Facebook Cuts HasOffers & Kontagent Out Of Mobile Marketing Partner Program

facebook-scissors-cuts-600 HasOffers and Kontagent are out of Facebook's mobile marketing partner program. The social network dropped the two companies for policy violations including holding onto data too long and not requiring advertisers to update their privacy policies to notify users of data collection, AdExhanger is reporting. According to the report, the app developers that rely on HasOffers and Kontagent for tracking downloads and monetization performance of their app install campaigns on Facebook will no longer have access to this data. Both companies have been removed from Facebook's list of mobile measurem [...]


Facebook & Twitter Data Partner Datalogix Acquires Shopper Analytics Firm Spire Marketing

Datalogix Datalogix, a third-party data partner of both Facebook and Twitter, is acquiring shopper intelligence firm Spire Marketing, according to an Ad Age report. Datalogix helps marketers marry offline purchasing data to digital ad performance. It is one of the data providers that powers Facebook's partner categories, which allow advertisers to target audiences based on Datalogix consumer data as well as Facebook's own targeting categories. Twitter has also partnered with Datalogix, initially to help CPG brands advertising on the platform to measure the offline sales impact of their digital campai [...]


3 Ways To Leverage Social PPC To Gain More Targeted Customers

ppc-advertising Jacob Baadsgard, CEO of Disruptive Advertising, spent most of his professional life guiding Fortune 100 companies to greater profitability with Pay-Per-Click advertising at Adobe. He was responsible for adding $30M a year to Adobe’s bottom line. That was before he started his own PPC Management firm. Jacob attributes much of his success in PPC to doing proper market research and using all the tools that Google, Facebook, Linkedin and Twitter make available to marketers. He also says that social is one of the most underutilized tools in AdWords. (Google allows you to include social extensi [...]


Facebook Custom Audiences Add Better Targeting Options & New CTA Buttons

Facebook TV ads Today Facebook has officially rolled out (and improved) their audience capabilities that were announced last October for general use. This release is far and away the most sophisticated social advertising product to date. Advertisers can harness the existing functionality of Custom Audiences, use the Facebook remarketing pixel on their site or app for detailed tracking and then customize an offer directly to that Facebook user. Once the tracking code has been placed within the site or mobile app, Custom Audiences of users & visitors can be built around specific actions. In the exam [...]


Facebook Advertisers Doubled Ad Spend in Q4 [Kenshoo]

facebook-sign-featured By nearly all accounts, e-commerce had a banner 2013 holiday season, including a record-setting Cyber Monday. Advertisers also committed larger budgets to digital in Q4, and according to new data from Kenshoo Social, they doubled-down on Facebook ads. Ad spend on Facebook rose 101 percent among compared to Q3. Holiday competition drove up costs with cost-per-click (CPC) rising 21 percent, and CPM rates increasing by 33 percent from Q3. Ad efficiencies increased despite the heavier competition, however. Facebook ad click-through rates rose 10 percent in the Q4 shopping season from the thi [...]


Facebook To Start Running Ads In Mobile Apps, Building Foundation For Mobile Ad Network

facebook Facebook announced today on its developer blog that it will begin running ads in third-party mobile apps, laying the foundation for what will likely become the site's mobile ad network. From the announcement: We are running a small test to explore showing Facebook ads in third-party mobile apps. In this test, we'll be extending Facebook's rich targeting to improve the relevancy of the ads people see, provide even greater reach for Facebook advertisers, and help developers better monetize their apps. Facebook says it's working "directly" with a small number of advertisers and publishers [...]


Facebook Faces More Legal Action From Sponsored Stories: This Time For False Endorsements

facebook Yesterday, Facebook announced it is scrapping parts of its Sponsored Stories ad product -- the ads that show what other users "Like."  It turns out, the same day a Colorado man filed a class action suit claiming the ads were used for false endorsement. The suit alleges Facebook began showing ads that said "Tony DiTirro likes USA Today." DiTirro claims he never "Liked" USA Today's Facebook page or visit the USA Today website. DiTirro was tipped off about the ad by a friend, according to the filing. The suit claims Facebook "knowingly used [DiTirro's] likeness and Facebook profile to adve [...]


