Facebook Says Run Your Promotions From Your Page, No Contest App Required

facebook-pages-logo In an about-face, Facebook announced it is doing away with the requirement that contest and promotions be run through apps. Up to now, page administrators were required to run all promotions through an app. However, "illegal" contests run from page timelines were fairly rampant. Starting today, page administrators can opt to run a promotion from their page, from an app, or by using both. The following practices, once banned per Facebook's Page Terms, are now permitted: Collect entries by having users post on the Page or comment/like a Page post Collect entries by having users m [...]

Facebook Settles “Sponsored Stories” Litigation For $20 Million

likes-featured Yesterday, a court in San Francisco approved settlement of potential class action litigation against Facebook over its Sponsored Stories program. Sponsored Stores are ads that include identification of users' friends who've "liked" the advertiser. Facebook has agreed to pay $20 million to end the case. The settlement was approved over various objections including the argument that minors' privacy rights are not sufficiently protected under the terms of the settlement. Child advocates had wanted parental approval before minors' content could be used commercially. The essence of plaintiffs [...]

Facebook Gives Advertisers Free Access To Shutterstock Images & Multiple Image Uploader

facebook A picture is worth its weight in clicks. Facebook hopes to make it easier for advertisers to find the right image, or set of images, for successful ad campaigns. Today, Facebook announced a new partnership with Shutterstock that gives advertisers free access to millions of stock images from the Shutterstock library. Rolling out in the coming weeks, and the images will be accessible from Facebook's ad creation tool.  Advertisers will be able to search and select stock images for use  in any Facebook ad format. Facebook also announced that, starting today, users can select multiple image [...]

Deeper Dive On A Facebook Marketing Case Study

facebook-banner In last month's article about how great community management is beginning to emerge in smaller organizations, I used an example from Seagull Outfitters, courtesy of Marty Weintraub at aimClear. For this post, I went back to Weintraub for some additional information. Seagull Outfitters is a regionally dominant Minnesota Canoe Area Boundary Waters outfitter. Located at the end of the rugged Gunflint Trail, Seagull Outfitters spend their days facilitating wilderness marine excursions. Prior to the campaign that I'm going to discuss, Seagull's Facebook page was pretty typical. There [...]

Fair Catch: Using Unstructured Data To Reach The Fantasy Football Player

According to market research firm Ipsos, 25.8 million people will play fantasy football this year. With a reach that size, it's no wonder that brand marketers continue to invest in sponsorships and media surrounding the major fantasy football platforms such as ESPN, CBS, the NFL or Yahoo. [caption id="attachment_56189" align="alignright" width="300"] Image via Shutterstock[/caption] In a recent Advertising Age article, Fantasy Football Players Are a Dream Demographic -- If You Can Get Their Attention, we learn that it's not just the reach that attracts the advertisers -- it's the attrac [...]

Facebook Ad Clicks Rose 16.4 Percent, Conversions Up 56.9 Percent In Q2 [Study]

facebook Facebook advertising is continuing to show strong results for advertisers. That's according to Kenshoo Social which released its Q2 review of Facebook advertising this week. The stats  show substantial performance increases across all key metrics. Analyzing more than 75 billion Facebook ad impressions from advertisers using the Kenshoo Social platform, the company saw click through rates rise 18.5 percent with total clicks increasing by 16.5 percent in Q2 compared to Q1 this year. Engagement rates beyond the click shot up as well. Conversions rise 56.9 percent and revenue increased by 2 [...]

Facebook Now Making $0.80 Per Mobile User

facebook-mobile-pages-featured Facebook released new country-specific active user counts earlier today. It offered figures for the US and UK, saying that other countries would release them at their discretion. What these data show is that 79 percent of Facebook's daily active users are mobile in the US, with 83 percent mobile in the UK. These are the most engaged users of Facebook. The numbers reflect that already a very high proportion of the daily active user base in the US and UK is mobile -- though mobile penetration rates will still probably creep up. During the past 12 months, mobile has become a larger and [...]

Report: Facebook Preps “Addressable TV” For $2.5 Million A Day

facebook-tv-featured The broadcast and cable TV industries have long dreamed of so-called "addressable TV." That is: TV ads that can be customized or more precisely targeted on the basis of demographics or location. Not counting something like YouTube, there were and have been multiple initiatives to accomplish this over the years. None have really succeeded -- until perhaps now. The first truly scalable targeted TV ad solution, it appears, will soon be available through Facebook according to a Bloomberg Report. The article says that 15-second TV-like video ads will soon be shown on Facebook "later this yea [...]

Facebook Denies Claims Of User Dissatisfaction, Teen Disengagement

facebook-teens-youth-featured In May, the Pew Internet & American Life Project released a report asserting that while teens were on Facebook in large numbers they were losing enthusiasm. The report said that "94 percent of teen social media users say they have a Facebook profile, and 81 percent say that Facebook is the profile they use most often." However the report went on, using focus-group material, to say that many teens were burned out on the site: For Facebook in particular, while some focus group participants enjoyed using it, far more associated it with constraints through an increasing adult presence, hig [...]

Facebook For Business: New Hub For Ad Education, Case Studies

facebook Yesterday Facebook beat expectations when it announced second quarter revenues. COO Sheryl Sandberg said on the earnings call that the company was only beginning to penetrate key market segments, including brand and local business advertising. This morning, as part of its broader ad simplification strategy, Facebook is introducing Facebook for Business, a centralized hub for announcements, case studies and marketer education. It brings together content that was formerly in several different places across the site. The information on Facebook for Business is organized in several ways: by [...]

