This Week On Vine: The Bieber Effect, Celebrating Wimbledon & Celebrity Crossovers

We’ve been keeping a secret. The fact is, each week the most popular Vines by a wide margin are coming from athletes, pop stars and brands with tie-ins to those folks. Singing celebrities like Little Mix or Harry Styles can do anything or nearly nothing at all and still have their Vine’s share count reach five figures. Hordes of Beliebers descended on the Omaha mall to catch a glimpse of Justin Beiber. Sadly, the official JC Penney account seemed not to notice that their outlet was featured prominently in a Vine that was shared nearly 45k times. #omahamall [...]

This Week On Vine: Brands Celebrate The 4th Of July, FLOTUS On Vine, #HDHacks & More

vine-featured Vine was all about fireworks and BBQs this week in celebration of American Independence Day on the 4th of July. Lowes kicked it off with a hardware fireworks display by one of our favourite Vine-a-mators Meagan Cignoli. VH1 celebrated the day more traditionally, with an actual fireworks display. And Red Vines is never one to let an occasion pass without making a Vine. I think the clue is in their name. Vine won the Presi [...]

This Week On Vine: NBA, NHL, MLB, #StandWithWendy, “Scrubs” Duet & More

vine-icon This week Vine saw a lot of dunking, batting, scrumming and serving – as sports Vines collectively dominated the leaderboards. But Hollywood had its own moments, as did Texas state senator Wendy Davis and her filibuster. Sports! We love this vine from NHL as the Chicago Blackhawks went 1-0 up in a recent match. It captures the moment and the elation of fans perfectly, giving you a behind the scenes view of the action in 6 seconds like never before. Like with the Chicago Blackhawks, this vine by the Official RFU captures the exact mome [...]

This Week On Vine: Father’s Day, Oreo Snack Hacks, Strawberries Prove Big For Sainsbury’s & Breaking Bad

Welcome to another edition of This Week On Vine. Big this week, Father's Day, claymation to celebrate Vine's five-month anniversary, Burberry's menswear show in six seconds, the O Music Awards drumathon, Oreo Snack Hacks, Sainsbury's strawberry surprise and Breaking Bad tries to break Vine. Father's Day The week started off with Father’s Day, and PBS, Nordstrom and Samsung all had virtual cards they shared on Vine: Vin [...]

This Week On Vine: E3 Tours, The X Factor Judges, HTC Goes Vineception & More

vine-icon What happened on Vine over this past week? Vine took to E3, The X Factor showed its new judges, HTC has an Inception-like Vine within a Vine within a Vine and more. As a quick introduction, I'm Kai Turner, co-founder of Brands On Vine. We gather data on what's popular on Vine. I'm looking forward to continuing this new feature, This Week On Vine, which Marketing Land started last week. I'll be sharing Vines that seem noteworthy base on our data, as well as submissions Marketing Land has received. E3 -- the Electronic Entertainment Expo -- is the leading event for announcements in the vi [...]

This Week On Vine: Samsung’s Triple Threat, Target’s LiteBrite, Game Of Thrones Reaction & More

vine-icon There's been so much creativity with Vine recently that we thought we'd try a new feature here at Marketing Land, "This Week On Vine," where we spotlight some of the Vines by companies and others that have caught our eye. Perhaps appropriately, we'll start with this one from Samsung, which launched this in conjunction with Twitter as part of Twitter bringing Vine to Android: A Vine is only a #GalaxyVine if it’s shot on a #Galaxy device, so we teamed up with @twitter to make a splash. — Samsung Mobile US (@SamsungMobileUS) June 3, 2013 Pretty slick, with nearl [...]

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