Social Media Marketing is the process of reaching prospects and customers, and acquiring traffic and visibility through social media sites such as Facebook, Twitter, LinkedIn and many others.

Facebook Continues Expectation-Beating Streak With A $2.9 Billion Q2

Facebook-Home-Logo Facebook's financial winning streak continued today, as the social network reported $2.91 billion in revenues for the quarter ending in June. Analysts had expected 2.81 billion, so this marks the ninth consecutive quarterly report that Facebook has beaten Wall Street expectations. Earnings per share were $0.42, also beating the expected $0.32. Facebook's stock, which closed today at $71.29, was up nearly 4% in early after-hours trading. The revenue total was 61% higher than the second quarter of 2013. Here's the financial tale of the tape from the Facebook release: Revenue from adver [...]


How Spirit Airlines Embraced Brand Hatred And Won

Spirit Airlines Embrace The Hate Spirit Airlines is a brand people love to hate. Perhaps you've seen one of the many tweets trashing the brand for charging fees for just about everything. Many brands offer up bland, apologetic statements when they run afoul of people's expectations. But not Spirit Airlines. Spirit Airlines proudly stands behind its "cheap seats" approach to marketing and embraces it fully. Spirit airlines is the absolute WORST airline to fly with. How do you charge someone $50 for carry on luggage??? — Adaeze (@_Adaeze_) July 8, 2014 Speaking of embracing, a couple months ago, the airline reacted [...]


William Shatner Boldly Goes Into Facebook Mentions App For Celebrities, Calls It “Ill Conceived”

800px-William_Shatner_02_(7559659118) Actor William Shatner is exactly the type of celebrity Facebook is catering to with the launch of the Mentions app last week. Active, engaged and social media savvy, Shatner has a Facebook Page with nearly 800,000 likes. He even seems to run the page and his other outspoken social media efforts himself, unlike many celebs who hide behind publicists. So it's fitting that Shatner took Mentions for a test drive, and posted about his experience on his Tumblr today. And his conclusion? He was underwhelmed. Like many admins of verified celebrity Facebook Pages, Shatner was prompted to d [...]


Facebook Continues “Getting Started” Ads Series With Introduction Of Custom Audiences

Facebook-Bike Continuing its effort to demystify its self-serving advertising process, Facebook published a how-to post about its Custom Audience targeting feature today. The post, Facebook's second installment in its "Getting Started" series aimed at small businesses, describes how marketers can upload customer lists from existing phone or email contacts or data from a website or mobile app. From the post, which includes a very good video showing the drill: When you upload your contact list, Facebook hashes the information. That means we make the data unreadable, so no one — including Facebo [...]


Pinterest Tops Social Media User Satisfaction Survey, But The Bar Is Low

pinterest-plate-kitchen-featured There's good news and bad for the social media industry in the latest American Customer Satisfaction Index Customer released Monday. The good: consumer satisfaction with social networks is increasing. The bad: it's still among the lowest-ranked business categories. The social media category scored 71 on ACSI's 100-point scale, up 4.4% over 2013, fourth worst of 43 industries tracked by the survey. Social media surpassed only airlines (69), subscription TV (65) and Internet service providers (63). Among the sectors ranking higher? Wireless telephone service (72), the U.S Postal Ser [...]


Facebook Maintains Top Position In Social Logins [Gigya]

gigya-featured Facebook maintained its position as the Internet's leading identity provider in the second quarter, accounting for 55% of social logins on desktop and mobile platforms, according to data released today by customer management firm Gigya. It's an increase of two percentage points over the first quarter. Google+ remained in second place at 27%, dropping one percentage point since the first quarter. Yahoo (11%, down two percentage points), Twitter (5%) and LinkedIn (1%) rounded out the list. Gigya's data shows a significantly wider spread than rival share tool provider Janrain, which reporte [...]


