Social Media Marketing is the process of reaching prospects and customers, and acquiring traffic and visibility through social media sites such as Facebook, Twitter, LinkedIn and many others.

Mark Zuckerberg & Sheryl Sandberg Want Facebook Ads To Delight You As Much As Any Other Content

fb-earn [caption id="attachment_81392" align="alignright" width="300"] Click to enlarge[/caption] Mark Zuckerberg and Sheryl Sandberg, Facebook's top two executives, talked about a grand vision for Facebook advertising during the quarterly earnings call Wednesday. The goal, each stressed, is to make people like ads as much as any other piece of content. That's a lofty -- some would say impossible -- quest. But the journey might sound good to marketers hoping to ride the coattails of the social network's rapid growth. It announced a new high of 1.28 billion monthly active users, including 1 b [...]


Facebook Passes 1 Billion Mobile Users, Beats Expectations With $2.5 Billion In Revenue

facebook-magnifying-glass-600 Facebook continued its expectation-beating winning streak, announcing today $2.5 billion in revenue and earnings of 31 cents a share for the first quarter of 2014. Analysts were expecting $2.36 billion in revenue with earnings of 24 cents a share. In the first quarter last year, Facebook reported $1.46 billion in revenue and 12 cents a share. Though top-line revenue was down slightly compared to the company's $2.59 billion fourth quarter, the total beat expectations for the seventh quarter in a row, or every time since the company's 2012 IPO. Facebook reported $2.27 billion in advertisin [...]


Not So Fast: New Survey Shows Facebook’s Login Share Dropped In Q1 When Compared To All Google Properties

Jan-rain-logins It seems like just yesterday we reported on Facebook increasing their stake in the social login-sphere. Oh wait, it was. Yesterday's social login report from Gigya showed that globally Facebook owned 53% of the overall social logins, beating Google+ by 25 percentage points. A new study from Janrain paints a bleaker picture for Facebook with at 42% share, up only 4 percentage points over "Google." It should be noted Janrain groups Google+, YouTube, Drive, Android, Play, etc.) that helps to inflate the overall “Google” number. [Note: Please see post-script below]* Janrain's data sh [...]


Adobe Report: Facebook’s Ad Business Is Showing Continued Growth

adobe-social-engage The foundations of Facebook's advertising business appear very solid according to Adobe's first quarter Social Intelligence Report. Clicks on Facebook ads, ad impressions and click through rates are all soaring, both year over year and quarter over quarter. Clicks are up 70% (YoY) and 48% (QoQ), ad impressions 40% and 41% and click through rates 160% and 20%. That's good news for the social network, which will announce its first quarter earnings later today. The news is also positive for brands trying to reach Facebook's 1.25 billion users with marketing messages. Adobe reports that [...]


Twitter’s New Profile Page Is Now Available For Everyone

twitter-grab Twitter's redesigned profile pages are now available for everyone. To activate the new feature, sign on to Twitter and click the "Take a Look" button in the banner that should appear at the top of your screen. If it doesn't, this link will take you to a page to get you squared away (and give you some stock header images choices if you don't have a good one of your own). After you've made the switch, you'll notice an enhanced landing area for desktop users who visit your profile. The redesign, which Twitter previewed and applied to selected users earlier this month is being seen as an at [...]


Caterpillar Shares How Its “Stack” Video Of The Biggest Jenga Game Ever Won 1.5 Million Views

Caterpillar stacked screen shot Earlier this month, Caterpillar released a video featuring five of its construction machines in the largest game of Jenga ever played. Using 600-pounds blocks, Caterpillar excavators and telehandlers were used to construct a massive eight-ton Jenga structure in a space the size of two football fields. AdAge.com claimed Caterpillar's "Stack" video generated over a million views within days of being released, making it a viral hit. "We've seen an incredible level of interest in this video," said Nicole Serena, the social media community manager for Caterpillar's global brand marketing d [...]


