- Launched: February 4, 2004
- NASDAQ: FB
Over the years, Facebook has launched a number of paid advertising options for marketers, including pay per click options and real-time bidding on display ads, cost per action bidding, promoted page posts and sponsored stories, local offers and coupons, as well as advanced targeting options, including custom audiences and look-a-likes. In June 2013, Facebook announced a new plan to streamline ad units to better meet advertiser goals.
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Dec 6, 2013 at 2:18pm ET by Matt McGee
Still coming to terms with Facebook's recent promises to reward high-quality content in the News Feed, and what it means for your brand and/or clients?
In an interview today with AllThingsD, Facebook's News Feed Manager Lars Backman, sheds a little more light on what the company is trying to do with the recent News Feed changes.
Backman downplays a comparison with Google's Panda Update in 2011, which targeted low-quality content and websites -- but Backman also warns that he's not fully familiar with Panda. He repeatedly says Facebook's goal "is to provide user value" in the News Feed.
Related Topics: Channel: Social Media | Facebook | Facebook: News Feed | Featured | Social Media Marketing | Top News
Dec 6, 2013 at 9:45am ET by Greg Finn
Launched this summer, Facebook for Business aimed to provide businesses information on all potential marketing solutions featuring guides, success stories and tutorials. The initial launch was rolled out to only the North American region. As of today, Facebook for Business is a global resource.
The new languages that are supported are:
Latin American Spanish
In addition to the localized languages, Facebook is working on serving locali [...]
Related Topics: Channel: Social Media | Facebook | Facebook: International
Dec 5, 2013 at 5:05pm ET by Greg Finn
It's been no secret that Facebook's Organic Reach has been dwindling over the past 18 months. However, Facebook has never fully admitted this, until now.
A new Facebook blog post specifically addresses the decline of organic distribution.
Brands and marketers like Mark Cuban, owner of the Dallas Mavericks, have felt the burden of the restricted messaging and threatened to leave in the past:
FB is blowing it ? This is the first step.. The Mavs are considering moving to Tumblr or to new Myspace as primary site pic.twitter.com/tQDZjgDC
— Mark Cuban (@mcuban) October 27, 2012
A quote [...]
Related Topics: Channel: Social Media | Facebook | Facebook: News Feed | Facebook: Pages | Facebook: Statistics | Top News
Dec 5, 2013 at 10:36am ET by Ginny Marvin
Cyber Monday's performance on Facebook Exchange (FBX) sure looked a lot different from a year ago when Facebook's retargeting platform ushered in its first holiday season. FBX partner Triggit released year-over-year data showing performance increases across the board for its advertiser set.
In 2012, most advertisers were still testing the FBX retargeting platform with relatively small budgets. This year, Triggit saw advertisers increase spend on FBX by 51 percent on Cyber Monday compared with the same day last year. Conversion rates rose 34 percent year-over-year on Cyber Monday.
Related Topics: Channel: Display Advertising | Display Advertising | Display Advertising: Programmatic Media Buying | Facebook | Facebook: Advertising | Facebook: Facebook Exchange | Retargeting & Remarketing | Top News
Dec 4, 2013 at 12:35pm ET by Greg Sterling
Consumer Intelligence Research Partners (CIRP) has released US-based survey data about most frequently used mobile apps and top app publishers. Consistent with comScore data, CIRP found that Facebook was the leading and most frequently used mobile app.
The firm asked mobile users to identify their "three most frequently used [mobile phone] apps." Facebook had four times the usage of the next app on the list, which was Twitter. That Twitter ranked so highly is something of a surprise, as are the relatively low rankings of Google (search) and Google Maps.
An important caveat: these dat [...]
Related Topics: Channel: Mobile Marketing | Facebook: Mobile | Google: Mobile | Statistics | Statistics: Mobile Marketing | Statistics: Online Behavior | Statistics: Popularity & Usage
Dec 3, 2013 at 8:35am ET by Greg Finn
Yesterday, Facebook announced changes to the News Feed that will show related articles, posts with recent comments, and better quality news and articles. While the related articles piece and comment highlighting may have garnered the most attention in the update, they weren't the most important change.
The biggest element of the announcement for marketers is the fact that Facebook will now be putting "More relevant articles in the feed." This means that Facebook users will see more, well, news in their News Feed and fewer images and memes. This comes as a complete 180 to much of the image m [...]
