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McDonald’s Pranks Aspiring Actors With Fake Auditions For #HungerInTheNight Zombie Musical

mcdonalds_vegas_zombie Because it's Cannes Lions week and because agencies are too busy sipping rosé on the Carlton Terrace in the South of France to, you know, do any actual work, our Creative of the Day space is left with... zombies. Yes, zombies. Recently, McDonald’s pranked Las Vegas by hosting a casting call for a nonexistent, zombie-themed musical. In an effort to promote its After Midnight menu, McDonald’s held fake auditions in downtown Las Vegas for a post-apocalyptic spectacular, “Hunger in the Night.” A production crew filmed dozens of actors performing their most convincing zombie and vam [...]


Girl Fakes First Period, Mom Throws ‘Full Moon’ Party In Wickedly Hilarious HelloFlo Ad

hellflo_full_moon_party Last summer you may recall seeing an ad which featured a young girl who becomes a powerful counselor at a camp. Why? Because she just got her period and she made it her mission to help guide other girls as they, too, experience their first period. Sort of a drill sergeant for menstruation, if you will. The video has accumulated over 7 million views. Fast forward to this summer and the brand behind that viral success, HelloFlo, is at it again. In a new video, a girl is worried she isn't getting her period in a timely fashion so... she decides to fake it. A little red nail polish on a maxi [...]


Orangina Causes Outrage Among World Cup Fans by Hijacking TVs With ‘The Antifoot Can’

logo misso With devilishly delicious deviousness, Orangina has pulled a big one over on soccer fans -- and during the World Cup, no less! Working with Fred & Farid Paris, the drink brand has created the AntiFoot Can. The can has been tricked out with electronics that, with a subtle flick of a switch on the bottom of the can, will switch off every TV that's airing a soccer game -- at least in the bar the agency modified with TVs that would receive the signal from the can. Predictably, soccer viewers jump up on their feet and express their outrage while the woman in the corner slyly smiles at h [...]


Canal+ Turns Cannes-Winning Ad Into Interactive Web Experience

canal_bear_interactive Many of you may remember the French Canal+ ad from BETC Paris which won a Grand Prix Lion at Cannes in 2012. It featured a film director dressed as a bear with all the usual stereotypes one assumes directors embody. And it ended with a witty punchline -- the bear is actually a talking bear rug who, because he faces the TV, has plenty of opportunity to comment on what he sees. Now, the award-winning work has been transformed into an interactive adventure, Being the Bear, which allows people to view a scene, call "cut" and, when prompted by an assistant, choose another direction. Viewers c [...]


Hellmann’s #ReciTweet Campaign Offers Recipes To Fix “What’s In The Fridge” Disappointment

hellmanns_recitweet We've all been there. Standing in front of our refrigerator, staring inside hoping something delicious will magically manifest itself. It's very frustrating, but there is a solution. No, it's not the replicator on the Enterprise; it's ReciTweet from Hellmann's. Working with Ogilvy & Mather Brazil, Hellmann's created ReciTweet, a Twitter hashtag campaign which came to the rescue of starving deer in refrigerator headlights in Brazil or, given the internet's reach, anyone anywhere in the world. With ReciTweet, all frustrated refrigerator gawkers need to do is tweet some of the ingre [...]


Nissan Invites Facebook Fans To Crowdsource Customized Titan Pickup Truck

nissan_titan_crowdsource This week, Nissan is asking its Facebook fans to help build the "ultimate off-road capable full-size truck for the adventure of a lifetime." Called Project Titan, the effort invites fans to choose custom modifications for a 2014 Nissan Titan that two Wounded Warrior Project Alumni will then pilot through the Alaskan wilderness this summer. Fans are encouraged to visit Facebook.com/NissanTrucks to vote on their preferences for the Titan's performance package, utility, design and other modifications during the next few weeks. Nissan will build the project truck based on this fan feedback an [...]


