iPhone Has Largest Market Share Growth Over Past 3 Years

iphone-5-featured With US smartphone penetration among mobile subscribers now at 70 percent, comScore released its May smartphone data yesterday. Compared with last month there isn't much change in the numbers. Android remains the top OS, the iPhone is the top individual device and Facebook is the most widely distributed and used mobile app. When we look at the data over the past three years however it becomes more interesting. BlackBerry has seen a precipitous decline in share (you knew that). Microsoft's share is essentially flat and so is Android's (despite millions more devices in the market in real numb [...]

Meet The Facebook Audience Network For Mobile Ads

FAN Facebook has announced its long-anticipated mobile ad network. Formally called the Facebook Audience Network, it brings the full weight of Facebook's ad targeting data to third party mobile apps -- and becomes an immediate rival to the Google Display Network for mobile. Currently iOS and Android are supported. There are also a number of available ad formats: Right now it's only available in beta and developers will need to apply for the program. The benefit of using Facebook Audience Network is the richness, breadth and specificity of the targeting data available to marketers. In th [...]

Facebook: App Links Allow Deep Links Between Mobile Apps

Facebook App Links Today at F8, Facebook's developer event, the company announced an initiative called App Links. It's a free and open-source solution for developers to enable deep linking between apps, which will mimic linking on the PC web. It's also cross-platform between mobile and web content, as well as between mobile operating systems. Implementation is simple and uses basic tags/HTML code: Publishing App Link metadata is as simple as adding a few lines to the <head> tag in the HTML for your content. Apps that link to your content can then use this metadata to deep-link into your app, tak [...]

Facebook Paper 1.1 Rewards Publishers With New Cover Treatments

paper-covers Facebook's iOS-only news reader app, Paper, got an upgrade today. Paper 1.1 has added features from Facebook's main stable of offerings, including birthday and event notifications and the ability to insert photos from the iPhone camera or camera roll into comments. A product of Facebook's Creative Labs, Paper was released in February and is designed to be an immersive reading experience. User reviews have been extremely positive -- some have called it the best Facebook app ever.  Although it hasn't been widely adopted, briefly dropping out of App Annie's Top 1,500 free iOS apps this w [...]

Without Fanfare, Facebook Releases Updated Android App, And It Still Has Chat

fb-new-android Facebook quietly released an updated Android app Thursday, and those attached to the ability to chat within the app will be happy. But that's likely to be a short-lived satisfaction, given confirmed news reports this week that Facebook will eventually remove chat from its mobile apps and force users who want to keep in instant contact with Facebook friends to download the Messenger app. The current update, available now in the Google Play store, isn't remarkable different than the old version. Facebook's very limited release notes say improvements have been made to reliability and sp [...]

Native Mobile Apps May Dominate Now, But The Mobile Web Will Endure

Time spent with apps If you’re lucky enough to be a huge brand marketer with unlimited budgets, what I’m about to say probably doesn’t apply to you. You have the good fortune to focus on providing not only a phenomenal mobile website experience, but a great experience in mobile apps, as well. Not or, but and, as it should be. So, you can feel free to use the contact info below to discuss how to take your campaigns to the next level and stop reading this column. For the other 99% of us, the recent announcement by app analytics provider Flurry that users are still spending more time in apps than the mo [...]

Flipboard Buys Zite From CNN For Deeper Personalization

Flipboard Former Flipboard competitor and news aggregator Zite will soon become the algorithm behind a more personalized Flipboard. The latter is reportedly paying roughly $60 million to CNN for Zite. CNN acquired Zite in 2011 for just over $20 million. Zite emerged from the ashes of “discovery Engine Worio.” Worio used search technology to help users discover relevant or personalized content. In a sense it was a precursor to some of the "anticipatory search" and intelligent assistant technology on display today with Google Now and Expect Labs. Zite maintained a stand-alone identity during ro [...]

Facebook Buys Israeli Mobile Analytics Company Onavo

Onavo Facebook has acquired Israeli startup Onavo. TechCrunch first reported the news, which was confirmed by a company blog post. The acquisition price wasn't announced but speculation puts it between $150 and $200 million. There are essentially two aspects to Onavo: consumer-facing apps that help users manage data and save money and an app-analytics business. The company's consumer-facing apps have been around since 2011. They compress data to make plans go further; they also provide visibility on data usage to mobile subscribers: By compressing your data, Onavo Extend can increase the power o [...]

Facebook Announces Preferred Marketing Developers Innovation Competition Winners

facebook Facebook has released the winners of its most recent Preferred Marketing Developers (PMDs) Innovation Competition. According to the announcement, the competition is held twice a year to highlight developers that have built tools to, "Help businesses realize their goals through Facebook." The most recent PMDs competition theme was "From Conversation to Conversion" and focused on direct response marketing solutions. According to Facebook, the following six winners were selected from more than 60 entries. Facebook PMDs Innovation Competition Winners Optimal (Grand Jury Prize): "Optimal [...]

Facebook Says Run Your Promotions From Your Page, No Contest App Required

facebook-pages-logo In an about-face, Facebook announced it is doing away with the requirement that contest and promotions be run through apps. Up to now, page administrators were required to run all promotions through an app. However, "illegal" contests run from page timelines were fairly rampant. Starting today, page administrators can opt to run a promotion from their page, from an app, or by using both. The following practices, once banned per Facebook's Page Terms, are now permitted: Collect entries by having users post on the Page or comment/like a Page post Collect entries by having users m [...]

