Meet The Facebook Audience Network For Mobile Ads

FAN Facebook has announced its long-anticipated mobile ad network. Formally called the Facebook Audience Network, it brings the full weight of Facebook's ad targeting data to third party mobile apps -- and becomes an immediate rival to the Google Display Network for mobile. Currently iOS and Android are supported. There are also a number of available ad formats: Right now it's only available in beta and developers will need to apply for the program. The benefit of using Facebook Audience Network is the richness, breadth and specificity of the targeting data available to marketers. In th [...]


Facebook: App Links Allow Deep Links Between Mobile Apps

Facebook App Links Today at F8, Facebook's developer event, the company announced an initiative called App Links. It's a free and open-source solution for developers to enable deep linking between apps, which will mimic linking on the PC web. It's also cross-platform between mobile and web content, as well as between mobile operating systems. Implementation is simple and uses basic tags/HTML code: Publishing App Link metadata is as simple as adding a few lines to the <head> tag in the HTML for your content. Apps that link to your content can then use this metadata to deep-link into your app, tak [...]


Live Blog: Mark Zuckerberg Keynote At The Facebook F8 Conference

Facebook F8 Hello from San Francisco. After a three-year hiatus, Facebook is once again holding its F8 Developers Conference. Kicking things off is Facebook CEO Mark Zuckerberg, with an opening keynote. NOTE: The keynote is now over. Here are some of our formal stories out of it: Meet FAN: The Facebook Audience Network For Serving Up Mobile Ads Facebook: App Links Allow Deep Links Between Mobile Apps Facebook Will Give You The Ability To Login To Apps Anonymously Below is our live blog. Facebook is also offering a live stream, which you'll find here. [...]


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