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Coke Creates Giant Rainbows To Help South Africa Celebrate 20 Years Of Democracy

coke_south_africa_rainbow Here's some Happiness from Coke to brighten your day and your spirits. Twenty years ago South Africa held its first democratic election and Nelson Mandela was elected into office. And Bishop Desmond Tutu coined the term "the rainbow nation." The rainbow, of course, represents the country's diversity and its many achievements. To celebrate the 20th anniversary and highlight the country's diversity, Coke created a giant rainbow atop its billboard-covered building in Johannesburg using some technological wizardry, high-powered water cannons, the sun and a dollop of magic. The brand also [...]


Heineken Turns Living Room Into Gigantic Pinball Machine

heineken_sub In a super cool activation, Publicis Italia created an awesome piece of experiential marketing for the introduction of Heineken's "The Sub," a futuristic-looking, advanced technology method of dispensing beer. Effectively, it's a really cool keg. It was designed by Marc Newson and the agency decided to tout Newson's masterful achievement in Milan during Design Week by inviting people to a seriously tricked out "living room" called, appropriately, The Sub Living Room. While people were invited to appreciate the masterful design, that's not all they were in for. When the lever of a par [...]


Ubisoft ‘Exploits’ Your Online Profile To Tout New Game

ubisoft_dogs If you've ever taken a moment to sit down and give long, hard thought to all the information you've placed in the cloud since the dawn of the internet, you'd probably end up like one of those mental patients in American Horror Story Asylum. It's kind of scary the trust we place in the intertubes. Perhaps as a reminder to this and, of course, to promote their new Watch Dogs game, Ubisoft is out with DigitalShadow, a site that scrapes your publicly available information from Facebook, the US Census Bureau and the Bureau of Labor and Statistics to paint a true picture of who you are, who y [...]


Health Org’s Creative Social Experiment Proves Smoking Is Ugly

tinder_smoking_hot_600 Ah, Tinder. That Hot or Not-ish site on which those who care only about looks can seek intimacy with others who only care about looks. It's the way of things these days. After all, who really cares what a person is actually like when that gets in the way of the simplicity of a dating app like Tinder? But, perhaps proving that looks aren't entirely everything -- even on Tinder -- the Action on Smoking & Health organization is out with a campaign entitled Smoking Hot which aims to determine whether or not smokers are seen as less attractive than non-smokers. To prove the point, ASH [...]


‘World’s Toughest Job’ Applicants Pranked With Heartfelt Reveal

worlds_toughest_job We've seen our fair share of job interview spoofs and we've seen our fair share of salutes of the moms of the world. And as Mother's Day approaches May 11, we can expect to see a lot more. But we don't recall ever seeing a mashup of the job interview spoof and pro-mom campaigns. Well, now we have. Mullen Boston crafted a campaign entitled World's Toughest Job for American Greetings' CardStore that launched with a fake job listing which included a list of stringent requirements: Constant exertion Continuous standing Work 135 hours per week No breaks No vacations Increas [...]


AMC’s Mad Men Gets Don-O-Mite Blaxploitation Treatment

Don-O-Mite If only to have a little bit of fun with this weekend's return of AMC's Mad Men, New York-based Leroy & Clarkson, an agency which touts itself as the "we are the whatever-you-need-to-do-with-your-brand-we-can-do-it agency," has given us Don-O-Mite. Don-O-Mite is a full-on blaxploitation take on the series which has captivated the ad community -- and the rest of the world -- for the past 6 years. In the video we meet a man who works for Jackson, Johnson, Washington and White, the worst agency on Madison Avenue which our man has promised to save...in exchange for getting out of pri [...]


Fashion Brand Leverages MySpace Angle Selfie To Sell Cosmetics

avene_selfie Did you know the word "selfie" has been added to the Oxford Dictionary? And not because Ellen Degeneres took that selfie at the Oscars or because President Obama took one or even because the Pope did. Nope. It's in there because billions of people all over the world have been doing so since the advent of the camera phone and even before. Leveraging that phenomenon, French cosmetic brand Avene launched its Avene Selfie campaign in China, the brand's biggest overseas market. It chose China because on an insight they discovered: Chinese women pose the exact same way every time they take a [...]