Related Topics: Channel: Social Media | Facebook | Facebook: News Feed | Top News
Dec 2, 2013 at 4:20pm ET by Danny Sullivan
Facebook has announced that it has made two key changes to how its News Feed displays news content. Now, clicking on an article may reveal up to three related articles. Also, new comments on a story you've previously seen may "bump" that story back up in your feed. Facebook also said it will try to do a better job surfacing quality content rather than "meme" content, especially on mobile.
Facebook shared the news on its blog today. Of the new related articles feature, it wrote:
To complement people's interest in articles, we recently began looking at ways to show people [...]
Related Topics: Channel: Social Media | Facebook: News Feed | Top News
Dec 2, 2013 at 7:31am ET by Greg Finn
Early last week rumors cropped up about a new private messaging feature that Instagram was working on. Heading into the weekend Techcrunch uncovered a list of instagram.com email addresses that were delivered to an unnamed e-commerce company that purchased an aggregated list. As you may remember, in 2010 when Facebook relaunched their message system, it included the ability to use a facebook.com email address to respond directly to messages.
So what does a hypothetical messaging system mean for the network? It's hard to say without details, but it addresses a fundamental flaw that currently [...]
Related Topics: Channel: Social Media | Facebook: Instagram
Nov 22, 2013 at 4:01pm ET by Amy Gesenhues
In an interview with Mike Isaac of AllThingsD.com, Facebook COO Sheryl Sandberg claimed the media over-reacted to Facebook CFO Ebersman's comment during a recent earnings call when he mentioned the site was seeing a drop in daily usage among teens.
Sandberg told Isaac, "As we said on the earnings call, overall US teen usage of Facebook remains stable. The vast majority of US teens are on Facebook. And the majority of US teens use Facebook almost every day."
Sandberg went on to say the challenge for Facebook is the fact they have been around for ten years now and are no longer the "shiny [...]
Related Topics: Channel: Social Media | Facebook | Statistics: Online Behavior
Nov 21, 2013 at 10:23am ET by Amy Gesenhues
Video marketing company Unruly has already released its top 20 most shared ads for 2013. Based on the number of Facebook, Twitter and blogosphere shares, Unruly says the most viral ad this year was the Dove Beauty Sketches ad with 4.24 million shares since its release in April.
According to Unruly, not only is the Dove Beauty Sketches ad the most shared ad for 2013, it is the most viewed video ad of all time.
[youtube width="560" height="315"]http://www.youtube.com/watch?v=XpaOjMXyJGk#t=10[/youtube]
Following the Dove ad, Geico's Hump Day ad ranked second with 4.03 million shares and Evia [...]
Related Topics: Channel: Video | Facebook: Instagram | Google: YouTube | Statistics: Online Advertising | Top News | Twitter: Vine | Video
Nov 21, 2013 at 9:00am ET by Alison Zeringue
No matter the budget, simply posting content on social media is not enough to make the most of your social media marketing dollar. Many marketers know repeat customers drive the most business, which may explain why seventy-six percent of local merchants today look to social media to engage existing customers (Constant Contact's Technology Pulse Q3, 2012).
But what happens when you're publicly engaged by an existing customer on Facebook who doesn't have nice things to say?
Just as the sun rises and sets, so will there be angry, vocal customers sharing their thoughts with the world by [...]
Related Topics: Channel: Social Media | Facebook | Facebook: Marketing | Facebook: Pages | Social Media Marketing | Social Media Marketing Column
Nov 20, 2013 at 5:42pm ET by Greg Finn
All of us marketers rejoiced when post scheduling was announced over a year and a half ago. The interface, however, was very clunky, taking 12 steps for a page to actually schedule a post. Today, Facebook has announced a more streamlined product that now only requires 4 steps (and looks a heck of a lot better.)
Now users can write their update then quickly choose a date, add in a time and they're done. Another nice new feature is the ability for admins to view their upcoming scheduled posts:
Lastly, Pages can now quickly drop a photo (or multiple photos) directly into their updat [...]
Related Topics: Channel: Social Media | Facebook | Facebook: Pages | Top News
Nov 20, 2013 at 9:00am ET by Ric Dragon
Google captures many images which contain data that can't be easily deciphered by machines, such as scans of old manuscripts and photographs of signs. One way they've helped to overcome that is to use their reCAPCHA, where a user is asked to decipher a string of numbers or letters in an image. If several people decipher a particular image in the same way, there is a high likelihood that their interpretation is correct. It's one of the most elegant crowdsourcing projects ever.
Making sense of data is at the heart of Google's endeavors. But that's a silly statement. Data is information, and [...]
