This column covered business issues relating to the online marketing industry, from important personnel changes to corporate earnings and other items impacting online marketers. This column was discontinued as of May 2013, but you can still access the archived columns below. You may be interested in some of our other columns.

Marketing Biz: Spreadsheets On Steroids, Color-Coded Optimization & Trust

Legit This week in marketing was a strange mix of partnerships and acquisitions along with new tools and companies that could help marketers become more effective and efficient. This is ... Marketing Biz. Yahoo in Talks to Buy Stake in Video Site Dailymotion Dailymotion, which is similar to Google's YouTube site but is smaller in scale, would immediately make Yahoo a bigger player in Web video outside the U.S., where the company is looking to grow. More than 70% of Yahoo's $5 billion in annual revenue comes from the Americas region, and the vast majority of that is from the U.S. This isn't t [...]

Marketing Biz: Speed, Attention & Sunsets

Marketing themes this week were speed, attention and sunsets. Not the pretty kind, but the ones where products you love are going to be retired and executives at high profile companies 'move on to other things.' This is ... Marketing Biz. Launches as First User Customizable Global CDN for Everyone “Today’s rich content demands plague online businesses with bounce-back, high latency and downtime that are harmful to their customer retention, marketing and SEO efforts. That’s why CDNs are now essential for all Web property owners. However, buying CDN is generally an expensive, [...]

Marketing Biz: TripleLift, AdStage &

AdStage The week in marketing was all about trends and innovation, from TripleLift's trending image ad units to's social enterprise app. Marketers must accept the acceleration of change. Those who jump into the water will be rewarded while those toe-dipping may be left behind. This is ... Marketing Biz. With $2.1M FromTrue Ventures (And Others), TripleLift Builds Ads From A Brand’s Trending Images “The web is increasingly dominated by images, and images are quickly becoming the primary currency with which brands communicate with their potential customers,” CEO Eric Berry told me [...]

Marketing Biz: IAB Rising Stars, In-Game Advertising & Rabbit

In-Game Ads CTR Comparison The week in marketing was a lot like gazing into a crystal ball as we were reminded about new advertising units and platforms. This is ... Marketing Biz. Few Marketers Aware of IAB's Rising Stars Units There's a big gap in awareness of the IAB's Rising Stars units between marketers and agencies, finds Undertone [download page] in a recently-released study. Only 31% of marketers surveyed said they had heard of the IAB's Rising Stars, which promise to "drive brand equity at scale," according to the IAB, and which the IAB has found [pdf] to outperform standard units in several brand metrics. [...]

Marketing Biz: B2B Ad Targeting, Elasticsearch & ID Card Checkout

Twitter Logo This week in marketing was short on drama and long on the future. We saw innovative search applications, new ad targeting capabilities and identity advances. This is ... Marketing Biz. Elasticsearch Closes $24M Series B Round and Exceeds Two Million Downloads Milestone Elasticsearch is on a mission to organize data and make it easily accessible. We deliver the world’s the most advanced open source search and analytics engine available and make real-time data exploration available to anyone. I admit, I didn't know that much about Elasticsearch. I'd heard of them and understood their [...]

Marketing Biz: Data Everywhere, Micro-Video Wars & The Rise And Fall And Rise Of Local

Echograph Example This week in marketing was largely about three major themes: the ubiquity of data, micro video and the struggle but importance of local. Of course, we're all waiting to see if/when Facebook purchases Atlas and the buzzword merry-go-round continued with the emergence of "omni-channel" marketing. This is ... Marketing Biz. DataSift Query Builder Powers the Next Generation of Social Business With its embedded Query Builder, DataSift is powering the next wave of Social with an intuitive yet powerful, tool that enables business users to filter, find, and glean insight from social data across e [...]

