Display advertising is a type of online advertising that comes in several forms, including banner ads, rich media and more. Unlike text-based ads, display advertising relies on elements such as images, audio and video to communicate an advertising message.

IAB Paper Aims To Clarify Programmatic Jargon, Establish Common Definitions

iab-logo-0922 Even as programmatic ad buying and selling has been transforming the online advertising ecosystem, there is widespread confusion and misunderstanding about this fledgling technology. Jargon overload hasn't helped: "programmatic," "automation," "RTB" and other terms are tossed about willy-nilly. A new paper, the first issued by the nascent IAB Programmatic Publishers Task Force, aims to establish a common set of terms and definitions for the industry. The fact that in a post introducing the paper, Carl Kalapesi, director of industry initiatives at the IAB, chooses the term "crappy" to des [...]

Spider.io Floats New Ideas For The IAB To Address “Systemic Failures” Of Display Advertising

online-ads-video-laptop In a post calling out a recent study that showed huge percentages of online activity coming from suspicious sources as hyperbolic at best, detrimental at worst, Douglas de Jager, head of the traffic analysis firm spider.io, makes several suggestions for the IAB's Traffic of Good Intent Task Force to address the "systemic failures" afflicting the of display advertising industry. What Does "Suspicious Traffic" Even Mean? Prompted by my request to get his take on that particular study, reported on here, the spider.io post calls for a stop to "disingenuous scaremongering" by self-interested [...]

About That Data: Acxiom’s Experiment in Transparency Reveals How Data Can Get Stuck in a Time Warp

Roach Motel is a trademarked term owned by the Black Flag insecticide brand. I learned something about myself recently that I didn't know before. Apparently, I am a mother. This came as a complete shock to me. But according to Acxiom's foray into data transparency, AboutTheData.com, I am the proud parent of one child. And I'm a pretty scrappy and stylish single parent, too -- seeing as I only make $40K a year, but I drive around in an Infiniti convertible. Looking at these data, it makes sense that I constantly get advertisements for baby products, degree programs and golf clubs. In reality, I'm a decently paid, college-educated, childless woman that drives an SUV a [...]

B2B Marketing Platform Bizo Launches “Full-Funnel Analytics” For Display Advertising

bizo-logo B2B marketing platform, Bizo, has launched Bizo Full-Funnel Analytics, new attribution reporting in the Bizo Marketing Platform, to help marketers track and measure the impact of their display advertising campaigns. According to the company, the Bizo platform includes proprietary data on more than 85 percent of the US business population and 120 million professionals worldwide. Bizo Full-Funnel Analytics harnesses that data to identify the business demographic profile of website visitors, their exposure to Bizo display advertising and how that exposure changes their purchase behavior. Ru [...]

The Keys To A Successful Holiday Season: Data And Retargeting

3-strategies-to-prepare-for-the-holidays_articles_01 While some may think it's too early to be saying, "'Tis the season," advertisers disagree, as they are busy gearing up for the holidays. According to Google's Consumer Survey, 30% of holiday shoppers start their holiday shopping before Halloween, and nearly half of them plan to purchase gifts online. Today's shoppers utilize various online and in-store channels to browse and purchase. Research conducted by Dimensional Research suggests that a majority of consumers visit a store based on an online experience, and oftentimes engage in "showrooming," wherein they research products via their smar [...]

Yandex Launches Look-Alike Audience Ad Targeting For Display Campaigns

Yandex Today Yandex announced the addition of look-alike audience targeting to its growing list of ad targeting capabilities. Advertisers can now target new users whose online behavior is similar to that of their own site visitors who have take a specific action such as completing a purchase or adding items to the shopping cart. Both Google and Facebook also offer audience targeting based on attributes of an advertiser's existing visitor or customer base. Yandex's behavior analytics technology, Crypta, powers look-alike targeting by discovering patterns in online behavior and locating other use [...]

