Facebook’s Parse Tool Will Strengthen App-Developer Ties

May 23, 2013 at 3:56pm ET by Greg Sterling

In a Facebook "whiteboard" session today at the company's headquarters, it introduced press and analysts to its recently acquired mobile app development platform Parse and its former CEO Ilya Sukhar (who heads the Parse unit of Facebook). Sukhar seems like he could be Mark Zuckerburg's first cousin. For those who've never heard of Parse, it was a two-year-old startup acquired in April by Facebook. It's now part of the suite of tools Facebook offers for developers (Facebook Platform). Parse's mission was/is to take the complexity out of developing native mobile apps for multiple platforms (i [...]

Facebook Likely In Talks To Buy Social Navigation App Waze

May 9, 2013 at 10:55am ET by Amy Gesenhues

Will Facebook acquire social traffic and navigation app Waze? TechCrunch ran an article today claiming that three Israeli papers, Calcalist, Ynet and The Marker, have reported that Facebook is in talks to acquire the company in a billion-dollar deal that would help further grow Facebook's mobile efforts. According to the article, a private source confirmed the deal along with a price range of $800 million to $1 billion, although a spokesperson from Facebook and from Waze both said they will not comment on rumors or speculation about the business. Waze uses crowdsourcing technology to let [...]

Facebook Buys Atlas From Microsoft, Seeks More Proof Of ROI For Its Advertisers

Feb 28, 2013 at 6:27pm ET by Greg Sterling

Facebook confirmed its long-rumored acquisition of Atlas from Microsoft. Rumors of the acquisition first surfaced in December. And yesterday, AdAge reported the acquisition would be announced today. No price was mentioned, but TechCrunch speculated that the figure was considerably less than $100 million. Microsoft acquired Atlas when it bought aQuantive in 2007 for more than $6 billion, which was Microsoft's largest acquisition at the time. Redmond essentially wrote off the full value of the acquisition a year ago. The primary value of Atlas for Facebook is in proving ROI and attri [...]

Are New Terms Driving Instagram Users Away Before Marketers Can Reach Them?

Dec 18, 2012 at 4:43pm ET by Pamela Parker

If you go by my Facebook and Twitter feeds, you'd think Instagram is finished -- users are packing their bags (downloading their photos using services like Instaport) and migrating to other services like Snapchat or even the venerable Flickr. This because the Facebook-owned photo-sharing service announced changes in its terms of service due to take effect in January, with some of those changes designed to allow advertisers access to the audience. Is everyone leaving Instagram before marketers get a chance to engage with them? Not likely. Since this latest Facebook-related-change panic (FR [...]

FTC Okays Facebook’s Instagram Purchase; What’s Next?

Aug 22, 2012 at 7:04pm ET by Matt McGee

Facebook officially owns Instagram. The Federal Trade Commission (FTC) voted unanimously to approve the deal after reviewing potential antitrust issues. From the organization's news release: The Federal Trade Commission has closed its nonpublic investigation of Facebook's proposed acquisition of Instagram, Inc., without taking any action. Accordingly, the deal may now proceed as proposed. The two companies announced the deal in early April and reports pegged the value at $1 billion in cash and stock. Facebook has since gone public, its stock price is about half of what it was on open [...]

Facial Recognition Company Face.com Acquired By Facebook

Jun 18, 2012 at 1:18pm ET by Greg Finn

It's been rumored that Facebook was in talks to buy Face.com for $80-100 million. Today, the deal became official via a Face.com blog post -- however no details on the acquisition cost have surfaced. The posts stated that they will be officially joining the Facebook team to continue working on the project. Face.com offers a public API that aides in the tagging users via facial recognition. In addition to the Face.com technology, they've created a mobile app Klik that helps tagging friends to Facebook while on -the-go. The acquisition is a complete acquisition so the talent an [...]

Rumor: Facebook To Buy Facial Recognition Company Face.com For Up To $100 Million

May 29, 2012 at 1:48pm ET by Greg Finn

While Facebook's stock price continues to drop, the number of acquisitions is steadily increasing. From Instagram to Karma, Facebook has been busy the last few months, and according to TheNextWeb, rumors have been swirling that another acquisition could be underway. Face.com, a facial recognition tool, is the alleged acquisition target. Deeming itself "The world’s largest and most accurate face recognition platform," Face.com works seamlessly to tag users' friends on Facebook and has a mobile app entitled KLICK, and a Facebook app, Photo Tagger. Tech blog, Newsge [...]

Related Topics: Channel: Industry | Facebook | Facebook: Acquisitions

Mark Zuckerberg Bypassed Facebook Board, Bankers & Lawyers During Instagram Deal

Apr 18, 2012 at 7:06am ET by Greg Finn

While Mark Zuckerberg only owns 28% of Facebook, he still maintains 57% of voting rights. Zuckerberg flexed this power freely during the Facebook-Instagram deal, reaching a deal in just 3 days without consulting outside sources. The Wall Street Journal reports that Zuckerberg and Kevin Systrom, CEO of Instagram, worked out the deal over three days of negotiating in Zuck's 7 million dollar home in Palo Alto. Absent from the deal were lawyers, bankers, and the Facebook board. [caption id="attachment_10194" align="aligncenter" width="600" caption="Mark Zuckerberg, Facebook CEO - Photo C [...]

Facebook Acquires Instagram For A Reported One Billion Dollars

Apr 9, 2012 at 1:17pm ET by Greg Finn

In a public wall post, Mark Zuckerburg announced that Facebook has purchased Instagram and that the Instagram team will be joining Facebook. This is a unique acquisition for Facebook, as they are not only purchasing a leading application, but the entire user base as well. TechCrunch reports that the Instagram price tag wasn't cheap either, coming in at "approximately $1 billion in cash and stock." We're excited to announce something very big: Instagram + Facebook bit.ly/Hslpv2 — Instagram (@instagram) April 9, 2012 The big question however is: Will Instagram merge into s [...]

Official: Facebook Grabs Gowalla, Will Deploy Personnel To Timeline

Dec 2, 2011 at 8:04pm ET by Greg Sterling

CNN Monday reported this afternoon that Facebook has bought social cityguide and check-in app Gowalla. Gowalla has a presence in roughly 60 cities globally. It was well-loved by a core of devotees but lost momentum and mindshare to larger rival Foursquare. Gowalla had two million registered users vs. Foursquare's 10 million. Gowalla shifted models a couple of times before returning to being a local recommendation site/app. According to CNN Money, the majority of Gowalla's employees, including its CEO Josh Williams, will move to Facebook's HQ in Palo Alto. The employees will reportedly be [...]

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