Facebook Mobile Login Adds Separate User Sharing Controls

facebook Facebook has tweaked its mobile login system -- a system that the company says is used more than 850 million times each month. The primary change is an extra layer of user control over sharing. Mobile apps that use Facebook login are now required to ask about sharing on Facebook in a separate step from the login itself: Don't want to share your music playlist or workout routine with friends? You can choose to skip sharing altogether. Clearly separating sharing means people can decide whether they only want to use Facebook Login for fast registration without also sharing back to Facebook. [...]

Facebook Mobile Pages Integrate OpenTable And TV Listings

Facebook mobile OpenTable Dinner and a show. Facebook is introducing new content and features to selected mobile Pages to make them more engaging and useful. The company said this afternoon that it is integrating OpenTable booking into Facebook mobile Pages for restaurants in North America. In addition, TV listings information will appear on TV and movie Pages. In the latter case, "Listings will be based on your current time zone and include the channel name, air time and a description of the show or movie playing." In the case of OpenTable, users will be able to book restaurants directly through their mo [...]

Xyo’s App For Me Uses Facebook Likes To Find App Recommendations For Users & Friends

mobile-apps-200px App developer Xyo has released App for Me, a new mobile search app that identifies a long tail of apps based on Facebook Likes. When a user performs a query using the search app, App for Me will deliver relevant app recommendations based on the user's Facebook Likes, as well as offer app recommendations for the user's Facebook friends. According to Xyo, App for Me search results will display Facebook friends, "...most likely to be interested in a long tail of over 600 types of apps and 120 game interests." Xyo cites that 10 percent of apps get 90 percent of the downloads, with users foc [...]

Facebook’s Parse Tool Will Strengthen App-Developer Ties

Facebook + Parse In a Facebook "whiteboard" session today at the company's headquarters, it introduced press and analysts to its recently acquired mobile app development platform Parse and its former CEO Ilya Sukhar (who heads the Parse unit of Facebook). Sukhar seems like he could be Mark Zuckerburg's first cousin. For those who've never heard of Parse, it was a two-year-old startup acquired in April by Facebook. It's now part of the suite of tools Facebook offers for developers (Facebook Platform). Parse's mission was/is to take the complexity out of developing native mobile apps for multiple platforms (i [...]

Facebook Wants More App Developers Using Sections, Offers Best Practices & Adds New Analytics to App Insights

facebook-wrench-screw-featured In an effort to get more app developers on board using sections, the Facebook Developer blog released a list of best practices for creating customized sections and added section timeline analytics to their App Insight tool. After replacing aggregations with app sections last month, Facebook has rolled-out sections to everyone, and according to the blog post, "...are seeing almost 200 million items added daily." With sections, users can rate movie, TV show and book content directly on their timeline, as well as include ratings from apps. By highlighting a number of apps already using section [...]

Facebook Likely In Talks To Buy Social Navigation App Waze

Facebook Mobile -iphone iOS devices Will Facebook acquire social traffic and navigation app Waze? TechCrunch ran an article today claiming that three Israeli papers, Calcalist, Ynet and The Marker, have reported that Facebook is in talks to acquire the company in a billion-dollar deal that would help further grow Facebook's mobile efforts. According to the article, a private source confirmed the deal along with a price range of $800 million to $1 billion, although a spokesperson from Facebook and from Waze both said they will not comment on rumors or speculation about the business. Waze uses crowdsourcing technology to let [...]

Facebook To Lose Three Electronic Arts Game Titles In June

Entertainment software developer Electronic Arts (EA) announced it will be retiring its Facebook games The Sims Social, SimCity Social and Pet Society on June 14, 2013. While The Sims Social reportedly gained as many as 10 million daily active users (DAU) in 2011, EA reports that activity has fallen off for its once-popular titles. With social games moving from browser to mobile devices, Facebook confirmed earlier this year that it is focusing on more action games for hardcore gamers. Currently, AppData reports The Sims Social and Pet Society at 500,000+ DAUs and SimCity Social at 100,00 [...]

Will Facebook Launch Its Own Phone At Its Android Product Event On April 4?

Facebook Invite Facebook is announcing big news next Thursday at its Menlo Park headquarters. Invitations to attend a product announcement invited media professionals to  "Come see our new home on Android." Will it be a Facebook phone? Speculation is that this might be the long-rumored Facebook phone. 9to5Google reported that Facebook joined forces with HTC and has been working on a major marketing campaign to support the upcoming product launch. Marketing Land will be on site during the event with live blogging to cover the product announcement as it happens next Thursday, and updates here and on our [...]

Facebook Redesigns Timeline: Streamlined Look, More Prominent Apps, Developer Tools & Rules

facebook-home-page-featured The "Pinterestization" of Facebook continues. The company today introduced changes to Timeline that allow users to more easily and prominently display collections of things they like (via apps). This was part of the introduction of an overall Timeline redesign. Images in posts are larger and are seen on the right (a mirror of some of the recent News Feed changes), while other photos, music and recent activity are clustered in a slightly narrower column on the left. There's also a bigger emphasis on apps as sources of self expression. App-based custom collections (movies, books, im [...]

Facebook To Showcase New Newsfeed On Thursday

Facebook Mobile -iphone iOS devices Facebook is holding a press event next Thursday at its Menlo Park, California headquarters. We'll be there live blogging the event at 10 Pacific/1 Eastern. The purpose of the event is to showcase a new look for Facebook's newsfeed. This may be both for mobile and the PC. According to an earlier article on TechCrunch (discussing mobile), the look of the new feed will be bolder and bigger, with new navigation: The news feed of the evolved Facebook app I’ve seen creates separate feeds for a few different content types including news and photos. Users navigate between them by swiping [...]

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