Facebook Drives Nearly One-Fourth Of All Referral Traffic [Shareaholic Report]

shareaholic2q2014 Facebook, the king of social media referral traffic, is strengthening its reign, according to social analytics and publishing firm Shareaholic. In June, Facebook generated 23.39% of the total share of visits to Shareaholic's network of 300,000 websites. That total, a gain of 10.09% and 2.14 percentage points since March, is the highest Shareaholic has ever registered for Facebook. Meanwhile, all of Facebook's social competitors registered decreases in referral traffic since the first quarter. Second-place Pinterest (5.72%) fell 19% and 1.38 percentage points and third-place Twitter ( [...]


Facebook Save — A New Read-It-Later Option For Facebook Posts & Pages

IntroducingSave2 Facebook tied up one of the loose ends in its mobile and web product today, announcing a bookmarking feature that allows users to save posts for later viewing. The new feature, called Save, is arriving fairly late in the read-it-later game, behind well developed services like Pocket and Instapaper that have grown popular with people looking to store their reading lists in one convenient place. Those services also cache stories to be read offline. Facebook's doesn't. But Facebook's Save does has something no similar product has: the enormous scale of Facebook's 1.28 billion active users. [...]


LEARN: Lucy The Movie’s Web Site Teaches You To Speed Read Scarlett Johansson-Style

lucy_movie Movie websites, more than any other type of marketing site, seem to span every point of the scale between horrifically lame and ingeniously brilliant. Far over on the ingeniously brilliant end of the scale is this promotional area within the Lucy web site, the new movie starring Scarlett Johansson movie, Lucy. Lucy is written and directed by Luc Besson and features Johansson as a drug mule who gains superhuman mental capabilities after taking a drug. The movie's promotional site keys in on that plot element by encouraging visitors to test their own brain power. But what's the drug that w [...]


Pinterest Bolsters Its E-Commerce Ties With Shopify Partnership

pinterest-promoted-pins-featured Pinterest, which for many users serves as an online shopping catalogue, moved further down that road this week, announcing an agreement with e-commerce platform Shopify. Pinterest has moved cautiously with advertising, finally last month launching a self-serve tool to give a limited set of businesses access to buy Promoted Pins, but it hasn't been shy about touting the online shopping proclivities of its 70 million-strong user base. Stopify, Pinterest's Vivian Chow wrote in a blog post, said its online merchants get significant referral traffic from Pinterest. Now those businesses wi [...]


WSJ: Twitter Is Cooking Up New Metrics To Convince Wall Street It’s Reaching Enough People

twitter-nyse Twitter has a growth problem -- more precisely it has a problem with Wall Street not believing that it's growing fast enough and therefore doubting its prospects for long-term profitability. Despite revenue that has doubled for five consecutive quarters, Twitter is losing the perception battle. Since the IPO last November, the microblogging company has been wrestling with expectations and comparisons to Facebook and its billion-plus base of active users. Twitter's stock price, which was once as high as $73 a share, closed today at $36.87. In April, when Twitter reported monthly active u [...]


Twitter Acquires CardSpring To Help Build “In-The-Moment Commerce”

cardspring-scree-grab In a move to enhance its e-commerce backbone, Twitter today announced it will acquire CardSpring, a startup that enables businesses to link credit- and debit-card purchases to digital coupons, rewards and loyalty programs. CardSpring, which specializes in linking and tracking online activity to offline purchases, should help Twitter further its efforts on that front, as well as helping it figure out how to better integrate purchasing actions onto the Twitter platform. From the Twitter announcement of the acquisition:  "Twitter has always been a vibrant environment for users to discover [...]


Pinterest Gives Users The Ability To Follow Topic Feeds

pinterest-category-interests Social bookmarking site Pinterest announced today that it is giving users the ability to follow topics. Previously users' home feeds were populated only with content pinned by individuals and brands that they follow. After the change, which has started to roll out on Pinterest's English Android, iOS and web platforms, Pinners will be able to see updates from categories they choose to follow. Software engineer Ningning Hu explained in a blog post: When you find a topic where people are Pinning lots stuff you like, click or tap the Follow button and a selection of those very Pi [...]