5 Common Myths About Real-Time Bidding

shutterstock_48518404-medusa As with any emerging technology, there are always bound to be myths that circulate, often due to misunderstandings. Even if they do happen to have a hint of truth to them, they can often misrepresent reality by taking exceptions and presenting them as rules. Other times, people might take a vendor's approach to a certain technology and draw general conclusions about that technology. In this article, I plan to touch on five common myths that I come across in discussions about real-time bidding (RTB). Myth #1: The RTB Market Contains Only Low Quality Inventory There have been cases wher [...]

IBM Launches Digital Marketing Network, Offers Single Tag Integration With 100+ Vendor Partners

IBM Digital Marketing Network IBM has launched the cloud-based IBM Digital Marketing Network to give clients easy integration between more than 100 ad tech vendors. The network allows organizations to share analytics data with their other advertising and marketing solutions to inform media buys based on individual buyer behaviors in real-time. The network harnesses Digital Data Exchange, IBM's tag management solution, that enables marketers to use a single tag to relay information to all partner platforms. The single tag simplifies implementation and eliminates the weight of having multiple tags for each solution. C [...]

Google Testing New Animated AdSense Format Without Static Arrow Buttons

google-adsense-logo A new test of animated AdSense text ads has popped up. This version features large blue headlines and the arrow boxes are gone. Now just the ad that is hovered over displays a new circular blue arrow icon. Here's a video captured by Barry Schwartz: [youtube]http://youtu.be/8OrsuR3xHho[/youtube] Google began testing an animated text ad block unit in February. The headlines were black and the arrow boxes displayed next to each headline. In July Google introduced favicons to AdSense ads as part of its enhanced text ads features. Then in August, Google gave AdSense publishers the o [...]

Report: Advertisers Could Waste $9.5 Billion On Bot Traffic In 2013

waste-money-burn-featured Suspicious traffic activity from non-human sources appears to be escalating along with rising display and online video advertising budgets. Solve Media estimates the global digital advertising industry is on pace to waste up to $9.5 billion in 2013 advertising to bots. Suspicious web activity increased for both web and mobile advertising in the second quarter of 2013 according to the company's latest Bot Traffic Market Advisory. The report finds that 43 to 46 percent of web advertising and 29 to 35 percent of mobile advertising traffic exhibited suspicious activity. Bot traffic range [...]

Why There’s More To DMPs Than You Ever Thought!

article 2 [caption id="attachment_58515" align="alignright" width="300"] Image courtesy Chango[/caption] There's no question that data management is the new "it" concept. It's become impossible to go to an industry event without talking about it (or "big data"). And yet, the abbreviation DMP (Data Management Platform) is often tossed around as though all DMPs are the same. In fact, there are at least two distinct types of DMPs, and, while they have some level of overlap, their feature sets are ultimately driven by two distinct customer types: the marketer and the publisher. DMPs And Marketers [...]

Report: One Quarter Of Tablet Video Views Happen In Primetime, CTR On Pre-Roll Ads Higher On Mobile Devices

video-content-money-featured Tubemogul, the programmatic video ad buying platform, issued its latest quarterly report on mobile video viewing habits and found tablet users adopting the traditional primetime viewing habits of TV viewers. The report shows smartphone and tablet video viewing habits are fairly consistent until evening. Beginning at 7 p.m., tablet usage escalates, peaking at 11 p.m. In fact, just over a quarter -- 25.7 percent -- of all tablet video views occur between 8 p.m. and midnight. Tablet usage is similar across iPad and Android devices throughout the evening until 10 p.m.. Android tablet vid [...]

eMarketer: Retail Industry Expected To Spend $9.42 Billion On Paid Digital Media This Year

eMarketer logo A new report from eMarketer says that the US retail industry will spend $9.42 billion this year on paid digital media. By 2017, that number is expected to grow to $13.5 billion, representing a 10.5 percent compound annual growth rate. As a consistent top spender in digital paid media, eMarketer reports the retail industry will keep its lead during the four-year forecast period, but lose a small portion of its share of total US digital advertising dollars, dropping from a 22.3 percent share this year to 22 percent share in 2017. With the largest portion of retail digital ad dollar [...]