Anti-Bullying Video Gets Shorter With Each Share

share_it_to_end_it To call attention to bullying, the Singapore Coalition Against Bullying for Children and Youth has released a video that gets shorter each time you view it. The black and white animated video, hosted on a site called Share It To The End, depicts a boy getting bullied at school and telling us he always feels alone and doesn't feel safe anywhere. On the site which hosts the video (it's not on YouTube and can't be embedded), viewers are encouraged to share the video on Facebook. Each time the video is shared, it gets a bit shorter. The original video is just under two minutes long an [...]


Thai Life Insurance Ad Celebrates Beauty of Life

thai_life_insirance It doesn't happen very often but sometimes -- every once in a while -- advertising is awesome. Awesome in ways that make you jump for joy. Awesome in ways that make you angry. Awesome in ways that make you cry. But most of all, awesome in ways that give you hope there is, well, hope for the human race. About a year ago, Ogilvy & Mather Bangkok created a three minute video for Thai Life Insurance. The video told the story of a girl and her deaf mute father. It's hard enough for a teenager to get along with a parent even when they are "normal" but add in any notion of "different" and [...]


Annotated Movie-Trailer Videos Connect With First-Time Homebuyers

PR_Romcom_1_cropped Buying a home. It can be romantic. It can be dramatic. And it can be scary. To capture each of these three emotions for Canada's RBC Royal Bank, Entrinsic developed a first-time homebuyer campaign which consists of three movie trailer-like videos, each of which center on one of the three emotions experienced when buying a home. The videos -- directed by now-we-know-where-he-is filmmaker Jeremiah Chechik, the man behind National Lampoon's Christmas Vacation and Benny and Joon -- promote three fictional movies that follow a couple going through the ups and downs of buying their first home a [...]


Heineken Travels To Outer Space & The Ocean’s Depths In Support Of Reporters Without Borders

heineken_legendary_posters Wieden + Kennedy Amsterdam is out with a new campaign for Heineken which focuses on 40 legendary individuals from the worlds of sports, entertainment, science, art and other areas. Entitled "The Legendary Posters," the campaign features these 40 people doing interesting and amazing things in support of the global non-profit Reporters Without Borders. The posters were created by unique interaction with each of the 40 individuals. There's the poster that played fireball tennis with Jimmy Connors. There's the one that went into a live volcano with an Icelandic farmer. There's the one that [...]


Weight Watchers & Getty Images Help You Celebrate Your Incredibleness

weight_watchers_incredible_you Most of us wish we could lose a little weight from time to time. Sometimes we put our mind to it and succeed. Other times, life gets in the way and that spare tire or muffin top begins to rear its ugly head. That's when Weight Watchers wants our attention. To garner that attention and refresh interest in Weight Watchers in Australia, digital agency Reactive launched a multi-faceted campaign called Awaken Your Incredible. As part of the campaign, Reactive developed Incredible You, a partnership with Getty images that allows people to create short slide shows which highlight their "inc [...]


Bolthouse Farms’ Food Porn Index Aims To Refocus People’s Obsessions

bolthouse_farms_food_porn Well, here's a fun one. Check out this bit of genius from Bolthouse Farms, which aims to right the imbalance of food porn that has swept the internet since the advent of social media and, more recently, Instagram. Entitled Food Porn Index, the project, created by ad agency Tiny Rebellion, analyzes the hashtags associated with food-related posts across social media channels and aims to become the first head-to-head tracker of society's real-time food porn sharing habits. When you first visit the site, you are presented with the fact that about 70% of food porn pictures are of the unh [...]


You Will Want To Move To The Wilderness Of Sweden After Viewing This Amazing Video

poetic_summerhouse Marketing campaigns from realtors trying to sell houses are at the bottom of the barrel when it comes to creativity. After all, it's akin to a car dealer moving metal. They don't care about the actual car. All they care about is moving the thing off the lot (or, in the case of a house, assigning the lot to another person). Marketing campaigns from individuals trying to sell, well, anything, are usually akin to late night infomercials shot by a five year old who just downed a pot of coffee. So we were filled with trepidation when we received this video entitled Poetic Summerhouse; an eff [...]


