Did you know that Facebook offers the capability to create unpublished posts on your Facebook Page? Such “dark posts” have actually been around for over six months, but it was only recently that Facebook has allowed them to appear in the Newsfeed. With Newsfeed being by far the most engaging placement on site, it’s not a surprise that more and more advertisers are expressing a renewed interest in unpublished posts. The primary (and most exciting) use case for creating unpublished posts is message testing. Before “dark posts,” Pages that wanted to test post content would have to bl [...]

Related Topics: Channel: Industry | Facebook Marketing Column | Facebook: Advertising | Facebook: Facebook Exchange | Facebook: Marketing

Google took the lead in US digital display ad revenue last year, earning $2.26 billion. After coming in second to Facebook in 2011, Google outsold their top competitor in 2012, selling $80 million more than Facebook's $2.18 billion. In last week's digital display ad earnings report, eMarketer predicts Google will continue to lead Facebook and Yahoo, earning an estimated $3.11 billion in digital display ad revenue by year's end. The overall US display advertising market is expected to grow 18.1 percent in 2013, with Google, Facebook, Yahoo, Microsoft and AOL forecasted to earn a combined [...]

Related Topics: AOL | Channel: Display Advertising | Display Advertising | Facebook: Advertising | Facebook: Facebook Exchange | Google: Display Advertising | Microsoft: Bing | Top News | Twitter: Advertising | Yahoo

Facebook Exchange -- Facebook's ad network that allows advertisers to "retarget" ads to Facebook users -- is expanding into Facebook's prime real estate, the Facebook news feed. The Facebook Exchange service, or FBX for short, opened formally last fall. That allowed advertisers to target people who'd previously been on their websites with ads, when they are on Facebook. If you want to understand more about how all this works, and how powerful it can be, our Facebook Exchange & How My Drugstore.com Basket Got Turned Into Facebook Ads story shows FBX in action. FBX ads, until [...]

Related Topics: Channel: Social Media | Facebook: Advertising | Facebook: Facebook Exchange | Top News

It's been a few months since the testing and opening of the Facebook Exchange (FBX), the network that opens up Facebook display inventory for real-time bidding and retargeting. Now, with the holiday season under its belt, one of Facebook's partners, Triggit, is releasing some impressive stats about the program's success for its clients. The company's in-house analyst, Hyunyoung Choi, who has previously worked at Facebook, Google and Hyundai, found that users were 240% more likely to return to an advertiser's site after they were retargeted on Facebook. Additionally, the company's study foun [...]

Related Topics: Channel: Display Advertising | Display Advertising | Facebook: Facebook Exchange | Retargeting & Remarketing

It seemed uncanny. There, among the ads shown to me on my Facebook page, was one for a specific type of razor I'd been looking for off of Facebook. How did Facebook know? Simple -- "retargeting" through the recently launched Facebook Exchange (FBX). If you're not familiar with FBX or retargeting in general, come along. Here's a personal case study to how it all works. What's Retargeting? Retargeting -- sometimes called "remarketing" especially by Google -- is a system that allows advertisers to show you ads based on some of your previous actions on the web. For example, say you went to a [...]

Related Topics: Channel: Social Media | Facebook: Facebook Exchange | Features & Analysis | Top News

After a beta period lasting a couple of months, the doors are open on the new Facebook Ad Exchange (FBX), which makes the social networking giant's inventory available to real-time bidding (RTB) and retargeting. Facebook is working with the exchanges of a generous number of partners, including AdRoll, AppNexus, Brandscreen, Criteo, DataXu, MediaMath, Nanigans, Kenshoo, Optimal, RocketFuel, Tellapart, TheTradeDesk, Triggit, Turn, Xaxis, and X+1. The company says that through these partners, advertisers can access capabilities like multi-touch attribution, view-through conversions, global fre [...]

Related Topics: Channel: Display Advertising | Display Advertising | Facebook: Advertising | Facebook: Facebook Exchange | Features & Analysis | Top News