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Bank’s ‘Automated Thanking Machine’ Shocks Customers With Heartwarming Gifts

td_canada_atm Last December, Canada's WestJet brought a Christmas Miracle to a planeload of its passengers. Before boarding, passengers answered questions and when they landed, they were presented with the item they wished for as a Christmas gift: everything from new underwear to a new flat screen TV. The video was viewed over 36 million times. TD Canada Bank has a big act to follow but it's doing an admirable job, if on a smaller scale. The bank, with help from Diamond Integrated Marketing and Leo Burnett, tricked out ATMs in a few of its branches, turning them into Automated Thanking Machines to dole [...]


BMW’s #Driftmob Unleashes World’s First Vehicular Flashmob

The_Epic_Driftmob_feat__BMW_M235i Not all epic creative has to be focused around interactivity. Sometimes epic can just be appreciated for its epic-ness. Like this Epic Driftmob feat from BMW which marries a little Fast and Furious: Tokyo Drift with the flashmob trendlet of several years ago. Mic Rodgers, a director who has worked on The Fast and the Furious franchise, worked with five Hollywood stunt drivers to create what's being billed as the world's first flashmob with drifting cars. All to promote the BMW M235i. Cape Town, South Africa-based agency Interone worked with BMW on the concept which converted an urban t [...]


Timberland Teams With Edward Norton’s CrowdRise For #TimberlandServes Volunteerism Effort

Timberland_Serv-a-palooza For a new campaign, footwear and apparel brand Timberland has teamed with Actor/Director Edward Norton's fundraising platform, CrowdRise, to launch a new version of its long-running Serv-a-Palooza Challenge, a six-week sponsored volunteerism effort. The campaign encourages people to volunteer and fundraise for a cause of their choice which they can share using the #TimberlandServes hashtag. Doing so enters them into a contest to win prizes and have donations to a cause made on their behalf by Timberland. our friends at #Timberlandserves Great time many thanks great effort by the #workn [...]


Holiday Inn Celebrates Extraordinary Journey With #JourneyOn Social Campaign

tumblr_n8czet6qHL1rb1mppo1_500 [caption id="attachment_93233" align="aligncenter" width="500"] Fashion merchandiser Patricia was one of the Holiday Inn guests photographed for the campaign.[/caption] Holiday Inn is out with an inspirational campaign that highlights the incredible achievements of those who have been dealt setbacks in life and of others who have taken extraordinary journeys through life. One such story introduces us to Scott Rigsby, who lost his lower legs when he was 18. He was told he would never walk again. As part of Holiday Inn's Journey to Extraordinary, we learn how Scott's determination not onl [...]


AT&T Beefs Up ‘It Can Wait’ Campaign With #X Hashtag Promotion

AT_T__X_-_YouTube Likely, you've seen AT&T's "It Can Wait" texting and driving campaign. Today, working with MRY, AT&T has relaunched its "It Can Wait" website and is giving heavy emphasis to #X, the symbol it hopes becomes the standard for telling people you are driving and can't text right now. The site houses a #X explanatory video, an invitation to make a pledge not to text and drive which can be shared to Twitter and Facebook (over 5 million have done so), tips and tools in the form of an Android app and iOS instruction on how to easily use #X and a gallery of social media shares related to th [...]


Bank’s ‘Gaming Wall’ At Stadium Milks World Cup Afterglow

OLYMPUS DIGITAL CAMERA The World Cup may be over but BBVA Compass bank, which has the naming rights to the Houston stadium that's home to the MSL Houston Dynamo and the NWSL Houston Dash, is milking the sport's increased popularity for all it's worth, erecting an interactive game that lets players share their experiences via social media. Working with MVP Interactive, the bank put up a 60-square-foot wall consisting of nine 47" flat screen TVs as well as four cameras and a Microsoft Kinect motion sensor, inside the stadium concourse. BBVA is calling it the Interactive Gaming Wall. Anyone who feels they are [...]


Expedia Leverages #TBT With #ThrowMeBack to Literally Throw People Back To Their Memories

expedia_throwmeback Today is Throwback Thursday, the day when all of us unearth some gem from our past and share it with our friends across social media. Today is also the day when Expedia is launching its #ThrowMeBack photo contest on Instagram and Twitter. Starting today and running through September, people can post an image to Twitter or Instagram, tag it with #ThrowMeBack and earn the chance to win a travel voucher which can be used on Expedia. Here's one entry: Each week, Expedia will choose one lucky winner (who must be following Expedia on Twitter or Instagram and affix @expedia and #ThrowMeBac [...]


