IAB Newsfronts

Top Quotes And Stats From The Buzzfeed, Microsoft And Yahoo NewFronts

newfronts-2014-600px Yesterday, Buzzfeed, Microsoft and Yahoo showed off their online video offerings to hundreds of advertising industry players at The Digital Newfronts in New York -- digital's answer to traditional TV's splashy Upfronts. We've reported on each event. Below is a compilation of statements from the executives that presented along with some of the stats highlighted during the events. Buzzfeed Buzzfeed's first NewFront featured three brand representatives sharing their experiences of working with the viral pioneer to create sharable branded videos. The company is ramping its video production st [...]


Glam Media Becomes Mode Media, Pushes Into Video With New Shows, Distribution Platform At NewFront

Mode Media Glam Media became Mode Media on Tuesday as it unveiled a plan to branch out beyond its fashion and beauty beginnings. The company now has content channels aimed at appealing to both men and women. Mode already claims to reach more men ages 18-34 than ESPN and cited comScore data showing it has a reach of over 250 million monthly visitors worldwide across its web properties. That technically makes it the seventh biggest online media company. Glam, now Mode, says it's the only pure content play, though, and that after taking out non-content parts of other media companies -- search, for [...]


Microsoft’s NewFront Shows Interactivity Is At The Heart Of Xbox Originals Content

Microsoft NewFront Microsoft's nightclub-themed NewFront presentation in a warehouse-like space in New York's Penn Station focused on the developments from Xbox Entertainment Studios. Likely in response to complaints that Microsoft has been too slow to move in this area, Xbox Entertainment Studios president, Nancy Tellem, -- charged with delivering premium TV content -- told the audience of hundreds of advertising industry movers and shakers that "building something substantial is going to take time." Xbox Originals content that will be coming out of Xbox Entertainment Studios is aimed primarily at gamers [...]


Buzzfeed Gets Serious About Branded Videos At NewFronts

newfronts buzzfeed sponsored videos Buzzfeed's first NewFront presentation in New York was an intimate affair -- no flashy strobe lights, fog machines or live bands -- just Buzzfeed videos on the big screen and founder and CEO Jonah Peretti and Ze Frank, EVP of Video, discussing the history of content sharing and their vision for the social TV studio of the future. Jonathan Perelman BuzzFeed, GM of Video and VP Agency Strategy, discussed why Buzzfeed's foundation and understanding about what makes content get shared is good for brands. Perelman will soon be heading to LA to manage Buzzfeed's fledgling branded video opera [...]


Yahoo Unveils New Video Ads, comScore Partnership & Live Nation Concert Streaming Deal At NewFronts

Yahoo NewFront Presentation 2014 Yahoo announced new content, new ad units and new partnerships as it ushered out its stars at the Digital NewFronts this evening. CEO Marissa Mayer kicked off the presentation by highlighting the four areas of growth the company is concentrating on: mobile, social, native and, of course, video. Appealing to the media buyers in the audience before rolling out the company's latest offerings, CMO Kathy Savitt, said Yahoo is the partner that connects advertisers with users at scale across devices and platforms. Yahoo's video content pillars are Yahoo Originals, Live, Digital Magazines and Prem [...]


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