Still The One: Facebook Gains Ground As The Leader In Social Logins

Overall-Social-Logins When it comes to social logins,  Facebook still reigns supreme. Today, customer management suite Gigya released their 2014 Q1 findings on social login preferences. The results feature a whole lot of blue as Facebook is yet again the leader in social web logins, mobile logins -- regardless of the industry. Overall Facebook gained 2% on Google+, upping their overall social login share to 53% of all social logins. While Facebook gained 2 points on Facebook, that gain came at the hands of Yahoo who dropped from 15% in Q4 2013 to 13% this quarter. Twitter is silently getting slaughtered in th [...]


General Mills: You Won’t Lose Your Right To Sue By ‘Liking’ Cheerios

chex General Mills, which took heavy flak last week for overreaching online terms of service, reverted to previous legal language over the weekend, apologized and assured customers who engage with its brands or products on social media aren't giving up any legal remedies. In other words, it's safe to "Like" Cheerios and Chex on Facebook again. As the New York Times reported and our Greg Sterling followed, General Mills updated the legal terms on its website last week to alert customers that, as the Times wrote, "they give up their right to sue the company if they download coupons, 'join' it i [...]


Report: Facebook Preparing Special Ad Targeting For World Cup

worldcup Aiming to cash in on the world's most popular sporting event, Facebook is preparing to give advertisers a way to more precisely target soccer fans during the 2014 World Cup in Brazil. As reported Friday in AdAge, Facebook is showing its biggest advertisers a sales deck that offers up an audience segment that has shown interest in the World Cup, the first time the social network is creating a segment for advertisers related to a television event. We asked Facebook about the report, and a spokesperson said Facebook doesn't comment during "such early stages of testing." That to us, is f [...]


#BostonStrong: As Boston Returns To Its Marathon, Brands Keep It Respectful

bostonstrong When it comes to the perilous business of brands joining the conversation about tragic news events, the risk usually outweighs the reward. The ham-handed attempts -- SpaghettiOs' mascot waving an American flag in a head-scratching remembrance of Pearl Harbor or AT&T's tacky "Never Forget" tweet last September 11 -- are so memorable and damaging that brands seem to be wising up and sitting on the sidelines. But anniversaries remain a tempting marketing target -- especially when the narrative is one of rebirth and redemption, like today's first running of the Boston Marathon since [...]


Facebook Extends Its Lead In Social Referral Traffic, Shareaholic Data Shows

shareaholic Facebook has extended its lead as the leading driver of social media referrals, according to Shareaholic's first quarter social media traffic report. Facebook traffic accounted for 21.25% percent of the share of visits -- a gain of nearly six percentage points over the social network's December figure -- on Shareaholic's network of 300,000 websites. Shareaholic says its network gets 400 million unique monthly visitors on "sites ranging from independent lifestyle blogs to publishing companies to commerce sites." Pinterest, Shareaholic's referral traffic runner-up, has also showed sign [...]


Report: Facebook Set To Announce Mobile Ad Network At F8 Conference Next Week

facebook-mobile-phones-featured Facebook, which up to now has concentrated its advertising sales efforts in its own environment, will soon launch a mobile ad network, according to a post today in Re/Code. Citing "multiple sources familiar with the matter," Re/code reported that Facebook will announce the move at the "F8" conference next week in San Francisco. From Re/code: Facebook will pitch the ads to publishers and developers as a way to leverage the social network’s vast database of user information for better ad targeting. And Facebook wins by expanding its ad reach — now it can make money from its billion-p [...]


Facebook Confirms That It Will Use Location Data For Ad Targeting — Someday

location-history It should come as no surprise that Facebook plans to use location data from its mobile apps to customize the ads it serves consumers. The combination of an advertising-driven business plan and access to data about where users have visited and most importantly where they are at a given moment requires it. So when Facebook said yesterday that its new Nearby Friends feature isn't being used to target location-based advertising begged the question of when it would flip the switch. Today, we're no closer to the answer, but Josh Constine of TechCrunch got explicit confirmation that it is o [...]


