Search marketing
MarTech is your source for search marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and our enterprise SEO platforms buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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When and how to move beyond performance marketing to brand strategy
Explore the paradox of performance marketing and uncover the importance of evolving toward brand storytelling and relationship-building.
Why bottom-of-the-funnel SEO is the game-changer your B2B needs
BOFU SEO focuses on high-intent keywords to attract prospects ready to convert. Learn how to create content for ready-to-buy prospects.
How one tech company is doing marketing without cookies
Sentry.io shares its story of what went right and wrong getting rid of cookies and how they're now doing marketing.
Paid advertising: Tips to boost qualified leads and reduce costs
Struggling with high ad costs and few conversions? Learn strategic steps and technical setup tips to optimize your ad campaigns.
Google slips up and admits paying Apple 36% of Safari revenue
Google's lead lawyer "visibly cringed" when the exact figure was accidentally revealed during the federal antitrust trial.
Report: Generative AI violates copyrights of news publishers
News publishers are concerned AI answers will replace Search traffic, leading to less revenue, lost jobs and other damages.
The Google anti-trust trial: A deep dive into the details
The landmark court case brought by the US Justice Department charges Google with unfair practices to maintain its status as the world's leading search engine.
Use this tactic to drive revenue on your SEO campaigns
Attend this webinar to propel your entire digital presence into a revenue-generating powerhouse.
Marketing artificial intelligence (AI)
How to stay visible as AI transforms SEO
How much does SEO matter now that chatbots can give answers? What does this mean for businesses, and how should you prepare?
How Georgia-Pacific connects with customers on retail media networks
Director of digital media Paras Shah tells us how he got started with RMNs and what his focus is on now with RMN campaigns.
Antitrust trial over Google search set to open
The case alleges Google used its 90% market share to illegally throttle competition in both search and search advertising.
AI boost? Bing’s market share is down 6 months after launch
Microsoft disputes the data but it's clear AI hasn't turned its Bing into the Google-slayer the company hoped for.
Sam’s Club’s retail media network rolls out new experience and targeting capabilities
Sam’s Club Member Access Platform uses sales attribution and strategic partnerships to close the loop for omnichannel advertisers.
5 tips for balancing ‘push’ and ‘pull’ in content marketing
Learn the difference between promoting engagement and pushing sales in your content and how to do them right.
Digital ad spend growth drops to 7.8% this year
The upside: CTV approaches 10% of digital budgets with 21% growth increase. Retail media networks (RMNs) are also on the rise.
Here’s what Google’s new AI Search Generative Experience will look like
The new AI-powered search engine was unveiled at the Google I/O developer conference today.
Marketing artificial intelligence (AI)
Bing Chat opens up to more users and developers with API, expanded visual answers
New design features and the ability to build third-party plug-ins will offer more tools for marketers using Bing Chat.
12 questions to ask SEO platform vendors during the demo
When its demo time here are four things for stakeholders to keep in mind and a dozen questions to help you when talking to vendors.
Does your marketing team need an SEO platform?
Before you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively.
What do SEO platforms do and how do they help marketers get found on search engines?
Using an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.
Siri and Alexa may be used by protesters to attack customer support channels
Gartner report warns that virtual assistants, which are a growing part of digital customer experience, are also a weak spot.
Marketing artificial intelligence (AI)
Bard and ChatGPT will ultimately make the search experience better
But it's early days and we're still trying to envision what the future of search will look like.
Marketing artificial intelligence (AI)
ChatGPT set to shake up search
Microsoft Bing is working with ChatGPT itself while Google is set to launch its own tool, Bard.
Feds finally file anti-monopoly suit over Google’s adtech
The suit seeks to force the tech giant to get rid of its ad businesses and engaging in allegedly anticompetitive practices.
Why we care about search marketing
A combination of solid SEO and PPC strategies can boost your site's visibility in search engines, resulting in more traffic and conversions.
Google favors helpful content over search engine-first in new update
A major algorithm update from Google will target content designed to rank well for search rather than help or inform readers.
3 changes coming to Google Ads audience features
Advertisers will be able to reuse audience across campaigns. Google is also redefining some terms and reorganizing reporting.
The journey from journalism to SEO marketing expert
"Most of the martech misses the last touch or the first touch in terms of gathering the correct data."
Improving website search was key to boosting Paul&Shark’s ecommerce revenue
Algolia's visual merchandising helped Paul&Shark improve search relevance and speed, leading to increased conversion rates.
Setting client expectations with a thorough preliminary SEO analysis
Since optimizing websites requires time and money, the best way to convince your clients to prioritize SEO is to do an in-depth analysis and audit.
Why website health is critical to demand generation success
Your brand's demand generation success relies on the strength of your site's technical foundation.
Good morning: Searching for the metaverse
Web searchers connect metaverse with videogame investments.
Google Cloud announces general availability of Retail Search
This offering enables retailers to benefit from Google's advanced search capabilities on their own websites.
Chief accountant of SE ranking and her two children killed in Ukraine
Tatiana Perebeinis was among four people killed in a Russian attack at the weekend.
Google announces new features for Search Ads 360
Google announces a revamp to its enterprise campaign management platform.
To disavow or not? Getting it right, 10 years later.
Determine whether a link disavow is needed and avoid costly mistakes.
How to build a long-term, search-first marketing strategy
A transformed digital landscape means marketers must think search-first.
Lost SEO traffic in 2021? Here are 3 potential reasons why (and how to recover your rankings heading into 2022)
From site speed to link spam, here is how to recover lost traffic in 2022.
7 best link-building services for SEO performance
Use these services to help you improve your search engine rankings.
Conductor raises $150M in funding
New investment will be a catalyst to shape the future of organic marketing, SEO, and content.