Facebook Beats Q2 Expectations, Mobile Climbs To 41 Percent

Facebook-Home-Logo Facebook announced Q2 2013 revenues this afternoon. It beat analysts' consensus expectations with $1.81 billion in total revenue. Ad revenue was 88 percent or $1.60 billion, representing 61 percent growth vs. last year. Facebook surprised especially with a big jump in mobile ad revenue, which climbed to 41 percent of the total (vs. 30 percent last quarter). In real dollar terms the company made $656 million on mobile ads in the quarter. Non advertising revenue (payments/fees) came in at $214 million. Facebook published the following daily and monthly user numbers for the quarter [...]

Study: Brands Using Hashtags In Facebook Posts Show No Signs Of Higher Engagement Levels

facebook-hashtags-featured Analytics firm Simply Measured conducted a study of the Top 100 Interbrands on Facebook and discovered that even though the usage of Facebook hashtags by brands has increased nearly 20 percent between June 12, when hashtags went live on Facebook, through the end of June, hashtags are not resulting in any additional engagement. The study analyzed the Interbrand Top 100 Brands on Facebook between May 1 and June 30, 2013 to see how brands are leveraging the social media network, and to identify which brands and industries are experiencing the most success on Facebook. According to the findi [...]

Invasion Of The Community Managers

photos-with-kerry-henderson On many evenings, walking down the street in uptown Kingston, NY, you'll feel the sidewalk vibrating to the beats of music emerging from the BSP Lounge, a popular venue for independent contemporary music. If you happen to stop in on an evening when the audience turnout is thinner than hoped, you'll find BSP's marketing chief, Mike Amari, sitting at the bar with his laptop, personally giving people "love taps" on Facebook. "I like having a post that's kind of saying, 'doors are open now,'" Amari explains, "especially for people who may already be out and are scrolling through their news feed [...]

Facebook Displaying Ads That Users Have Previously Hidden

facebook Ever feel like you are seeing the same Facebook ad that you "hid" previously? Well, you aren't crazy. You did choose to hide that ad and it is still showing up. Or, at least a near copy is. Facebook is hiding ads on a URI basis. AllThingsD reported that the hide functionality on the ad targeting does not apply to the entire domain, rather the specific product/section/link.  This means that you may hide an ad from your retailer for a specific product/page, but not other products, categories and links from that domain. With items like FBX and advanced targeting, this can be very annoyin [...]

Facebook Feature Phone App Crosses 100 Million Threshold

Facebook-Home-Logo The Facebook experience for developing markets (e.g., India) is called Facebook for Every Phone. It launched in July 2011 and was the product of the company's acquisition of Snaptu. This morning, the company announced that the smartphone app-like experience for feature phones now has 100 million users around the world. According to data released by Facebook in Q1, the company has more than 750 million mobile users around the world, and mobile now contributes more than 30 percent of ad revenue. Last week, Reuters reported that June mobile traffic was up in the US and UK, 18 percent and 22 pe [...]

Facebook Insights Gets A Refresh: New Interface, Rate Comparisons, Filter Options & More Stats To Track

Facebook logo Last month, we reported on new features for Facebook Insights being rolled out over the coming weeks. Now that a number of the features are available, Facebook marketer Jon Loomer has published a comprehensive overview of the updates on his blog at JohnLoomer.com. According to Loomer, Facebook Insights is, "drastically different than before." He outlines a number of new features, including an improved interface, rate comparisons, a click and drag date select tool, and more filtering options. An additional feature is the new "Best Post Types" that highlights best performing posts based on [...]

US State Department: After Audit, We’ve Cut Our Facebook Spend By 90%

state-department-logo Mixed in with questions of about Egypt, Edward Snowden and the rerouting of the president of Bolivia's airplane, the US State Department fielded another issue during its daily press briefing today. What's up with spending $315,000 per year to buy Facebook likes? Answer: the budget's now been cut by about 90%. Buying Fans As we covered earlier, and as first reported by the Washington Examiner, an audit of the US State Department's Bureau of Information Programs found that it spent $630,000 over two years, in 2011 & 2012. From the report: The bureau spent about $630,000 on the two c [...]

Your Tax Dollars At Work: State Department Spends $630,000 Buying Facebook Fans

state-department-logo Wait until the conservative talk shows get ahold of this one: The US State Department spent $630,000 buying Facebook fans via ad campaigns between 2011 and March 2013, then ended up with very low engagement rates when the campaigns ended. The discovery, first reported by the Washington Examiner, comes via an Inspector General's office (IG) audit that examined the State Department's Bureau of Information Programs. In its 57-page report, the IG's office says the State Department spent about $630,000 on two Facebook advertising campaigns aimed at increasing the number of fans of some of its [...]

Facebook Changes Ad Policy, Promises To Keep Ads Off Controversial Pages & Groups

facebook-pages-featured Starting Monday, Facebook will use a new review process to decide when it's okay to show ads on Pages and Groups -- a process that will expand the company's list of Pages and Groups that are restricted from showing ads because of the content they offer. The new policy comes in response to recent complaints from advertisers whose ads were showing up on controversial Pages and Groups, as well as additional complaints about Facebook's overall content policy. In today's announcement, Facebook says it'll remove ads from the expanded list of restricted Pages and Groups by the end of next week. [...]

FBX News Feed Ad Study: CTRs 21X Higher, CPCs 79% Lower Than Standard Retargeting

When Facebook introduced its retargeting platform, Facebook Exchange (FBX), last year it was a nearly instant success, with partners raving about performance metrics. Then, earlier this year, Facebook opened up its News Feed to retargeting. We've seen early positive reports on News Feed retargeting, and now Ad Roll has released its latest data on FBX in the News Feed. AdRoll looked at over 1 billion impressions from 547 advertisers running retargeting campaigns on FBX right-hand side, FBX News Feed and standard web retargeting. After just one month, News Feed FBX accounted for 15 percent [...]

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