Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message.

Yahoo Rolls Out New HD Image Ads

yahoo-purple-y-logo Yahoo launched new Image Ads today, giving advertisers the opportunity to leverage HD images in photo slideshows and image-rich environments for multiple Yahoo properties, including Yahoo Sports, omg!, Yahoo Music, and Yahoo TV. According to the announcement, the new ad formats can be viewed on both desktops and mobile devices, adapting any screen size. Yahoo claims: These new ads deliver high-quality brand images that are as engaging as the surrounding content, bringing the beautiful full-page ads you might expect from a favorite magazine to the digital world.  Yahoo says FIAT, Sony [...]


Google Adwords Rolls Out New Video Call Support Feature Using Hangouts

google-adwords-square-logo Google AdWords is rolling out a new video call help feature using Google Hangouts. According to a post in the Google AdWords Discussion Forums yesterday, advertisers can contact an AdWords online specialist via a video call by signing into their AdWords account and clicking the "Video Call" option from the "Contact Us" menu on the Help page. Before starting the video call, advertisers are instructed to describe their issue "briefly" and click the "Start a video call" link. Google says users will not need a Google+ account, but may need to install a Google voice and video chat plug-in to us [...]


Tubemogul Partners With Resonate To Offer Motivations-Based Video Ad Targeting

Tubemogul video advertising Resonate targeting Tubemogul, the programmatic video advertising platform, has partnered with Resonate to offer "values and motivations-based" targeting for branding, issue and political marketers. Resonate provides insights into users' values, beliefs, attitudes and voting behaviors in addition to brand connections and product preferences. The company claims to collect anonymous browsing behavioral data streams for 90 percent of U.S. web users and conduct over 200 thousand online interviews with users annually. The goal is to improve completion rates among target audiences. According to the companies, 15- [...]


American Express To Sponsor Fox TV Clips Promoted Through Twitter Amplify

twitter-tv-video-featured Fox Broadcasting Company along with American Express are the latest to partner with Twitter's second screen promotional program Amplify. Fox will bring American Express-sponsored video clips of several of its top scripted shows including "The Mindy Project", "Glee" and "Brooklyn-Nine-Nine" to Twitter. The content will be marked as promoted by American Express, along with short pre-roll video ads running ahead of each clip. Twitter and the network each receive a portion of the ad revenue. Jean Rossi, executive vice president, Sales, Fox Broadcasting Company, said, “We are thrilled to co [...]


Google Signs Another Huge Upfront Deal With Publicis Shops, Now Razorfish And DigitasLBi

google-g-logo-2012 On the heels of sealing a deal with Publicis division MediaVest, Google has cemented the concept of a digital upfront and its ability to attract big brand dollars with a giant commitment from Publicis digital shops Razorfish and DigitasLBi. The deal is worth more than $100 million according to AdAge which first reported the story. Like the MediaVest deal, Razorfish and DigitasLBi will have access to all of Google's properties including display and mobile networks and YouTube, and Google will provide creative resources for crafting content and web videos. Brand pages on Google Plus and Hango [...]


Google Debuts ROI-Driven Display Targeting With “In-Market Buyers” In AdWords

Target Audience Google says it can now recognize the site visitor patterns of consumers who are getting ready to make a purchase. Rather than simply targeting users based on the types of sites they visit and interests they've demonstrated, Google is rolling out an option for advertisers to reach only those consumers who appear to be in buying mode. This week, Google has very quietly introduced "In-Market Buyers" in AdWords which allows advertisers to tap into Google's consumer pattern recognition and target consumers actively researching products and services similar to theirs. In-Market Buyers is an exten [...]


ChargeAds New Automated Solution Lets Publishers Build Storefronts On Top Of Existing Ad Platforms

ChargeAds logo Nov 2013 Online ad solution provider ChargeAds has launched a new automated display advertising platform that the company claims is a "turnkey" tool for publishers. According to the announcement, the newly released ChargeAds Private Marketplace allows publishers to build a private or public storefront atop their existing ad platform or RTB stream, and includes a suite of controls to set rates and conditions. ChargeAds says its new solution can help lower costs, booking delays and technical confusion associated with display advertising transactions. "Our industry is expected to reach $113 billion [...]


4 Things You Deserve To Know About Your Programmatic Marketing

Know It All Imagine this scenario: your programmatic marketing campaign was a big success; you hit your goals and now your client wants to know why. Or, maybe your campaign failed -- in which case, your client is demanding an even more elaborate explanation. In either case, you need to know the behind-the-scenes details of your campaign targeting so you can answer your client's questions and use the information in your next campaign. You especially need to know more about the people that converted. What were their behaviors, their search keywords, the sites they visited? Why exactly were they the right [...]


Google Finally Turns To Nielsen To Attract TV Ad Budgets, Following Twitter, Facebook

google-nielsen The more things change, the more they stay the same. Nielsen, the ratings firm that has long acted as the arbiter of audience metrics for TV advertisers, has seen demand for its services for online reporting rise among brands and agencies. Google has balked at allowing Nielsen's online campaign reporting  tags to be placed on its sites, which include leading online video site YouTube. Advertisers looking to buy on audience guarantees through OCR have walked away from YouTube deals. Now, Google is changing its tune as it steps up efforts to court brand advertisers. The company is testing [...]


DemandBase Launches Cookie-Less B2B Retargeting Solution

Deamandbase retargeting b2b Today, B2B online targeting and personalization platform DemandBase is launching a solution that allows B2B advertisers to retarget to  the companies that visit their websites. Based on the corporate IP address, DemandBase identifies the company a web visitor is from in real-time and then, depending on the actions they take on the site, programmatically retargets customized ads to that company through exchanges such as Google and RightMedia. The triggers used to inform where a company is in the buying cycle include visits and pages viewed across a target company, the time and frequency of [...]