Adios, Sponsored Stories: Facebook To Sunset The Problematic Ad Type In April

facebook-sign-featured In an announcement to developers, Facebook said it will be sunsetting sponsored stories. Domain and open graph sponsored stories are no longer allowed and any existing ones will cease to be delivered after April 9th. Facebook wrote: Facebook will sunset the creation of sponsored stories Page post and page like ads already automatically have the best social context (likes and comments) added. You may choose to add share social context by specifying social_prefs=['allow_shares'] on the adgroup. Existing page post and page like sponsored stories will continue to deliver so you must [...]


Will Social Video Ads Change TV Advertising?

FBvideoads Much has been written about Facebook's new video product, which is currently being tested by Summit Entertainment and Mindshare in the US. Much of the commentary has been around how much it will cost, whether it will affect users, data plans, and what its impact will be on Facebook's future profitability. But one area that has yet to be highly discussed is what it might do to the traditional TV spot. Many companies have set their sights on unseating TV's position as the largest recipient of ad budgets in most major markets; but, Facebook's new video product is, in some ways, an acceptanc [...]


Facebook Sued Under Federal Wiretapping Law For Mining Private Messages

facebook-legal-law-books-featured Facebook faces a potential class action lawsuit ("Matthew Campbell v. Facebook Inc.") for allegedly violating the US Electronic Communications Privacy Act and California privacy and unfair competition laws. At issue is the company's alleged practice of scanning private Facebook messages (first discovered in 2012) for URLs and then using that information as part of its ad targeting data. Reportedly it treats the presence of the URL in a private message as a Like of that publisher or content. The complaint essentially argues: Facebook's statements to users creates expectations of pri [...]


Creating Fatigue-Proof Retargeting Ads

ads Web surfers aren't going to engage with the same dreary creative displayed over and over again. This makes it key to vary your message, pursue a theme, or even tell a story with multiple creative units, especially if impression frequency per user is more than a couple times a day. As there are many elements to consider, it will likely take a few attempts and/or iterations before finding winning ads. In this article, I'll provide several pointers on how to create fatigue-proof ad creative. 1. Use Relevant Keywords And/Or Relevant Themes This point seems obvious but is often overlooked. Con [...]


Facebook Now Number 2 In US Digital Ad Sales, Thanks To Mobile [eMarketer]

facebook In Facebook's third quarter earnings report this year, the company shared that mobile delivered 49 percent of all ad revenues for the quarter -- up from 41 percent in Q2. eMarketer today released its latest report on US digital ad revenue share by company. Due in large part to mobile revenues, Facebook has overtaken Microsoft and Yahoo to claim the number to spot, with 7.4 percent share of net US digital ad dollars in 2013. Emarketer's earlier forecast showed Facebook continuing to lag slightly behind Yahoo through this year, however Facebook's mobile ad business has helped it surge ahea [...]


Studies Show Instagram Ads Boost Recall, Awareness

Instagram Ads In early November Instagram introduced its first brand ads. Inaugural advertisers included Adidas, Ben & Jerry’s, Burberry, Levi’s, Lexus and Michael Kors, among a few others. Now the Facebook-owned company is out with preliminary results and case studies for some of these initial campaigns with a spotlight on Levi's and Ben & Jerry's. In presenting the two campaigns, Instragram reports on standard brand metrics rather than "performance" metrics (e.g., CTRs) or social metrics (e.g., Likes). The effectiveness measures were reach, recall and awareness. In its blog post Inst [...]