UK Survey: Facebook Is Most Marketing Friendly Social Media Platform

facebook-magnifying-glass-600 Facebook is the marketer's best friend, at least in the United Kingdom. According to a survey of 171 UK social marketers, Facebook is the favored platform for social media campaign development and evaluation. The survey was conducted by the Social Media Council of the London-based Direct Marketing Assn. in September and the results were released this week. Survey participants were asked to rate each social network from 1 to 10 in campaign planning, execution and post-campaign analysis. Facebook ranked highest in each, with a 4.8 score for planning, a 4.5 (tied with Twitter) for execu [...]


Facebook Local Page Ratings Now Come With A Numerical Display

sprinkles-review It appears that Facebook is working to re-emphasize its star-rating system for brand Pages. As reported first today by Inside Facebook, the social network is displaying numerical ratings, rather than only the star icons it previously showed. And when you hover your cursor over the ratings, a full rundown of all the establishment's ratings appears. Here's how it looks: The ratings feature appears on Pages that choose to include a physical address in their Pages settings. When Facebook rolled out the star system last November, it was seen as a possible competitor for Yelp, Foursquare a [...]


Spending On Facebook Advertising Soared 83% YOY In Q1, Nanigans Report Shows

nanigans Advertisers on Facebook increased spending by 83% in the first quarter of 2014 compared to Q1 of 2013, according to data from online advertising software provider Nanigans. Also in the report (which can be downloaded in full here): Spending in Q1 dropped slightly -- by 5% -- compared to the fourth quarter of 2013. Cost per click rates increased 10% from the fourth quarter, likely due to increased competition for targeted audiences and content in the News Feed, leading to a spike in demand. Impressions were down 17% QOQ and 48% YOY, showing there are fewer but higher value impres [...]


Now You Can Tell Facebook Friends Where You’re ‘Traveling To’

fb-travelnew Facebook has added "Traveling To" to its roster of feeling-and-doing status update options. Now people can share their travel plans with friends in a Facebook-official manner. The feature is accessed by the smiley-face icon on status updates from the desktop and mobile apps. Among the other choices:  Feeling, Watching, Reading, Listening To, Eating, Playing. Currently, sharing a Traveling To status won't change the information that Facebook serves users, but we can imagine future enhancements that will tailor your experience to the place you are visiting. It could connect you with fri [...]


Study: Integrated Search & Social Ads Double Conversion Rates & Lift Revenue Rates 26%

Marin Software logo In a new study evaluating search and social advertising campaigns, Marin Software confirmed paid search and social campaigns perform better when integrated, delivering double the conversion rates and a 26 percent increase in revenue per click. Based on data from Marin's Global Online Advertising Index, the study found customers who clicked on both search and social ads had approximately two times greater conversion rate and spent twice as much than users who only clicked on a search ad. Looking at users who only clicked on social ads, Marin saw conversion and revenue rates more than qua [...]


Union Metrics Beefs up Social Offering With Instagram Analytics

Instagram-Analytics When it comes to tricky social media tracking, Union Metrics has been on the forefront of innovative products. The first ever Analytics for Tumblr was launched in 2012, and Union Metrics also created TweetReach, a service that monitors both Twitter accounts and  tracks historical Twitter reach. But wait, there's more! Today a new professional grade product is unveiled: Union Metrics for Instagram. Union Metrics for Instagram is a tool that will allow marketers to track both Instagram accounts and hashtags. The design replicates other Union Metrics tools  and shows overall growth, po [...]


Curalate Adds Tumblr To Its Visual Analytics Platform

curalate Continuing to extend its visual analytics platform, Curalate announced this week that it's adding Tumblr metrics to the mix. Building from its Pinterest beginnings, the Philadelphia-based startup added Instagram last year and with the addition of Tumblr, the company said it's now the only provider of visual analytics data across Pinterest, Instagram, Facebook and Tumblr. Tumblr, which has included Curalate among its "A-List" preferred partners, is an especially valuable network for mining visual insights because of the 130 million photos shared there daily. And according to Curalate, [...]


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