After The Newsjacking, Arby’s Pharrell Tweet Continues To Pay Dividends

arbys Looks like Arby’s newsjacking home run during the Grammys in January wasn’t a one-hit wonder. Social analytics firm Simply Measured released a case study this week showing how the Tweet significantly boosted engagement on the company’s Twitter account in the weeks following the Grammys. The tweet itself — Hey @Pharrell, can we have our hat back? #GRAMMYs — received more than 80,000 retweets and nearly 50,000 favorites.  The great majority of that activity happened in the first 24 hours after the tweet, but the benefits to @Arbys have continued to accrue. In the three w [...]


Twitter Moves Beyond The Tweet, Shares First “Impressions” Metrics For Oscars

ellenimpressions As the race for second screen dominance continues, Twitter is changing how it reports its own TV-related reach. In a new blog post, Twitter says tweets about Sunday night's Oscar Awards had 3.3 billion impressions worldwide in the 12-hour period from 5:00 pm ET Sunday until 5:00 am ET Monday. That's "billion" with a B. This is the first time Twitter has revealed a total impressions figure, and it's a change from Twitter's typical reporting of tweet activity. In fact, just a few hours after the Oscars ended, Twitter posted that there were 14.7 million tweets about the awards telecast, [...]


Arby’s Buys Pharrell’s Grammys Hat, Rides #Oscars Buzz With Timely Tweet

Arby's Logo Arby's garnered lots of attention with a tweet to Pharrell on Grammy's night asking for its hat back. Turns out Pharrell put the now famous Vivienne Westwood creation on eBay for charity in February. In serendipitous -- though more likely brilliantly strategic -- fashion, the auction ended at 5 PM Pacific Time on the day of the Oscars. Pharrell sent out a thank you tweet to the auction winner. Arby's quickly tweeted back with proof it was the auction winner and wished Pharrell luck at the #Oscars in the contest for Original Song. .@Pharrell You're welcome. We're HAPPY to support a great ca [...]


Social Media Predicted 80 Percent Of Big Oscar Winners

Social media oscar predictions People used to talk about how pre-event search volumes could predict outcomes (e.g., presidential elections). Now, social media data are being used for the same purposes. Last week, digital marketing firm MintTwist compiled and analyzed social media data to anticipate winners at last night's Academy Awards. The firm looked at several factors: Twitter followers Facebook fans YouTube views and likes Past award performance The published predictions list only covered the major acting awards and Best Picture. (My guess is that less prominent awards would have been somewhat harder to [...]


Oscar Searches And Social Mentions: Who Won The Night?

Oscar social media winners Late last night, Google posted the top Oscar-related search queries -- on Twitter. Best supporting actor winner "Jared Leto," who gave a well-received and widely tweeted acceptance speech, was the most searched for term/person associated with last night's Oscar telecast according to Google: It's somehow fitting that the top searches were announced on a social media site. Social mentions likely drove many of these queries to find out more information or to see video clips. Separately, the official Oscar site, operated by network ABC, featured a tally of the nominated actors' social me [...]


How Miller Lite And Big Mama’s & Papa’s Pizza Won The Oscars Without Even Trying

photo Which brand had its "Oreo moment" during the Oscars? Pizza Hut tried, but Southern California's Big Mama's & Papa's Pizzeria and Miller Lite won -- and neither were even trying to. It's a lesson that brands need to be ready for anything, just as much trying to "newsjack" an event. Newsjacking? These days, it's all the rage for brands to be watching for an opportunity to newsjack a moment during a live event, to have a tweet that resonates with the audience watching on TV. Oreo best illustrates this, when its now famous tweet during the Super Bowl 2013 blackout gained a huge amount o [...]


Ellen Was On Stage At Oscars With Samsung, Backstage With iPhone

Samsung's a big sponsor of the Oscars, to the degree that it even had this year's host Ellen DeGeneres doing a record-breaking star-studded selfie with a Galaxy phone. But behind the scenes, there's an iPhone being used. Ellen kicked off the Oscars in her monologue saying that she'd be tweeting during the show and then took a selfie. Then she did another selfie later in the show, surrounded by Hollywood's finest -- one that set a new retweet record. Both of those were shot with a Samsung, a big Oscars advertiser. Ellen never mentioned Samsung, but it was clear she was using a Samsung p [...]


Ellen’s Record-Breaking Oscars Selfie Is Big Hit On Facebook, Too

ellen-oscars-tweet-600 There's no question that Ellen's selfie taken during the Oscars and surrounded by celebrities has set a new record on Twitter. But the picture has proven a huge hit on Facebook, too -- rivaling Twitter's figures and perhaps heading toward a Facebook record. On Twitter, Ellen's selfie has over 1.5 million retweets at the moment, well past the 887,000 record that was held by Barack Obama's reelection tweet: If only Bradley's arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap — Ellen DeGeneres (@TheEllenShow) March 3, 2014 On Facebook, the picture was also shared on Ell [...]


Ellen Breaks Most-Retweeted Record With All-Star Selfie At Oscars

ellen-degeneres-oscars-600 Ellen wanted to have the most retweeted photo on Twitter, and she got her wish. Within an hour after taking a star-studded selfie live during the Academy Awards, she passed Barack Obama's record-setting tweet -- and broke Twitter, as well. Here's Ellen (well Bradley Cooper) taking the picture during the show, saying she wanted to hit a record: She got her wish. When we first posted this story, the tweet had over 100,000 tweets. Within an hour, it shot up past 900,000 retweets and has kept going: If only Bradley's arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap [...]


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