Tabasco Responds To #notaste Tweets With Witty #addtaste Tweets

Tabasco9 In a brilliant leveraging of a very popular hashtag, BBDO Belgium, on behalf of its client Tabasco, launched a Twitter campaign that monitored and responded to tweets which used the hashtag #notaste. For every #notaste tweet Tabasco replied with a creative tweet that included the hashtag #addtaste. For example, one tweet from @abbiebooboo read, "I cannot handle it #maserati #notaste #baller only in Manchester" which included a picture of some dude's blue Maserati with a "Baller" license plate. I cannot handle it #maserati #notaste #obviouslyasian #baller only in Manchester ✊ pic.twitte [...]


Robot Circumvents Non-Existent Instagram API To Poke Fun At Your Friends’ Overshares

ag_picnix Here's an interesting time-waster -- and it's not even for a brand! This campaign exists to allow Boston-based a&g Labs, the "innovation unit" of allen & gerritsen, to flex its muscles. And flex they did. If you're on Instagram, you know there are plenty of "those" people in your feed -- the ones who post constant selfies, snap every meal they eat, or document each time their cat rolls over. But short of unfollowing the guilty parties, there hasn't been a way to subtly hint that they're overdoing it. Until now. a&g Labs created Pic Nix, a program that allows people to [...]


Beer Brand Invites Fans To Experience Exotic Locales With GPS Imprinted Bottle Caps

Pacifico_mobile_still1 Mexican beer brand Pacifico is offering people the chance to experience its laid-back lifestyle with the a new campaign entitled Yellow Caps. As background, the term Yellow Caps was coined by bartenders and refers to the brand's yellow bottle caps which are easier to find in crowded beer coolers. The Yellow Caps campaign, created by Austin-based GSD&M, makes use of the iconic caps to engage consumers. As part of the campaign, the underside of every cap has been printed with GPS coordinates marking one of 21 destinations throughout Baja, mainland Mexico and on the Pacific coast of the [...]


Airline Takes Inflight Experience To The Streets And To Social Media

air_nz_cal_london With a bit of guerrilla/ambient marketing, Air New Zealand has launched the #AirNZLondonReady Truck Tour which will make stops throughout the Southern California area to tout daily flights from LAX to London as well as showcase the airline's inflight products to travelers and the travel trade. The roving truck will feature Air New Zealand’s Economy Skycouch, a row of three Economy seats that together create a couch-like space upon which to relax. It will also feature the airline’s Premium Economy Spaceseat, which is designed to give passengers an increased sense of space and privacy. [...]


McDonald’s GOL! App Turns Its Fries Into An Augmented Reality World Cup Game

mcd_gol_app The FIFA World Cup kicks off in Brazil next week, but McDonald's has given soccer fans around the world a way to get in on the action right now. As part of their global sponsorship of the FIFA World Cup, McDonald’s changed the red packaging of its fries. Working with The Marketing Store, DDB Chicago helped create 12 new packaging designs – each representing a different artist’s passion for the world’s biggest soccer tournament. DDB Chicago used the packaging as a mechanism to launch McDonald’s customers into a new digital app experience called McDonald’s GOL!. The app is do [...]


These Very Human Toyota Prius’s Are #CarsThatFeel

cars_that_feel Over in Sydney, Australia, they're celebrating the Vivid Festival this week. It's a celebration of light, music and ideas. Contributing to the celebration, Toyota, working with Soap Creative, launched Cars That Feel, a physical installation of cars with which people can interact. During the festival, three Toyota Prius's were transformed into sentient beings complete with 6 BenQ projectors, Arduino controllers, LED lights and a custom application which gave the vehicles their interactive capabilities. As people passed by the cars, messages such as "Hug Me" or "kiss me"or "tickle me" wo [...]


Car Becomes DJ When Driven Atop Giant Record

smart_dj The Smart Car For Two Electric Drive has three main benefits. Smooth acceleration, quiet drivability and an extra-small turning radius. So how does an agency clearly convey these three benefits all at once? If you're BBDO Berlin, you turn the vehicle into a "smart DJ," have people drive it around an old school record and have them try to guess the song. The stunt is called The World's First Turntable Test Drive. Working with TV production company Brainpool and popular German game show Schlag den Rabb, the agency created a set up that consisted of a giant record on which contestants tried [...]


