Native Mobile Apps May Dominate Now, But The Mobile Web Will Endure

Time spent with apps If you’re lucky enough to be a huge brand marketer with unlimited budgets, what I’m about to say probably doesn’t apply to you. You have the good fortune to focus on providing not only a phenomenal mobile website experience, but a great experience in mobile apps, as well. Not or, but and, as it should be. So, you can feel free to use the contact info below to discuss how to take your campaigns to the next level and stop reading this column. For the other 99% of us, the recent announcement by app analytics provider Flurry that users are still spending more time in apps than the mo [...]

Facebook Testing “Hover Metrics” And Other New Behavioral Data Collection

Facebook-Home-Logo Earlier this week, the head of Facebook analytics, Ken Rudin, said that the company may begin capturing even more data about how users behave on the social site. The data collected could include minute interactions or more specialized information than has previously been tracked. According to a report in the Wall Street Journal, Rudin told a conference in New York that the company would potentially be collecting data on, for example, cursor movements and hovering: The social network may start collecting data on minute user interactions with its content, such as how long a user’s cursor h [...]

Forrester Research Disses Facebook To Generate Coverage, Controversy

facebook By now you've read or seen coverage of Forrester Research's "open letter to Mark Zuckerberg." A raw PR stunt, the letter is partly intended to generate controversy and exposure for the firm. And in that sense, it appears to have succeeded. The Forrester analyst who wrote the letter, which carries a dismissive and arrogant tone, uses survey data to argue that Facebook is failing marketers: First, your company focuses too little on the thing marketers want most: driving genuine engagement between companies and their customers. Your sales materials tease marketers with the promise that you’ [...]

Facebook Begins Testing New “Stories To Share” Feature For Media Sites & Publishers

share-featured Facebook announced a new "Stories to Share" feature today, a tool that allows media sites to post suggested content on their Facebook page directly from the Insights Dashboard on the admin panel. According to Facebook: Stories to share makes it even easier for media sites to find the most engaging content they might want to post on Facebook. For instance, TIME can see suggestions of stories they have published to but they have not yet shared to their Facebook fans. Facebook says the "Stories to Share" feature is being tested by media sites and publishers, and not currently availa [...]

Facebook Buys Israeli Mobile Analytics Company Onavo

Onavo Facebook has acquired Israeli startup Onavo. TechCrunch first reported the news, which was confirmed by a company blog post. The acquisition price wasn't announced but speculation puts it between $150 and $200 million. There are essentially two aspects to Onavo: consumer-facing apps that help users manage data and save money and an app-analytics business. The company's consumer-facing apps have been around since 2011. They compress data to make plans go further; they also provide visibility on data usage to mobile subscribers: By compressing your data, Onavo Extend can increase the power o [...]

Major Facebook Insights Upgrade Gives All Page Owners A More Powerful Feature Set

facebook-insights-featured A powerful new Facebook Insights upgrade has arrived in an Admin Panel near you. The new Insights has a 6 tabbed approach that breaks up statistics into specific categories and uses simpler metrics. The updated Insights is available to all users and can be found under the Insights section of the admin panel. Here's a look at each of the new 6 categories in Insights. and some of the information that can be derived from each: Overview This section gives admins a quick look at data from the last seven days. This includes: likes post reach engagement stats on the 5 most recent p [...]

Study: Brands Using Hashtags In Facebook Posts Show No Signs Of Higher Engagement Levels

facebook-hashtags-featured Analytics firm Simply Measured conducted a study of the Top 100 Interbrands on Facebook and discovered that even though the usage of Facebook hashtags by brands has increased nearly 20 percent between June 12, when hashtags went live on Facebook, through the end of June, hashtags are not resulting in any additional engagement. The study analyzed the Interbrand Top 100 Brands on Facebook between May 1 and June 30, 2013 to see how brands are leveraging the social media network, and to identify which brands and industries are experiencing the most success on Facebook. According to the findi [...]

Facebook Insights Gets A Refresh: New Interface, Rate Comparisons, Filter Options & More Stats To Track

Facebook logo Last month, we reported on new features for Facebook Insights being rolled out over the coming weeks. Now that a number of the features are available, Facebook marketer Jon Loomer has published a comprehensive overview of the updates on his blog at According to Loomer, Facebook Insights is, "drastically different than before." He outlines a number of new features, including an improved interface, rate comparisons, a click and drag date select tool, and more filtering options. An additional feature is the new "Best Post Types" that highlights best performing posts based on [...]

Facebook Prods Admins To Keep Tabs On The Competition With New “Pages To Watch” Module

PagesToWatch For all of those Facebook Page administrators who thrive on competition, this newest test seen in the wild is for you. Some Page admins are now seeing a new "Pages to Watch" module that shows competitive pages that they can watch. The functionality of this element looks to add pages to the specific watch section where they'll be able to see like data from each. Additionally, the feature promises to offer tips (I'd guess Facebook Ads will be quite prevalent) to keep up with the Joneses. The module specifically states: "Track the progress on any pages you want to watch. You’ll see h [...]

Facebook Page Insights Get Granular With Smarter Data, Negative Info & Engagement Stats

facebook-pages-featured Facebook Page managers rejoice; an updated Insights interface is coming your way. Facebook has announced updates to their Insights product that will show more information about your Facebook page. This change will show managers much more information from a broken out "People Talking About This" number to negative data and engagement stats. One of the metrics that has folks scratching their heads for awhile now is the People Talking About This (PTAT) metric. The new Insights will break down this number into actionable stats. Users will now be able to see: Page Likes People Engaged [...]

