After The Newsjacking, Arby’s Pharrell Tweet Continues To Pay Dividends

arbys Looks like Arby’s newsjacking home run during the Grammys in January wasn’t a one-hit wonder. Social analytics firm Simply Measured released a case study this week showing how the Tweet significantly boosted engagement on the company’s Twitter account in the weeks following the Grammys. The tweet itself — Hey @Pharrell, can we have our hat back? #GRAMMYs — received more than 80,000 retweets and nearly 50,000 favorites.  The great majority of that activity happened in the first 24 hours after the tweet, but the benefits to @Arbys have continued to accrue. In the three w [...]


Arby’s Buys Pharrell’s Grammys Hat, Rides #Oscars Buzz With Timely Tweet

Arby's Logo Arby's garnered lots of attention with a tweet to Pharrell on Grammy's night asking for its hat back. Turns out Pharrell put the now famous Vivienne Westwood creation on eBay for charity in February. In serendipitous -- though more likely brilliantly strategic -- fashion, the auction ended at 5 PM Pacific Time on the day of the Oscars. Pharrell sent out a thank you tweet to the auction winner. Arby's quickly tweeted back with proof it was the auction winner and wished Pharrell luck at the #Oscars in the contest for Original Song. .@Pharrell You're welcome. We're HAPPY to support a great ca [...]


Arby’s Social Media Manager Gives Inside Scoop On Tweet To Pharrell That Rocked The Grammys

arbys-featured Shortly into Sunday night's Grammy Awards show, Arby's social media manager Josh Martin started to notice a number of tweets mentioning his brand in relation to the hat worn by Grammy winning artist Pharrell Williams. Without missing a beat, and working from home rather than out of some fancy "social media war room," Martin composed the tweet that would snowball into Arby's biggest ever social media win to date. "When I saw so many people mentioning us in relation to the hat, I thought it was a great opportunity to jump into the conversation," said Martin, who was gracious enough to take [...]


Look Out Oreo, Arby’s Left You In The Dust With A Tweet About Pharrell’s Grammys Hat

arbys Move over, Oreo. You earned kudos last year for your quick-thinking funny tweet when the 2013 Super Bowl blackout happened. But there's a new kid in town, Arby's, showing that roast beef can newsjack a live event as well as the sweet stuff. Last night, in response to unusual hat worn by singer Pharrell Williams at the Grammy Awards, Arby's spotted a resemblance to its own hat and joked about getting it back: Hey @Pharrell, can we have our hat back? #GRAMMYs — Arby's (@Arbys) January 27, 2014 The tweet currently has about 80,000 retweets, which is over five times more than Oreo' [...]


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