Marketing Biz: Mobile App Insights, Local Deals 3.0 & Better Discourse

TagWhat Feed This week in marketing revolved around three major themes: mobile app measurement (Onavo and Quantcast) innovative local offerings (MyTime and Tagwhat) and better ways to find, share and discuss content (Feedly, Buffer and Discourse). This is ... Marketing Biz. Finally, A QuantCast For Mobile Apps? Onavo Launches Insights In Onavo Insights, you can look up apps and see how much marketshare they have in the U.S. (or what percentage of U.S. iPhone users actually use the app every month). Getting accurate and reliable stats on mobile app usage has been trying. Onavo Insights is a nice and s [...]

Marketing Biz: Industry Education, Revenue Analytics & Private Ad Exchanges

Open Table Acquires Foodspotting This week in marketing was a hodgepodge or mélange of different themes. There were beginnings with SEMPO and Google looking to grow digital marketing talent in the future. And there were endings with Payvment closing up and being acquired by Intuit. There were advances in new platforms like mobile analytics as well as advances in old platforms like email. We also saw a flurry of activity around social marketing software. This is ... Marketing Biz. SEMPO Partners with Google to Host Free Student Summit The summit will feature educational presentations, workshops, and panels compose [...]

Marketing Biz: Circa, Curation Marketing & Brand Gifting

Swipp Index This was an interesting week for marketers with the slow evolution of established web 2.0 channels. Circa is doing interesting things with mobile content. Swipp has a new twist on local recommendations. Yahoo! snapped up curation tool Boomerang launched a B2B gifting product. Quora opened up a blogging platform. I wouldn't call any of this new, but digital Darwinism is pushing companies to be better, faster and more efficient. This is ... Marketing Biz. Circa Raises $750K From Group Including Lerer Ventures To Revolutionize Mobile News Delivery Circa allows you to follow an [...]

Marketing Biz: Identity Capture, Link Rot & Graph Search

Curalate Analytics Facebook's new Graph Search was the attention getting headline this week and for good reason. But there were also a number of reorganizations (perhaps the first of many New Year's resolutions) including StumbleUpon layoffs, Patch's community pivot, Advance Publications' purchase of Pop and a new advertising hire for Bazaarvoice. New funding for Janrain and Curalate also returned attention to compelling trends for marketers to watch from social identity capture to the high rate of link rot.  This is ... Marketing Biz. Janrain Raises $33 Million To Drive Social Identity Capture and User [...]

Marketing Biz: Radical Transparency & Buying Community

Better information on campaigns and competitors has the opportunity to reshape the digital advertising industry. So the seed funding for YieldMetrics and the acquisition of MakeGood by Quantcast are pretty radical, dude. For the second week in a row we saw the value of community online as ZURB purchased design community Forrst. There was also location-based news with FieldTrip adding deals to their offering and yet another mobile payment entrant. This is ... Marketing Biz. YieldMetrics closes buzzy $1.7 million Seed round, delivers radical transparency to online advertising The inform [...]

Marketing Biz: Metered Media, Multi-Screens & $19.3M Of LOL

The last two weeks in marketing have been relatively quiet because of the holidays. But upon closer inspection there are some stirrings from the likes of Adobe, Nielsen and Foursquare who are all positioning themselves for 2013 and beyond. In addition, the FTC made a predictable ruling in regards to Google, Andrew Sullivan made a declaration of independence, Flingo expanded their interactive TV offering and, OMG, BuzzFeed secured another $19 million in funding. This is ... Marketing Biz. Adobe Acquires Behance to Drive New Community Capabilities in Creative Cloud With over 1 million me [...]

Marketing Biz: Did Facebook Establish An ‘Awful Ideas’ Department?

This week in marketing was dominated by news from Facebook and Twitter. I don't know, I must have missed the memo about Facebook establishing an 'awful ideas' department. So while Facebook wore the mint shoes Twitter continued to forge ahead. They weren't the only heavyweights in the news. Both Oracle and WPP make serious acquisitions that reflect the new digital marketing environment. This is ... Marketing Biz. Facebook prepping new video ads that could autoplay in the feed AdAge first reported about the new product, based on information from industry executives who were briefed by [...]

