Nike’s World Cup Spots Rank No. 1 & No. 6 On YouTube’s List Of Top Ads For April

YouTube Ad leaderboard April 2014 YouTube has released its top video ads from April, with World Cup spots from three different brands making the list. At No. 1, Nike's "Winner Stays" video featured a number of World Cup players, including Cristiano Ronaldo, Neymar Jr. and Wayne Rooney. The ad earned nearly 50 million views last month, more than twice as many as the No. 2 video from Dove. Nike's "Risk Everything" ranked No. 6, earning the brand two spots on the top ten list - both with World Cup themes. Foot Locker and Castrol Oil were two more brands on the list whose spots included World Cup players. According to [...]


Study: Emotionally Charged Super Bowl Ads Outperformed Spots Featuring Celebrities

Video click After analyzing the success of this year's most shared Super Bowl ads, video metrics firm Unruly found the more popular ads relied on emotional responses versus star power. Unruly's The Science of Sharing: Super Bowl XLVIII report evaluated fourteen online video ads from this year's Super Bowl, and revealed only three of the top 12 ads featured celebrities: Bud Light's "Ian Up for Whatever" which ranked No. 5 with 201,905 shares, Jaguar's "British Villans" at No. 6 with 163,545 shares, and Kia's "The Truth"  ranking No. 8 with 131,451 shares. Unruly claims that of the top 100 most share [...]


Top Quotes And Stats From The Buzzfeed, Microsoft And Yahoo NewFronts

newfronts-2014-600px Yesterday, Buzzfeed, Microsoft and Yahoo showed off their online video offerings to hundreds of advertising industry players at The Digital Newfronts in New York -- digital's answer to traditional TV's splashy Upfronts. We've reported on each event. Below is a compilation of statements from the executives that presented along with some of the stats highlighted during the events. Buzzfeed Buzzfeed's first NewFront featured three brand representatives sharing their experiences of working with the viral pioneer to create sharable branded videos. The company is ramping its video production st [...]


Glam Media Becomes Mode Media, Pushes Into Video With New Shows, Distribution Platform At NewFront

Mode Media Glam Media became Mode Media on Tuesday as it unveiled a plan to branch out beyond its fashion and beauty beginnings. The company now has content channels aimed at appealing to both men and women. Mode already claims to reach more men ages 18-34 than ESPN and cited comScore data showing it has a reach of over 250 million monthly visitors worldwide across its web properties. That technically makes it the seventh biggest online media company. Glam, now Mode, says it's the only pure content play, though, and that after taking out non-content parts of other media companies -- search, for [...]


Microsoft’s NewFront Shows Interactivity Is At The Heart Of Xbox Originals Content

Microsoft NewFront Microsoft's nightclub-themed NewFront presentation in a warehouse-like space in New York's Penn Station focused on the developments from Xbox Entertainment Studios. Likely in response to complaints that Microsoft has been too slow to move in this area, Xbox Entertainment Studios president, Nancy Tellem, -- charged with delivering premium TV content -- told the audience of hundreds of advertising industry movers and shakers that "building something substantial is going to take time." Xbox Originals content that will be coming out of Xbox Entertainment Studios is aimed primarily at gamers [...]


Buzzfeed Gets Serious About Branded Videos At NewFronts

newfronts buzzfeed sponsored videos Buzzfeed's first NewFront presentation in New York was an intimate affair -- no flashy strobe lights, fog machines or live bands -- just Buzzfeed videos on the big screen and founder and CEO Jonah Peretti and Ze Frank, EVP of Video, discussing the history of content sharing and their vision for the social TV studio of the future. Jonathan Perelman BuzzFeed, GM of Video and VP Agency Strategy, discussed why Buzzfeed's foundation and understanding about what makes content get shared is good for brands. Perelman will soon be heading to LA to manage Buzzfeed's fledgling branded video opera [...]


Yahoo Unveils New Video Ads, comScore Partnership & Live Nation Concert Streaming Deal At NewFronts

Yahoo NewFront Presentation 2014 Yahoo announced new content, new ad units and new partnerships as it ushered out its stars at the Digital NewFronts this evening. CEO Marissa Mayer kicked off the presentation by highlighting the four areas of growth the company is concentrating on: mobile, social, native and, of course, video. Appealing to the media buyers in the audience before rolling out the company's latest offerings, CMO Kathy Savitt, said Yahoo is the partner that connects advertisers with users at scale across devices and platforms. Yahoo's video content pillars are Yahoo Originals, Live, Digital Magazines and Prem [...]


