Email Marketing refers to the use of email to share marketing messages with customers and prospects. Although it may not be as glamorous as other online marketing tactics, when done right email marketing remains a very effective way of generating sales and/or leads.

Email Deliverability: 4 Horrible Myths On The Rise

medusa-shutterstock As email deliverability continues to evolve, the myths surrounding it continue to persist: confusing "delivered" with "inbox placement," insisting that the best time to send is at 6:00 a.m. on Wednesday, and avoiding the word "free" in all caps are oldies, but still goodies. [caption id="attachment_92324" align="aligncenter" width="600"] Like the story of Medusa, much of what you hear about email deliverability are myths[/caption] Here are some other myths I hear more and more today. Myth #1: I Don't Need To Worry About Placement If I Have A High Sender Score Sender Score indicates h [...]


Acquisition Isn’t Oz: Follow The “Yellow Brick Road” Of Email Marketing Success

yellow-brick-road-shutterstock Attracting new prospects to your enterprise is obviously key to a successful business, but that is just the beginning of the process. To be successful over the long term, you need to be driving relevant customer experiences so that all your clients embark on the Yellow Brick Road (YBR) to the highest customer lifetime value. Keeping customers on the golden pathway means developing a series of explicit steps that will deliver the maximum benefits and satisfaction to them. The focus here should not merely be on how great your return might be, but on how you can customize your product or se [...]


World Cup Disrupts Email Marketing Rates In Brazil & Mexico, But Almost No Impact On U.S.

soccer-world-cup-600 After analyzing email marketing engagement rates during three World Cup games, MailChimp discovered what most of us already assumed: Americans just don't love soccer as much as the rest of the world. With 60 percent of its six-million customers outside the U.S., the email marketing company tracked send and click rates in Brazil, Mexico and the US during three separate World Cup events. MailChimp's findings revealed both Brazil and Mexico email marketing was significantly impacted by the World Cup, while America's email marketing engagement rates were only slightly influenced. World Cup [...]


How To Handle Email Marketing For Franchise Brands

shutterstock_125281946-envelopes-franchises More and more, franchise brands are embracing email marketing to help them on a number of fronts. Often, franchisers deal with a number of different types of franchisees -- single location, multi-location, multi-state, small corporations, partnerships, solely owned, highly sophisticated, unsophisticated, etc. Fragmentation is more the rule than the exception, so clear and consistent messaging, while hugely important to the overall brand, is a significant ongoing challenge. The appropriate application of technology to business needs allows templates and content to be developed at the corp [...]


How Blacklists Ruin Christmas For Email Marketers

holiday-retailer9-600 [caption id="attachment_91580" align="aligncenter" width="600"] This article is part of Marketing Land's Holiday Retailer series[/caption] A blacklist is a way of blocking IP addresses or domains of email servers sending out identified spam. Once a spam source has been identified, the blacklist owner will place the domain and/or IP address onto a list so that anyone can query it and block these spam sources, whether you’re an email provider like Gmail or someone running your own business. There are literally hundreds of public blacklists in operation around the world, and even more pri [...]


How To Win With Email During The World Cup (There’s Still Time!)

shutterstock_178258670-world-cup-soccer-ball The World Cup has begun and it finally seems like excitement in the U.S. is on par with the rest of the world. This year, a record 31.5 million Americans tuned into the most recent season of the English Premier League, and with U.S. World Cup viewership steadily on the rise (16.9 million Americans watched in 2006 and 24 million Americans in 2010), interest this year is likely to be the highest ever. Understandably, television advertisers in the U.S. have been quick to jump on this growing audience, raising budgets for soccer events by 43% since the last World Cup to $378 million in 201 [...]


5 Tips For The Email Deliverability-Obsessed

shutterstock_123751234-emailbox Email deliverability is like a mythical sphinx wrapped in a 3,000-piece jigsaw puzzle. An incredible number of factors go into whether your email was delivered, how fast it was delivered and where it landed (primary, social, promotions tab, or the dreaded spam folder). Also, every ISP, like Gmail, Yahoo or Hotmail, behaves differently when it comes to accepting email, and they are very tight-lipped about their algorithms. Finally, once you attain a good sender reputation by properly warming up your IP address and cleaning out your hard bounces and spam traps, you must work hard to maintain i [...]


3 Fool-Proof Email List-Building Strategies With Facebook

facebook-email Though social followings and social engagement play an important role in any company's overall online presence, nothing beats email when it comes to accessing prospects on demand. Consequently, getting customers to make the leap from "fan" to "subscriber" is an important conversion point for many online business -- but it's often not done with much finesse. In this article, we'll look at three simple methods for taking "fans" willingly off of Facebook and onto your email list -- all without damaging your relationship with social followers. 1. Free, Specific "How-To" Content Via E-Book [...]


Report: Climbing To 48%, Mobile Email Open Rates Nearly Overtake Desktop in 2013

mobile-email-600 After evaluating mobile activity for permission-based email marketing campaigns during 2013, digital marketing provider Knotice claims the number of emails opened on mobile devices reached 48 percent by the end of last year. Dividing its findings per the first half and second half of 2013, the Knotice Mobile Email Opens Report is based on a sampling of 500 million emails sent across 11 industry segments, auditing email opens and engagement rates on phones, tablets and desktops. Going back to 2010, Knotice has tracked mobile email activity for the past four years now. As the data proves, [...]


Study: Top Performing Email Marketers Earning 9.5% CTR, 6 Times Higher Than Median CTR

email-marketing-600 A new Email Benchmark Study from Silverpop revealed top performing email marketers are earning a 9.5 percent click-through rate, six times higher than the median click-through rate of 1.5 percent. Analyzing marketing emails sent by 3,000 brands from 40 different countries during 2013, Silverpop reported on the mean and median benchmarks for various email metrics, including click-through rates, open rates and bounce rates. From the study: Top quartile performers had click-through rates that were more than six times higher than the median CTR of 1.5 percent. In contrast, bottom-quartile p [...]