Domino’s ‘Steady Pizza’ to Eliminate #deliveryfail

dominos_steady_pizza Many agencies are getting into the whole product development thing. The poster child for this, of course, is the Nike Fuel Band. But where Nike is helping people stay fit, Domino's Pizza is ensuring people will get their fill of, well, not-so-low calorie pizza. But in Brazil, the brand is going a step further and ensuring delivered pizza arrives as it should... and avoids inspiring the endless #deliveryfail posts on social media. Working with Artplan, the brand is out with Domino's Steady Pizza, a stabilization mechanism that keeps pizzas in balance while being delivered. Because nothing [...]


Nutrition App Helps Kids Get Smart From Their Farts

fart_code In perhaps the most bizarre combination of witty-licious humor and entertaining education, Goodby Silverstein & Partners has created an app called Fart Code and is releasing it on the iTunes store today. The agency’s in-house developers, the GS&P BETA Group, made the app to promote kid’s health and science education. And it's not just a bunch of bored creatives flexing their muscles during a period of boredom. There’s some smart science behind the gross-out laughs. Once downloaded, the Fart Code app allows one to scan a bar code on any item in the grocery store. The app d [...]


Watch These Angry Animals Explode Out Of People’s Hungry Stomachs Alien-Style

jack_links_jerky_puma Carmichael Lynch is out with some hilarious new work for Jack Links Jerky which illustrates how feelings of hunger can manifest themselves in strange and amusingly awkward ways. Three ads focus on "Hangry Moments," those unfortunate moments when your stomach just isn't getting what it needs and consequentially unleashes its anger. In the case of these three ads, the anger takes the form of a puma, an eagle and a dog, each of which burst out of their host's stomachs Alien-style. Except these aliens are friendly. Mostly. As long as their hosts feed them a bit of jerky. In one ad, a stude [...]


Watch the Beautiful Ad This 14-Year-Old Girl Created For SmartyPants

smartypants_lily Content. Brand advocacy. Teenage girls. What do these three things have in common? They were uniquely combined to create a wonderful piece of content for family-centered vitamin brand SmartyPants. Working with Ramaa Mosley's Adolescent, a company which champions the work of teenage filmmakers, SmartyPants commissioned 14-year-old Lily Eliana Walsh to create a video about the brand. Lily was born in New York, raised in Los Angeles and began taking photos when she was 11. When she was 12, she moved on to video and that's where her passion blossomed. Of her work on the video for Smarty [...]


Online Retailer Enlists ‘Drunk Dog’ To Hack Social Account, Leading To 100K New Buyers

glamour_sales_fred_farid Oh how the lemmings do follow. For Chinese luxury online retailer Glamour Sales, Fred&Farid had a little bit of fun with JCPenney-style drunken tweets and a dog. During Chinese New Year, and with the knowledge that most people search for promotional deals on Chinese microblogging site Sine Weibo, the agency posted a series of posts on the brand's  page consisting of random letters and numbers. Of course, the stunt garnered the usual interest and comments such as "What wrong with the community manager?", "He is so fired!", "The Weibo account must have been hacked" and, yes, "The commu [...]


Airport’s Addictive Instagram Game Nails Engagement & Branding Objectives

Schiphol_Destination_Unknown_map_1 The Dutch are kicking butt marketing-wise these days. We have Pim De Koel explaining to Americans how cool Holland is in a series of hilarious videos. Now we have Amsterdam's Schipol airport using Instagram to tout the airline's destinations. They've created an addictive game called Destination Unknown which tests players' knowledge of global destinations. The game features upward of 300 destinations to which airlines fly out of Schipol. The game, which relies solely on sourced user-generated content, begins with the presentation of several location-based Instagram images that have bee [...]


Pantene Turns Product Protest Into Marketing Win

pantene_yeqr_bad_hair_day Over in Israel, 25% of women have curly hair and many of them use Pantene Perfect Curls hair cream to tame their manes. Due to a regional lineup change, Pantene stopped delivering the cream. Women were angry! incensed! Outraged! OK, maybe it wasn't that bad but they did start a Facebook protest group to voice their frustration. Acknowledging this outcry, the brand worked with ACW Grey Tel Aviv on campaign that directly addressed the women's concerns. The approach centered on the notion that a bad hair day isn't just  a bad hair day. It's a bad day all around. And acknowledging they could [...]


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