Learn how to come up with fresh and original content for your website and social media activity, and get tips on how to develop a winning editorial calendar for your blogging efforts, whitepapers and more to find success in creating relationships with customers by providing valuable content aligned with your brand.

Pros & Cons Of Date Stamping Your Content

Pros and Cons of Date Stamping Your Content - Blog Stat As content marketing continually increases in popularity, more and more content is being published each and every day. In fact, more than two million blog posts are written daily. With all that content being published, date stamping is an easy way for users to gauge the newness and relevancy of a blog post or article. But lately, I've noticed that many blog posts and articles lack a date stamp. In fact, Joe Pulizzi recently posted about this very topic on Facebook, which prompted a conversation among marketers and consumers about date stamping content. The opinions were divided, with som [...]


Report: Only 6% Of Buyers Claim Social Media Impacts B2B Buying Process

social-media-conversation-featured According to a recently published B2B Website Usability Report surveying buyers, social media and blogging have little influence on the B2B buying process. Only six percent of the respondents claimed social media impacted their B2B purchases "a lot" and a meager 22 percent said they were interested in vendor blog content. Conducted by Dianna Huff of DH Communications and KoMarketing Associates, the survey focused on what B2B buyers expect from a vendor website. With a very small pool of respondents -- only 175 surveys were completed -- participants included C-level executives, managers a [...]


How Mobile Apps Can Nurture Brand Loyalty: Stories From SXSWi

sxsw-interactive-logo Brands may think they’ve got it made when they’ve enticed a customer to download and install their mobile app. After all, they’ve gotten a coveted spot on that ever-present mobile device. But there’s so much more opportunity when it comes to nurturing customer loyalty. That’s the conclusion of a panel of mobile experts who spoke at South By Southwest Interactive in Austin on Saturday. The session, titled "Mobile loyalty lifecycle: a battle for screen-time,” featured Michael Griffith, director of user experience at WPP app development agency Bottle Rocket, along with Ken Todd of [...]


4 Steps To Scaling Enterprise Content Marketing

content-marketing-model Back in beginning of the 20th century, the automobile was an item of luxury -- it took a long time to build (with workers "crafting" each one), cost well beyond the means of most consumers and was complex to drive. As most people know today, Henry Ford changed all that with the Model T and his innovations with the assembly line. He made a simpler-to-drive car at a much cheaper cost, making it available to the masses and bringing tremendous value to his customers. So, what does this have to do with content marketing? New Marketing Tactic? If you ask a group of people if the Model T was [...]


Why Spending Big On Extraordinary Content Marketing Is A Good Bet

content-writing-money-featured There is more to ranking for your target keywords than just writing great blog posts and then hoping you will eventually rank for what you want to. Many marketers that have found great success by spending thousands of dollars creating exclusive tools, content and videos. Though the tools themselves aren't set up to adequately monetize their use by online visitors, thus leading to an overall loss when it comes to comparing investment versus direct revenue, they've still been a good investment for marketing purposes. One good example of this is Neil Patel, who blogs over at QuickSprout and [...]


Thismoment Launches Content Cloud For Brands To Mix UGC & Brand Content Into Syndicated ‘Playlists’

Thismoment This week at SXSW, content marketing platform Thismoment is launching a new open cloud-based platform called Content Cloud. The new platform allows brands to source, manage and curate content into ‘playlists’ and distribute them across their social channels. The aim is to make it easier for major brands to manage content that lives on any number of channels and brand and agency platforms and harness it all to create more engaging marketing experiences. “Content Cloud empowers marketers to deliver content-rich, responsive experiences that consumers will love and want to come back to ov [...]


Grabbing Attention Vs. Getting People To Care About Your Content

content A Conductor study from July 2013 highlights an increasingly pervasive problem in the digital media industry. There is so much content being produced on a daily basis that the supply of content far outstrips what the attention economy can sustain. Every day, there are 2 million blog posts, 294 billion emails, 864 thousand hours of video created, and that's before you take into account social media, instant messaging and other digital interactions. As a result, 80 percent of readers only read the headline of an article and either skim or skip over the rest. The common response to these typ [...]


Why Marketers Are Now In The Entertainment Business

media-shutterstock_111209576 In digital entertainment industries like music, film, book publishing and TV, fewer and fewer hits are increasingly responsible for the vast majority of revenue. And this growing trend of a concentration of hits at the head of the long tail is only increasing year over year. According to Eric Schmidt of Google, “While the tail is very interesting, the vast majority of revenue remains in the head.” Here's but one example: “According to Nielsen SoundScan, of the 8MM unique digital tracks sold in 2011, 94% sold fewer than 100 units, and an astonishing 32% sold only one copy. In t [...]


5 Killer Marketing Strategies Your Competition Isn’t Using…Yet

marketing strategy Small business owners don't typically have the time or resources to design and execute cutting-edge marketing strategies; that's the way of the marketing world. Big corporations like Coke and Microsoft test out new ideas in big ways, and then smaller companies adopt the new strategies that proved worthwhile. Because of this "trickle down" marketing process, insights often come to small business owners after enough time has passed to analyze the results of the big firms' efforts. In this article, we'll discuss new marketing ideas that are proven, but still fresh -- fresh enough to put your b [...]


Content Strategy Gets Tactical: Establishing The Content Workflow

Content Content strategy -- creating repeatable processes to govern content marketing and make it accountable to measurable goals -- has many components. Your first steps in putting together a content strategy include determining the goals, developing personas, analyzing content needs, and designating someone to serve in an editorial leadership capacity. From there, you'll want to establish a content workflow. This is the point at which content marketing gets tactical. It's a nuts-and-bolts process in which you will lay out content calendars, creation, approvals, style guides, templates and t [...]