How Spirit Airlines Embraced Brand Hatred And Won

Spirit Airlines Embrace The Hate Spirit Airlines is a brand people love to hate. Perhaps you've seen one of the many tweets trashing the brand for charging fees for just about everything. Many brands offer up bland, apologetic statements when they run afoul of people's expectations. But not Spirit Airlines. Spirit Airlines proudly stands behind its "cheap seats" approach to marketing and embraces it fully. Spirit airlines is the absolute WORST airline to fly with. How do you charge someone $50 for carry on luggage??? — Adaeze (@_Adaeze_) July 8, 2014 Speaking of embracing, a couple months ago, the airline reacted [...]


Coffee Bean Debuts New #PurpleStrawCam Instagram Filter

coffee_bean_purple_straw Coffee Bean & Tea Leaf is out with a cross media campaign to tout the brand's iced beverages, notably, the Original Ice Blended drink which promises customers they will "keep cool and summer on." The campaign includes outdoor, radio, social, mobile, video and online media. The campaign's video, directed by The Real McCoys, has a bit of fun with the pronunciation of the word "cool." Or is it "kewl"? [youtube]http://youtu.be/EUDzazgbnwo[/youtube] Aimed at 18-35 year old millennials, radio ads will air in LA and on Pandora with online activity encompassing Twitter, Pinterest, Vine and [...]


LEARN: Lucy The Movie’s Web Site Teaches You To Speed Read Scarlett Johansson-Style

lucy_movie Movie websites, more than any other type of marketing site, seem to span every point of the scale between horrifically lame and ingeniously brilliant. Far over on the ingeniously brilliant end of the scale is this promotional area within the Lucy web site, the new movie starring Scarlett Johansson movie, Lucy. Lucy is written and directed by Luc Besson and features Johansson as a drug mule who gains superhuman mental capabilities after taking a drug. The movie's promotional site keys in on that plot element by encouraging visitors to test their own brain power. But what's the drug that w [...]


Whiskey Maker Turns Cannes-Winning Ad Into Shareable Social Campaign

tullamore_parting_shot At the end of last year, New York boutique agency Opperman Weiss created a spectacularly somber ad, The Parting Shot, for Tullamore Dew Irish Whisky which became a 2013 Creativity pick and won a Silver Lion at Cannes. The ad, at first, appears to be a somber send off for a dead friend but, ultimately, turns out to be a celebration of one man's impending wedding. To date, the long version of the ad has been viewed 390,000 times and the :30 has been viewed 1.6 million times. Now, working with We Are Social, the brand has launched a social campaign that encourages people to send their own [...]


Benjamin Moore Creates World’s Largest Wooden Yo-Yo

benjamin_moore_arborcoat_yo_yo Sometimes you stumble upon a marketing stunt and you wonder why in the world a marketer or ad agency would go there. Then you look at the sheer creativity of the stunt and you begin to realize marketing isn't always about giving a person information about a product. Oh sure, doing stunts just for fun with no connection to a brand really isn't going to be all that productive, but this stunt created by The Martin Agency for Benjamin Moore accomplishes both quite nicely. Aiming to tout the benefits of Benjamin Moore Arborcoat stain which revitalizes old wood, the agency created what it's [...]


David Letterman (Sort Of), Justin Bieber (Kinda), Renee Zellweger (Perhaps) Endorse Amazon (Advertising)

amazon_advertising_mistaken_identity In a brilliant celebration of mistaken identity, Amazon Advertising, a San Francisco-based ad agency with no affiliation to Amazon the online retail giant, has launched the Mistaken Identity Project, a social-focused, self-promotional campaign aimed at having a bit of fun with mistaken identity. Amazon Advertising began around the time the more familiar Amazon was launched. The agency had big brand clients such as Kashi and Bear Naked. Over the years, the agency has received its fair share of mistaken calls from those who believe they are reaching out to the other Amazon about an order th [...]