AdSense Adds New Text Ad Fonts

Google AdSense Logo Today, Google made five new fonts available in AdSense. Publishers can opt to have one default font face that applies to all text ad units or choose different settings for individual ads. The complete list of font faces now available are: Arial, Times, Verdana, Open Sans, Open Sans Light, Roboto Light, Ubuntu Light and Lora. Below is a look at what the new Open Sans and Opens Sans Light font faces display, respectively.To see examples of all the new font faces, click here. Google says they are continuing to test other fonts and may introduce more options at a later date. [...]

Honk if You Love Gravy: What Auto Dealership Display Strategies Are Missing

vantage_local_honk_if_you_love_gravy Local automotive dealerships are well aware of the need to promote sales with digital display advertising -- after all, new and used car sales are high ROI profit centers. However, dealerships tend to overlook digital display opportunities for three other significant profit centers which are ripe for promotion: Service, Parts, and Collision & Repair. [caption id="attachment_56905" align="aligncenter" width="507"] Image courtesy of Vantage Local[/caption] While display efforts aimed at increasing sales of new and used vehicles are important, car sales constitute but one component of a [...]

AdSense Publishers Can Now Opt-Out Of Ad Format Features Like Favicons

google-adsense-app-icon Google announced today that AdSense publishers can opt out of many of the newer ad format features that have rolled out recently. Apparently the change comes at the request of publishers. Here is Google's list of advanced ad format features publishers can exclude (this is also a handy summary of all the newer AdSense ad features): Similar-sized display ads: Showing smaller but higher performing display ads in larger ad units. Enhanced text ads: Displaying text ads with performance-enhancing features such as product images, favicons, or clickable arrow icons, etc. Expandable ads:  [...]

Fair Catch: Using Unstructured Data To Reach The Fantasy Football Player

According to market research firm Ipsos, 25.8 million people will play fantasy football this year. With a reach that size, it's no wonder that brand marketers continue to invest in sponsorships and media surrounding the major fantasy football platforms such as ESPN, CBS, the NFL or Yahoo. [caption id="attachment_56189" align="alignright" width="300"] Image via Shutterstock[/caption] In a recent Advertising Age article, Fantasy Football Players Are a Dream Demographic -- If You Can Get Their Attention, we learn that it's not just the reach that attracts the advertisers -- it's the attrac [...]

Facebook Ad Clicks Rose 16.4 Percent, Conversions Up 56.9 Percent In Q2 [Study]

facebook Facebook advertising is continuing to show strong results for advertisers. That's according to Kenshoo Social which released its Q2 review of Facebook advertising this week. The stats  show substantial performance increases across all key metrics. Analyzing more than 75 billion Facebook ad impressions from advertisers using the Kenshoo Social platform, the company saw click through rates rise 18.5 percent with total clicks increasing by 16.5 percent in Q2 compared to Q1 this year. Engagement rates beyond the click shot up as well. Conversions rise 56.9 percent and revenue increased by 2 [...]

Defining Premium Inventory In Today’s Evolving Display Ad Marketplace

How Publishers Segment Ad Sales Almost every discussion about online display advertising will, at some point, revolve around defining “premium inventory". Yet, despite its prevalence as a point of discussion, there is little consensus on what “premium” actually means. It is assumed, based on the chosen language, that premium is simply more valuable, both to the advertiser and the publisher. However, this begs the question: What makes inventory more valuable? The answer to that depends on whether you are the advertiser or the publisher. If you are the advertiser, it also depends on your specific campaign goals. B [...]

Warning To Video Advertisers: Banned AdWare Creator Sambreel Now Injecting Ads On YouTube

It turns out Sambreel, the notorious adware provider that everyone thought had been quashed is still going strong. The London-based Web traffic analysis firm, spider.io, has found Sambreel, operating under the guise of companies named Yontoo and Alactro, is injecting video and display ad slots into YouTube pages. In an analysis of over 1 billion video ad impressions sold through non-Google ad exchanges, spider.io found that over 15 percent of the inventory were ad slots injected into YouTube by Sambreel. As spider.io recounts in its latest blog post on this issue, back in 2011, Sambreel r [...]

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