Content Marketing: How To Measure Content Performance Holistically

pie 2013 was one hell of a ride -- we lost the keyword tool, search went secure and content marketing became the shiny new toy on the block! So what will this year bring? Even more content! But will yours be a big hit or a big waste of money? This guide should help you start thinking about how to measure the performance of your content. 2014's Focus: Get Ready For More Content! Last year, I spent a lot of time on content strategy and planning -- basically maximizing content efforts by figuring out how to get the right content in front of the right consumers at the right moment. But I expec [...]


7 Things BuzzFeed Can Teach Brands About How To Be Social

BuzzFeed-Logo Last week saw the official launch of social news behemoth BuzzFeed here in Australia. In typically BuzzFeed style, they celebrated their launch with headlines such as "17 Kangaroos That Can Kick Your Butt" and by giving out bags and badges plastered with equally tongue-in-cheek Aussie catchphrases and clichés. But you don't build a business that now reaches over 150 million people just by publishing bizarre lists, so let's have a look and see what brands can learn from BuzzFeed's success. 1. Forget about the platform, focus on the content. Although platform wars are a real issue, Buzz [...]


How To Market On Pinterest And Instagram — Even If You Don’t Have A Branded Account

pinterest-explore-interests Looking for ways to boost your organization's social media engagement in 2014? As a marketer, you're tasked with the slippery job of putting together content strategies in an environment that's constantly changing, thanks to social media's seemingly infinite capacity for rolling out new channels and products. Who could blame you for focusing on the one or two networks where your brand already has a presence? Companies that don't yet have profiles on Pinterest or Instagram tend to overlook these platforms when it comes to planning their marketing campaigns. After all, most social prog [...]


A Sneak Peek Into Volkswagen’s Super Bowl Social Media “War Room” Plans

volkswagen-ad-featured This is shaping up to the most digitally-enabled and interactive of Super Bowls, with many of the advertisers -- and even some non-advertisers -- thinking very holistically about their Big Game marketing. Oreo raised the bar with its rapid-response Tweet during the #BlackoutBowl last year, and, now, such quick wit and equally speedy media creation capabilities are coming to be expected. What does it take to mount a social media operation worthy to accompany a Super Bowl ad in these days of second-screening, mobile video, and the like? To find out, we spoke to Super Bowl advertiser Volkswage [...]


Federated Media Sells Content Marketing Business To Focus On Programmatic

sovrn_black Media-seller Federated Media Publishing, which began in 2005 with big native advertising ambitions for independent bloggers, has given up that mission to focus on programmatic media. The company is selling its content marketing business to LIN Media, and is re-branding what remains, founded on FM’s acquisition of Lijit in 2011, as sovrn holdings. Federated Media will become a business within Austin-based LIN Media’s Digital unit, and will be headed by general manager Chris Eberle, who comes to Lin Media with the FM acquisition. LIN was formed in the 60s in the radio space as L [...]


For The Right Content Marketing Answers, Ask The Right Content Strategy Questions

content-marketing-featured A big box retailer's chief content officer of reached out recently with a question. Here's what he wanted to know: "What is the percentage of content you see utilized comparatively that's company generated versus user-generated versus contributor generated? I'm trying to see how others are looking at their mix." What would you have told him? The proportional mix of content marketing tactics is a topic I haven't researched as an analyst. While it would be interesting to explore, I suspect there's never going to be a "right" answer -- as is common in the marketing world, it ultimately depen [...]


Leveraging The Social Media Ego

social media databases In the era of Big Data, marketers use buyer information to shape their initiatives more than ever. Data on what your targets are searching for, listening to and buying can provide a mother lode of insight that empowers you to create relevant, high-ROI campaigns. Yet this only works with targets whose data is available. Quite a few targets seem frustratingly out of reach -- and all too often, they're the executive decision-makers B2B marketers want to contact. The good news is there's a side door that can get you access to these mysterious targets: social media data. True, social platforms [...]


Digital Audit: What To Keep, What To Discard & What To Change For 2014

Maximize Return on Your Investment Arrow Matrix It's never been easy to keep up with business and marketing trends. Conflicting information abounds online, and new digital tools arrive so frequently that many marketers find themselves operating in a tangled web of programs and strategies. Not all of these tools deliver -- but knowing what to leave behind in 2013 and what to create or continue in 2014 can be daunting. Let's face it, you can find a self-professed expert to pronounce almost any trend dead or effective. For this reason, a lot of people go for the easy answers. But the intersection of new technologies and consumer preferences [...]


It’s 2014 — Is Your Content Mobile Ready?

girls-smartphones-mobile-featured Mobile traffic has been growing steadily over the past five years, but increased more than 50 percent in the last 12 months. In fact, global tablet and smartphone traffic grew to 20 percent of all internet traffic in December 2013. Considering this 1-in-5 milestone, you cannot afford to ignore mobile users in 2014. It is imperative that your content is not only readily available to mobile users, but is optimized for mobile consumption. Is your content mobile ready? There are many steps you can take to ensure mobile visitors have a positive experience when browsing your content. Consider [...]


What 2014 Holds For Mobile Marketing: 5 Predictions

2014 mobile predictions It's that time again. That's right, I'm talking about 2014 mobile marketing prediction time. A few weeks ago, I asked some of my smart friends in the mobile/location-based marketing space for their 2014 predictions. As promised, in this month's column, I am delivering a few of my own. If you want to look at last year's predictions, you can keep me honest (and see some of the stats for the space). To that end, I'm kicking off this post with additional current stats to set context around my 2014 predictions. Key Mobile/Social Statistics Global mobile subscriptions: 6,587.4 million (I [...]


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