Game Maker Intros New Title By Encouraging Fans To 3D Print Characters And Share On Social Media

evolve_3d Here's a bit of creative that will appeal to the geeks, gamers and do-it-yourselfers. Working with Saatchi & Saatchi North America's Team One (a subsidiary of Publicis Groupe) to promote its new multiplayer shooter game Evolve, game publisher 2K and Turtle Rock has launched what it claims is the first-ever downloadable character set in the gaming industry -- using 3D printing technology. T0 promote the characters, Team One created a trailer-like video which features the characters and pointers on how to go about creating the characters. Those interested can go to the website, choo [...]


Krylon Spray Paint Teams With DIY Bloggers And YouTubers For Web Video Series

MTKrySprydnFBPage72 Seemingly to bring some personality to the banality of the product category, spray paint brand Krylon has teamed with several home improvement online personalities including Mark and Theresa Clement from MyFixitUpLife.com, Gail Wilson of MyRepurposedLife.com, Beckie Farrant of InfarrantlyCreative.net, Liz Latham of HoosierHomemade.com and Mike Warren of Instructables.com. Teaming with these Do-It-Yourselfers, the brand, with help from Cleveland-based Marcus Thomas, has launched Krylon Spraydown, a three-episode web video series hosted by Mark and Teresa Clement and featuring appearanc [...]


Goofy Comedian Posts Whacky Instagram Videos to Promote Summer Festivals

sina_festival_reporter To help promote over 300 summer festivals in the city, Amsterdam-based agency Natwerk created an Instagram-based campaign called The Festival Reporter. The work consists of 15-second videos featuring comedian Sina Khani who has created a collection of comical videos highlighting the many interesting things to do while in Amsterdam. From July 1 through the end of summer, Khani will travel from festival to festival sharing what he sees and encouraging people to join in the fun. Each video is tagged with #PitchFestival. The Festival Reporter Instagram profile points to a website hub wh [...]


Internet Provider ‘Downloads’ Christ The Redeemer Statue From Brazil to Italy Overnight

fastweb_christ_redeemer If you live in Brazil, you are not very happy this week following your crushing loss to Germany in the World Cup semi-final. But Italy is having a blast at your expense. Italian broadband provider Fastweb "downloaded" the Christ the Redeemer statue which overlooks Rio de Janeiro from Corcovado Hill and magically erected it in Piazza Dante in Naples, Italy. You know, as an example of Fastweb's super fast download speeds. The 20-meter-high statue is said to be an exact replica -- and exact weight -- of the original even though it's just half the height. Fastweb worked with M&C Saatch [...]


Samsung #UnderWaterSelfie Stunt Offers Free Phones To Those Who Take The Plunge

underwaterselfie_samsung Leveraging the #underwaterselfie tag to promote their new water-resistant Galaxy S5 phone, Samsung, working with Zurich-based Serrantega, surprised pedestrians alongside Lake Zurich with something a bit unsuspected. While people enjoyed the sun, a scuba diver suddenly emerged from the depths with a Galaxy S5 in his hand. As he emerged, he raised the phone, offered it to one of the people along the lake and said, "It's for you." Those who took the phone and answered the call were promised they could keep it if they would jump into the freezing cold water and take an #underwaterselfie of [...]


Lexus Illuminates Kuala Lumpur Skyline With LED-Lit Stuntmen

lexus_strobe There isn't anything particularly interactive -- or interactive at all -- about today's Creative Of The Day, but this work from CHI & Partners for Lexus is quite cool. "Strobe" is a one-minute film which captures stuntmen in LED light suits suspended in midair throughout the city of Kuala Lumpur. The video is shot to make it appear as if they are a single person, jumping from building to building, from tree to tree, through cityscapes, into a pool and -- rather epically -- off a tall building. The film, directed by Adam Berg of Stink Productions, uses no CGI and was shot over t [...]


Denny’s Teams With Atari To Integrate Menu Items Into Classic Arcade Games

dennys_atari_screenshot Finally! A marketing campaign that's eschewed industry obsession with shiny new objects (Millennials) and acknowledged that older demos (in this case, Gen Xers) still exist and matter. In a campaign created by Erwin Penland, Denny's has partnered with Atari to tie its menu items to three classic Atari games: Centipede, Asteroids and Breakout. These games have been re-imagined for the Denny's mobile app, available on both iPhone and Android. Each of the three games has had Denny's menu elements baked in. Hashteroids is the new Asteroids and is a nod to Denny's hash browns. Players s [...]


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