Looking to establish or enhance a social media presence for your brand? Look no further. We’ll cover everything from Facebook Pages to Twitter Promoted Tweets, to Google+ links to AdWords, also exploring emerging ways to connect with your customers through social media.

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Winning At #RealTimeMarketing On Twitter

twitter-logo-600 The World Cup was a great lesson for social media marketers, with leading brands like Adidas, Snickers and Orbitz brilliantly showcasing Twitter's real-time marketing capabilities. Whether it's being present in those significant moments across the globe, or driving engagement for marketing campaigns, Twitter has proven to be an essential way for brands to become a part of people's lives. Real-Time Conversations & Your Brand In July, Twitter announced that there were 672 million tweets sent related to the 2014 World Cup. And that's just one event. Consider the millions of events that [...]


The Weird Al Yankovic Social Media Case Study

image Weird Al Owns Social Media Content creators, social media strategists and PR professionals should fall to the feet of Weird Al and lap up his creative genius. What Yankovic pulled off this past week in the world of content publishing was amazing. His 14th (yes, fourteenth!) studio album, Mandatory Fun, was released on July 15th, 2014. To promote it, Weird Al launched his #8videos8days project, releasing one music video per day for eight days straight, each on a different content partner's website. Eight. Days. Straight. Over 3700 articles were written about him last week, which gene [...]


The Ultimate Beginner’s Guide To Finding Your Audience In Social Media

targeting-shutterstock Social media marketing platforms are constantly evolving, so newcomers are at a disadvantage compared to those who've been around the social media block over the last decade. There are more platforms to learn, more features to leverage, and larger audiences to engage. For small or new businesses venturing into social media marketing for the first time, focusing on the fundamentals is key. In this two-part series, we'll do just that.  Read on for a guide to getting started, including defining your target market and choosing the right channels to reach them. Step 1: Defining Your Target Mar [...]


Finding Tumblr’s Place In Your Social Strategy

Tumblr logo Jonathan Gillette is credited with first using the term tumbleblogs to refer to short-form or microblogs in 2005.  In the following year, a 20-year old David Karp would borrow the term to name his new microblogging platform, Tumblr. Tumblr launched in 2007 and within weeks had over 75,000 users. In 2012, Yahoo! acquired Tumblr -- and, as of the time of this writing (July 15, 2014), the site boasts 195 million blogs, 83.1 billion total posts, and 97 million daily posts. For the 13- to 25-year-old demographic, Tumblr is more popular than Facebook. It would be a mistake to think that Tumbl [...]


Social Media Skills Are Really Social

business-social-handshake-shutterstock Social media as a practice is nearly a decade old. But for many of us, this job skill is a fairly new requirement. So how do you learn more about social media for your current or future job? Where do you go to learn more? What do you need to know? It's challenging. Most experts have gained social media skills on the job. So if you're lucky enough to land a job that requires social media understanding, that's great. If not, then you remain at a distinct disadvantage. The journey to social media literacy is not obtained through personal use. Although daily interactions with major platfo [...]


The Highly Effective Habits Of Web Readers — What We Aren’t Doing

social-media-content-sharing-600 We all do it. When we read online, we skim, scan, and sometimes rifle through content, the same way we (used to) flip through fluff magazines or cumbersome pages of newsprint. Thanks to aggregate web analytics, we now have a better idea of what web readers are up to... and what they're not. Bottom line: read-through rates suck. I wrote about the issue in 2011, and it seems the problem has only gotten worse since. A 2013 aggregate web reader study conducted by Josh Schwartz, a data scientist at web traffic monitoring service Chartbeat, showed that: Over 30 percent of readers bounce [...]