E-Commerce Gets Social: Facebook Is Testing A Buy Button In Ads And Page Posts

facebook-magnifying-glass-600 In another move to blend social media with e-commerce, Facebook announced today that is testing a Buy button that will enable users to purchase products from businesses without leaving the social network. The button, which is being tested with a few small- and medium-sized businesses in the United States, can be placed in either Facebook ads or Page posts. Here's how the test unit looks: Clicking the Buy button launches the user into a buying process that Facebook was built "with privacy in mind." "None of the credit or debit card information people share with Facebook when com [...]


Facebook Launches Mentions, An iOS App To Help Public Figures Connect With Fans

facebook-mentions Facebook's latest app is not for you, unless you are a public figure. The new iOS app, Facebook Mentions, will make it easier for celebrities and other public figures to interact with fans on the social network. Here's the explanation from Facebook product manager Allison Swope: Nearly 800 million people are connected to public figures on Facebook, and interacting with athletes, musicians, actors and other influencers is an important part of their experience. From cheering on World Cup players to checking out updates from favorite celebrities, there are more than a billion interactions [...]


Whiskey Maker Turns Cannes-Winning Ad Into Shareable Social Campaign

tullamore_parting_shot At the end of last year, New York boutique agency Opperman Weiss created a spectacularly somber ad, The Parting Shot, for Tullamore Dew Irish Whisky which became a 2013 Creativity pick and won a Silver Lion at Cannes. The ad, at first, appears to be a somber send off for a dead friend but, ultimately, turns out to be a celebration of one man's impending wedding. To date, the long version of the ad has been viewed 390,000 times and the :30 has been viewed 1.6 million times. Now, working with We Are Social, the brand has launched a social campaign that encourages people to send their own [...]


The Ultimate Beginner’s Guide To Finding Your Audience In Social Media

targeting-shutterstock Social media marketing platforms are constantly evolving, so newcomers are at a disadvantage compared to those who've been around the social media block over the last decade. There are more platforms to learn, more features to leverage, and larger audiences to engage. For small or new businesses venturing into social media marketing for the first time, focusing on the fundamentals is key. In this two-part series, we'll do just that.  Read on for a guide to getting started, including defining your target market and choosing the right channels to reach them. Step 1: Defining Your Target Mar [...]


Everything You Need To Know About The New Google+ Name Policy: An Explainer

google-plus-featured Yesterday's news that Google+ has dumped its real-name requirement raised a number of interesting questions, both philosophical and practical. Will Google+ become a haven for trolls? Will YouTube's notorious commenters now be able to unleash more ugliness behind a fresh cloak of anonymity? What is the process for changing a user name? What if you want to use only one name? Is it possible to change a Google+ vanity url? What about display of usernames via authorship? Will we start seeing CatLuvr34 and the like on Google search and News pages? I'll do my best to answer the questions be [...]


Facebook Rolls Out Ads Manager For Mobile Devices

facebook-like-600 Facebook announced today that it is launching a mobile ad manager to give advertisers the means to better manage their accounts on the go. The mobile manager will allow users of the iOS and Android apps and Facebook's mobile site to: Pause or resume campaigns Edit budgets and schedules View insights Respond to alerts Facebook said the new feature will be rolled out globally in the coming days and be available to all advertisers by the end of the summer. It will be accessible via an Ads Manager bookmark within Facebook apps or the mobile site: [...]


ShareThis Goes Mobile With An AT&T Text To Share Button

mobile-phone-stock ShareThis, aiming to help publishers better tap into peer-to-peer messaging, announced yesterday that it has created an AT&T Text to Share button. It's a natural move since publishers are starting to take note of readers' shift to mobile devices. Last month, Radium One added a WhatsApp button to its Po.st suite of buttons. WhatsApp, which is in the process of being acquired by Facebook, has 500 million global users who send as many as 64 million messages a day and there's some evidence that WhatsApp share buttons are popular with readers. SMS isn't as sexy as WhatsApp or SnapChat, [...]


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