Related Topics: Channel: Social Media | Facebook | Google | Social Media Marketing Column
Nov 18, 2013 at 7:26pm ET by Greg Sterling
Facebook is announcing today at the Dreamforce conference in San Francisco that it now has 25 million active small business (SMB) Pages. This number comes on the heels of a third-quarter earnings call announcement of 20 million SMBs on the site.
Facebook's Director of Small Business Dan Levy told me earlier this week that the change in the number of small business Pages was not a function of adding five million more SMBs in the last couple of weeks. Rather, he said that it was a function of changing the definition of SMB Pages to include a broader array of business types.
The 20 million [...]
Related Topics: Channel: Social Media | Facebook | Facebook: Advertising | Facebook: Business Issues | Top News
Nov 15, 2013 at 3:28pm ET by Matt McGee
In a blog post today, the company goes out of its way to explain that the update doesn't change Facebook's advertising policies, it only changed the language in Facebook's official policy documents.
One of the controversial word changes, however, has been removed -- a sentence related to minors and their parents. The language said that Facebook was assuming parental consent of the company's potential use of personal information in connection with sponsored content. In today's announcem [...]
Related Topics: Channel: Industry | Facebook | Facebook: Legal | Facebook: Privacy | Legal: Privacy | Top News
Nov 12, 2013 at 12:53pm ET by Ginny Marvin
The more things change, the more they stay the same. Nielsen, the ratings firm that has long acted as the arbiter of audience metrics for TV advertisers, has seen demand for its services for online reporting rise among brands and agencies.
Google has balked at allowing Nielsen's online campaign reporting tags to be placed on its sites, which include leading online video site YouTube. Advertisers looking to buy on audience guarantees through OCR have walked away from YouTube deals.
Now, Google is changing its tune as it steps up efforts to court brand advertisers. The company is testing [...]
Related Topics: Analytics | Channel: Display Advertising | Display Advertising | Facebook | Google | Google: YouTube | Twitter
Nov 8, 2013 at 1:41pm ET by Amy Gesenhues
After analyzing over 30 image features of eight million Instagram photos, visual analytics provider Curalate found images with blue hues received 24 percent more Likes than photos with predominantly red hues on the photo-sharing platform.
Scheduled to be released next week, Curalate's Instagram study also discovered single-colored images were more popular than images with multiple colors, winning 17 percent more Likes. The Instagram study results were much different than the findings from Curalate's earlier Pinterest study that found, among other things, red images were more likely to be re [...]
Related Topics: Channel: Social Media | Facebook: Instagram | Pinterest: Analytics | Social Media Marketing | Statistics: Online Behavior | Statistics: Social Media | Top News
Nov 7, 2013 at 9:53am ET by Ashley Kemper
As a startup company or small business, it is no longer an option to ignore social media as a means of communication, promotion and possibly even recruitment or revenue. That's true for any business new to the internet, as well.
However, diving head-first into an ever-expanding realm of social media networks can feel overwhelming at best. Each platform has not only a unique audience of users, but also its own idiosyncrasies when it comes to usernames, imagery and usage.
Below is a step-by-step guide to establishing business accounts on the top eight social networks. As time and personnel [...]
Related Topics: Channel: Social Media | Facebook | Foursquare | Google: Google+ | How To Guides | Pinterest | Social Media Marketing | Social Media Marketing Column | Twitter | Twitter: Accounts & Profiles
Nov 7, 2013 at 8:26am ET by Greg Finn
Turns out that the Facebook 'Like' that we've grown to love just might not be descriptive enough. The like is binary data that indicates whether or not a user is a fan, or not, but not much else. TechCrunch spotted the usage of star ratings (5 possible) on desktop versions for some pages.
This isn't the first time Facebook has used stars as a data point. Users have been rating places with 5 stars when providing a recommendation:
This implementation makes complete sense for places pages as Facebook could make a run at Yelp, Foursquare and Google+ Local in the local review market.
Related Topics: Channel: Social Media | Facebook | Facebook: Pages | Top News
Nov 7, 2013 at 7:08am ET by Greg Finn
Last week, to the chagrin of many users, the first Instagram ad began appearing in the feed. This flagship Michael Kors ad was analyzed in-depth by nitrogr.am which uncovered the following findings.
It should first be noted that the graphic of overall Likes looks identical to other social ads. Typically, brands leverage their own organic reach for Likes first, then boost with paid promotion as the organic Like counts falter. Nitrogr.am assumed this was the case for all of their findings.
The Post Saw A 370% Increase In Likes
Overall, the number of Likes on the post was nearly 4 ti [...]
Related Topics: Channel: Social Media | Facebook | Facebook: Instagram