Why Facebook’s Organic Reach Throttle May Be Better for Brands Than They Think

Why Facebook's throttling organic reach might be good for brands. In this column, I will make a case that Facebook's reduction of organic reach for brand pages is a win-win for both Facebook and brands. I will also assert that while Facebook's throttling of reach is indeed an attempt to make more money, it's not in the way you think. But to get there, we must talk about traffic jams. Growing up in suburban New Jersey just outside New York City in the '70s, I was all too familiar with traffic jams. But it wasn't until I started driving myself that I realized how much of the congestion was caused by roads that simply couldn't handle the volume of automo [...]


4 Tips To Instagram Your Business

Starbucks Instagram Featuring Real Photos By Real People I'll admit, I was late to hop on the Instagram bandwagon. I kept hearing it was all the rage with the youngsters these days and that Facebook was now considered "lame" (aka "the new MySpace"). Apparently, anyone under the age of 20 thinks Facebook is for us oldies (most likely because their moms are on it, and that is, like, so not cool). When I finally did join Instagram, I really liked the simplicity of it for users. One stream. One type of media to consume. Since I was a late adopter, it wasn't long before that one medium became two, as videos were introduced as Vine gained in popula [...]


Optimize LinkedIn Like A Pro To Boost Your Personal Brand

LinkedIn-Connections As a professional marketer, you have a story to tell about your background and experience, your skills and interests, and what you can add to the conversation in your area of expertise. Together, these pieces of the story paint a picture of your personal brand -- a brand you create and grow over time as you move forward in your career whether you lead companies or join them. Today, one of the most viable places to tell that story online is LinkedIn. With more than 259 million members, professionals of all levels are connecting, sharing content and finding new business opportunities each day [...]


Cross The Effectiveness Threshold In Your Social Media Marketing

plane_soundbarrier_shutterstock_107848724 Whenever Scotty would say to Captain Kirk, "She's brrreaking up, Captain," or even, "She can't take it anymore," he was suggesting that the Starship Enterprise's condition was going beyond a threshold from which there was no turning back. Thresholds exist in many parts of our lives: economies, diseases, pharmaceuticals and marketing. We don't simply carry our brides across the threshold, but our planes cross them at the end of runways, and we even see ourselves metaphorically crossing one into a new age. You might have a higher threshold for pain, while an absolute threshold is the small [...]


How To Use Social Media & Blogs For Powerful Call-To-Action Marketing

13904990945_dab5db5539_b Blogs, Facebook, Instagram, Twitter, Pinterest -- more and more, these are the places where people are talking about goods and services. Technorati’s 2013 Digital Influence Report confirms the growing trend of consumers turning to blogs and social media when looking to make a purchase, thanks to the trust and clout carried by online influencers. No one would argue against the power of blogs or social media to create awareness, but what about action? Are all those impressions really worth anything if the audience isn't following through? What about brands that are looking to trigger spec [...]


Tweet And Repeat: The Power Of Sharing And Sharing Again

Tweet & Repeat: The Power of Multiple Social Shares Rinse and repeat. Those words have become a meme in American culture. Where did they come from. I'm betting you know! That's right. "Rinse and repeat," the familiar instructions on almost every bottle of shampoo sold in the U.S. since... well, probably since shampoo has been sold. Even though we suspect that instruction might be there just to sell more shampoo, most of us dutifully follow it. But when it comes to sharing our content on social media, many marketers not only fail to rinse and repeat their shares, they may think they should not do that. Recently I sampled the Twitter sh [...]


5 Myths About Social Media Marketing

myth_reality Marketing twenty years ago was rather rudimentary: design-catchy billboards, mail-out flyers to millions, and of course, television advertising. Consumers have now moved into the digital space, yet they still crave the attention of corporations they admire. Unfortunately, many brands are still getting stuck on social media, failing to effectively utilize this channel. Scott Langdon of HigherVisibility chimed in with an interesting angle on why businesses may struggle socially: I have found that a lot of our clients are struggling with social media because they're following a rule or a [...]