Introducing “Creative Of The Day,” Marketing Land’s Daily Look At Great Digital Advertising Creative

Like many online publishers, we do our fair share of calling out companies when they make mistakes with their online marketing, because there's value in learning from the mistakes of others. But we also know there's great value in covering the flip side of that coin. That's why we're launching Creative Of The Day -- a new feature launching tomorrow right here on Marketing Land. With Creative Of The Day, we'll be offering a daily dose of inspiration to digital marketers by sharing some type of online marketing that we found to be especially unique, noteworthy and/or effective. And our [...]


VIDEO: What Would Eric Stonestreet Be Like As A Social Media Strategist for Richard Sherman?

Eric Stonestreet at Adobe Summit The comedic actor and star from ABC's Modern Family, Eric Stonestreet teamed up with NFL star Richard Sherman for a creative bit which premiered at the 2014 #AdobeSummit yesterday at the end of day 'sneaks' session. Eric Stonestreet was special guest and wildly funny co-emcee as Adobe engineers made their best pitches for new possible products and services. (After last year's sneaks session, 7 out of 10 ideas pitched became actual products in the digital marketing services suite.) Watch what happens as Eric Stonestreet tries to give personal branding and social media marketing advice to th [...]


“RIP McDonalds” – Burger King Tweets Its Offline Prank

bk-rip-mcdonalds-600 Burger King was quick on its feed today, tweeting a picture from one of its restaurants that had crafted a well-timed sympathy to the fast food chain's biggest competitor. Originally tweeted by @played_well, the Burger King photo shows a torn down McDonald's restaurant, with only the golden arches standing, across the street from a Burger King location with the condolence message "RIP McDonalds" on its outdoor sign. So far, the tweet has garnered over 200 retweets and 170 favorites. Definitely not a viral tweet by Oreo or Arby's standards, but for sure worth the #Checkmate hashtag Burger [...]


Coke Wants To Give The World A Pet Collar In Spoof Ad Offering A Cure For Social Media Addiction

coke-social-media-guard-featured Coca-Cola's latest online video campaign pokes fun at everyone's obsession with their phones, offering a solution to cure the world of its social media addiction. The ad is a spoof, promoting Coke's Social Media Guard, essentially the same pet collar a vet would use to keep animals from licking their wounds. Fashioned in Coke's signature red color, the Social Media Guard is meant to help people refrain from staring down at their phones. The opening scenes of the ad mocks how great social media can be by claiming, "It connects you to the world and the people you love," while showing famil [...]


Newcastle Brown Ale Runs Reddit Ad To Promote The Super Bowl Commercial It Won’t Be Running

Newcastle IfWeMadeIt screen shot In place of the Super Bowl ad it couldn't afford, Newcastle has chosen to use a promoted post on Reddit for its Newcastle Brown Ale. Essentially, Newcastle's promoted post on Reddit is an ad... for an ad, or at least, a campaign. The promoted post asks Reddit users to tell Newcastle what kind of ad they would like to see: So tell us what you’d like to see in your ideal big, gimmicky S**** B*** ad, and we’ll show you the ad we would’ve made for reddit. We want to make an ad so effective, it’ll make every redditor empty their wallet and fill it with smooth, refreshing Newcastle Brown [...]


Look Out Oreo, Arby’s Left You In The Dust With A Tweet About Pharrell’s Grammys Hat

arbys Move over, Oreo. You earned kudos last year for your quick-thinking funny tweet when the 2013 Super Bowl blackout happened. But there's a new kid in town, Arby's, showing that roast beef can newsjack a live event as well as the sweet stuff. Last night, in response to unusual hat worn by singer Pharrell Williams at the Grammy Awards, Arby's spotted a resemblance to its own hat and joked about getting it back: Hey @Pharrell, can we have our hat back? #GRAMMYs — Arby's (@Arbys) January 27, 2014 The tweet currently has about 80,000 retweets, which is over five times more than Oreo' [...]


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