How Mobile Apps Can Nurture Brand Loyalty: Stories From SXSWi

sxsw-interactive-logo Brands may think they’ve got it made when they’ve enticed a customer to download and install their mobile app. After all, they’ve gotten a coveted spot on that ever-present mobile device. But there’s so much more opportunity when it comes to nurturing customer loyalty. That’s the conclusion of a panel of mobile experts who spoke at South By Southwest Interactive in Austin on Saturday. The session, titled "Mobile loyalty lifecycle: a battle for screen-time,” featured Michael Griffith, director of user experience at WPP app development agency Bottle Rocket, along with Ken Todd of [...]

Eric Schmidt: Google User Data Safer From Prying Eyes, Even The US Government’s

IMG_20140307_123250413 While noting that Google and other US companies are bound by the Patriot Act and the U.S. Foreign Intelligence Surveillance Court if they are subpoenaed, Google chairman Eric Schmidt said that his company has tightened its encryption and believes that its users data is safer. "We are pretty sure that now that the info inside of Google is safe from prying eyes," Schmidt said during an appearance at South by Southwest Interactive in Austin, "including those of the US government." Addressing a mixed bag of promise and peril -- but mostly promise --  Schmidt talked about a future that's [...]

#SXSW Preview: Marketing Land Heads To Austin

Crowd in the Hallways Even for the initiated, getting ready for South by Southwest Interactive can be overwhelming. But for the uninitiated, preparing for a first trip to the annual technology festival in Austin is downright daunting. Five days in Austin, more than 800 sessions -- many running simultaneously -- to choose from. Do we want do get High on Hashtags or witness A Virtual Conversation with Julian Assange? Can we get from the AT&T Conference Center to the Austin Convention Center in 15 minutes? Who's got a PhD in logistics? Not that we are complaining about the chance to join the SXSWi extrav [...]

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