Marketing Biz: Yahoo Organic Search Ads, Sinistar & Lots Of Smartphone Screencaps

This week in marketing was rife with smartphone-related features from Twitter filters to Google Maps on the iPhone to Google's new confirmed clicks feature to defeat fat finger ad clicks. But to me it was Yahoo's new cost-per-lead format in organic search results and Delivery Agent's $5 million round of funding from Samsung Ventures that raised eyebrows. This is ... Marketing Biz. Yahoo! Search + New Cost-Per-Lead Format is a Match Made in Advertising Heaven At Yahoo!, we want to see our advertisers build the relationships of their dreams, so we're introducing a new ad format that m [...]

Marketing Biz: Know When To Hold ‘Em, Know When To Fold ‘Em

The week in marketing was a bit like a game of poker or chicken. Companies are playing their cards and seeing who will blink first. Instagram cut off support for Twitter Cards. Facebook is negotiating with Microsoft for Atlas. Raven Tools decided to drop features to comply with Google AdWord API terms and conditions. Who will pick up the flush on the river? Time will tell. This is ... Marketing Biz. Instagram and Twitter: The New Social Media Frenemies Kevin Systrom, Instagram’s CEO, said in a statement, at LeWeb technology conference, that the company turned off support for Twitte [...]

Marketing Biz: Predictive Analytics, Facebook Ads & Social Data

Welcome to a double-wide edition covering two weeks of marketing stories. Over the fortnight we saw predictive analytics companies AgilOne and Lattice Engines secure new funding. Facebook also got some love as pilot fish companies such as Triggit, SocialWire and Socialbakers all showed promise and got rounds of funding. Social data also took center stage with PeopleBrowsr securing a restraining order against Twitter while Gnip expanded their Tumblr offering. Oh and Mozilla is betting on the web to win out over apps. This is ... Marketing Biz. Ad tech startup Triggit raises $7.4M on h [...]

Marketing Biz: Get Big (Data) Or Go Home & This Isn’t Your Dad’s #Twitter

This week in marketing was dominated by the march of big data companies and the successful changes taking place at Twitter. #crushingit This is ... Marketing Biz. Outbrain Expects 25% Revenue Hit As It Cuts Off Spammy Content Marketers Outbrain won't name specific sites that were kicked out of the network. Instead, it pointed to its new guidelines, which include prohibiting content that has "inaccurate or misleading headlines;" "promotes businesses that appear to be generally deceptive or misleading; or "encourages high-risk investments or money-making schemes with the intention of profit [...]

Marketing Biz: Foursquare Ratings, Universal Analytics & Death Of A Salesman

This week was full of news that will have an impact on marketers today and well into the future. Foursquare rolled out ratings aimed at undermining Yelp's star platform, Twitter continued to promote Twitter Cards, integrated Good Relations vocabulary, Google introduced Universal Analytics and Federated Media shut down their direct sales business. Marketing services companies also continues to receive funding with both Kenshoo and HubSpot securing funds to accelerate growth. This week I'm also experimenting with a new section of this column. The 'And Then ...' section will c [...]

Marketing Biz: Marissa Gives Microsoft The Finger

The week in marketing seemed quiet (perhaps because of Sandy and the impending election) but was actually full of big news and trends. In the big news bucket was an unassuming post that Yahoo! would ignore the IE10 Do Not Track signal and data that indicates that privacy and cookie concerns are overblown. In the trends bucket was a string of SMB and mobile news, sometimes paired together, that point to a changing (and challenging) environment for marketers. This is ... Marketing Biz. In Support of a Personalized User Experience Ultimately, we believe that DNT must map to user in [...]

Marketing Biz: Interactive Tweets, Outbrain Self-Service & Perch

This week Twitter continued to showcase how sexy they are to advertisers Twitter Cards and Raven integrated new content marketing features. Outbrain opened up their platform and Closely launched a SMB competitive intelligence app. We also saw the first acquisition by Mayer-led Yahoo, as well as funding for Rewarder and Inigral. Just don't get me started on This is ... Marketing Biz. More interactive Tweets, in more than 2000 ways Earlier this summer, we introduced the ability to expand Tweets to see content previews, photos and videos right within a Tweet. At that time, we [...]

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