Report: Facebook Preparing Special Ad Targeting For World Cup

worldcup Aiming to cash in on the world's most popular sporting event, Facebook is preparing to give advertisers a way to more precisely target soccer fans during the 2014 World Cup in Brazil. As reported Friday in AdAge, Facebook is showing its biggest advertisers a sales deck that offers up an audience segment that has shown interest in the World Cup, the first time the social network is creating a segment for advertisers related to a television event. We asked Facebook about the report, and a spokesperson said Facebook doesn't comment during "such early stages of testing." That to us, is fai [...]


How Mobile Apps Can Nurture Brand Loyalty: Stories From SXSWi

sxsw-interactive-logo Brands may think they’ve got it made when they’ve enticed a customer to download and install their mobile app. After all, they’ve gotten a coveted spot on that ever-present mobile device. But there’s so much more opportunity when it comes to nurturing customer loyalty. That’s the conclusion of a panel of mobile experts who spoke at South By Southwest Interactive in Austin on Saturday. The session, titled "Mobile loyalty lifecycle: a battle for screen-time,” featured Michael Griffith, director of user experience at WPP app development agency Bottle Rocket, along with Ken Todd of [...]


Eric Schmidt: Google User Data Safer From Prying Eyes, Even The US Government’s

IMG_20140307_123250413 While noting that Google and other US companies are bound by the Patriot Act and the U.S. Foreign Intelligence Surveillance Court if they are subpoenaed, Google chairman Eric Schmidt said that his company has tightened its encryption and believes that its users data is safer. "We are pretty sure that now that the info inside of Google is safe from prying eyes," Schmidt said during an appearance at South by Southwest Interactive in Austin, "including those of the US government." Addressing a mixed bag of promise and peril -- but mostly promise --  Schmidt talked about a future that's [...]


After The Newsjacking, Arby’s Pharrell Tweet Continues To Pay Dividends

arbys Looks like Arby’s newsjacking home run during the Grammys in January wasn’t a one-hit wonder. Social analytics firm Simply Measured released a case study this week showing how the Tweet significantly boosted engagement on the company’s Twitter account in the weeks following the Grammys. The tweet itself — Hey @Pharrell, can we have our hat back? #GRAMMYs — received more than 80,000 retweets and nearly 50,000 favorites.  The great majority of that activity happened in the first 24 hours after the tweet, but the benefits to @Arbys have continued to accrue. In the three w [...]


#SXSW Preview: Marketing Land Heads To Austin

Crowd in the Hallways Even for the initiated, getting ready for South by Southwest Interactive can be overwhelming. But for the uninitiated, preparing for a first trip to the annual technology festival in Austin is downright daunting. Five days in Austin, more than 800 sessions -- many running simultaneously -- to choose from. Do we want do get High on Hashtags or witness A Virtual Conversation with Julian Assange? Can we get from the AT&T Conference Center to the Austin Convention Center in 15 minutes? Who's got a PhD in logistics? Not that we are complaining about the chance to join the SXSWi extrav [...]


Twitter Moves Beyond The Tweet, Shares First “Impressions” Metrics For Oscars

ellenimpressions As the race for second screen dominance continues, Twitter is changing how it reports its own TV-related reach. In a new blog post, Twitter says tweets about Sunday night's Oscar Awards had 3.3 billion impressions worldwide in the 12-hour period from 5:00 pm ET Sunday until 5:00 am ET Monday. That's "billion" with a B. This is the first time Twitter has revealed a total impressions figure, and it's a change from Twitter's typical reporting of tweet activity. In fact, just a few hours after the Oscars ended, Twitter posted that there were 14.7 million tweets about the awards telecast, [...]