Get A 31% Increase In Email Revenue With A Dedicated Infrastructure

mobile email open rates Q1 Mobile marketing, like text and push notifications, is growing fast -- but email is still the primary channel for marketing communication and customer engagement. Everyone has email and uses it daily, checking everything from work accounts to personal accounts, on a variety of devices such as PCs, tablets and mobile phones. The growth of new channels just serves to strengthen the primacy of email as a marketing tool. In fact, according to a recent report by Movable Ink, 66% of emails in Q1 2014 were opened on a mobile device such as a smartphone or tablet. [caption id="attachment_83284" [...]


Study: Business Executives Turn To Email Newsletters First For Their News

quartz Social media might be the shiniest tool in your marketing kit, but if you want to reach business leaders don't neglect old-school tactics. That's the main lesson to be learned from a recent study that found that executives use email newsletters -- remember those? -- as their primary source for news. Sixty percent said newsletters were one of the first three news sources they check every day. That's twice as many as those who open a mobile news app (28%) and significantly higher than the 43% who look for news on the mobile web via browser or a social media app. Twitter (23%), Facebook (19%) [...]


Message Bus Releases Email Platform Update Featuring Real-Time Analytics

Message Bus Email Platform Update Message Bus, which launched in 2010 to provide cloud-based email infrastructure, today announced the launch an update of its email platform for high volume email senders. The company focuses on email deliverability and reputation management. The Message Bus platform allows marketers to segment emails by distinct types -- transactional, marketing, social, etc -- and send them through separate "Channels" to minimize red flags and delivery problems and provide cleaner reporting. Message Bus also deploys automated reputation management for each dedicated IP. Paul Midgen, Message Bus' CEO and [...]


Everything You Need to Know About The Canadian Anti-Spam Legislation

email-spam-600 The Canadian Anti-Spam Legislation (CASL) has been long in the works and will finally be enforced starting on July 1st, 2014. But what is it exactly, and why should anyone outside of Canada care? Read on for some frequently asked questions and available resources to help comply with the upcoming CASL enforcement date. CASL is applicable to anyone who "makes use of commercial electronic messages." More specifically, if you have an email address in your email marketing database that belongs to a Canadian, or if anyone opens an email in Canada, this law is applicable. The law has require [...]


Study: Many Brands Prematurely Stop Emailing Subscribers Who Are Still Active

emailmarketing-shutterstock According to a new study on email win-back programs conducted by Return Path, many marketers are giving up on their email subscribers too soon. Analyzing 300 million email messages sent by well-known brands to over 100 million consumers, the study found the brands leveraging a win-back campaign, an email program designed to re-engage inactive subscribers, stopped sending emails to four percent of its subscribers even though 85 percent were not actually inactive. From the study: Approximately 12 percent of all win-back messages were read, typically within a few days of delivery. However, [...]


Google Says It Will No Longer Scan & Collect Data From Student Gmail Accounts For Ad Purposes

Google legal Google announced today it has ceased scanning student Gmail accounts, and can no longer collect or use student data from its Apps for Education services for advertising purposes. The decision by Google comes after a recent lawsuit against the company, claiming Google's practice of scanning student Gmail accounts violated privacy laws. According to a report by the Wall Street Journal, Google admitted during court proceedings that it had scanned emails belonging to students who attended schools using Google's Apps for Education. The report claimed Google said it never used the information [...]


The Disconnect Between Transactional & Promotional Emails

shutterstock_158342063-disconnect Many major retailers do not send their transactional emails from the same email service provider (ESP) as their promotional emails. In fact, transactional emails are often delivered via an in-house solution or via the company's e-commerce platform. Brands cite a variety of reasons for this, including: Transactional and promotional emails typically originate from two distinct systems They are managed from two different departments (marketing and IT) It is "free" to send transactional emails from the current solution They don't see a value proposition that justifies moving the tran [...]


At 20 Years Old, Email Spam Is Alive & Well & Proving Bill Gates Wrong

email-spam-600 It's probably not the kind of anniversary anyone will celebrate. Commercial internet spam turned 20 years old this month. The industry uses April 12, 1994 as spam's birthday -- the day that a "Green Card Lawyers" solicitation was sent to more than 6,000 Usenet newsgroups across the web. Today, there's plenty of spam on social networks and in other types of online marketing, but most of us probably think of email when talking about spam. If you're like me, battling email spam is a never-ending game of cat and mouse -- tweaking spam filter settings, blacklisting and whitelisting domain [...]


4 Tips To Survive Your Email Subscriber’s Digital Spring Cleaning

email-marketing-600 Spring is here -- that time of year when everyone starts cleaning out all the "stuff" they've accumulated. But while the spring cleaning ritual will undoubtedly include some heavy dusting, house-wide reorganization and purging of clutter, it's no longer limited to people's physical lives. With today's digital lifestyle, that clutter invariably lives on PCs, tablets and mobile phones, so expect consumers to "spring clean" their devices, too. Why should this matter to us as marketers? Because if we're not careful, our communications will get tossed out with the junk. Now is the time to [...]


Get To Know: VerticalResponse Senior VP of Product & Marketing David Williams

David Williams headshot As the senior vice president of product and marketing at VerticalResponse, David Williams leads the marketing, design and product management teams for the self-service email and social media marketing platform. Williams is responsible for understanding the needs of small businesses, and delivering innovative experiences to help VerticalResponse clients engage their customers and fans. Prior to his current position, Williams held vice president roles in product and marketing for local search and advertising leader YP.com. While there, he drove audience growth to 60 million web and mobil [...]


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