Why Google Plus Will Not Die (But May Change)

Google-plus-not-dead-yet Last week's announcement that Google+ founding father Vic Gundotra has left Google opened the door to a rash of speculation about the future of Google's biggest venture into social media. The idea that Google+ might be dying started with a TechCrunch post that included statements from a few anonymous sources declaring Google+ to be "walking dead" at Google: We've heard [...] that Google+ is not "officially" dead, more like walking dead: "When you fire the top dog and take away all resources, it is what it is." In other words, supposedly Google had decided that Google+ was a failed ex [...]


6 Lessons For Marketers From Manchester United & David Moyes

Credit: warasit phothisuk / Shutterstock.com I'm writing this post on holiday so am rather out of touch with recent events in the tech world. [caption id="attachment_82008" align="alignright" width="300"] Credit: warasit phothisuk / Shutterstock.com[/caption] However, being English, I'm never that out-of-touch with what's happening in the world of football (or soccer if you're American or Australian), and recent events have made me wonder whether there are lessons to be learned from the rather ignominious reign of David Moyes at Manchester United. For those of you not au fait with the beautiful game, David Moyes was the man brou [...]


8 Brain Triggers Guaranteed To Boost Your Social Media Marketing

brain_shutterstock_65181187 Once upon a time, there was a complex blob of neurons called the brain. It was a good brain, an active brain, but when the web exposed it to untold gigabytes of data and screen-based communication... Boom, the brain’s activity mushroomed at unprecedented rates. Neuroscientists say the 2000s witnessed more understanding of how the brain works than in all of history combined. Knowing how the brain responds to multi-platform messaging is key to unlocking social media marketing success. How do we, social media’s guinea pigs, filter through a world’s worth of information, especially [...]


3 Pinterest Tips That Will Make You Better At Your Job

Pinterest Search Results Demonstrate Trends Party Ideas For Boys I've always felt bad for those folks whose offices block the use of Facebook and other social networks! I'm a manager myself, so I get it -- you don't want your employees wasting their time scanning Facebook for the latest from their not-so-closest-friends or shopping for nail polish on Pinterest. But I've always thought that blocking the use of social media ultimately just makes your employees want to use it even more, thus distracting them and having a negative impact on productivity. Of course, as a digital marketer, access to social media is absolutely necessary to my job, so I'll ne [...]


Social Media: The Perfect Tool For Spying On Your Customers (Aka Doing Market Research)

social-media-spying Marketers need to take a page out of the modern parenting handbook and utilize social media to spy on their customers and target audience. Okay, that sounds bad -- but just like parents that keep tabs on their 14-year-old's Instagram account, marketers should follow people in their target demographic to see where they are, who they're with and what they're doing. Like the parent, marketers have their customers' best interest at heart -- we just want to give them what they need. But, like the 14-year-old kid, they won't always tell us directly. If you aren't already doing so, here are [...]


You Can’t Own What You Don’t Pay For (In Social Media)

social-network-data-featured There's been a lot of discussion recently about ongoing changes that Facebook is making to its Newsfeed algorithms and how those tweaks impact brands. Notably, there was the release of a paper by PR agency Ogilvy discussing the notion of "Facebook Zero" and its potential implications, whilst food delivery start-up Eat24, in a more concrete and immediate move, posted a breakup note to Facebook, blaming the same changes. Whilst Eat 24's note, which ends with a threat/promise to delete its Facebook page (it should be gone by the time you read this), it's amusing in a snarky kind of way [...]


How Even Time-Challenged SMBs Can Upkeep Social Channels

shutterstock_alarmclock Many small business marketers avoid social media marketing because of the expectation that it will take too much time. However, we've seen clients benefit from as little as two hours a month on social media. Such benefits include: Facilitating communication with clients, vendors, job seekers and customers Increasing organic visibility by getting more content out on the web Helping to populate SERPs with positive listings when prospective customers research your company by name (and many do!) Building brand awareness Increasing incoming links to your site from social venue connectio [...]


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