4 Top Facebook Advertising Trends And The Stats Behind Them

facebook As Facebook's user base keeps growing, the company has continued to pushed its advertising capabilities with new targeting options, creative formats, and mobile opportunities. Marin Software has put some numbers behind what is driving the top advertising trends on Facebook. The reasons more advertisers are using News Feed ads, mobile targeting, automated ad rotation and Custom Audiences are because each has proven their worth across a number of metrics from click-through rates to conversion rates, according to Marin's index of more than 100 Facebook advertisers. News Feed Ads Have Transf [...]


Bring On The News Feed Commercials: Promoted Video Ads Officially Land In The Facebook Feed

facebook-video-featured Next time you check your News Feed you may notice some additional movement thanks to a new ad format. As speculated, Facebook has officially announced the ad test that allows advertisers to purchase clips that will auto-play (without sound) directly in your feed. If you like what you see, you'll have the option to click and view high quality videos with sound. According to Facebook, new changes to the Feed have been fruitful for Video, with overall likes, shares and comments up over 10%, so offering this medium to advertisers only makes sense. // Post by Facebook for Business. [...]


WSJ: Facebook Launching Video Ads This Week

facebook-video-300px NOTE: The WSJ report was mostly correct. Facebook did announce more video ads today, but it's only a test and involves one advertiser. For more, see our more recent coverage: Bring On The News Feed Commercials: Promoted Video Ads Officially Land In The Facebook Feed. Facebook appears set to end 2013 with one of the biggest changes to its News Feed yet: video ads. The Wall Street Journal reported early Tuesday morning that Facebook will begin showing video ads in the News Feed -- on both desktop and mobile devices -- on Thursday. If it happens, it'll be about a year since video ad rumors [...]


Cyber Monday On FBX: YoY Conversion Rates Up 34 Percent, CTR Nearly Doubles

facebook-exchange-featured Cyber Monday's performance on Facebook Exchange (FBX) sure looked a lot different from a year ago when Facebook's retargeting platform ushered in its first holiday season. FBX partner Triggit released year-over-year data showing performance increases across the board for its advertiser set. In 2012, most advertisers were still testing the FBX retargeting platform with relatively small budgets. This year, Triggit saw advertisers increase spend on FBX by 51 percent on Cyber Monday compared with the same day last year. Conversion rates rose 34 percent year-over-year on Cyber Monday. Click-t [...]


Facebook: We Have 25 Million Active Small Business Pages

facebook-pages-featured Facebook is announcing today at the Dreamforce conference in San Francisco that it now has 25 million active small business (SMB) Pages. This number comes on the heels of a third-quarter earnings call announcement of 20 million SMBs on the site. Facebook's Director of Small Business Dan Levy told me earlier this week that the change in the number of small business Pages was not a function of adding five million more SMBs in the last couple of weeks. Rather, he said that it was a function of changing the definition of SMB Pages to include a broader array of business types. The 20 million [...]


Facebook Expands Partner Categories Including More Targets For Retail And Automotive

Facebook Logo Facebook announced it is expanding the list of partner categories that advertisers can target from 500 to more than 1,000. The audience segments are pulled from Facebook's third-party data partners Datalogix, Axciom and Epsilon. The Ahead of the holiday season, Facebook is emphasizing the additional partner categories that are relevant to retail and automotive brands, in particular. The new categories include "active buyers" targets such as Shopping > Women's Apparel – Accessories: Active buyers of women's accessories. A deeper level of automotive audience targets are also availab [...]


Facebook Testing “Hover Metrics” And Other New Behavioral Data Collection

Facebook-Home-Logo Earlier this week, the head of Facebook analytics, Ken Rudin, said that the company may begin capturing even more data about how users behave on the social site. The data collected could include minute interactions or more specialized information than has previously been tracked. According to a report in the Wall Street Journal, Rudin told a conference in New York that the company would potentially be collecting data on, for example, cursor movements and hovering: The social network may start collecting data on minute user interactions with its content, such as how long a user’s cursor h [...]


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