Fireside Musings: The Growth Of Real-Time Bidding

Fireplace Flames Today I'm sitting down to meditate on some of the reasons why programmatic ad buying -- real-time bidding (RTB), in particular -- has been showing such strong and steady growth over the past few years, and why industry analysts are predicting continued growth over the next several years. Much of the growth behind RTB has been from two specific areas: mobile and video. So, that's where I will focus my attention today. There seems to be a lot of talk that RTB will ultimately make the biggest difference in mobile. Question: Is this true? If so, why? What kind of impact will it have? How [...]


AdSense Adds A/B Testing Capabilities For Ad Unit Settings

Google AdSense Logo Today, Google announced a new AdSense experiments feature that allows publishers to run A/B tests on ad unit settings including ad types and ad styles such as borders and font colors. The feature is available within AdSense as part of Content Experiments. The "Traffic split" option at the bottom of the set-up page is checked by default. When checked, Google will automatically optimize the traffic split between the two ad settings using a multi-armed bandit approach. The ad setting that is performing better (has a better click-through rate) will be served more often. Roughly 24 hours afte [...]


New Research: The Retargeting Barometer, 3rd Edition

paying for retargeting_chango The results have just been released from the 3rd edition of the Retargeting Barometer, the ad industry’s only survey focused on the use of retargeting. Published by Chango, and this time in partnership with Digiday, the study attracted 300 respondents, including brand marketers from a broad set of industries and from media agencies. The full report can be downloaded here. Key Highlights The key highlights from the 3rd edition of the Retargeting Barometer are: Retargeting is becoming more and more standard for sure, yet there are surprising gaps in its use and how it is measured. R [...]


Report: Apple Is Killing The Cookie And It’s Costing Publishers

apple-iphone-5s5c-featured As mobile usage soars, the impact of Apple's actions to block third-party cookies is being felt throughout the online advertising ecosystem. Casale Media's latest Index Quarterly Cookie Report, finds that in the first half of 2013. Safari served 67 percent of impressions without cookies and more than 60 percent of mobile impressions were not cookie-enabled, driven almost entirely by iPad and iPhone usage. iPhones and iPads accounted for 66 percent of mobile impressions in the Index report. Safari holds over 60 percent of the mobile browser market share, according to Net Applications. Tha [...]


Agencies & Advertising Tech: Beyond The Client/Vendor Relationship

Handshake shutterstock There has been a lot of commentary lately about the relationship between the Agency and Advertising Technology  -- a liaison just as fraught with potential issues as the familiar one between Agency and Publisher. Thankfully, there's a lot to learn from the classic buyer/seller struggles of Agency and Publisher. Yes, there are issues -- but there are also opportunities. There are several core truths about digital advertising today: Predictive programmatic media has changed the face and guts of marketing All agencies must embrace ad technology Ad technology should be additive to a [...]


Twitter Quietly Adds ZIP Code Targeting For US Advertisers

twitter-local-pin-250px Twitter advertisers have a new tool for promoting their tweets or accounts to very specific areas: US ZIP code targeting. It's an addition to the existing geo-targeting options, which already include country-, state-, province- and metro-level targeting options. Postal code targeting is only available for US addresses at the moment. There was no formal announcement of ZIP code targeting, but a Twitter spokesperson tells us that it was made available to US advertisers a few weeks ago. Social Media Today spotted it late last week. ZIP code targeting might be attractive to small/loca [...]


85 Percent Of Enterprise Advertisers Now Using Programmatic [IAB Study]

display-ad-here-featured A new IAB report finds widespread adoption of programmatic among enterprise-level marketers: 85 percent of surveyed advertisers said their companies have bought digital media through real-time bidding platforms, and 72 percent of publishers said they support programmatic buying. In the next two years, 91 percent of advertisers and 83 percent of publishers expect their organizations to pursue programmatic approaches to media buying. More than half  (55 percent) of enterprise advertisers are adopting programmatic ad buying to target consumers more effectively, and 49 percent say they are [...]


Fun & Games: How To Win Big With In-Game Advertising

Google+Games The popularity of games has not been lost on the advertiser community. From a market opportunity perspective, the number of gamers worldwide is expected to surpass 1.2 billion by the end of this year, according to Newzoo's 2013 Global Games Market Report. What's more, the same report found that the global games market will reach $86.1B by 2016. This is a strong market for advertisers. Unlike other media, in-game advertising doesn't interrupt the viewer with an ad because players opt in to engage with placements and, when done well, the experience is woven into the game. While there are trem [...]


69 Percent More Brands Participated In Programmatic In First Half Of 2013 [Report]

Programmatic Media Buying Brands continue to adopt programmatic ad buying, even as the majority of spending is consolidated among a few top advertisers.  The overall number of brands participating in RTB grew by 69 percent between the fourth quarter of 2012 and the second quarter of 2013, according to a new report. The latest Index Quarterly Report by Casale Media, which aggregates data from the billions of impressions traded each quarter across marketplaces powered by Index, highlights how heavily global/national brands dominate programmatic, with over 70 percent share through the entire first half of 2013. That's [...]


When Pigs Fly: Why Facebook And Google Are Becoming Ad Partners

google-facebook-pigs-fly-featured You may have raised your eyebrows at last week's announcement from Google that it is partnering with Facebook to offer its clients access to Facebook Exchange (FBX) inventory through DoubleClick Bid Manager. Two competing online ad giants entering into a partnership? Why would Facebook finally want to open up to Google, and why would Google want to sell Facebook inventory? After all, Google took over the top spot in digital display revenue from Facebook last year, according to eMarketer. That same study estimates Google's display ad revenue share will continue to grow at a solid clip from 1 [...]


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