucy is written and directed by Luc Besson and features Johansson as a drug mule who gains superhuman mental capabilities after taking a drug. The movie's promotional site keys in on that plot element by encouraging visitors to test their own brain power. But what's the drug that w [...]


Whiskey Maker Turns Cannes-Winning Ad Into Shareable Social Campaign

tullamore_parting_shot At the end of last year, New York boutique agency Opperman Weiss created a spectacularly somber ad, The Parting Shot, for Tullamore Dew Irish Whisky which became a 2013 Creativity pick and won a Silver Lion at Cannes. The ad, at first, appears to be a somber send off for a dead friend but, ultimately, turns out to be a celebration of one man's impending wedding. To date, the long version of the ad has been viewed 390,000 times and the :30 has been viewed 1.6 million times. Now, working with We Are Social, the brand has launched a social campaign that encourages people to send their own [...]


Benjamin Moore Creates World’s Largest Wooden Yo-Yo

benjamin_moore_arborcoat_yo_yo Sometimes you stumble upon a marketing stunt and you wonder why in the world a marketer or ad agency would go there. Then you look at the sheer creativity of the stunt and you begin to realize marketing isn't always about giving a person information about a product. Oh sure, doing stunts just for fun with no connection to a brand really isn't going to be all that productive, but this stunt created by The Martin Agency for Benjamin Moore accomplishes both quite nicely. Aiming to tout the benefits of Benjamin Moore Arborcoat stain which revitalizes old wood, the agency created what it's [...]


David Letterman (Sort Of), Justin Bieber (Kinda), Renee Zellweger (Perhaps) Endorse Amazon (Advertising)

amazon_advertising_mistaken_identity In a brilliant celebration of mistaken identity, Amazon Advertising, a San Francisco-based ad agency with no affiliation to Amazon the online retail giant, has launched the Mistaken Identity Project, a social-focused, self-promotional campaign aimed at having a bit of fun with mistaken identity. Amazon Advertising began around the time the more familiar Amazon was launched. The agency had big brand clients such as Kashi and Bear Naked. Over the years, the agency has received its fair share of mistaken calls from those who believe they are reaching out to the other Amazon about an order th [...]


Game Maker Intros New Title By Encouraging Fans To 3D Print Characters And Share On Social Media

evolve_3d Here's a bit of creative that will appeal to the geeks, gamers and do-it-yourselfers. Working with Saatchi & Saatchi North America's Team One (a subsidiary of Publicis Groupe) to promote its new multiplayer shooter game Evolve, game publisher 2K and Turtle Rock has launched what it claims is the first-ever downloadable character set in the gaming industry -- using 3D printing technology. T0 promote the characters, Team One created a trailer-like video which features the characters and pointers on how to go about creating the characters. Those interested can go to the website, choo [...]


Krylon Spray Paint Teams With DIY Bloggers And YouTubers For Web Video Series

MTKrySprydnFBPage72 Seemingly to bring some personality to the banality of the product category, spray paint brand Krylon has teamed with several home improvement online personalities including Mark and Theresa Clement from MyFixitUpLife.com, Gail Wilson of MyRepurposedLife.com, Beckie Farrant of InfarrantlyCreative.net, Liz Latham of HoosierHomemade.com and Mike Warren of Instructables.com. Teaming with these Do-It-Yourselfers, the brand, with help from Cleveland-based Marcus Thomas, has launched Krylon Spraydown, a three-episode web video series hosted by Mark and Teresa Clement and featuring appearanc [...]


Goofy Comedian Posts Whacky Instagram Videos to Promote Summer Festivals

sina_festival_reporter To help promote over 300 summer festivals in the city, Amsterdam-based agency Natwerk created an Instagram-based campaign called The Festival Reporter. The work consists of 15-second videos featuring comedian Sina Khani who has created a collection of comical videos highlighting the many interesting things to do while in Amsterdam. From July 1 through the end of summer, Khani will travel from festival to festival sharing what he sees and encouraging people to join in the fun. Each video is tagged with #PitchFestival. The Festival Reporter Instagram profile points to a website hub wh [...]


Internet Provider ‘Downloads’ Christ The Redeemer Statue From Brazil to Italy Overnight

fastweb_christ_redeemer If you live in Brazil, you are not very happy this week following your crushing loss to Germany in the World Cup semi-final. But Italy is having a blast at your expense. Italian broadband provider Fastweb "downloaded" the Christ the Redeemer statue which overlooks Rio de Janeiro from Corcovado Hill and magically erected it in Piazza Dante in Naples, Italy. You know, as an example of Fastweb's super fast download speeds. The 20-meter-high statue is said to be an exact replica -- and exact weight -- of the original even though it's just half the height. Fastweb worked with M&C Saatch [...]


