This column focused on the best way to take advantage of this platform’s current and emerging marketing opportunities and ad products. It no longer runs as a standalone column, but has since been incorporated into the Social Media Marketing column.

Should Google+ Communities Be Part Of Your Social Media Strategy?

Dec 20, 2012 at 9:40am ET by John Lincoln

Facebook has profiles, pages and groups. Google+ has profiles and pages. Wait, something is missing at Google+! Or, I should say it was missing. Over the last couple years, we have watched while Google+ systematically built Facebook-like features into its social media site, and to Google's credit other excellent features as well. Well now, Google+ has added one more Facebook-like feature. Google+ Communities are now here, and they look awfully similar to Facebook groups. Of course, there are some differences. What Are Google+ Communities? Google+ Communities are basically discussion fo [...]

The Importance Of Setting Up Google+ Authorship

Nov 12, 2012 at 7:00am ET by Kelsey Jones

As is much discussed at SMX events and on SearchEngineLand, Google is moving toward acknowledging ownership of content in alignment with the Google Panda update. Google Authorship allows the search engine to match up content with its author via his or her Google+ profile, which then appears in search results, like this: The person icon to the left indicates that it is an authorship result, and then Barry's name is clickable, which takes users to his Google+ profile. Google Authorship is fairly easy to set up; you must have a Google+ profile first, and then your byline on content must mat [...]

Google’s Betting On Advertising To Drive Google+ Uptake: Why Marketers Should Pay Attention

Aug 3, 2012 at 9:00am ET by Sean Carlos

[caption id="attachment_17498" align="alignright" width="300" caption="Figure 1: Google+ full page ad in the Süddeutscher Zeitung (click to enlarge)"][/caption] Over the last few months Google, the advertising-supported company that historically eschewed traditional advertising, has used print and TV media to promote Google+, its answer to the Facebook phenomena. TV viewers in the US may be familiar with Google+ commercials such as The Muppets Google+ hangout. Google is also promoting Google+ across Europe. Full page ads have appeared in major European dailies, such as Germany's Süd [...]

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