Missing Facebook Page Insights? Users Reporting Only Seeing Data Up To May 15

facebook-unlike-featured Facebook Page owners are reporting that they cannot view Insights data beyond May 15. When the first reports started appearing in a Facebook Community Forum thread, many users commented that their data was only viewable up to May 13. Since the initial complaints posted this past Tuesday, some users are now seeing Insights data up to May 15. The Next Web received confirmation from Facebook that they are aware of the problem and are working to resolve the issue. A Facebook spokesperson told TNW, "Page Insights data from May 13 onward is currently delayed in Page Insights. This is a known issu [...]

Facebook Wants More App Developers Using Sections, Offers Best Practices & Adds New Analytics to App Insights

facebook-wrench-screw-featured In an effort to get more app developers on board using sections, the Facebook Developer blog released a list of best practices for creating customized sections and added section timeline analytics to their App Insight tool. After replacing aggregations with app sections last month, Facebook has rolled-out sections to everyone, and according to the blog post, "...are seeing almost 200 million items added daily." With sections, users can rate movie, TV show and book content directly on their timeline, as well as include ratings from apps. By highlighting a number of apps already using section [...]

Rich Get Richer: Study Finds The More Content Is Liked, The More It’s Likely To Be Shared

social-media-networking-featured According to an online survey conducted by SurveyMonkey, the popularity of content on Facebook, Twitter and Google+ significantly impacts the likelihood it will be read. Out of 629 participants, 374 were given a survey asking how likely they were to read an article on Facebook that already had 451 Likes. The remaining 255 respondents received a survey asking how likely they were to read an article with only 11 Likes. Survey responses demonstrated users were more likely to read an article with a higher number of Likes on Facebook. The same was true for Twitter, with respondents more likel [...]

Study: Facebook Page Reach Rises 31 Percent (& More) After Insights Bug Fix

facebook-pages-logo Most Facebook Page Owners should be seeing substantial increases in the reported reach of their posts after Facebook announced and fixed a bug that affected its reach and impressions data in Page Insights. The folks at EdgeRank Checker studied about 1,000 Pages, comparing reach on posts that were published on two days: February 18th (before the bug announcement) and February 25th (after the announcement, and when Facebook told Page owners to start looking for improved data). The results are significant: the studied Pages saw a median Total Reach gain of 31 percent per fan, Organic Reach [...]

Dirty Little Data Secrets: 5 Potential Inaccuracies In Your Social Media Reports

social-network-data-featured [caption id="attachment_34163" align="alignright" width="175"] Image courtesy of DepositPhotos[/caption] Remember that time long, long ago (in a land far away) when the term “web analytics” hadn’t even been coined? Fast-forward to 2013: web analytics data is the tip of the iceberg, “big data” is readily available, and many new tools on the market do the work of collecting data, storing it, manipulating it and reporting on it. No doubt about it, Data-Land is a much sweeter place than No-Data-Land, and as marketers, we’re lucky to have arrived here. Data provides insights that [...]

Facebook Confesses: Our Page Analytics Have Been Screwed Up, Fix In Progress

facebook-pages-logo Facebook is notifying Page owners that a bug in its analytics system has affected both the reach and impressions data that's been showing in Page Insights -- and it impacts both paid and organic numbers. Logged-in Page owners should see an alert at the top of their Page the next time they visit, which points to this explanation of the problem. The company says the bug impacts data related to Paid Reach, Organic Reach, Paid Impressions and Organic Impressions - along with other data points that rely on those numbers, such as Virality and Engagement Rate. Facebook emphasizes -- particularl [...]

‘PageLever Now’ Launches Real-time Facebook Post Analytics & Management Tool

Post-Reach One of the toughest items that most Page admins ask is "what should I post my content?" While there have been various studies and findings, a new tool helps admins maximize post reach and visibility. PageLever has launched PageLever Now, a real-time Facebook Analytics tool. This tool gives admins a visual representation of post reach that allows users to see when a post is dwindling down so they can either pay to promote it, or release another post. This also acts as an all-in-one tool for Page Management. The rel-time view lets admins see the overall virality of their posts and most [...]

WolframAlpha Launches In-Depth Personal Analytics For Facebook Profiles

facebook-like-featured Yesterday Facebook profile analytics took a step up with the release of WolframAlpha personal analytics. Logged in members (tied to the WollframAlpha Facebook app) simply have to enter "facebook report" into the search bar to get a variety of statistics about your profile. True to the mission of WolframAlpha, the new service is data-driven an ties into various knowledge domains.  Not only can you see some basics like the demographics of friends, weekly app activity, photo dates/times and geographic data, but also activity data. Personal analytics tracks all types of posts and displays data [...]

Facebook, CNN Partner On Election Insights

facebook-logo-sm Buzz is one way that political campaigns measure their marketing success, and Facebook has teamed up with CNN to reveal how much buzz the two major parties are getting as the U.S. presidential race heats up. This morning they've launched a site called Facebook & CNN Election Insights. It offers a snapshot of how much discussion is happening on Facebook about the Obama and Romney campaigns -- and, more specifically, about each of the four presidential and vice-presidential candidates. As of this morning, Facebook discussion of Republican Mitt Romney was up 14 percent over the past thr [...]

Is it Possible To Overdo Your Company’s Social Media Presence?

social-media-saturation Yes, it is possible to have too much of a presence on social media. Just like with anything else, customers can feel inundated and overwhelmed by company tweets and status updates. According to a survey published in September 2011, 36% of all unlikes on Facebook are because a company was posting too much. This means that a user is irritated enough to go over to settings on the actual Facebook page and complete the actions to unlike the page. Likewise, on Twitter, users may unfollow others for tweeting too much (thus clogging up their newsfeed) or making their tweets (and, likewise, Faceb [...]

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