Samsung #UnderWaterSelfie Stunt Offers Free Phones To Those Who Take The Plunge

underwaterselfie_samsung Leveraging the #underwaterselfie tag to promote their new water-resistant Galaxy S5 phone, Samsung, working with Zurich-based Serrantega, surprised pedestrians alongside Lake Zurich with something a bit unsuspected. While people enjoyed the sun, a scuba diver suddenly emerged from the depths with a Galaxy S5 in his hand. As he emerged, he raised the phone, offered it to one of the people along the lake and said, "It's for you." Those who took the phone and answered the call were promised they could keep it if they would jump into the freezing cold water and take an #underwaterselfie of [...]


Lexus Illuminates Kuala Lumpur Skyline With LED-Lit Stuntmen

lexus_strobe There isn't anything particularly interactive -- or interactive at all -- about today's Creative Of The Day, but this work from CHI & Partners for Lexus is quite cool. "Strobe" is a one-minute film which captures stuntmen in LED light suits suspended in midair throughout the city of Kuala Lumpur. The video is shot to make it appear as if they are a single person, jumping from building to building, from tree to tree, through cityscapes, into a pool and -- rather epically -- off a tall building. The film, directed by Adam Berg of Stink Productions, uses no CGI and was shot over t [...]


Denny’s Teams With Atari To Integrate Menu Items Into Classic Arcade Games

dennys_atari_screenshot Finally! A marketing campaign that's eschewed industry obsession with shiny new objects (Millennials) and acknowledged that older demos (in this case, Gen Xers) still exist and matter. In a campaign created by Erwin Penland, Denny's has partnered with Atari to tie its menu items to three classic Atari games: Centipede, Asteroids and Breakout. These games have been re-imagined for the Denny's mobile app, available on both iPhone and Android. Each of the three games has had Denny's menu elements baked in. Hashteroids is the new Asteroids and is a nod to Denny's hash browns. Players s [...]


Wendy’s Brings Back #PretzelLoveSongs With Boyz II Men And Jon Secada

wendys_pretzel_love_songs Wendy's is back with its popular #PretzelLoveSongs campaign. Launched last year, the campaign featured Nick Lachey touting the chain's new Pretzel Pub Chicken Sandwich and Pretzel Cheeseburger. This year, the brand has hooked up with Boyz II Men and Jon Secada to do the same. The campaign will kick off July 7th with TV ads created by Publicis Kaplan Thaler, but the fun part centers on user-generated content consisting of solicited tweets and Facebook posts. Posts and tweets using the hashtag #pretzellovesongs will be incorporated into customized music videos. WPP's VML handled that port [...]


Independence Day Campaign Lets People Sign Declaration Of Independence Using Twitter

dec_steve_hall Just in time for July 4, New Orleans-based agency Peter Mayer is out with an admirable labor of love that celebrates America's independence and, at the same time, brings some 21st century technology to the signing of the Declaration of Independence. The agency's founder, Peter Mayer, a first generation immigrant who "cherishes America's freedom and opportunities," inspired the agency to develop a piece of work that asks American if they, too, still believe in the country's core values. The work allows people to digitally "sign" the Declaration of Independence. To do so, people simply n [...]


Restaurant Chain Asks Customers to Punk Competitors On Facebook And Instagram

behind_enemy_lines In a new marketing campaign, health-conscious restaurant chain Muscle Maker Grill, with help from Pittsburgh-based agency Brunner, is sending its clientele “Behind Enemy Lines." It's asking its customers to head over to any of its competitors’ fast food restaurants and engage in a little Facebook/Instagram foolery. Through July 28, Muscle Maker Grill fans, which the brand refers to as “Warriors,” are asked to be seen, and photographed, making the three-finger “Warrior W” at some less-healthy chain eatery. Those who do and post the image to Facebook or Instagram with the hash [...]


Heineken Makes Awesome Use Of Instagram’s Like Heart For Gay Pride Month

heineken_us_on_Instagram_1 Today, Heineken launched its "Like For Love" campaign on Instagram in celebration of Gay Pride Month. Several photos were posted on the brand's Instagram page this morning which show six couples in different pictures. The couples are posed with space between them so that when users Like the image (on the mobile app by double tapping), the Instagram heart appears between the couple. One couple is posed with their arms in the shape of a heart which Instagram's Like heart fills when a person likes that particular photo.  Of the campaign, Heineken USA Brand Director of Marketing sa [...]


5 Instagram Users Helped Propel ‘The Fault in Our Stars’ To $170 Million Box Office Success

fault_in_stars While this arrived sounding like a big 'ol self-promotional press release -- they all are, actually -- our interest was sparked by this work from Instagram influencer marketing firm, theAmplify. The company makes a technology called SharedRank which is an algorithm that provides strategic analytics and advanced audience targeting. Working with 20th Century Fox to promote their recent film, The Fault in Our Stars. In advance of the film's release date, theAmplify selected five key influencers within its entertainment affinity to attend a screening of the film. The influencers were s [...]


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