Arby’s Buys Pharrell’s Grammys Hat, Rides #Oscars Buzz With Timely Tweet

Arby's Logo Arby's garnered lots of attention with a tweet to Pharrell on Grammy's night asking for its hat back. Turns out Pharrell put the now famous Vivienne Westwood creation on eBay for charity in February. In serendipitous -- though more likely brilliantly strategic -- fashion, the auction ended at 5 PM Pacific Time on the day of the Oscars. Pharrell sent out a thank you tweet to the auction winner. Arby's quickly tweeted back with proof it was the auction winner and wished Pharrell luck at the #Oscars in the contest for Original Song. .@Pharrell You're welcome. We're HAPPY to support a great ca [...]


Social Media Predicted 80 Percent Of Big Oscar Winners

Social media oscar predictions People used to talk about how pre-event search volumes could predict outcomes (e.g., presidential elections). Now, social media data are being used for the same purposes. Last week, digital marketing firm MintTwist compiled and analyzed social media data to anticipate winners at last night's Academy Awards. The firm looked at several factors: Twitter followers Facebook fans YouTube views and likes Past award performance The published predictions list only covered the major acting awards and Best Picture. (My guess is that less prominent awards would have been somewhat harder to [...]


Oscar Searches And Social Mentions: Who Won The Night?

Oscar social media winners Late last night, Google posted the top Oscar-related search queries -- on Twitter. Best supporting actor winner "Jared Leto," who gave a well-received and widely tweeted acceptance speech, was the most searched for term/person associated with last night's Oscar telecast according to Google: It's somehow fitting that the top searches were announced on a social media site. Social mentions likely drove many of these queries to find out more information or to see video clips. Separately, the official Oscar site, operated by network ABC, featured a tally of the nominated actors' social me [...]


How Miller Lite And Big Mama’s & Papa’s Pizza Won The Oscars Without Even Trying

photo Which brand had its "Oreo moment" during the Oscars? Pizza Hut tried, but Southern California's Big Mama's & Papa's Pizzeria and Miller Lite won -- and neither were even trying to. It's a lesson that brands need to be ready for anything, just as much trying to "newsjack" an event. Newsjacking? These days, it's all the rage for brands to be watching for an opportunity to newsjack a moment during a live event, to have a tweet that resonates with the audience watching on TV. Oreo best illustrates this, when its now famous tweet during the Super Bowl 2013 blackout gained a huge amount o [...]


Ellen Was On Stage At Oscars With Samsung, Backstage With iPhone

Samsung's a big sponsor of the Oscars, to the degree that it even had this year's host Ellen DeGeneres doing a record-breaking star-studded selfie with a Galaxy phone. But behind the scenes, there's an iPhone being used. Ellen kicked off the Oscars in her monologue saying that she'd be tweeting during the show and then took a selfie. Then she did another selfie later in the show, surrounded by Hollywood's finest -- one that set a new retweet record. Both of those were shot with a Samsung, a big Oscars advertiser. Ellen never mentioned Samsung, but it was clear she was using a Samsung p [...]


Ellen’s Record-Breaking Oscars Selfie Is Big Hit On Facebook, Too

ellen-oscars-tweet-600 There's no question that Ellen's selfie taken during the Oscars and surrounded by celebrities has set a new record on Twitter. But the picture has proven a huge hit on Facebook, too -- rivaling Twitter's figures and perhaps heading toward a Facebook record. On Twitter, Ellen's selfie has over 1.5 million retweets at the moment, well past the 887,000 record that was held by Barack Obama's reelection tweet: If only Bradley's arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap — Ellen DeGeneres (@TheEllenShow) March 3, 2014 On Facebook, the picture was also shared on Ell [...]


Ellen Breaks Most-Retweeted Record With All-Star Selfie At Oscars

ellen-degeneres-oscars-600 Ellen wanted to have the most retweeted photo on Twitter, and she got her wish. Within an hour after taking a star-studded selfie live during the Academy Awards, she passed Barack Obama's record-setting tweet -- and broke Twitter, as well. Here's Ellen (well Bradley Cooper) taking the picture during the show, saying she wanted to hit a record: She got her wish. When we first posted this story, the tweet had over 100,000 tweets. Within an hour, it shot up past 900,000 retweets and has kept going: If only Bradley's arm was longer. Best photo ever. #oscars pic.twitter.com/C9U5NOtGap [...]


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